leisure facilities strategy wrexham county borough council

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Leisure Facilities Strategy Wrexham County Borough Council. Final Version. 13 November 2013. Our brief Facilities overview and mapping Review of the physical infrastructure Usage analysis Financial performance Supply and demand of leisure facilities Consultation - PowerPoint PPT Presentation

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Page 1: Leisure Facilities Strategy Wrexham County Borough Council

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Leisure Facilities StrategyWrexham County Borough Council

Final Version 13 November 2013

Page 2: Leisure Facilities Strategy Wrexham County Borough Council

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Contents 1.Our brief

2.Facilities overview and mapping

3.Review of the physical infrastructure

4.Usage analysis

5.Financial performance

6.Supply and demand of leisure facilities

7.Consultation

8.New Facility Feasibility

9.Recommendations

1.Our brief 2.Facilities 3.Condition Surveys 4.Usage Analysis 5.Financial Performance 6.Supply & Demand 7.Consultation 8. New Facility Feasibility 9. Recommendations

Page 3: Leisure Facilities Strategy Wrexham County Borough Council

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Our brief•Wrexham County Borough Council directly operates a portfolio of 11 sports facilities. Against the backdrop of targeted budget savings across the Council the cost of operating its leisure portfolio has been brought into sharper focus. The Sports Consultancy has been appointed to undertake a Leisure Facilities Strategy to identify the most appropriate mix of facilities, taking into consideration likely community need, current usage and the net costs of operating and maintaining the facilities.

•The current portfolio consists of 5 community use facilities and 6 dual use facilities (which are located at and shared by schools):

1. Waterworld (community wet and dry centre)2. Plas Madoc Leisure Centre (community wet and dry centre)3. Chirk (community wet and dry centre)4. Gwyn Evans (community wet and dry centre) 5. Queensway (athletics track, grass pitch and dry centre)6. Clywedog (dual use wet and dry centre)7. Rhosnesni (dual use wet and dry centre)8. Ruabon (dry only)9. Morgan Llwyd (dry only)10. Darland (dry only)11. Grango Synthetic Turf Pitch

1.Our brief 2.Facilities 3.Condition Surveys 4.Usage Analysis 5.Financial Performance 6.Supply & Demand 7.Consultation 8. New Facility Feasibility 9. Recommendations

Page 4: Leisure Facilities Strategy Wrexham County Borough Council

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Our brief• The current net annual cost of operating the portfolio (excluding depreciation) was £1.8m in the 2012/13 financial year. • In tandem with the development of this Leisure Facilities Strategy, The Sports Consultancy has also undertaken a New

Leisure Facility Feasibility on behalf of the Council. This has recommended the replacement of both Plas Madoc Leisure Centre and Waterworld on a site currently occupied by the Crown Buildings in the centre of Wrexham town centre. Together, these two current leisure facilities cost almost £900,000 to operate (or £1.2m including depreciation). Plas Madoc has reached the end of its useful life and is not considered fit for purpose; whereas Waterworld’s potential for its required extension and improvement is limited on its current footprint due to boundary constraints.

• The recommendations that form part of this Facilities Strategy take into consideration:

1. The physical condition of each of the leisure facilities2. Future repairs and maintenance 3. Actual usage of the facilities 4. Consultation with user groups and stakeholders5. The ongoing cost of operating the facilities6. Location and catchments7. Supply and demand for leisure facilities in the County Borough8. Potential for a new leisure centre.

1.Our brief 2.Facilities 3.Condition Surveys 4.Usage Analysis 5.Financial Performance 6.Supply & Demand 7.Consultation 8. New Facility Feasibility 9. Recommendations

Page 5: Leisure Facilities Strategy Wrexham County Borough Council

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Wrexham portfolio

Wrexham has a total of 12 public leisure facilities serving a County Borough

population of 130,000. This portfolio comprises:

• 5 Council (community) facilities (indicated in red)

• 6 dual-use (school) facilities (green)

• 1 tennis centre, already outsourced (blue)

The Tennis Centre is operated by a Trust and falls outside the scope of this strategy.

1.Our brief 2.Facilities 3.Condition Surveys 4.Usage Analysis 5.Financial Performance 6.Supply & Demand 7.Consultation 8. New Facility Feasibility 9. Recommendations

Page 6: Leisure Facilities Strategy Wrexham County Borough Council

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Scope of facilities Water

World Plas

MadocChirk

Gwyn Evans

Queen-sway

Clywe-dog

RuabonRhos-nesni

DarlandMorgan

LlywdGrango AWP

Main Pool 33m 25m 25m 20m 20m

Leisure Pool

Learner Pool

Fitness Suite (stations) 40 48 25 24 40 23

Fitness Studio 1 1 1

Health Suite

Sports Halls (courts) 4 1 4 4+1 4 4+1 4 4+1

Café (seats) 43 60

Vending (machines) 7 7 3 5 3 1

Squash Courts 2 2

Gymnastics Hall

Climbing Wall

AWP 3/4 size Mini Mini Full size Full size Full size

MUGA

Grass Pitches

400m Athletics Track

Physio Room

Soft Play Area

Skate park

Council Facil ities Dual Use Facil ities

1.Our brief 2.Facilities 3.Condition Surveys 4.Usage Analysis 5.Financial Performance 6.Supply & Demand 7.Consultation 8. New Facility Feasibility 9. Recommendations

Page 7: Leisure Facilities Strategy Wrexham County Borough Council

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• The map illustrates a 2-mile radii

around each of the Wrexham

leisure facilities. This indicates that

Wrexham seems to be

overprovided in terms of the

number of leisure facilities. We

have used a 2-mile radius as 80% of

a facility’s users is typically drawn

from within a 2-mile catchment.

With the exception of Darland, all

dual use facilities’ catchments

overlap with those of the

community use leisure centres.

Facility mapping1.Our brief 2.Facilities 3.Condition Surveys 4.Usage Analysis 5.Financial Performance 6.Supply & Demand 7.Consultation 8. New Facility Feasibility 9. Recommendations

Page 8: Leisure Facilities Strategy Wrexham County Borough Council

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Swimming Pools

Waterworld (25m x 6 lane)

Plas Madoc (20m x 3 lane)

Gwyn Evans (25m x 4 lane)

Chirk (25m x 4 lane)

Clywedog (20m x 4 lane)

Rhosnesni (20m x 4 lane)

1.Our brief 2.Facilities 3.Condition Surveys 4.Usage Analysis 5.Financial Performance 6.Supply & Demand 7.Consultation 8. New Facility Feasibility 9. Recommendations

Facility mapping

Page 9: Leisure Facilities Strategy Wrexham County Borough Council

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Facilities Mapping

Swimming Pools Mapping

2 mile radius catchment

Blue: community pool

Red: school-based dual use

This indicates that there is

considerable overlap in catchment

between Clywedog, Rhosnesni and

Waterworld in the centre of

Wrexham.

1.Our brief 2.Facilities 3.Condition Surveys 4.Usage Analysis 5.Financial Performance 6.Supply & Demand 7.Consultation 8. New Facility Feasibility 9. Recommendations

Page 10: Leisure Facilities Strategy Wrexham County Borough Council

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Facilities MappingSwimming pool location – proximity analysis

•This indicates that there are two swimming pools (Clywedog and Rhosnesni within 1.5 miles of

Waterworld and three within 3.6 miles.

•The nearest alternative pool to Plas Madoc is Chirk, 5.1 miles away.

Relative proximity - Wrexham Pools (in miles - quickest driving route)

Waterworld Clywedog Rhosnesni Plas Madoc Chirk Gwyn Evans Mean

Waterworld - 1.5 1.0 8.2 11.1 3.6 5.1Clywedog 1.5 - 2.2 6.3 9.3 3.4 4.5Rhosnesni 1.0 2.2 - 10.0 13.1 3.2 5.9

Plas Madoc 8.2 6.3 10.0 - 5.1 8.4 7.6Chirk 11.1 9.3 13.1 5.1 - 11.4 10.0

Gwyn Evans 3.6 3.4 3.2 8.4 11.4 - 6.0

1.Our brief 2.Facilities 3.Condition Surveys 4.Usage Analysis 5.Financial Performance 6.Supply & Demand 7.Consultation 8. New Facility Feasibility 9. Recommendations

Page 11: Leisure Facilities Strategy Wrexham County Borough Council

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FacilitiesObservations and key issues

•On the evidence of the location and mapping analysis it appears that the following facilities are

located within the same catchments and will potentially be competing for the same users:

Swimming pools: Rhosnesni and Clywedog are located circa 1 mile from Waterworld

Health & fitness gyms: Queensway gym and Clywedog gym are both located circa 1 mile

from Waterworld

1.Our brief 2.Facilities 3.Condition Surveys 4.Usage Analysis 5.Financial Performance 6.Supply & Demand 7.Consultation 8. New Facility Feasibility 9. Recommendations

Page 12: Leisure Facilities Strategy Wrexham County Borough Council

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Condition surveys•Visual inspections of all 11 leisure facilities were undertaken in the summer 2013. The Architects AFLS&P reviewed Plas

Madoc and Waterworld, whereas the Council’s team focused on the remaining 9 facilities. These inspections highlighted the

current condition of the facilities and identified any works required in the immediate, short, medium and long term timescales.

