Cannes Insider’s Guide

Places To

Get AwayL&Co’s curated guide to all things french and fashionable is back to navigate you through your time at Cannes Lions

Festival of Creativity. To start, here are some pro tips from the expert herself on where to take a moment and enjoy Cannes

away from the crowded Croisette. Bon Voyage!

Shannon LewisFounder of Liberty & Co. Communications

Set SailWhen in Cannes do as the Cannois do - Cruise over to the beautiful Lérins Islands where you can walk in pine forests and explore the little coves. The beauty is that this treasure is only a 15 minute boat journey from Cannes.

Ready, set,go! Leave your glass of rosé behind and

enjoy France’s most beloved pastime by cycling through Cannes’ beautiful terrain.

Even better, opt for one of the lion-winning workouts Cannes has organized

throughout the week.

“enjoy France’s most beloved pastime”

“Only a 15 Minute Boat Journey From Cannes” Wanderlust

Art Sans Commerce Take a reprieve from the world of media and tech at La Malmaison.

Devoted to contemporary and modern art since 1993, this gallery hosts rotating exhibitions of major

artists from the Riviera. A must see for art connoisseurs, casual

appreciators and passers by.

“Take a Reprieve from the World of

Media & Tech”

Wanderlust Kick off your stilettos and journey through the narrow, winding, and cobbled streets of Le Suquet - The oldest district of Cannes filled with boutiques, restaurants and galleries galore. Climb the Musee de la Castre, something lovely awaits you at the top.

“Journey through the narrow, winding, and cobbled streets”

All AboardA stone’s throw from La Croisette, Five Seas

Hotel & Spa is the perfect place to get some me time. This luxurious destination boasts a

rooftop pool, Cinq Mondes Spa and an 88-foot yacht - Don’t forget your breton stripes!

Five-seas-hotel-cannes.com

“Don’t forget your breton stripes! ”

Indulge during your stay in Cannes! From fine

dining to light lunch, there’s something for

everyone. Here are Shannon’s top spots that are

sure to delight your senses. Bon Appétit!

Hidden GemRestaurant Mantel on 22 Rue Saint Antoine is a tucked away treasure on one of the charming streets of Cannes’ old quarter. Enjoy authentic French cuisine off the noisy Croisette while sipping a cold chardonnay.

“tucked away treasure”

Simple Luxury Garçon, S’il Vous Plaît! Head to the

swanky Martinez Hotel for a truly luxurious experience. Enjoy Sunday brunch at Le

Relais or have a drink overlooking the bay at this beautiful art deco property. Enjoy! You are experiencing the best of Cannes!

“a truly luxurious experience”

Foodie F

Drop AnchorLa Guérite restaurant on Île Sainte Marguerite

is the perfect spot away from the action to take in the beautiful Côte D’Azur and grab a delicious bite to eat. C’est la vie! But shhh… it’s our little secret!

“Shhh...It’s Our Little Secret!”

Preceding even the Golden Age of film, La Mère Besson has been a

beloved Cannes restaurant since the 1930’s. No trip to the French Riviera

is complete without ordering the Estouffade Provençal at La Mère.

“Golden Age of film”Gem

Cuisine Classique

HideawayKnown as a hotspot for camera-shy celebrities, L’Affable features simple and elegant decor, warm service worthy of its name and attractive prices to make it the perfect place for a discrete tête-à-tête or romantic outing...wink-wink.

“perfect place for a discrete tête-à-tête ”

oodie Fixes

“Creativity takes courage.”

- Henri Matisse

Cannes Edition

With

Talks

DEB HALL What are the three must-have items that you can’t live without at Cannes?

Where will your secret hideaway be in Cannes this year? Where is the place to be seen?

What are three key elements of an award-winning campaign?

Last year, Cannes Lions was branded as a Creative Playground. What are your thoughts on this year’s theme, Thank You Creativity?

As a returning Cannes Lions Festival attendee, what advice do you have for first-timers?

What’s your most memorable moment over the past few years at the festival?

What excites you about the festival, any must attend talks?

How do you stay creatively inspired?

What is your all-time favourite Cannes Lions winning campaign?

L&Co. guide, iPhone charger, notebook and gold business card holder.

Meetings on the yachts are my favourite place to be - I have met lifetime friends at Cannes at those events. Also, Brun Restaurant has the best local seafood.

Award-winning campaigns combine technology and design in a graceful way. They could be either a category creator, because award winners break new ground, or something that reinvents ideas to bring the best of old to new.

We owe everything interesting in life to creativity - so yes - Merci!

My all-time favorite was Intel’s 2014 campaign, “Impossible” because nothing is impossible.

Soak it all in! Meet as many new people as you can and don’t be shy - the best in our business are all around you. Ask great questions and share your dreams.

I’ve had so many - there is nothing like experiencing that feeling of being short-listed yourself for a campaign, and sitting next to a gold winner when they find out they have won.

I’m excited about the data / tech / ideas track for 2016. Specifically, Dana Anderson’s sessions are great inspiration due to their many brands and innovation.

I surround myself with people who believe they can change the world, and do. We are all a product of the people around us. My two children are the most creative people I know - their minds are constantly open to new possibilities.

What is your personal mantra in a tweet?#Bebrave, don’t waste time and shoot for the stars

CEO, Founder at DIVE Networks

Festival

FavesBeaches, galas and sessions - oh my! With so much to do and so little time, you won’t want

to leave anything out. Be in the know of this year’s Cannes Lions

top events to plan your week to the fullest. Michelle has you

covered on what her ideal trip to Cannes would include.

