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Leading provider of telecom Leading provider of telecom Leading provider of telecom Leading provider of telecom Value Added Services (VAS) Value Added Services (VAS) Value Added Services (VAS) Value Added Services (VAS) Investor Presentation __________________________________ December 2008

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Leading provider of telecom Leading provider of telecom Leading provider of telecom Leading provider of telecom Value Added Services (VAS)Value Added Services (VAS)Value Added Services (VAS)Value Added Services (VAS)

Investor Presentation

__________________________________

December 2008

AgendaAgendaAgendaAgenda

1.1.1.1. Introduction to OnMobileIntroduction to OnMobileIntroduction to OnMobileIntroduction to OnMobile

2. Products & Customers

3. Financial summary

2

3. Financial summary

What is VAS?

Yahoo, Google, AOL,

Expedia, Monster, Facebook,

MySpace, Goal.com, EBay

Media & ContentInternet

TV, Radio, Publishing

Music, Movies, Video,

Print. . .

Portals,

E Commerce Verticals,

P2P, UGC

Time Warner, EMI, SONY

BBC, Disney, ESPN,

Cricinfo, MTV

VAS

Mobile

Handset Manufacturers,

NEP’s, Operators, MVNOs

Nokia, Motorola, Apple, NSN, Ericsson,

Huawei, Verizon, AT&T, Vodafone, Airtel, Reliance

Telefonica, Virgin Mobile, Airtel, Singtel3

Definition of VAS : India Market

INR 45,000 M = US $1.1 bn

11 %

26 %

46%

45%

5%Roaming, Data Access

P2P SMS

RBT*

Voice Portal*

P2A SMS

4

FY 07 – 08

Overall Market

46%

14%

50%

3%

Other

Misc

WAP

RBT*

* = primary OnMobile products

Based on company estimates and industry data

OnMobile = VAS specialist, well capitalized OnMobile = VAS specialist, well capitalized OnMobile = VAS specialist, well capitalized OnMobile = VAS specialist, well capitalized

• Business: Telecom VAS, Mobile Marketing

• Headquarters: Bangalore, India. Founded in Y2000

• Global offices: Mumbai, Delhi, Singapore, Sydney, Jakarta, Paris, London,

Kuala Lumpur, Dhaka

• Employees: 1000 +

• Founders / Investors: ���� Listed in India on Bombay Stock Exchange (BSE ticker • Founders / Investors: ���� Listed in India on Bombay Stock Exchange (BSE ticker

532944) and National Stock Exchange (NSE ticker

OnMobile), market cap ~ $250 million

���� Co-founders: Arvind Rao & Mouli Raman

���� Incubated by Infosys (NASDAQ: INFY, 25bn$)

���� Key Investors: Argo Global Capital, ICICI, Goldman Sachs,

Deutsche Bank, Soros, BVP, Ward Ferry

In yr 2007 OnMobile delivered ~ $250M of VAS revenue to operatorsIn yr 2007 OnMobile delivered ~ $250M of VAS revenue to operatorsIn yr 2007 OnMobile delivered ~ $250M of VAS revenue to operatorsIn yr 2007 OnMobile delivered ~ $250M of VAS revenue to operators5

History & milestonesHistory & milestonesHistory & milestonesHistory & milestones

January 2000 Company formed in US as Onscan, Inc.

Series A shares to INFY as spinout consideration

June 2000 Series B financing round, $15M cash @ $40M post money

Argo = lead VC, HQ&AP investors

November 2001 Launched Orange, Mumbai……..1st customer, Voice Portal

March-Sept 2002 Ran out of money, still struggling to break even

Series C financing round, $3.5M cash @ $10M post money

Shut down US operations, team moves to India

2003 India business takes off, Hutch, Bharti, IDEA launched

6

2003 India business takes off, Hutch, Bharti, IDEA launched

2004 Tata launched, CRBT product launched

2005 BSNL, MTNL launched, Optus & SingTel (intl) launched

2006 Reliance launched, Esia launched, acquired ITfinity $10M

Mezz financing round….$28M cash @ $278M post

Implement strong Board, MIS, processes and governance

2007 Acquired Voxmobili (France) $35M. Launched Mobilink, Ufone,

Indosat and Banglalink

2008 IPO in India @ $630M market cap. Launched Maxis

Acquired Telisma

Company positioning & StrategyCompany positioning & StrategyCompany positioning & StrategyCompany positioning & Strategy