These were not detailed, intrusive condition surveys and further work should be done to further investigate some of the issues

highlighted in more detail.

•The condition surveys are appended to the Facility Feasibility Report and an overview is detailed within the main body of that

report. In summary, however, the cost of the work identified is £2.86m, the majority of which (£1.7m) is related to Plas Madoc.

•We have estimated that the Council is responsible for 96% of the cost of the maintenance, repairs and replacement,

representing a cost of £2.74m (based on the assumption that the Council is responsible for the structure of the facilities, with

the non-structural responsibilities split on a 50:50 basis with the school). The remaining £0.13m should be payable by the dual

use schools under the terms of the agreements between the Council and the schools.

Immediate 2 years 3-5 years 5 years as % of total

Council's estimated share of costs £337,375 £860,025 £1,440,725 £100,000 £2,738,125 96%

Schools' estimated share of costs £1,375 £23,525 £101,225 £0 £126,125 4%

1.Our brief 2.Facilities 3.Condition Surveys 4.Usage Analysis 5.Financial Performance 6.Supply & Demand 7.Consultation 8. New Facility Feasibility 9. Recommendations

Page 13: Leisure Facilities Strategy Wrexham County Borough Council

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Condition surveys• Plas Madoc accounts for the vast majority (at 58%) of the total identified costs. As the analysis later in this report will

confirm, the facility only accounts for 20% of total usage as a proportion of total usage across the portfolio.

• The identified works by facility are set out over the following pages.

Immediate 2 years 3-5 years 5 years1 Plas Madoc 77% 44% 60% 100% 58%2 Waterworld 4% 0% 0% 0% 1%3 Chirk 18% 27% 6% 0% 14%4 Gwyn Evans 0% 1% 1% 0% 1%5 Queensway 0% 8% 10% 0% 8%6 Clywedog 0% 2% 6% 0% 4%7 Ruabon 1% 4% 0% 0% 1%8 Rhosnesni 0% 1% 6% 0% 3%9 Darland 0% 8% 7% 0% 6%10 Morgan Llywd 0% 1% 3% 0% 2%11 Grango 0% 2% 1% 0% 1%

100% 100% 100% 100% 100%Total £338,750 £883,550 £1,541,950 £100,000 £2,864,250

Condition survey - Cost

1.Our brief 2.Facilities 3.Condition Surveys 4.Usage Analysis 5.Financial Performance 6.Supply & Demand 7.Consultation 8. New Facility Feasibility 9. Recommendations

Page 14: Leisure Facilities Strategy Wrexham County Borough Council

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Condition surveys

1.Our brief 2.Facilities 3.Condition Surveys 4.Usage Analysis 5.Financial Performance 6.Supply & Demand 7.Consultation 8. New Facility Feasibility 9. Recommendations

Facility Year built Condition Cost Description Cost Description Cost Description Cost Description£20,000 Store roof £15,000 Rooflights £250,000 Hall roof £100,000 MUGA resurface£15,000 Hall store £20,000 Hall floor £300,000 Cladding£95,000 Hall ceiling £250,000 Wet changing £50,000 Bar & café decoration£30,000 Basement (DDA) £80,000 Sauna & steamroom £300,000 Filtration & pipes

£100,000 New lift (DDA) £25,000 Hall wall £25,000 Boilers£260,000 Sub total £390,000 Sub total £925,000 Sub total £100,000 Sub total

£15,000 Roof £tbc Pool tank £0 - £0 -£15,000 Sub total £0 Sub total £0 Sub total £0 Sub total

£1,000 Drainage £100,000 Fencing £100,000 Synthetic turf pitch £0 -£25,000 Pool £10,000 Windows£10,000 Sauna £21,000 Fascias£25,000 Tiling £50,000 Slate roof

£8,000 Roof£20,000 Decoration£32,000 DDA compliance

£61,000 Sub total £241,000 Sub total £100,000 Sub total £0 Sub total£12,000 Roof £5,000 Fascias

£5,000 Decoration£0 Sub total £12,000 Sub total £10,000 Sub total £0 Sub total

Further DDA works may be required but not yet costed

1

2

3

4

Plas Madoc Pool 1979, Dryside 1983

Very poor

Waterworld 1970s (1995 refurb)

Fair

Chirk 1997 (2010 refurb)

Good

Gwyn Evans 1985 (1993 refurb; 2010 extension)

Good

Work requiredImmediate 2 years 3-5 years 5 years

Page 15: Leisure Facilities Strategy Wrexham County Borough Council

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Condition surveys

1.Our brief 2.Facilities 3.Condition Surveys 4.Usage Analysis 5.Financial Performance 6.Supply & Demand 7.Consultation 8. New Facility Feasibility 9. Recommendations

Facility Year built Condition Cost Description Cost Description Cost Description Cost Description£15,000 Car park £15,000 Stand£10,000 Fencing £115,000 Internal finishes£10,000 Track £25,000 Decoration£10,000 Gym floor £2,000 Stairs£30,000 Roof

£0 Sub total £75,000 Sub total £157,000 Sub total £0 Sub total£0 None £15,000 Fencing £80,000 Wetside tiling

£500 Roof £15,000 Decoration£2,000 Ceiling tiles £150 Deep clean

£0 Sub total £17,500 Sub total £95,150 Sub total £0 Sub total£2,000 Entrance ramp £300 Doors £500 Car park

£20,000 Roof £1,000 5 aside court£250 Cleaning

£11,500 Changing rooms£2,000 Sub total £32,050 Sub total £1,500 Sub total £0 Sub total

£10,000 Pool £300 Doors£60,000 Internal finishes

£1,000 Flooring£25,000 Decoration

£500 Tiling£0 Sub total £10,000 Sub total £86,800 Sub total £0 Sub total

Further DDA works may be required but not yet costed

Ruabon 2003 Good

6

Further DDA works may be required but not yet costed

Further DDA works may be required but not yet costed

8

5

7

Rhosnesni 1972 (2004 refurb)

Good

Queensway Main building 1958; Track 1985, Stand 1992

Good

Clywedog 1971 (2004 refurb)

Fair

Work requiredImmediate 2 years 3-5 years 5 years

Page 16: Leisure Facilities Strategy Wrexham County Borough Council

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Condition surveys

1.Our brief 2.Facilities 3.Condition Surveys 4.Usage Analysis 5.Financial Performance 6.Supply & Demand 7.Consultation 8. New Facility Feasibility 9. Recommendations

Facility Year built Condition Cost Description Cost Description Cost Description Cost Description£250 Flooring £500 Car park £3,000 Fencing

£6,000 Gym floor £30,000 Roof£50,000 Gym walls £80,000 Internal finishes£10,000 Windows

£6,000 Decoration£250 Sub total £72,500 Sub total £113,000 Sub total £0 Sub total£500 Wall £1,000 Tennis court £1,000 Fascias

£500 Wall £30,000 Roof£3,000 Windows £10,000 Decoration£8,000 Gym floor

£500 Sub total £12,500 Sub total £41,000 Sub total £0 Sub total£20,000 Fencing £2,000 Soffi ts & fascias

£1,000 Flagstones £500 Flooring£10,000 Decoration

£0 Sub total £21,000 Sub total £12,500 Sub total £0 Sub total

£338,750 Immediately £883,550 Within 2 years £1,541,950 Within 3-5 years £100,000 After 5 years

Council's estimated share of costs £337,375 Immediately £860,025 Within 2 years £1,440,725 Within 3-5 years £100,000 After 5 yearsSchools' estimated share of costs £1,375 Immediately £23,525 Within 2 years £101,225 Within 3-5 years £0 After 5 years*assumes Council is responsible for 100% of structure of dual use facilities and 50% of doors, floors etc

required but not yet costed

Further DDA works may be required but not yet costed

Further DDA works may be

9

10

11

Morgan Llywd

Gym 1958; Sports Hall 1971

Fair

FairNot providedGrango

Darland Gym 1958 (1987 refurb); Sports hall 1996

Fair

Work requiredImmediate 2 years 3-5 years 5 years

Page 17: Leisure Facilities Strategy Wrexham County Borough Council

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Condition surveysPotential additional costs•We should point out that improvements related to DDA compliance have not been costed in, save for the Plas

Madoc and Chirk facilities, so total costs could be higher than presented here.

•Also, pool-related leaks were identified at Waterworld, but as the void under the pool is inaccessible, it was not

possible to either identify or cost a solution. The Council’s liability of £2.7m is therefore considered to be the

minimum that should be budgeted for.

•Having reviewed the items identified within the condition surveys, we would consider it very unlikely that the

expenditure would lead to any improvement in the net-revenue generating capability of the portfolio.

Emerging recommendations and key issues arising from Condition Surveys•Plas Madoc is considered to have reached the end of its designed life and spending £1.7m on the recommended

work is not considered good value for money.

