# lean ux custdev-bootcamp

Post on 06-Sep-2014

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• @uxceoCust DevBootcampFrom customer interviews to customer traction
• A startups runway is the numberof pivots it can still make. -Eric Ries
• GOAL: Decrease CashSpent Between Pivots
• GOAL: Decrease CashSpent Between PivotsPRODUCT =EXPERIMENT
• GOAL: Decrease CashSpent Between Pivots PROGRESS =PRODUCT = VALIDATEDEXPERIMENT LEARNING
• @uxceo STEP 1:Who is the customer?Dene Your Customer Hypothesis
• @uxceoCUSTOMER
• @uxceo STEP 2:What is her problem?Dene Your Problem Hypothesis
• @uxceo PROBLEM Must be specic to the person!INCORRECT: People are not recycling is not a problemsomeone hasCORRECT: Forgets the day of the week for collection Confused how to sort plastics Two similar but dierent problems
• @uxceo SOLUTIONDo not dene until the problem isvalidatedWhy? Because every problemhas multiple solutions
• @uxceo STEP 3:What do you test?Plan your Experiment (MVP)
• @uxceo What must we learn?What are the Core Assumptions ofour business?Prioritize: Which Assumption isthe Riskiest?
• @uxceoWhat do we build to test? 1.Exploration -> reproduce problem 2.Pitch -> collect currency 3.Concierge -> deliver customer expectation(Methods increase in cost of testing)
• @uxceoHow do we measure result? Decide on the weakest outcome you will accept as validation Called the Minimum Success Criterion
• @uxceoSTEP 4?
• @uxceo GET OUT OF THEBUILDING!
• @uxceo STEP 5:What did you learn? Analyze Results
• @uxceo What happened?VALIDATEDBrainstorm and test next RA(NOTE: if you validate with the wrongcustomers, it is not validated)INVALIDATEDPivot the hypothesis
• 11
• 1 12 2 22 X2 2
• 1 12 2 2 X22 2
• 1 12 2 2 X2 32 2 3
• 1 12 2 2 X2 32 2 3
• 11 X
• 1 41 4 X
• 1 4 1 45 5 5 X5 X5 5
• 1 4 1 45 5 5 X X55 5
• 1 4 1 45 5 5 X X5 65 5 6
• 1 41 4 X X
• 1 41 4 X X
• 1 41 4 7 X X
• CASE STUDY
• @uxceo bootstrapped startupfounders cannot find or hire UXdesigners
• @uxceo boot strapped startup founders cannot find or hire UX designers trouble getting reliable feedback BuildIn-person relationfeedback w/ designer
• @uxceo boot strapped startup founders cannot find or hire UX designers trouble getting reliable feedback Exploration BuildIn-person relationfeedback w/ designer 6/10
• @uxceo
• @uxceo boot strapped startup founders cannot find or hire UX designers trouble getting reliable feedback BuildIn-person relationfeedback w/ designer
• @uxceo boot strapped startup founders cannot find or hire UX designers connect founders w/ designers trouble getting reliable feedback BuildIn-person relationfeedback w/ designer
• @uxceo boot strapped startup founders cannot find or hire UX designers connect founders w/ designers trouble getting pay for reliable virtual feedback helpIn-person Buildfeedback relation w/ designer
• @uxceo boot strapped startup founders cannot find or hire UX designers connect founders w/ designers trouble pay for getting virtual reliable help feedback pitchIn-person Buildfeedback relation w/ designer 8/10
• @uxceo bootstrapped startupfounders cannot find or hire UXdesigners connectfounders w/designers trouble pay for getting virtual reliable help feedback
• @uxceo bootstrapped ux startup designersfounders cannot extra find or income w/ hire UX quick uxdesigners consulting connect founders w/ designers trouble pay for getting virtual reliable help feedback
• @uxceo boot strapped ux startup designers founders cannot extra find or income w/ hire UX quick ux designers consulting connect founders w/ designers trouble will pay for accept getting consult virtual lower pay reliablevirtually help feedback online platform is sufficientIn-person Buildfeedback relation w/ designer
• @uxceo boot strapped ux startup designers founders cannot extra find or income w/ hire UX quick ux designers consulting connect founders w/ designers will trouble pay for