Products………………. Telecom Value added services, Media Portals/interactivity

M-Commerce, m-advertising

Direct Marketing via mobiles and landlines

On-Device portal, USSD/WAP services, Phone backup

Unbranded (white label), content neutral, aggreg/distrib.

Target Markets……….. India = primary base for R&D, anchor market

Strategic (dev.) countries……Indonesia, Brazil, Pakistan

7

Strategic (dev.) countries……Indonesia, Brazil, Pakistan

Opportunistic intl., direct + indirect via partnerships

Target Customers……... Telecom operators, wireless and landline

Media companies (print, TV, radio, internet)

Corporates and merchants

Advertisers

Business Model ………. Revenue Share, long-term Managed Services contracts

Seasoned Management TeamSeasoned Management TeamSeasoned Management TeamSeasoned Management TeamStrong Top ManagementStrong Top ManagementStrong Top ManagementStrong Top Management

Sandhya GuptaSandhya GuptaSandhya GuptaSandhya GuptaHead, M&A, Investments & Strategy

Arvind RaoArvind RaoArvind RaoArvind RaoCo-Founder and CEO

Chandramouli JanakiramanChandramouli JanakiramanChandramouli JanakiramanChandramouli JanakiramanCo-Founder and CTO

Rajesh MoortiRajesh MoortiRajesh MoortiRajesh MoortiCFO

● MBA, Wharton School of Business; Bachelor of Technology, IIT Mumbai● Over two decades of experience in IT, telecom and financial services industries● Was previously with Schlumberger Wireline Services, McKinsey & Company, the Chatterjee Group and Gilbert Global Equity Partners

● Bachelor of Technology, National Institute of Technology, Allahabad● Over 19 years of experience in the software industry● Was previously Head of the Internet Products Group at Infosys Technologies

● Chartered Accountant and Cost Accountant● Over 17 years of experience in consumer durables and non-durables industry● Was previously with Hindustan Lever Limited and Sara Lee Corporation

● MBA, University of Mumbai● Over 10 years of experience in the financial services and capital markets industries

● Was previously with Citibank and Galaxy Entertainment

Sanjay UppalSanjay UppalSanjay UppalSanjay UppalPresident and COO• MS, Stanford University; MS, Univ of Wisconsin; Bachelor of Technology, IIT Mumbai• Over 18 years of experience in engineering leadership and general management• Was previously with Citrix Systems Inc., as Vice President - Application Networking

Depth in Senior ManagementDepth in Senior ManagementDepth in Senior ManagementDepth in Senior Management

Amit DeyAmit DeyAmit DeyAmit DeyCo-Head, Int’l Business Development & Alliances

Pratapa BernardPratapa BernardPratapa BernardPratapa BernardHead, Marketing and Production Management

Sanjay BhambriSanjay BhambriSanjay BhambriSanjay BhambriCo-Head, International Business Development

Rajesh M.V.Rajesh M.V.Rajesh M.V.Rajesh M.V.Head Media

Debraj TripathyDebraj TripathyDebraj TripathyDebraj TripathyHead, Mobile Marketing

Sandeep GangulySandeep GangulySandeep GangulySandeep GangulyHead Private Operators

● MBA, IIM – Kolkata● Over 17 years of experience in telecom and manufacturing industries

● Was previously with Ericsson and Nokia

● Masters of Business Management, MS University Of Baroda, Vadodara

● Over 13 years of experience in sales and marketing● Was previously with Hughes Network Systems and Galileo India