•Moreover, regardless of the current condition of the facilities, the sheer size of the portfolio necessitates

significant annual investment in terms of maintenance, repair and replacement of assets.

1.Our brief 2.Facilities 3.Condition Surveys 4.Usage Analysis 5.Financial Performance 6.Supply & Demand 7.Consultation 8. New Facility Feasibility 9. Recommendations

Page 18: Leisure Facilities Strategy Wrexham County Borough Council

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• Waterworld is the County Borough’s most important leisure facility in terms of the level of usage it attracts (almost 400,000

per annum and 35% of the total). Plas Madoc attracts over 220,000, or 20% of the total usage. Together, the 6 dual use

facilities generate almost 100,000 visits, or just under 9% of the total. The dual use centres account for just 8.8% of total

usage, whilst representing 55% of the physical portfolio.

Usage analysis

Venue Visits (2012-13) % of Total

Waterworld 394,106 35.3%Plas Madoc LC 223,047 20.0%

Gwyn Evans 166,275 14.9%

Chirk 138,709 12.4%

Queensway 97,115 8.7%

Clywedog 32,868 2.9%

Ruabon 19,904 1.8%

Morgan Llwyd 17,447 1.6%

Rhosnesni 12,108 1.1%

Darland 11,552 1.0%

Grango 4,199 0.4%

Total Visits 1,117,330 100.0%

1.Our brief 2.Facilities 3.Condition Surveys 4.Usage Analysis 5.Financial Performance 6.Supply & Demand 7.Consultation 8. New Facility Feasibility 9. Recommendations

Page 19: Leisure Facilities Strategy Wrexham County Borough Council

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Usage analysisIntroduction•This section details the usage of each of the facilities in terms of health & fitness, swimming and sports halls visits. This

helps understand the relative importance of each facility and the extent of their contribution to delivering the Council’s

leisure services.

Health & Fitness •There are 200 health and fitness stations (e.g. treadmill, bikes, resistance trainers) spread over 6 of the Council’s leisure

facilities.

•Our analysis of the usage of these gyms indicates the following:

1. With the exception of Waterworld, the other gyms are not well-used. The average hourly peak in 2012/13 in

terms of number of users is highest at Waterworld (14 users), representing an average of 35% of operating

capacity (14 users, 40 stations).

2. Plas Madoc attracts an average peak hourly attendance of 9 users, representing just 19% of capacity.

3. Usage at Queensway, Chirk and Gwyn Evans is 17% and below, attracting a peak hourly usage of just 4

people each.

4. Clywedog School gym appears to be almost completely redundant in terms of a community leisure facility. It

attracts very little community usage - the average peak usage per hour is just 1 person per hour.

1.Our brief 2.Facilities 3.Condition Surveys 4.Usage Analysis 5.Financial Performance 6.Supply & Demand 7.Consultation 8. New Facility Feasibility 9. Recommendations

Page 20: Leisure Facilities Strategy Wrexham County Borough Council

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Usage AnalysisHealth & fitness – peak hourly gym usage

1.Our brief 2.Facilities 3.Condition Surveys 4.Usage Analysis 5.Financial Performance 6.Supply & Demand 7.Consultation 8. New Facility Feasibility 9. Recommendations

Peak Time No. people Av.hourly peak Peak Time No. people Av.hourly peak Peak Time No. people Av.hourly peakMondays 5pm 28 15 5pm 21 12 5pm 9 4Tuesdays 5pm 29 16 5pm 25 11 5pm 9 5Wednesdays 5pm 28 16 5pm 22 11 5pm 9 4Thursdays 7am 23 15 5pm 20 9 6pm 11 5Fridays 7am 23 15 5pm 13 9 9am 6 3Saturdays 9am 19 10 10am 10 6 9am 7 3Sundays 9am 20 10 10am 12 6 9am 6 3

14 9 4Number of fitness stations 40 48 22Average hourly peak as % stations 35% 19% 17%

Plas MadocWaterworld Queensway

Peak Time No. people Av.hourly peak Peak Time No. people Av.hourly peak Peak Time No. people Av.hourly peakMondays 6pm 7 4 5pm 8 4 6pm 3 1Tuesdays 7pm 7 4 5pm 11 5 6pm 3 2Wednesdays 6pm 7 4 10am 7 4 6pm 3 2Thursdays 6pm 6 4 9am 7 4 6pm 2 1Fridays 9am 6 4 9am 7 3 6pm 2 1Saturdays 9am 4 3 9am 5 2Sundays 12pm 5 3 10am 6 3

4 4 1Number of fitness stations 25 24 23Average hourly peak as % stations 15% 15% 6%

Chirk Gwyn Evans Clywedog

Page 21: Leisure Facilities Strategy Wrexham County Borough Council

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Usage Analysis

Health & Fitness •Whilst the usage at Gwyn Evans and Chirk is low, the facilities do nevertheless serve distinct catchments.

Queensway, and Clywedog however, are located within circa 1 mile of Waterworld and serve the same catchment.

Ideally, the stations at Queensway and Clywedog should be amalgamated with those on the Waterworld site, albeit

the physical constraints at Waterworld currently rules this out as an option (unless a new facility is built).

•Closing the gym would allow further staff reductions to be made at Queensway as it could then be managed

remotely by staff at the new facility (we would suggest a full time team would not be required to manage the

stadium).

•NW Crusaders have said that the Queensway facility would be enhanced by the availability of a team/analysis room.

The gym could therefore be converted to a more appropriate use at very little cost.

•The Children’s Gym (20 fitness stations) could be relocated to a school. Although we have not yet received the usage

data for this facility, it is likely that it would be better utilised located in a more accessible venue.

1.Our brief 2.Facilities 3.Condition Surveys 4.Usage Analysis 5.Financial Performance 6.Supply & Demand 7.Consultation 8. New Facility Feasibility 9. Recommendations

Page 22: Leisure Facilities Strategy Wrexham County Borough Council

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Usage AnalysisSwimming pool usage

•The number of pool visits per annum across the portfolio appears to have increased by 12% since 2009.•Waterworld accounts for circa 50% of all swimming usage, Plas Madoc c24% and the dual use sites just 4.6%.

1.Our brief 2.Facilities 3.Condition Surveys 4.Usage Analysis 5.Financial Performance 6.Supply & Demand 7.Consultation 8. New Facility Feasibility 9. Recommendations

Venue Mar-11 Mar-12 Mar-13 3 yr Average %

Waterworld 192,721 192,741 186,189 190,550 50.5%Plas Madoc 87,623 86,967 97,317 90,636 24.0%Gwyn Evans 27,101 45,603 57,289 43,331 11.5%

Chirk 32,859 26,927 47,109 35,632 9.4%

Clywedog 16,431 11,737 14,775 14,314 3.8%

Rhosnesni 5,000 2,372 2,123 3,165 0.8%

Total Visits 361,735 366,347 404,802 377,628 100.0%

Page 23: Leisure Facilities Strategy Wrexham County Borough Council

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Usage AnalysisSwimming pool – usage analysis•Whilst pool usage at Waterworld appears to have declined 12% over the past 3 years, a recent survey was

undertaken of the pool users which showed that 40% did not have a valid ticket. Swimming lessons numbers have

grown over the years whilst adult and junior attendances have reduced. Anecdotally and from occasional

complaints from customers, the pool seems to be less accessible due to the pool space taken up by increasing

lessons. Also in 2011 the slides were closed, rapids & bubble pool (the latter since reintroduced as a result of the

use of technology) closed until 4 pm each day Monday to Friday in term time to reduce expenditure. WW used to

offer the widest range of free swimming time of all the facilities. In the last 2 years forced changes have reduced

the free swimming time available and consequently free swimming numbers have reduced substantially when

compared with other sites.

•Plas Madoc appeared to have a particularly good year in 2012/13. The driver for this is not clear, although the

summer weather was bad in 2012 and new lockers were installed improving the changing area.

1.Our brief 2.Facilities 3.Condition Surveys 4.Usage Analysis 5.Financial Performance 6.Supply & Demand 7.Consultation 8. New Facility Feasibility 9. Recommendations

Page 24: Leisure Facilities Strategy Wrexham County Borough Council

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Usage AnalysisSwimming pool – usage analysis•Rhosnesni pool usage has declined substantially since 2009. During the financial year 2011 - all public swimming

and swimming lessons were stopped as a result of a change in the operation down to one supervisor lone working.

The pool attracts an average of just 40 swimmers per week, or 8 per weekday. These could be accommodated

elsewhere if the pool closed to public use.

•Clywedog benefitted from the transfer of the swimming programmes and some block bookings from Gwyn

Evans. Then with increased bookings and better recording, usage numbers improved in the year to March 2013.

•Chirk – usage has increased significantly (albeit from a low base) since 2009. In 2011/12 the boiler was replaced

and the 2012/13 increase versus the previous year was due to better data capture and recording. The opening of

Oswestry Leisure Centre does not appear to have affected usage., indicating that it attracts a very local catchment.