Seeing StarsCannes is a great opportunity to learn from the best in your field. Head to Le Palais to

hear industry executives, creatives and celebs, from Anna Wintour to BBDO’s David

Lubars. Be sure to have your Moleskine handy!

“Learn From the Best”

Michelle RonchinMarketing Coordinator

Commencer! Wake up with The Economist for breakfast on the Cannes Lions Beach. Meet and mingle with the world’s most creative marketers. Bring your business cards and your favourite sunnies, and you’re set!

“Wake up with The Economist”

Rise & Shine!

Meet & GreetGet social at ‘The Meet Ups’. Taking

place at the Getty Images Gallery on the Piazza, these Cannes Lions networking events are perfect for

first-timers and lone wolves. You’ll be connecting with like-minded

people in no time!

“like-minded people”

Suave SoiréesChat and chill at this year’s hottest soirées. Between the Opening and Closing Galas, be sure to attend the Twitter + Spotify #CannesAfterDark event. And look up! - Be wowed by production company S8’s stunning visual vignettes showcasing the creative mind. #ThankYouCreativity

“Showcasing the Creative Mind”

Go Big or

Go Home Next to the Martinez Hotel, is 72

Croisette – a.k.a the infamous “Gutter Bar”. Just remember to exit

gracefully because what happens at the Gutter Bar stays on Gutter

Bar’s own Twitter feed @guttertweets.

“Remember to Exit Gracefully”

Rise & Shine!

Cannes Edition

With

Talks

What’s your most memorable conversation over the past few years at the festival?

What excites you about the festival this year?

How do you stay creatively inspired?

What are the three must-have items that you can’t live without at Cannes?

Where will your secret hideaway be in Cannes this year? Where is the place to be seen?

Sunscreen, Advil, and an iron constitution.

Sadly, my hideaway will be recovering in Toronto. Otherwise I’d be front and centre at the Opening and Closing Galas, which are THE place to be seen.

What are three key elements of an award-winning campaign?

Last year, Cannes Lions was branded as a Creative Playground. What are your thoughts on this year’s theme, Thank You Creativity?

What is your all-time favourite Cannes Lions winning campaign?

A great campaign has to have a core truth. Something universal. It needs to be a complete distillation of the brand. And it has to tie the idea to the brand indivisibly.

I love it. As creative director of the visuals for this year’s Galas, we’ve taken the theme and asked 25 creative genii to help us interpret how they see the spark of inspiration. Everyone lucky enough to go to Cannes with something in the show should raise a glass to Creativity. Right now!

So many. I really loved the “Like a Girl’ campaign last year. It was such a clear and simple way to make a point. It worked globally.

As a returning Cannes Lions Festival attendee, what advice do you have for first-timers?

Sleep on the return flight, and never go on a boat. Once you’re on, you aren’t getting off.

Had an intense conversation about Borje Salming (the great Swedish defenseman of the Toronto Maple Leafs) with a Swedish creative director and his bored witless Argentine counterpart. At least I think he was bored. He might have passed out. We were having an excellent conversation nonetheless.

I always try to attend as many sessions as I can. You can never get such an amazing array of creative people and try giants from all walks of life.

There’s always something new. The world is a constant fountain of new inspirations. I am never short of things that astound and amaze me.

What is your personal mantra?

If you aren’t excited and terrified at the same time, quit and work in a bank.

GARY THOMAS Creative Director, Smith

“Those who tell

stories rule society.”- Plato

What To

Pack1.Figuring out what to wear in Cannes can

be just as stressful as securing that Golden Lion. Stand out in these top 10 must haves to get you through every

Cannes Lions occasion.

Chloe Picton Communications Assistant

French Riviera

Fashion For the perfect summery-

yet-professional look grab a sophisticated dress, your favourite floppy hat, and a pair of day-to-night

sandals - Et Voila!

1.Embellished leather sandal, stylebop.com

Must-Have Accessories 2. Make sure your

bases are covered in Cannes with these

tech essentials.

3.Take a

Splash

3. Rose gold beats by Dr. Dre ear buds, apple.comApple watch, apple.com

Don’t forget your suit! (Bathing suit that is) Take a splash in the Côte D’Azur in this season’s retro inspired swimwear.

2.Marysia bikini, net-a-porter.com

3.

Beach Bag Essentials

Packing list: Headband, sunscreen, and Love + Salt’s moisturizing salt spray for perfect beachy

waves. You’re ready for a day in the sun!

4.5.

6.Nautical

Chic

4.Mary Sol beach bag, nordstrom.com5.Missoni Headband, missoni.com

6.Love + Salt Sea Spray, amazon.com

Sail through Cannes in these la marinière

must-haves. 7.

8. 9.7.Rumisu scarf, shopBAZAAR.com8.Manebi espadrilles, ssence.com9.Aurélie Bidermann bracelet, shopstyle.com

A Sight to

See 10. Dazzle in this season’s best cat eye frames.

10.Karen Walker, Starburst Cat-Eye Glasses

We believe that every company, every brand and every executive has a story to tell. And really, what’s a compelling story without the right audience to share it with? Liberty & Co. is a strategic communications consultancy dedicated to elevating your profile, both corporate and professional. By crafting impactful stories to amplify your brand in media, online and into conversations, we’re out to win the hearts and minds of all your reputation stakeholders - your employees, clients and the business community.

Nimble and connected, at Liberty & Co. we-make-things-happen. By leveraging our global expertise and fingertip-access to the most talented resources in media, design and technology, we ensure your story reaches the right audience.

“Those who tell

stories rule society.”- Plato

“Curiosity about life

in all of its aspects, is

still the secret of great

creative people.”- Leo Burnett

Bon Voyage

Think. Connect. E levate | l ibertyandco.ca