● Postgraduate Diploma in Management (Marketing)● Over 17 years of experience in information technology and telecom industries

● Was previously with IBM and Pertech Computers

● Postgraduate Diploma in Business Administration, IIM -Kolkata

● Over 12 years of experience in the telecom industry● Was previously with Hughes Escorts Communication

● M.Sc in Mathematics, Sathya Sai Institute of Higher Learning, Andhra Pradesh

● Over 13 years of experience in media and advertising industries● Was previously with J. Walter Thompson, Mudra Communications India, Ogilvy & Mather and Group M

● Postgraduate Diploma in Business Administration from IIM, Kolkata

● Over 13 years of experience in the media and advertising industry

● Was previously with Sieger Solutions and WPP Group

Krishna JhaKrishna JhaKrishna JhaKrishna JhaHead Data Products & Services, Co-founder of ITfinity

Nicolas FrattaroliNicolas FrattaroliNicolas FrattaroliNicolas FrattaroliExecutive Director, Co-founder of Vox mobili SA

● Masters of Science from the National Institute of Telecommunications

● Over 15 years of experience in the telecommunications industry

● Was previously with France Telecom Mobile International

● Bachelor of Commerce degree from St Xavier’s Calcutta● Over 10 years of experience in software and telecommunications industries

8

Supported By A Strong Board of DirectorsSupported By A Strong Board of DirectorsSupported By A Strong Board of DirectorsSupported By A Strong Board of Directors

Sridar A. IyengarSridar A. IyengarSridar A. IyengarSridar A. IyengarService (Compensation Committee Chairman)

Independent DirectorsIndependent DirectorsIndependent DirectorsIndependent Directors

● Over 38 years of experience in corporate finance and accounting

● Independent director of various companies including Infosys Technologies Limited, ICICI Bank Limited and Rediff.com

Naresh K. MalhotraNaresh K. MalhotraNaresh K. MalhotraNaresh K. MalhotraBusiness

● Over 35 years of experience in India and overseas in various companies

● On the board of directors of several companies, including Blue Star Infotech

Executive DirectorsExecutive DirectorsExecutive DirectorsExecutive Directors

Arvind RaoArvind RaoArvind RaoArvind RaoChairman, Co-Founder, MD & CEO

Chandramouli JanakiramanChandramouli JanakiramanChandramouli JanakiramanChandramouli JanakiramanCo-Founder and CTO

NonNonNonNon----Executive DirectorExecutive DirectorExecutive DirectorExecutive Director

● Over 38 years of experience in corporate finance and accounting

● Independent director of various companies including Infosys Technologies Limited, ICICI Bank Limited and Rediff.com

9

● On the board of directors of several companies, including Blue Star Infotech Limited, Royal Orchid Hotels Limited, Amalgamated Bean Coffee Trading Company Limited

Prof. Jayanth Rama VarmaProf. Jayanth Rama VarmaProf. Jayanth Rama VarmaProf. Jayanth Rama VarmaProfessor (Audit Committee Chairman)

● Over 20 years of teaching, research and consulting experience in the field of finance

● Fellow of the Indian Institute of Management, Ahmedabad

● Was previously a full-time member of SEBI and as Chairman of various committees formed by SEBI and the Department of Company Affairs

H.H. Haight IVH.H. Haight IVH.H. Haight IVH.H. Haight IVPresident of Argo Global Capital

● Over 20 years of experience in the leadership and growth of venture-backed companies

Market reach 450+ million mobile subscribers in 17 countries

Unique users 45 million /month

VAS call vol. 7 billion /month

RingbackRingbackRingbackRingback ToneToneToneTone 30%+ market penetration; 11%+ ARPU uplift, 12M+ song selections/mo30%+ market penetration; 11%+ ARPU uplift, 12M+ song selections/mo30%+ market penetration; 11%+ ARPU uplift, 12M+ song selections/mo30%+ market penetration; 11%+ ARPU uplift, 12M+ song selections/mo