•Gwyn Evans reopened in January 2009 after a major refurbishment and then gradually over the years improved

programmed activities and more bookings has increased usage figures. Again, a lot of usage had been missed due

to things not being recorded through the booking system properly prior to 2012/13.

1.Our brief 2.Facilities 3.Condition Surveys 4.Usage Analysis 5.Financial Performance 6.Supply & Demand 7.Consultation 8. New Facility Feasibility 9. Recommendations

Page 25: Leisure Facilities Strategy Wrexham County Borough Council

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Usage AnalysisSwimming pool – programming•Whilst there are six swimming pools

serving the Wrexham population – which

we would maintain would be too many

compared to similar catchments - it is

worthwhile understanding the specific

roles each facility plays in terms of swim

programming.

•Wrexham appears to offer a balanced

programme of swimming across its

portfolio.

1.Our brief 2.Facilities 3.Condition Surveys 4.Usage Analysis 5.Financial Performance 6.Supply & Demand 7.Consultation 8. New Facility Feasibility 9. Recommendations

Page 26: Leisure Facilities Strategy Wrexham County Borough Council

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Usage AnalysisSwimming pool – programming•The majority of public usage at the dual use

sites is taken up by club hire and classes.

There is no public swimming offered at either

of these facilities. It is worth exploring with

Clywedog whether the primary school

swimming lessons hosted by Plas Madoc could

be accommodated by the school during school

hours. Chirk would also be a good alternative

candidate to host primary school swimming if

Plas Madoc were to close.

1.Our brief 2.Facilities 3.Condition Surveys 4.Usage Analysis 5.Financial Performance 6.Supply & Demand 7.Consultation 8. New Facility Feasibility 9. Recommendations

Page 27: Leisure Facilities Strategy Wrexham County Borough Council

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Usage AnalysisSwimming pool – Plas Madoc School Usage•Plas Madoc is used by 7 Wrexham primary schools to deliver their swimming programmes. In the event Plas Madoc

is closed, it appears most appropriate for these schools to use their next closest venues, which will be either

Clywedog or Chirk:

School Travel to Plas Madoc Travel to nearest alternative pool Increase in drivetime1 Acrefair 0.7m 1 minute 3.8m 10 minutes (Clywedog) 9 minutes2 Rhosymedre 0.9m 3 minutes 4.1m 9 minutes (Chirk) 6 minutes3 Ruabon St Mary's 1.2m 3 minutes 4.5m 9 minutes (Chirk) 6 minutes4 Maes y Llan 1.4m 4 minutes 4.8m 10 minutes (Chirk) 6 minutes5 Ysgol Hooson 2.4m 8 minutes 4.1m 11 minutes (Clywedog) 3 minutes6 Maes y Mynedd 2.9m 10 minutes 3.8m 10 minutes (Clywedog) 0 minutes7 Pen y Lan 3.3m 8 minutes 6.3m 12 minutes (Chirk) 4 minutes

Average 1.8m 5.3 minutes 4.5m 10.1 minutes 4.9 minutes•The average drivetime to Plas Madoc for these 7 schools is 5.3 minutes (1.8 miles). Moving these schools to

alternative pools will, on average, increase their drivetime by 4.9 minutes (2.7miles, one-way) to 10.1 minutes. This is

not considered an unreasonable increase. We have consulted with each of these schools, details of which are set out

in the Consultation section of this strategy document.

1.Our brief 2.Facilities 3.Condition Surveys 4.Usage Analysis 5.Financial Performance 6.Supply & Demand 7.Consultation 8. New Facility Feasibility 9. Recommendations

Page 28: Leisure Facilities Strategy Wrexham County Borough Council

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Usage AnalysisSwimming pool – programming•The programmes on which we have based our analysis relate to lane swimming. We have not taken the leisure

pool at Plas Madoc into consideration, only the 3 lane portion of the pool.

•Our analysis shows that Plas Madoc and Waterworld have similar profiles, with around two-thirds of swimming

lane hours set aside for public use.

•There is virtually no club swimming at Plas Madoc

•It indicates that Chirk is an important facility in terms of offering a balanced programme of swimming across the full

spectrum of user categories, serving a local catchment

•Around 10% of Plas Madoc’s programme is for school usage.

1.Our brief 2.Facilities 3.Condition Surveys 4.Usage Analysis 5.Financial Performance 6.Supply & Demand 7.Consultation 8. New Facility Feasibility 9. Recommendations

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Usage AnalysisSports Hall Usage•Wrexham’s supply of accessible sports hall in the County Borough is the equivalent of 32 badminton

courts.

•We have researched the usage of these facilities to assess how busy they were during the 2012/13

financial year.

•Ruabon, Gwyn Evans, Plas Madoc and Clywedog are well-used, with the facilities booked for 60%+ of the

time they are open for public use.

•Darland, Rhosnesni and Chirk sports halls are empty more often than they are used

•Usage at Morgan Llwyd is very low.

1.Our brief 2.Facilities 3.Condition Surveys 4.Usage Analysis 5.Financial Performance 6.Supply & Demand 7.Consultation 8. New Facility Feasibility 9. Recommendations

% hours booked Mon Tue Wed Thur Fri Sat Sun

Ruabon 4 courts 66.0% 47% 65% 89% 56% 73% closed closedGwyn Evans 4 courts 65.8% 51% 81% 77% 73% 48% closed closedPlas Madoc 4 courts 65.6% 55% 66% 67% 76% 53% 72% 71%Clywedog 4 courts + gym hall 60.2% 57% 50% 79% 67% 48% closed closedDarland 4 courts 49.2% 37% 48% 44% 48% 69% closed closedRhosnesni 4 courts + gym hall 42.1% 51% 43% 57% 32% 29% closed closedChirk 1 court 41.5% 62% 53% 54% 40% 46% 20% 15%Morgan Llwyd 4 courts + gym hall 23.0% 19% 27% 18% 28% closed closed closed

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Usage AnalysisSynthetic turf pitch - Grango•The full-sized synthetic turf pitch (STP) at Grango School generated £6,600 in 2012/13, of which the

Council retained 30% (or £1,990) under the terms of the usage agreement with the school (which retains

70% of the income).

•Council income of £1,990 is very low given the Council seems to retain the burden of maintaining the

facility; we would question whether this is a fair split. The Sports Consultancy’s database indicates that a

well-performing full-sized STP should be expected to generate around £100,000 per annum. Grango’s

exposed and relatively remote location prevents it from achieving the usage necessary to generate these

income levels. However, given that an average 5 a-side pitch – which is significantly smaller in area -

typically generates in the region of £40,000 to £50,000, Grango’s performance is considered to be poor.

1.Our brief 2.Facilities 3.Condition Surveys 4.Usage Analysis 5.Financial Performance 6.Supply & Demand 7.Consultation 8. New Facility Feasibility 9. Recommendations

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Usage AnalysisSynthetic turf pitch - Grango•The cost of hiring Grango for an hour is:

Full Pitch: £78.20 (Adult) or £50.05 (Junior) Half Pitch £31.65 (Adult) or £21.10 (Junior)

•We understand that the vast majority of bookings are to hire a half-pitch. Assuming an adult:junior usage

split of 50:50, this suggests an average cost per session of around £26. There were 256 bookings in

2012/13, representing an average of 8 bookings per week in the 8 months it is open for use (Sept to March).

This level of usage is considered to be very low given the lack of competition in the County Borough. We

would suggest making the facility open for bookings during the entire year, extending across April to August

which would allow it to benefit from the attraction of the better weather, as well as higher value summer

camp bookings.

•Whilst the operating performance of the facility appears to suggest it is underutilised, it is the Council’s

only synthetic turf pitch and, as such it serves and identified community need. Moreover, as set out in the

Consultation section within this report, the Welsh FA has identified Grango as a potential location for a

football hub and academy.

1.Our brief 2.Facilities 3.Condition Surveys 4.Usage Analysis 5.Financial Performance 6.Supply & Demand 7.Consultation 8. New Facility Feasibility 9. Recommendations

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Usage AnalysisPlas Madoc usage - general•The postcode analysis of users of Plas Madoc Leisure centre (who visited the facility at least once

during 2012/13) shows the majority of users are based outside of the immediate area.

•This would suggest that the precise location of the facility is not important to the majority of users

and is does not serve an exclusively local catchment.

1.Our brief 2.Facilities 3.Condition Surveys 4.Usage Analysis 5.Financial Performance 6.Supply & Demand 7.Consultation 8. New Facility Feasibility 9. Recommendations

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Facilities StrategyPlas Madoc users

1.Our brief 2.Facilities 3.Condition Surveys 4.Usage Analysis 5.Financial Performance 6.Supply & Demand 7.Consultation 8. New Facility Feasibility 9. Recommendations

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Usage AnalysisThe Equality Act 2010•The Equality Act 2010 makes provision for the protection of people from discrimination on the

grounds of such protected characteristics as their age, sex and disability. In terms of its policies,

management and programming, the Council’s leisure portfolio is open to all and does not

discriminate. However, the condition surveys highlighted certain areas where the physical

infrastructure at Plas Madoc prevents the facility from offering the same terms and quality of usage

to disabled users, specifically in the changing areas and access between floors (i.e. the lift is not

compliant with the Act).

