primer on ux design - gramener bootcamp mar'16

ImprovingyourUserExperienceABasicPrimer

Ganes Kesari BGramenerBootcamp (Mar’16)

So, what good

Experiences do you remember?

Childhood memories...?

Pic source: clotho98, Flickr

Favorite foods...?

Pic source: Wallpaperscraft

Dream destinations...?

Pic source: JamesWheeler,Flickr

Time with the family...?

Pic source: ScottOrtiz,Flickr

..but, anything to do with Technology ?

Pic source: LukeWroblewski

What is User Experience Design?Somedefinitions,andplacingthebuildingblocksincontext

5 Key Principles of UXBasicstepstoimprovingtheUserExperience

Clearing common Misconceptions about UXTop10mythsandclearingthiswithexamples

Evolving a Design PhilosophyUXDesignphilosophiesandpracticalexamples

LetstalkUX

Slide source: “IntroductiontoUX”,byEffectiveUI onSlideshare

“UX design is a commitment to building products with the customer in mind”

- Marieke McCloskeyDirector of Research at UserTesting


“UX design is the art and science of generating positive emotions through product interactions”

- Tomer SharonSenior UX Researcher at Google


Slide source: http://www.montparnas.com/





LetstalkUX

5 Principles of UX• Learnability• Efficiency• Memorability• Error Management• Satisfaction


#1 LearnabilityEase for users to accomplish basic tasks the first time they encounter the design.Usability over time. Improvement of task performance after repeated trials.

How many features do you have?Its the difference between a basic and advanced search

Are you targeting the right users?Novices vs experts, Young vs Old?


#2 EfficiencyOnce users have learned the design, how quickly can they perform tasks?

Depth of interactions and organizational structureSimple structure for navigation and tasks. Easy in and easy out.

Appropriate and timely feedback and labellingShow users that their interactions are being accepted.

Appropriate affordance for the contextKnown interaction templates


#3 MemorabilityWhen users return to the design after a period of not using it, how easily can they re-establish proficiency?

Do you remember the shortcuts?- Will users remember core functionality and task pathways?

Recall vs recognition- “Don’t make me think”; Structure for introducing new patterns

Pattern consistencyKnown interaction templates


#4 Error ManagementHow many errors do users make, how severe are these and how easily can users recover from the errors?

Prevention is better than remediation- Find and correct areas with errors- Clear and descriptive error messages

Opportunities abound- Turn empty sets & dead-ends into opportunities to avoid errors


#5 Satisfaction How do you keep users coming back?

What is a meaningful experience for the users?- How can you find out?


Pic Source: https://medium.com

Pic Source: https://pinterest.com





LetstalkUX

10 Most Common

Misconceptions about

User Experience Design

Slide source: “10MostCommonMisconceptionsAboutUserExperienceDesign”,byWhitneyHessonSlideshare

#1

User Experience design is NOT

User Interface design


“User Experience isn’t a layer or component of a product or service. It’s really about the design of whole systems and their interconnections”

- Andrew HintonSenior information architect at Vanguard


#2


A step in the process.


“User Experience design isn’t a checkbox. You don’t do it and then move on. It needs to be integrated into everything you do.”

- Liz DanzicoChair, MFA in Interaction DesignSchool of Visual Arts in NYC


“Most clients expect experience design to be a discrete activity, solving all their problems with a single functional specification or a single research study. It must be an ongoing effort, a process of continually learning about users, responding to their behaviors, and evolving the product or service.”

- Dan BrownCo-founder and principal at EightShapes


#3


Just about technology.


“User Experience design is not limited to the confines of the computer. It doesn’t even need a screen.. User experience is any interaction with any product, any artifact, any system.”

- Bill DeRoucheyDirector of Interaction design at Ziba Design


Carelman’s teapot

From Don Norman’s “The Design of Everyday Things”


#4


Just about Usability.


“While usability is important, its focus on efficiency and effectiveness seems to blur the other important factors in UX, which include learnability, visceral and behavioural emotional responses to the products and services we use”

- David MaloufProfessor of Interaction designSavannah College of Art & Design


User Experience Honeycomb

Pic Source: http://semanticstudios.com/user_experience_design/

#5


Just about the User.


“We just can’t always do what is best for the users. There are a set of business objectives that are needing to be met –and we’re designing to that, as well”

- Russ UngerDirector of Experience Planning, DraftFCB


Pic Source: http://semanticstudios.com/user_experience_design/

Three circles of Information Architecture

#6


Expensive.


“Sometimes a fully-fledged, formal UCD process may not be the best thing to try first time. It’s extremely important - and totally possible no matter where you’re working or when you arrive on a project – to make small improvements to both the project and the product by introducing some user experience design techniques.”

- Steve BatyPrincipal and UX strategist, Meld Consulting


Source: https://www.dlibert.com

#7


Easy.


Source: http://okcancel.com/

#8


The role of one person or department.


“User experience isn’t just the responsibility of a department or a person. That compartmentalist view of UX is evidence that it is not part of the organizational culture. This hints to teams not having a common goal or vision for the experience they should deliver collectively.”

- Livia LabatePrincipal, UX, Comcast Interactive Media



The Design Process

#9


A single discipline.


“User experience may not even be a community just yet. At best, it’s a common awareness, a thread that ties together people from different disciplines who care about good design, and who realize that today’s increasingly complex design challenges require the synthesis of different varieties of design expertise.”

- Lou RosenfeldUX book publisher at Rosenfeld Media


#10


A choice.


“The biggest misconception is that companies have a choice to invest in their user’s experience. To survive, they don’t”

- Joshua PorterPrincipal at Bokardo Design


Experiences happen, whether or not you plan them.

When not intentionally designed, there’s a much higher likelihood of the experience being poor.






LetstalkUX

Guessthecompany?

Slide source: “DesignPrinciples:ThePhilosophyofUX”,byWhitneyHessonSlideshare

Whatshouldbe

OURUXDesignPrinciples?

So,areyoureadytoimprovethe

ExperienceofyourUsers?