Proven track record with telecom operators (customers)Proven track record with telecom operators (customers)Proven track record with telecom operators (customers)Proven track record with telecom operators (customers)

10

Voice PortalVoice PortalVoice PortalVoice Portal 15% market penetration; 4% 15% market penetration; 4% 15% market penetration; 4% 15% market penetration; 4% ARPU upliftARPU upliftARPU upliftARPU uplift

Phone BackupPhone BackupPhone BackupPhone Backup Over 28 million clients download in 8 countriesOver 28 million clients download in 8 countriesOver 28 million clients download in 8 countriesOver 28 million clients download in 8 countries

On Device PortalOn Device PortalOn Device PortalOn Device Portal Over 4 million clients downloaded in 4 countriesOver 4 million clients downloaded in 4 countriesOver 4 million clients downloaded in 4 countriesOver 4 million clients downloaded in 4 countries

SportsSportsSportsSports Subscriber base of 3millionSubscriber base of 3millionSubscriber base of 3millionSubscriber base of 3million

10

Our International PresenceOur International PresenceOur International PresenceOur International Presence

U.A.EU.A.EU.A.EU.A.E

Pakistan Pakistan Pakistan Pakistan

BangladeshBangladeshBangladeshBangladesh

FranceFranceFranceFrance

UKUKUKUK

Vox mobili’s customers

OnMobile’s customers

� Market reach in Market reach in Market reach in Market reach in excess of 360m excess of 360m excess of 360m excess of 360m subscribers in subscribers in subscribers in subscribers in IndiaIndiaIndiaIndia(1)(1)(1)(1)

� Market reach in Market reach in Market reach in Market reach in

GermanyGermanyGermanyGermany

TurkeyTurkeyTurkeyTurkey

Russia Russia Russia Russia

USUSUSUS

TaiwanTaiwanTaiwanTaiwan

IsraelIsraelIsraelIsrael

NetherlandsNetherlandsNetherlandsNetherlands

BelgiumBelgiumBelgiumBelgium

AustraliaAustraliaAustraliaAustralia

IndonesiaIndonesiaIndonesiaIndonesia

MalaysiaMalaysiaMalaysiaMalaysia

Sri LankaSri LankaSri LankaSri Lanka

IndiaIndiaIndiaIndia

Increasing international revenuesIncreasing international revenuesIncreasing international revenuesIncreasing international revenues(1) (1) (1) (1) (%)(%)(%)(%)

Note: Fiscal year ending March 31(1) Includes Voxmobili from FY 2008

�excess of 100m excess of 100m excess of 100m excess of 100m international international international international subscriberssubscriberssubscriberssubscribers(2)(2)(2)(2)

SenegalSenegalSenegalSenegal

(1) As of Nov 30, 2008(2) As of March 31, 2008, excludes Voxmobili

0.0%

5.1%

15.5%

FY2004 FY2007 FY2008

11

AgendaAgendaAgendaAgenda

1. Introduction to OnMobile

2.2.2.2. Products & CustomersProducts & CustomersProducts & CustomersProducts & Customers

3. Financial summary

12

3. Financial summary

Platform: Enabling endPlatform: Enabling endPlatform: Enabling endPlatform: Enabling end----totototo----end Solution Deliveryend Solution Deliveryend Solution Deliveryend Solution Delivery

Telephony Telephony Telephony Telephony

SS7, PRI, SIP/RTP SS7, PRI, SIP/RTP SS7, PRI, SIP/RTP SS7, PRI, SIP/RTP AppsAppsAppsApps

Differentiated applications for Differentiated applications for Differentiated applications for Differentiated applications for both corporate and consumer both corporate and consumer both corporate and consumer both corporate and consumer

marketsmarketsmarketsmarkets

MultimodalMultimodalMultimodalMultimodal

Voice, WAP, SMS local Voice, WAP, SMS local Voice, WAP, SMS local Voice, WAP, SMS local languages languages languages languages

sequential/concurrentsequential/concurrentsequential/concurrentsequential/concurrent