•In order for the Council to comply with the Act it could either make reasonable adjustments to the

existing building, or ensure that when/if a new facility be built it is designed without these physical

barriers preventing equal treatment for disabled users.

1.Our brief 2.Facilities 3.Condition Surveys 4.Usage Analysis 5.Financial Performance 6.Supply & Demand 7.Consultation 8. New Facility Feasibility 9. Recommendations

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Usage AnalysisObservations and emerging issues•Our analysis of usage of the facilities has highlighted the following:

1. Plas Madoc accounts for 20% of all leisure usage and 24% of swimming visits

2. The health and fitness usage at Waterworld is far better than any of the other facilities. Queensway,

Chirk and Gwyn Evans attracted an average hourly peak of just 4 people during the 2012/13.

Clywedog attracted an average of just 1 person per hour. Whilst Chirk and Gwyn Evans serve specific

local catchments, Queensway and Clywedog do not. We would therefore recommend that the fitness

stations be amalgamated at a bigger gym, ideally Waterworld (albeit we understand the constraints

of the current Waterworld site).

3. Plas Madoc does not exclusively serve a specific local catchment and draws users from a wide area.

The specific location of the facilities provided therein is therefore less of an issue.

4. Rhosnesni pool attracts very few users (an average of just 8 per day). These swimming visits should be

able to be accommodated elsewhere by other pools in the portfolio. The rationale for the Council

continuing to operate the pool is weak.

5. In the event Plas Madoc closes, the primary school swimming lessons could be hosted by both Chirk

and Clywedog, the two nearest alternatives for the 7 primary schools that regularly use Plas Madoc.

1.Our brief 2.Facilities 3.Condition Surveys 4.Usage Analysis 5.Financial Performance 6.Supply & Demand 7.Consultation 8. New Facility Feasibility 9. Recommendations

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Usage AnalysisObservations and emerging issues

6. The sports halls are relatively well used, with the exception of Morgan Llwyd, the reasons for which

are not clear but we would suggest that its close proximity to Rhosnesni (less than 1 mile away) and

Glyndwr University Sports centre (2 miles away) is the overriding factor.

7. The Council should explore the potential to extend the opening period for the Grango into the

summer holidays to drive usage and revenue from summer camps. It is currently very poorly used and

generates less that £2,000 for the Council, despite the Council retaining the responsibility for it

management and maintenance.

1.Our brief 2.Facilities 3.Condition Surveys 4.Usage Analysis 5.Financial Performance 6.Supply & Demand 7.Consultation 8. New Facility Feasibility 9. Recommendations

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Financial Performance

Overview•The net cost to the Council of operating the 11 in-house facilities is £1.8m (2012/13 actual). Plas Madoc and

Waterworld cost a combined £0.9m to operate per year on turnover of £1.85m. Going forward, the cost of operating

Plas Madoc is projected to increase significantly as refurbishment, repairs and replacement of the structure and plant and

machinery is required.

1.Our brief 2.Facilities 3.Condition Surveys 4.Usage Analysis 5.Financial Performance 6.Supply & Demand 7.Consultation 8. New Facility Feasibility 9. Recommendations

1 2 3 4 5 6 7 8 9 10 11Waterworld Plas Madoc Chirk Gwyn Evans Queensway Clywedog Ruabon Rhosnesni Darland Morgan Llwyd Grango Total

£ £ £ £ £ £ £ £ £ £ £ £Staffing Costs (810,271) (606,117) (274,210) (260,218) (157,490) (26,139) (61,788) (17,462) (22,632) (15,167) (2,251,492)Utilities (209,070) (175,796) (44,299) (54,368) (23,516) (29,376) (12,810) (16,664) (8,433) (6,115) (580,447)NNDR (83,638) (58,353) (25,402) (33,035) (26,248) 0 0 0 0 (193) (226,870)Premises (43,522) (64,628) (11,081) (10,377) (10,325) (9,560) (10,746) (15,687) 0 (11,766) (187,692)Transport (256) (826) (1,756) (1,047) (308) (203) (357) 0 (137) 0 (4,890)Supplies & services (122,612) (135,671) (49,920) (153,268) (32,244) (13,861) (2,112) (2,633) (2,185) (647) (515,152)Third party payments (36,968) 0 (13,092) (577) (6,250) 215 0 0 (8,055) 0 (64,727)Support services (198,262) (186,223) (118,083) (93,637) (85,359) (20,599) (15,240) (40,820) (13,916) (27,764) (799,902)Total expenditure (1,504,598) (1,227,615) (537,842) (606,526) (341,739) (99,522) (103,053) (93,266) (55,359) (61,653) (4,631,172)

Income 1,173,155 672,953 268,292 413,323 134,776 71,126 50,063 38,045 18,779 14,138 1,990 2,856,639

Net operating cost (331,443) (554,662) (269,550) (193,203) (206,963) (28,396) (52,991) (55,221) (36,580) (47,515) 1,990 (1,774,533)Capital charges (183,813) (162,272) (97,610) (100,080) (963,260) (9,770) 0 (37,838) (34,759) 0 0 (1,589,401)Net cost including capital charges (515,256) (716,934) (367,160) (293,283) (1,170,223) (38,166) (52,991) (93,059) (71,339) (47,515) 1,990 (3,363,934)

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Key Performance Indicators (2012/13)•The Sports Consultancy maintains an operational database of over 250 UK public leisure facilities

(52.9% of which are Council-run), containing over 500 financial records. We have compared the financial

performance of Wrexham’s facilities against these records, focusing on the following key metrics:

1. Income per visit

2.Subsidy per visit

3.Cost recovery

•The performance of each facility is detailed over the following pages.

1.Our brief 2.Facilities 3.Condition Surveys 4.Usage Analysis 5.Financial Performance 6.Supply & Demand 7.Consultation 8. New Facility Feasibility 9. Recommendations

Financial Performance

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Key Performance Indicators (2012/13)•Income per visit

1.Our brief 2.Facilities 3.Condition Surveys 4.Usage Analysis 5.Financial Performance 6.Supply & Demand 7.Consultation 8. New Facility Feasibility 9. Recommendations

• Financial Performance

Facility Income Visits Income per visitUK Database

averageVariance to UK

average Upper Quartile Lower Quartile

1Plas Madoc £672,953

223,047 £3.02 £3.75 (20%) £4.37 £2.67

2Waterworld £1,173,155

394,106 £2.98 £3.75 (21%) £4.37 £2.67

3Gwyn Evans £413,323

166,275 £2.49 £3.75 (34%) £4.37 £2.67

4Chirk £268,292

138,709 £1.93 £3.75 (48%) £4.37 £2.67

5Queensway £134,776

97,115 £1.39 £2.83 (51%) £3.66 £1.43

6Clywedog £71,126

32,868 £2.16 £3.28 (34%) £4.23 £2.48

7Ruabon £50,063

19,904 £2.52 £3.28 (23%) £4.23 £2.48

8Rhosnesni £38,045

12,108 £3.14 £3.28 (4%) £4.23 £2.48

9Darland £18,779

11,552 £1.63 £3.28 (50%) £4.23 £2.48

10Morgan Llwyd £14,138

17,447 £0.81 £3.28 (75%) £4.23 £2.48

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Key Performance Indicators (2012/13)•Subsidy per visit

1.Our brief 2.Facilities 3.Condition Surveys 4.Usage Analysis 5.Financial Performance 6.Supply & Demand 7.Consultation 8. New Facility Feasibility 9. Recommendations

Financial Performance

Facility Subsidy Visits Subsidy per visitUK Database

averageVariance to UK

average Upper Quartile Lower Quartile

1Plas Madoc (£554,662)

223,047 (£2.49) (£1.13) (120%) £0.15 (£2.33)

2Waterworld (£331,443)

394,106 (£0.84) (£1.13) 26% £0.15 (£2.33)

3Gwyn Evans (£193,203)

166,275 (£1.16) (£1.13) (3%) £0.15 (£2.33)

4Chirk (£269,550)

138,709 (£1.94) (£1.13) (72%) £0.15 (£2.33)

5Queensway (£206,963)

97,115 (£2.13) (£1.96) (9%) (£0.88) (£2.64)

6Clywedog (£28,396)

32,868 (£0.86) (£3.05) 72% (£1.24) (£3.79)

7Ruabon (£52,991)

19,904 (£2.66) (£3.05) 13% (£1.24) (£3.79)

8Rhosnesni (£55,221)

12,108 (£4.56) (£3.05) (50%) (£1.24) (£3.79)

9Darland (£36,580)

11,552 (£3.17) (£3.05) (4%) (£1.24) (£3.79)

10Morgan Llwyd (£47,515)

17,447 (£2.72) (£3.05) 11% (£1.24) (£3.79)

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Wrexham Leisure Centres Financial Key Performance Indicators•% cost recovery

1.Our brief 2.Facilities 3.Condition Surveys 4.Usage Analysis 5.Financial Performance 6.Supply & Demand 7.Consultation 8. New Facility Feasibility 9. Recommendations

Financial Performance

% cost recovery Database average Variance to average1Plas Madoc 55% 83% (28%)2Waterworld 78% 83% (5%)3Gwyn Evans 68% 83% (15%)4Chirk 50% 83% (33%)5Queensway 39% 68% (29%)6Clywedog 71% 54% 17%7Ruabon 49% 54% (6%)8Rhosnesni 41% 54% (14%)9Darland 34% 54% (20%)

10Morgan Llwyd 23% 54% (31%)

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Wrexham Leisure Centres Financial Key Performance Indicators•The entire portfolio is generally underperforming across the range of KPIs

•The income per visit generated by both Plas Madoc and Waterworld is circa 20% below the UK

average generated by wet and dry centres

•The income per visit generated by all of Wrexham’s leisure facilities is below the UK average

•The income per visit generated by the dual use centres is up to 75% worse than the average dual use

centre performance

•The subsidy per visit at Plas Madoc is 1.2x higher than the UK average (£2.49 v £1.13).

1.Our brief 2.Facilities 3.Condition Surveys 4.Usage Analysis 5.Financial Performance 6.Supply & Demand 7.Consultation 8. New Facility Feasibility 9. Recommendations

Financial Performance

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Observations and emerging issues•There is no prospect of Plas Madoc’s operating or financial performance improving. Indeed, as the

building ages, the maintenance costs are likely to increase and the financial burden of operating the facility

will be exacerbated.

•Waterworld’s performance is severely impaired by the physical constraints of the facility. The size of the

fitness gym is a limiting factor in maximising income generation. This cannot be extended beyond 40

stations , although the market analysis indicates that there is significant latent demand to justify a gym of a

significant scale (120 stations).

• The dual use centres are underperforming and remain a financial burden to the Council. They account for

8.8% of total visits but only 6.8% of income, and 12.3% of subsidy. The cost to the Council of the dual use

centres is almost £220,000 per year.

1.Our brief 2.Facilities 3.Condition Surveys 4.Usage Analysis 5.Financial Performance 6.Supply & Demand 7.Consultation 8. New Facility Feasibility 9. Recommendations

Financial Performance

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Observations and emerging issues•In TSC’s opinion, one of the key reasons why the individual performance of each facility is so poor is

because the portfolio is too large and the usage and income generation are spread too thinly. At almost

£2m per year, the cost of operating the portfolio is considered to be completely unsustainable.

•Continuing to retain such a large portfolio of buildings will mean that the Council retains the associated

risks and responsibilities regarding maintenance of these assets. The cost of maintenance is likely to

continue to increase as these facilities age.

1.Our brief 2.Facilities 3.Condition Surveys 4.Usage Analysis 5.Financial Performance 6.Supply & Demand 7.Consultation 8. New Facility Feasibility 9. Recommendations

Financial Performance

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Supply and Demand

Introduction

•Detailed demand and supply analysis for Wrexham has been completed for swimming pools and

sports halls using Sport Wales’ Facility Planning Model (FPM). This provides a robust, industry

recognised, assessment of supply and demand for these facility types.

•In addition to the findings of the FPM, an assessment of supply and demand for health and fitness

facilities was commissioned from specialist market research company (The Leisure Database Company).

1.Our brief 2.Facilities 3.Condition Surveys 4.Usage Analysis 5.Financial Performance 6.Supply & Demand 7.Consultation 8. New Facility Feasibility 9. Recommendations

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Supply and Demand

The key findings from the supply and demand analysis are:

Swimming Pools

1.Permanent closure of Plas Madoc has a negative impact in the overall supply but most users will

be displaced to other facilities in the County Borough without significant impact on accessibility for

those currently using Plas Madoc, apart perhaps from those accessing via walking. There are

alternative local pools, most notably Chirk and Oswestry (North Shropshire), which could

accommodate increased use, as well as the potential replacement for Waterworld. Therefore, the

impact of the closure of Plas Madoc can be mitigated through access to alternative facilities and

the replacement of Waterworld, particularly if a larger, preferable, 8-lane pool option is chosen.

1.Our brief 2.Facilities 3.Condition Surveys 4.Usage Analysis 5.Financial Performance 6.Supply & Demand 7.Consultation 8. New Facility Feasibility 9. Recommendations

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Supply and Demand

Sports Halls

2.Currently the area around Plas Madoc is very well provided for, in terms of sports halls, arguably

overprovided for. The closure of Plas Madoc has a negative impact in the overall supply for the

County Borough; however most users will be displaced to other facilities in the County Borough,

without significant impact on accessibility for those currently using Plas Madoc. By closing Plas Madoc

the area becomes similar to the rest of Wrexham. In essence, there are alternative local halls, which

could accommodate displaced users from Plas Madoc. Therefore, the impact of the closure of Plas

Madoc is not significant.

3.In central Wrexham, however, the analysis identified a deficit of provision of 8-12 badminton

courts. This is relevant to take into consideration when deciding on the future of the facilities in the

town centre, particularly the dual use sites.

1.Our brief 2.Facilities 3.Condition Surveys 4.Usage Analysis 5.Financial Performance 6.Supply & Demand 7.Consultation 8. New Facility Feasibility 9. Recommendations

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Supply and Demand

Health & Fitness stations

4.The data from The Leisure Database indicates that is greater scope for additional fitness provision

in the town centre compared to the Plas Madoc area. If Plas Madoc leisure centre were to be rebuilt

on its existing site, we would recommend that an additional provision of just 4 extras stations be

provided, i.e. 54 compared to the current level of 48 stations. However, if a new facility were to be

built adjacent to the current Waterworld facility then the market would justify and additional 80

stations (120 compared to the current 40 stations at the existing Waterworld gym). The size of the

gym is relevant because it is a key revenue generator; investment in the town centre will attract

higher user numbers than Plas Madoc and therefore generate greater revenue.

1.Our brief 2.Facilities 3.Condition Surveys 4.Usage Analysis 5.Financial Performance 6.Supply & Demand 7.Consultation 8. New Facility Feasibility 9. Recommendations

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Consultation

IntroductionWe have contacted over 60 organisations with a vested interested in the

Wrexham portfolio, including clubs, user groups, schools and national

governing bodies, in order to better understand the leisure portfolio from a

wider perspective. We had a good response to our approaches, receiving

written responses from 10 strategic stakeholders and 17 user groups. We have

also consulted with all 5 of the dual use schools, 4 of which have provided

written responses to our questions. The respondees are listed here.

1.Our brief 2.Facilities 3.Condition Surveys 4.Usage Analysis 5.Financial Performance 6.Supply & Demand 7.Consultation 8. New Facility Feasibility 9. Recommendations

User Groups, Clubs & Schools1 Wrexham Swimming Club2 Ruabon Tae Kwon Do3 Penley Penguins SC4 WXM Water Polo Club5 Brymbo Wrexham Squash Club6 Wrexham Athletics Club 7 Matrix Taekwondo8 North Wales Crusaders Rugby League9 Wrexham Hockey Club10 Wrexham Roller Hockey Club11 Splash & Rhyme12 Llangollen Canoe Club13 Maes y Llan School14 Maes y Mynydd School15 Rhosymedre School16 Ruabon St Mary's School17 Olympic Wrexham Gymnastics Club18 Ruabon School19 Rhosnesni School20 Darland School21 Morgan Llwyd School

Strategic Stakeholders1 Football Association Wales Trust2 Hockey Wales3 Welsh Rugby Union4 Swim Wales5 Cricket Wales6 Badminton Wales7 Sport Wales8 Disability Wales9 Association of Voluntary Organisations in Wrexham10 Betsi Cadwalader University Health Board

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Consultation – Strategic Stakeholders

Swim Wales•Wrexham’s pool provision plays a vital role in delivering Swim Wales strategy in the locality. With no

accessible private / alternate provision we are entirely reliant on Local Authority partners to help deliver

National Swim Wales and Sport Wales initiatives. Swim Wales has affiliated Swimming clubs operating from

the facilities:

a) Wrexham Swimming Club – operates primarily from Waterworld, (plus Gwyn Evans and Clywedog).

b) Wrexham Aquatics Club –primarily water polo (Waterworld)

c) Chirk Swimming Club – operating from Chirk Leisure Centre

•There are three primary functions that the facilities provide:

a) Performance Swimming

b) Pathway opportunities (water polo and other aquatics activities)

c) Delivery of the Welsh Learn to Swim Programme – Aqua Passport

•Swim Wales considers the provision, quality and management of facilities in Wrexham to be good and in

challenging financial circumstances this is far better than some other providers elsewhere in Wales.

1.Our brief 2.Facilities 3.Condition Surveys 4.Usage Analysis 5.Financial Performance 6.Supply & Demand 7.Consultation 8. New Facility Feasibility 9. Recommendations

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Consultation – Strategic Stakeholders

Swim Wales (cont’d)•They suggest that Plas Madoc and Waterworld may be heading towards the back end of their lifespan.