3333rdrdrdrd Party AppsParty AppsParty AppsParty Apps

Voice Voice Voice Voice ApplicationApplicationApplicationApplication

WML WML WML WML ApplicationApplicationApplicationApplication

MonitoringMonitoringMonitoringMonitoring

stationstationstationstation

FirewallFirewallFirewallFirewall

InternetInternetInternetInternet

CIMD/SMPPCIMD/SMPPCIMD/SMPPCIMD/SMPP

MSCMSCMSCMSC

OnMobileOnMobileOnMobileOnMobile

Network DeploymentNetwork DeploymentNetwork DeploymentNetwork Deployment

ArchitectureArchitectureArchitectureArchitecture

Mobile PositioningMobile PositioningMobile PositioningMobile Positioning

CenterCenterCenterCenter

T1/E1/J1T1/E1/J1T1/E1/J1T1/E1/J1

C7/PRI/R2C7/PRI/R2C7/PRI/R2C7/PRI/R2

HTTP/Location APIsHTTP/Location APIsHTTP/Location APIsHTTP/Location APIs

MMP2500MMP2500MMP2500MMP2500

ArchitectureArchitectureArchitectureArchitecture

Distributed & scaleable Distributed & scaleable Distributed & scaleable Distributed & scaleable architecture with no single architecture with no single architecture with no single architecture with no single

point of failurepoint of failurepoint of failurepoint of failure

1313

SpeechSpeechSpeechSpeech

VoiceXML 2.1, SpeechObjectsVoiceXML 2.1, SpeechObjectsVoiceXML 2.1, SpeechObjectsVoiceXML 2.1, SpeechObjects

MRCP for ASR/TTS integrationMRCP for ASR/TTS integrationMRCP for ASR/TTS integrationMRCP for ASR/TTS integration

SLM /Grammar based ASRSLM /Grammar based ASRSLM /Grammar based ASRSLM /Grammar based ASR

speakerspeakerspeakerspeaker----independent, hotwork independent, hotwork independent, hotwork independent, hotwork recognition speaker identificationrecognition speaker identificationrecognition speaker identificationrecognition speaker identification

local language modelslocal language modelslocal language modelslocal language models

SMS/WAPSMS/WAPSMS/WAPSMS/WAP

Portal management systemPortal management systemPortal management systemPortal management system

local language supportlocal language supportlocal language supportlocal language support

hosted infrastructurehosted infrastructurehosted infrastructurehosted infrastructure

SMSC: SMPP, CIMDSMSC: SMPP, CIMDSMSC: SMPP, CIMDSMSC: SMPP, CIMD

Management systemsManagement systemsManagement systemsManagement systems

Content management data Content management data Content management data Content management data warehousing personalizationwarehousing personalizationwarehousing personalizationwarehousing personalization

(Collab(Collab(Collab(Collab----filter) 247 NOCfilter) 247 NOCfilter) 247 NOCfilter) 247 NOC

customer care reportingcustomer care reportingcustomer care reportingcustomer care reporting

PaymentPaymentPaymentPayment

Models: Premium access, Models: Premium access, Models: Premium access, Models: Premium access, subscription, transaction etc.,subscription, transaction etc.,subscription, transaction etc.,subscription, transaction etc.,

Mechanisms: Prepaid/PostMechanisms: Prepaid/PostMechanisms: Prepaid/PostMechanisms: Prepaid/Post----paid credit card, direct debitpaid credit card, direct debitpaid credit card, direct debitpaid credit card, direct debit

cash cardcash cardcash cardcash card

ApplicationApplicationApplicationApplication

XXXX----HTML HTML HTML HTML ApplicationApplicationApplicationApplication

Location Location Location Location ApplicationApplicationApplicationApplication

MultiModal MultiModal MultiModal MultiModal ApplicationApplicationApplicationApplication

OSSOSSOSSOSS

Billing SystemBilling SystemBilling SystemBilling System

LANLANLANLAN

WAP 1xWAP 1xWAP 1xWAP 1x

GatewayGatewayGatewayGateway

GGSNGGSNGGSNGGSNSGSNSGSNSGSNSGSN

BSSBSSBSSBSS

Radius/DHCPRadius/DHCPRadius/DHCPRadius/DHCP

HTTPHTTPHTTPHTTPSMSCSMSCSMSCSMSC

5 major Product Lines today5 major Product Lines today5 major Product Lines today5 major Product Lines today

●Music & EntertainmentMusic & EntertainmentMusic & EntertainmentMusic & Entertainment

●Sports & Live Streaming Sports & Live Streaming Sports & Live Streaming Sports & Live Streaming

●InfotainmentInfotainmentInfotainmentInfotainment

●User generated contentUser generated contentUser generated contentUser generated content

Consumer VAS PortalConsumer VAS PortalConsumer VAS PortalConsumer VAS Portal

●Ring Bank Tone (“RBT”)Ring Bank Tone (“RBT”)Ring Bank Tone (“RBT”)Ring Bank Tone (“RBT”)

●Missed Call AlertMissed Call AlertMissed Call AlertMissed Call Alert

●Voice SMSVoice SMSVoice SMSVoice SMS

●Dynamic VoicemailDynamic VoicemailDynamic VoicemailDynamic Voicemail

InInInIn----call Solutionscall Solutionscall Solutionscall Solutions

●Phone backupPhone backupPhone backupPhone backup

●PrePrePrePre----paid/Postpaid/Postpaid/Postpaid/Post----paid paymentspaid paymentspaid paymentspaid payments

Core Business SupportCore Business SupportCore Business SupportCore Business Support

OnMobile Multimodal PlatformOnMobile Multimodal PlatformOnMobile Multimodal PlatformOnMobile Multimodal Platform

MultiMultiMultiMulti----channel: channel: channel: channel:

Voice, SMS, USSD, MMSVoice, SMS, USSD, MMSVoice, SMS, USSD, MMSVoice, SMS, USSD, MMS, 2.5/3G , 2.5/3G , 2.5/3G , 2.5/3G –––– WAP, OnWAP, OnWAP, OnWAP, On----device Client; Multiple languagesdevice Client; Multiple languagesdevice Client; Multiple languagesdevice Client; Multiple languages

MultiMultiMultiMulti----Modal Modal Modal Modal PlatformPlatformPlatformPlatform((((MMP MMP MMP MMP

1414

●Televoting/PollingTelevoting/PollingTelevoting/PollingTelevoting/Polling

●TeleTeleTeleTele----RegistrationsRegistrationsRegistrationsRegistrations

●Interactive ContestsInteractive ContestsInteractive ContestsInteractive Contests

●Participative Media AppsParticipative Media AppsParticipative Media AppsParticipative Media Apps

Media SolutionsMedia SolutionsMedia SolutionsMedia Solutions

●Mobile ticketing (Movies, Railways)Mobile ticketing (Movies, Railways)Mobile ticketing (Movies, Railways)Mobile ticketing (Movies, Railways)

●Mobile bill payments (utilities..)Mobile bill payments (utilities..)Mobile bill payments (utilities..)Mobile bill payments (utilities..)

●Mobile advertisingMobile advertisingMobile advertisingMobile advertising

●Corporate advertising Corporate advertising Corporate advertising Corporate advertising –––– RBTRBTRBTRBT

mmmm----Commerce & mCommerce & mCommerce & mCommerce & m----MarketingMarketingMarketingMarketing

Voice, SMS, USSD, MMSVoice, SMS, USSD, MMSVoice, SMS, USSD, MMSVoice, SMS, USSD, MMS, 2.5/3G , 2.5/3G , 2.5/3G , 2.5/3G –––– WAP, OnWAP, OnWAP, OnWAP, On----device Client; Multiple languagesdevice Client; Multiple languagesdevice Client; Multiple languagesdevice Client; Multiple languages