•Their main concern is accessibility of the water space in Wrexham.

•They have long sought a way to work with the Authority and Wrexham Swimming club to improve their access to pool time

to enable them to reach Swim Wales’ ‘Performance Club’ status.

•Performance Club criteria requires 20 hours of pool time access per week for the top squad, and appropriate progressions

to that squad from learn to Swim. This is not being met in Wrexham.

•As Wrexham is the third largest population centre after Cardiff and Swansea it is imperative for Swim Wales to have a fully

functioning performance centre (utilising the existing Wrexham Swimming Club). Other areas including Newport, Bridgend,

Pembrokeshire and Conwy have managed this without vastly different facilities.

•Swim Wales would like to see a 50m pool in Wrexham (within the main conurbation replacing Waterworld would be the

logical choice). This would be of a flexible design allowing performance swimming, lessons and public at any one time, and

this could provide the function of several of the other pools while being more economical and more versatile.

1.Our brief 2.Facilities 3.Condition Surveys 4.Usage Analysis 5.Financial Performance 6.Supply & Demand 7.Consultation 8. New Facility Feasibility 9. Recommendations

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Consultation – Strategic StakeholdersSwim Wales (cont’d)•They are aware that Glyndwr University are also keen to add a pool to their portfolio under the right circumstances

and would strongly advise a partnership to run such a facility.

•In the more immediate term their absolute priority is to secure the correct pool time to ensure Wrexham is the

performance club the area requires.

•Swim Wales suggests that the swimming provision is spread too thinly across the Wrexham sites. Newport for example

within the main urban area operate just two large facilities one orientated towards ‘serious’ swimming including

performance, and the other a freeform leisure pool. In recent years Merthyr is an example of another Authority that has

consolidated its provision on a smaller number of sites but with larger more versatile facilities.

1.Our brief 2.Facilities 3.Condition Surveys 4.Usage Analysis 5.Financial Performance 6.Supply & Demand 7.Consultation 8. New Facility Feasibility 9. Recommendations

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Consultation – Strategic Stakeholders

Sport Wales•Provides £450,000 of funding per annum to Wrexham CBC for the delivery of various sporting programmes

including Free Swimming (£148k), Dragon Sport and 5x60 (£278k) to ensure a range of extra-curricular opportunities

are provided to young people.

•This is dependent on locally accessible sports facilities.

Cricket Wales•Ruabon School fulfils a crucial role for Cricket Wales as the facility to deliver coach education, regional

representative cricket, indoor leagues and club coaching in North West Wales. It is the only facility of its kind in the

region and is essential for the development of cricket. The facility is fit for purpose and with a well-managed

maintenance regime (a priority) will continue to provide an excellent facility in the future.

1.Our brief 2.Facilities 3.Condition Surveys 4.Usage Analysis 5.Financial Performance 6.Supply & Demand 7.Consultation 8. New Facility Feasibility 9. Recommendations

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Consultation – Strategic Stakeholders

Badminton Wales•Darland School and Gwyn Evans seem to be the most important facilities in the delivery of badminton. Plas Madoc is

used for badminton for just 45 minutes per week and Rhosnesni just 50 minutes. Badminton is in demand in Wrexham

but not considered “healthy” by the NGB (Badminton Wales).

Hockey Wales, Welsh Football Trust and Welsh Rugby Union •These three National Governing Bodies submitted a joint response to the consultation which highlighted their focus on

delivering an all-Wales plan for artificial turf pitches (ATPs). It recommends the designation of a nationally significant (i.e.

2 pitch) hockey centre at Glyndwr University. This would allow for the conversion of other ATPs in the County Borough as

hubs for football (40-45mm grass length 3rd generation), football/hockey (40mm 3G with shockpad) and football/rugby

(60mm 3G with shockpad). Their spatial plans for football identifies Ysgol y Grango as a potential football hub and

academy in partnership with Cefn Druids AFC (a priority club for FAW). The ATP strategy for Wrexham would be

completed by the creation of a rugby hub in conjunction with Wrexham RFC.

1.Our brief 2.Facilities 3.Condition Surveys 4.Usage Analysis 5.Financial Performance 6.Supply & Demand 7.Consultation 8. New Facility Feasibility 9. Recommendations

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Consultation – Strategic Stakeholders

Hockey Wales, Welsh Football Trust and Welsh Rugby Union (cont’d)•The strategy notes the existence of the ATPs at Chirk (small ATP), Clywedog School (full size), Morgan Llwyd School (full

size), and Rhosnesni but makes no specific recommendations for their future use or development as sports hubs.

However, it does stress that all high schools in Wales should have access to at least one ATP and in this respect,

Wrexham is serving an important sporting need for these schools.

Association of Voluntary Organisations in Wrexham (AVOW)•Considers there to be a good mix of facilities which are well-established across the County Borough. The Healthy Eating

and Being More Active Outcome Group (HEBMAOG) considers that the range of facilities offers opportunities for all

their client groups (including young people, pregnant women, deprived communities and disabled people).

NHS team (Caia Park)•Queensway and Waterworld are considered pivotal to the delivery of programmes by the NHS Health Team (Caia Park)

to increase physical activity levels and help reduce obesity. Obesity rates are high in Wrexham (at 58%) and activity

levels are low (33%). The NHS team considers the accessibility of these facilities to be very good. The scope of facilities is

considered good, but the facilities generally need updating.

1.Our brief 2.Facilities 3.Condition Surveys 4.Usage Analysis 5.Financial Performance 6.Supply & Demand 7.Consultation 8. New Facility Feasibility 9. Recommendations

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Consultation – Strategic Stakeholders

Disability Sport Wales•Disability Sport Wales employs a development officer in the Wrexham County Borough. Their role is to ensure

appropriate access for disabled people to sports facilities as part of its community programme. In addition, they

run a “virtual” academy and performance programme which formalises the process of identifying and

developing elite disabled athletes. It is considered essential that athletes are given access to high quality local

sporting facilities.

1.Our brief 2.Facilities 3.Condition Surveys 4.Usage Analysis 5.Financial Performance 6.Supply & Demand 7.Consultation 8. New Facility Feasibility 9. Recommendations

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Consultation – Plas Madoc Specific

Introduction•Given the sensitivity of the recommended option to close Plas Madoc Leisure Centre, we have ensured the

views of the main user groups of that facility have been consulted to understand: the extent of their usage,

why they choose to use Plas Madoc over the other options (if any), and how the users of each group travel to

and from the facility. Those consultees specific to Plas Madoc are:

1. Wrexham Roller Hockey Club

2. Splash & Rhyme

3. Llangollen Canoe Club

4. Maes y Llan School

5. Maes y Mynydd School

6. Rhosymedre School

7. Ruabon St Mary’s School

1.Our brief 2.Facilities 3.Condition Surveys 4.Usage Analysis 5.Financial Performance 6.Supply & Demand 7.Consultation 8. New Facility Feasibility 9. Recommendations

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Consultation – Plas Madoc SpecificKey messages•Wrexham Roller Hockey Club and GBHI North Wales use Plas Madoc exclusively. Very few leisure centre allow roller

hockey to be played due to the potential damage to the sports hall flooring. They use the sports hall once a week for

club days and once a fortnight for League games. Plas Madoc hosts the league games for ALL clubs in North Wales. The

charge for an entire day’s hire at the weekend is just £100. They would be happy to relocate if an alternative home

could be found (Deeside Leisure Centre was their former home prior to its refurbishment). Whilst not made specifically

clear, we can assume that the majority of the users travel to the facility by car as it attracts clubs from all over North

Wales. Some of the local club’s users walk from the neighbouring Plas Madoc estate.

•The Splash & Rhyme group uses Plas Madoc just once a week for an hour. They originally approached Waterworld to

host the sessions so we can assume that the specific location is not important.

•Llangollen Canoe Club uses the pool once a week due to its wave machine, shallow entry points and its central

location. The majority of its members travel to the facility by car. Changing facilities are considered to be poor and the

car park is poorly lit.

1.Our brief 2.Facilities 3.Condition Surveys 4.Usage Analysis 5.Financial Performance 6.Supply & Demand 7.Consultation 8. New Facility Feasibility 9. Recommendations

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Consultation – Plas Madoc Specific

Key messages•Seven local primary schools use Plas Madoc once a week for swimming lessons.

Schools would use another facility if it was located close enough

The schools use a bus to travel to the facility, with the exception of Rhosymedre who walk. Travel time is

key.

Only Rhosymedre considers Plas Madoc’s specific location to be critically important to its continued usage

•We have researched the likely alternative locations to host the schools’ lesson programmes. If the schools switched to

Clywedog School or Chirk Leisure Centre, their each-way travel time would increase by an average of just 5 minutes.

Summary•It seems that the cost and convenience of Plas Madoc are more important considerations than its specific location.

There are other options available for the schools to use if they would consider an average 5 minute extension to their

journey time.

•The roller hockey clubs are likely to be affected most by the closure of Plas Madoc and would appreciate help from the

Council to relocate; this was not forthcoming when Deeside Leisure Centre was no longer an option.