Payment:Payment:Payment:Payment:

Models: Access, PayModels: Access, PayModels: Access, PayModels: Access, Pay----perperperper----use, Subscription, Sachet use, Subscription, Sachet use, Subscription, Sachet use, Subscription, Sachet

Modes: Operator bill, Credit, Debit, Cash CardsModes: Operator bill, Credit, Debit, Cash CardsModes: Operator bill, Credit, Debit, Cash CardsModes: Operator bill, Credit, Debit, Cash Cards

((((MMP MMP MMP MMP 2500250025002500))))

2004200420042004

● Indian Languages Model (3 languages)

● Ring back tones

2005200520052005

● Support for more languages

● 10 Indian, languages

2000200020002000----2003200320032003

● Platform – Voice portal 1.0 (English)

● Ring tones

2007 2007 2007 2007

● Content Discovery

● M-Search (Voice & SMS)

2006200620062006

● Pricing innovations: Subscription, Not Enough Funds

● M-Commerce:

Proven track record in new product innovationProven track record in new product innovationProven track record in new product innovationProven track record in new product innovation

15

● Ring back tones

● Contests

languages

● Live Audio streaming

● Ticketing (Railways, Movies)

● CheckMate

● Karaoke

● Dynamic Voice Mail

● Infotainment

● M-Radio

● RBT: Press* to copy

● Try & Buy

● Mobile Investor

● M-Commerce: Shopping Mall, I-Pay, Bill Payment

● Multimodal Support including SMS, WAP

● Multi-language WAP

Blue chip customer baseBlue chip customer baseBlue chip customer baseBlue chip customer base

Telecom Operators Media Houses

M-Commerce Data Services

16

M-Commerce Data Services

Phone backup/Address Book Customers

16

OnMobile differentiators and competitive edgeOnMobile differentiators and competitive edgeOnMobile differentiators and competitive edgeOnMobile differentiators and competitive edge

• Breadth of product lines in VAS, ability to cross-sell and piggyback

• Product innovation

• First-mover advantage in India, emerging markets

• Installed base of equipment which is heavily integrated into telco

network and OSS-BSS

• Operating scale, billing capability

17

• Business model

• India based cost structure

• Proven track record, results, customer relationships

• Onsite teams embedded within customers

• Quality of management team

• Corporate governance and quality of Board

AgendaAgendaAgendaAgenda

1. Introduction to OnMobile

2. Products & Customers

3.3.3.3. Financial summaryFinancial summaryFinancial summaryFinancial summary

18

3.3.3.3. Financial summaryFinancial summaryFinancial summaryFinancial summary

Last 5 year summary

INR Mn

2003-04 2004-05 2005-06 2006-07 2007-08 CAGR

Net Revenue 173 409 826 1,330 2,618 97%

Growth 137% 102% 61% 97%

Gross Profit 123 350 703 1,092 2,230

Gross Margin 71% 85% 85% 82% 85%

OnMobile Proprietary & Confidential

Gross Margin 71% 85% 85% 82% 85%

Total Opex 53 85 232 483 1,182

EBITDA 70 265 471 610 1,048

40% 65% 57% 46% 40%

Net Income 43 140 247 337 603 93%

% 24.9% 34.1% 29.8% 24.5% 22.4%

19

EPS (Diluted) Rs. 1 5 7 7 12

H1 2008H1 2008H1 2008H1 2008----09 Performance09 Performance09 Performance09 Performance