1.Our brief 2.Facilities 3.Condition Surveys 4.Usage Analysis 5.Financial Performance 6.Supply & Demand 7.Consultation 8. New Facility Feasibility 9. Recommendations

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Consultation – User Groups

Overview•Users are not precious about what facility they use and would be prepared to use a different/new facility if

necessary

•The majority of users travel to facilities by car

•No real issues were raised regarding the quality of facilities, with the exception of Plas Madoc.

•The users all seem to enjoy a good relationship with the Council’s leisure staff.

•Olympic Wrexham Gymnastics Club is located at Queensway. Although they do share an entrance, they do

not share any of the other facilities and can therefore be considered to be self-contained. This is an important

when considering the option of closing the fitness gym at Waterworld and relocating the staff; they are not

required to support the gymnastics club.

1.Our brief 2.Facilities 3.Condition Surveys 4.Usage Analysis 5.Financial Performance 6.Supply & Demand 7.Consultation 8. New Facility Feasibility 9. Recommendations

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Consultation – Dual Use Schools

Dual Use Schools•The Council operates 5 dual use leisure centres (excluding Grango’s AWP), two of which have swimming

pools. We have received written responses to our consultation questions from all except Clywedog School.

Given the potential option for the Council to withdraw from operating the facilities it is crucially important to

understand the schools’ appetites to operate the facilities directly and take on the associated operating and

financial risks. If there is no willingness for the schools to operate for the benefit of the community use –

regardless of the available income generation – then this is likely to put pressure on the remaining portfolio.

•There remains the option, of course, to retain the dual use schools and convert to a staffless operation,

similar to Darland. We would consider that this is not an option for the pools due to health and safety

concerns.

1.Our brief 2.Facilities 3.Condition Surveys 4.Usage Analysis 5.Financial Performance 6.Supply & Demand 7.Consultation 8. New Facility Feasibility 9. Recommendations

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Consultation – Dual Use Schools

Dual Use Schools•Rhosnesni School warns that it would be highly likely that they would close the pool. However, they may

consider offering access to the dry facilities during weekdays.

•Ruabon School would be interested in the option of operating the facilities themselves for the benefit of the

community, particularly if the access systems could be converted to allow a staffless operation. They are

concerned, however, about the cost of maintenance of the facility.

•Morgan Llwyd do not appear to have considered the opportunity in any detail, other than making clear that

if the operation was loss making (as the Council’s financial reports indicate) then they would not consider

operating the facility for community use.

•Darland School considers the staffless operation implemented at their site to be far from ideal due to the

associated problems with security, cleaning and user management. They do, however, see an opportunity to

pass the responsibility for managing the facility to a local voluntary group such as the PTA or the Gresford

Trust.

1.Our brief 2.Facilities 3.Condition Surveys 4.Usage Analysis 5.Financial Performance 6.Supply & Demand 7.Consultation 8. New Facility Feasibility 9. Recommendations

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Consultation – Dual Use Schools

Summary and Key Issues•It seems likely that the pools will close if the Council withdraws its operational and financial support. The

schools appear to have no incentive to finance a loss making facility.

•The impact of Rhosnesni closing will be relatively immaterial as it only accommodates an average of 8

swimmers per day. Clywedog pool, however, is significantly busier and could be used as a ideal alternative

venue for primary school swimming. The case for the Council continuing to support it is therefore far

stronger

•However, the schools do see the opportunity to generate income from the dry side facilities and it is

therefore likely that these remain open to the public even if the Council withdraws its support. The supply

and demand analysis we have undertaken suggests that the deficit in sports hall provision will provide an

opportunity for greater usage of the remaining sports halls and therefore higher revenue generation.

1.Our brief 2.Facilities 3.Condition Surveys 4.Usage Analysis 5.Financial Performance 6.Supply & Demand 7.Consultation 8. New Facility Feasibility 9. Recommendations

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New Facility Feasibility•The Sports Consultancy’s New Facility Feasibility (which should be read in conjunction with this

report) makes the following recommendations:

1. Demolition of Plas Madoc and Waterworld, to be replaced by a single facility on the site of

the Crown Buildings in the town centre.

2. The scope of facilities to comprise:

a) 8-lane 25-metre County standard swimming pool

b) Spectator seating for 250 people

c) Learner pool

d) Leisure water area (one flume feature)

e) 120-station health and fitness area

f) 2 fitness studios (30-person capacity plus storage)

3. Capital cost of £11.9m (including fees, contingencies and demolition)

1.Our brief 2.Facilities 3.Condition Surveys 4.Usage Analysis 5.Financial Performance 6.Supply & Demand 7.Consultation 8. New Facility Feasibility 9. Recommendations

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New Facility Feasibility

•Assuming the operation of the facility is outsourced, it is likely to deliver revenue savings of

£946,014 compared to 2012/13 actual financial performance, representing a potential to leverage

prudential borrowing of up to £13.2m.

•A likely necessary borrowing requirement of £11.9m would mean that the facility would be fully

funded, and deliver the Council savings of £96,443 per annum after financing costs.

1.Our brief 2.Facilities 3.Condition Surveys 4.Usage Analysis 5.Financial Performance 6.Supply & Demand 7.Consultation 8. New Facility Feasibility 9. Recommendations

£1Close Plas Madoc £554,6622Close Waterworld £331,4433Build, finance and operate new leisure centre (£789,662)

Net cost improvement £96,443

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Summary and Recommendations•The research and analysis undertaken as part of the development of this Leisure

Facility Strategy has identified opportunities to significantly improve the portfolio

whilst delivering a brand new and fit-for purpose leisure centre and securing

sustainable operational savings.

•The recommendations have been made taking into consideration:

The condition of the facilities

Usage

Financial performance

Consultation with user groups and stakeholders

The supply of and demand for leisure facilities in the Wrexham area

The likely benefits of building and operating a new leisure centre to replace

existing facilities.

1.Our brief 2.Facilities 3.Condition Surveys 4.Usage Analysis 5.Financial Performance 6.Supply & Demand 7.Consultation 8. New Facility Feasibility 9. Recommendations

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Summary and Recommendations•Our recommendations are:

1. Hand back the dual use facilities, to the schools with the exception of Clywedog swimming pool (which

could play a role in hosting primary school lessons, club swimming and classes. The risk of the schools

deciding to close the dry facilities is considered to be very low in view of the income generation

opportunities available to help subsidise the schools. This is an important consideration as there is an

identified deficit of sports halls in the town centre. The Council has a role to play in helping the schools to

understand this potential and provide more information regarding the likely associated operating costs to

help ensure these sports halls remain open to the public. Rhosnesni pool is likely to close but as this only

serves an average of 8 people per day, these can be comfortably relocated elsewhere.

2. Close Plas Madoc leisure centre – it has come to the end of its designed life and requires £1.7m of

maintenance, as identified in the condition surveys.

3. Close Waterworld and build a new leisure centre on the adjacent Crown Buildings site. Waterworld is

reaching the end of its design life and it constrained by its physical infrastructure to maximise income.

4. Close the Queensway and Clywedog gyms and relocate the fitness provision to the new leisure centre.

Clywedog pool and Queensway stadium should be retained by the Council.

1.Our brief 2.Facilities 3.Condition Surveys 4.Usage Analysis 5.Financial Performance 6.Supply & Demand 7.Consultation 8. New Facility Feasibility 9. Recommendations

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Summary and Recommendations•Adopting these recommendations could secure £399,330 of

annual operational savings and deliver a fully funded new

leisure facility to serve the population, helping the Council

‘make Wrexham a better place for people to live, work, learn

and play in’. These savings are summarised in the table

opposite. Note that these include support services of

c£300,000 which the Council will be able to realise at central

office level.

•In terms of timescales, savings of £857,549 should be

achievable in the year to March 2015 by closing or handing

back those facilities identified in the table. Waterworld

should be retained until construction of the new leisure

facility has been completed and it is operational.

•It will also help the Council avoid over £2m of essential

maintenance work over the next 5 years.

1.Our brief 2.Facilities 3.Condition Surveys 4.Usage Analysis 5.Financial Performance 6.Supply & Demand 7.Consultation 8. New Facility Feasibility 9. Recommendations

Summary of avoided R&M identified by Condition Surveys £1 Plas Madoc £1,675,0002 Waterworld £15,0003 Rhosnesni £96,8004 Ruabon £35,5505 Morgan Llwyd £54,0006 Darland £185,750

Avoided condition survey works £2,062,100

Summary of annual operating savings available £1 Close Plas Madoc (100% saving versus current operating costs) £554,6622 Close Waterworld (100% saving versus current operating costs) £331,4433 Build, finance and operate new leisure centre (£789,662)4 Hand back Rhosnesni (100% saving) £55,2215 Hand back Ruabon (100% saving) £52,9916 Hand back Morgan Llwyd (100% saving) £47,5157 Hand back Darland (100% saving) £36,5808 Hand back Clywedog gym (25% saving) £7,0998 Close Queensway gym (50% saving) £103,481

Total potential annual savings £399,330