H1 2007-08 Q1 2008-09 Q2 2008-09 H1 2008-09 %

Growth

Net Revenue 1,125 779 975 1,753 56%

COGS 162 136 182 317 96%

Gross Profit 963 643 793 1,436 49%

Gross Margin 85.6% 83% 81.4% 81.9%

Total Opex 478 434 519 953 100%

EBITDA 485 209 274 483 -1%

INR Mn

OnMobile Proprietary & Confidential

20

EBITDA 485 209 274 483 -1%

43.1% 27% 28.1% 27.5%

Other Income / (Exp) 39 85 87 171 342%

Depreciation 100 92 108 200 100%

Profit before Tax 424 202 252 454 7%

Tax 123 50 69 119 -3%

Profit After Tax 301 151 183 335 11%

% 28.3% 17.5% 17.3% 17.4%

Balance Sheet

INR Mn

Goodwill arising on Consolidation

Issue of Bonus shares / Public issue

2006-07 2007-08

Stockholders' Equity 37 575

Retained Earnings 1,990 5,536

Current Liabilities 723 2,460

Other Liabilities 44 318

Total Liabilities & Equity 2,794 8,889

OnMobile Proprietary & Confidential

Goodwill arising on Consolidation 31st Mar 07: ITFinity and 31st Mar 08: Voxmobili

Goodwill 205 1,368

Property & Equipment 335 909

Investments 1,024 3,194

Current Assets 1,230 3,419

Total Assets 2,794 8,889

21

Key Parameters……

FY 02-03 FY 03-04 FY 04-05 FY 05-06 FY 06-07 FY 07-08 H1 08-09

India Revenue 100% 100% 100% 99.8% 95% 84.5% 79.0%

Overseas Revenue 0.2% 5% 15.5% 21.0%

Revenue From top 5 Customers 100% 100% 100% 95% 86% 77% 74%

Number of R&D Sites 1 1 1 1 2 3 4

Number of Offices Worldwide 2 2 3 5 6 10 15

• 15 months ending 31st March 2004• # Cumulative

22

Number of Offices Worldwide 2 2 3 5 6 10 15

Number of Employees 26 58 120 262 552 885 1106

% of Employees outside India 1% 1% 6% 9%

Number of Companies Acquired # 1 2 3

Cash Flow Statement

2006-07 2007-08

Cash flow from operating activities

Net Profit before taxation 510 850

Depreciation & Amortisation/ Forex 143 300

Changes in current assets / liabilities (52) (26)

Income taxes paid during the year (211) (305)

INR Mn

OnMobile Proprietary & Confidential

Income taxes paid during the year (211) (305)

Net cash generated from operating activities (A) 390 819

Net cash used in investing activities (B) (1,456) (4,059)

Cash flow from Financing activities (C) 1,225 4,455

NET (DEC) / INC IN CASH AND CASH EQUIVALENTS (A+B+C)

159 1,215

23

Ratios for last 5 years…………………

FY 02 FY 03-04* FY 04-05 FY 05-06 FY 06-07 FY 07-08

Audited Audited Audited Audited Audited Audited

Balance Sheet Ratios

Current Ratio 2.05 0.67 1.31 1.60 1.71 1.39

Capital Expenditure/Total Income 5% 59% 17% 21% 20% 32%

Depreciation/ Average Gross Block* 32% 13% 30% 32% 31% 27%

Return Ratios

RONW* 3% 120% 110% 77% 27% 15%

OnMobile Proprietary & Confidential

RONW* 3% 120% 110% 77% 27% 15%

RONW (excluding investments)* 3% 129% 117% 81% 42% 28%

ROCE* 5% 173% 174% 120% 41% 21%

ROCE (excluding investment)* 5% 186% 185% 127% 67% 41%

EPS (Diluted) Rs. 0 1 5 7 7 12

* 15 months ending 31st March 2004

24

Stock Price – Performance vs. Sensex

14,000

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500

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Se

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ex

OM

Pri

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OM Price

BSE Close

25OnMobile Proprietary & Confidential

8,000

10,000

12,000

14,000

100

200

300

400 Se

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19 Feb19 Feb19 Feb19 Feb 28 Dec28 Dec28 Dec28 Dec

THANK YOU

OnMobile Proprietary & Confidential

OnMobile Global Limited# 26, Bannerghatta Road,

JP Nagar 3rd Phase, Bangalore - 560076