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Cancer Center

Vision 2020: The Plan for RGHS The Campaign for Rochester General Health SystemCase Statement Draft

Fall 2010Contents2An Invitation from Our Board Chair & CEO

5Our Promises

7A Tradition of Excellence

8The Challenges Ahead

9The PlanTo Meet Our Challenges

11Investment Priorities: Building on Excellence

18Transforming Our Future With Your Support

19APPENDIX

191) Vehicles of Giving

202) Naming Opportunities

213) Leadership

An Invitation from Our Board Chair & CEO

Dear Friends,As we enter a new decade filled with social, economic and legislative change, it is important to continue to purse our goals for the future while remembering our past. Rochester General Hospital was built by a group of concerned neighbors and visionaries who were responding to dramatic changes in the landscape of their community. Over the past 160 years, men and women with wisdom, courage and energy shared a bold and transcendent mission to improve the health of the people in our community by providing high quality care and exceptional service with compassion.

Our institution has a rich history of adapting to change and overcoming challenges to bring an increasingly excellent level of healthcare to the Greater Rochester area. Today presents no exception. Rapid changes in healthcare are challenging providers to plan for a landscape distinctly different from the status quo. Growth will no longer be measured by the number of beds or the square footage of facilities. Progress will be measured by technology, safety, efficiency, patient comfort and ultimately, patient outcomes.

Since 1847, Rochester General has refused to stand still in the face of change. Our predecessors have always risen to the occasion to anticipate and influence the winds of change in healthcare. Today, we must once again take a leading role in transforming healthcare. We have the opportunity to make sure that inevitable change is for the better. With the Vision 2020: The Plan for RGHS campaign, we will focus on, Transforming our Campus, Meeting Community Needs, Expanding Critical Care in Wayne County, Enhancing our Programs, and Improving Patient Safety. It is imperative that we pursue this campaign with a renewed sense of passion, commitment and enthusiasm. We must once again160 years laterwork together as a community of concerned neighbors and visionaries in order to turn our plans into action. This will be an extraordinary undertaking for a community with extraordinary resolve. Our historyyour historyof generosity, vision and support leaves us no doubt that together we can make history and raise the standard of healthcare in the Greater Rochester Region.

Sincerely,

Bob Dobies Mark C. ClementChairman, RGHS Board of Directors President and CEO, RGHSRochester General Health System (RGHS) is comprised of several affiliates that have been providing a continuum of high quality health care services to residents of greater Rochester and surrounding regions for more than 160 years. Rochester General Hospital, a 528-bed tertiary care facility, serves as the hub, or flagship of the system.Affiliates of Rochester General include:

Newark-Wayne Community Hospital DeMay Living Center (located on the Newark Wayne campus)

Behavioral Health Network of mental health and substance abuse programs

Hill Haven, a skilled nursing home

Independent Living for Seniors (ILS) Rochester General Medical Group, a network of 41 primary care and specialized physician practices located throughout Monroe and Wayne countiesOur Mission:

To improve the health of the people served by providing high quality care, a comprehensive range of services, convenient and timely access with exceptional service and compassion.

Our VisionRochester General Hospital and its affiliates will be the healthcare provider of choice for physicians and patients - delivering the healthcare we expect for our own family - recognized for:

Exceptional quality

Unparalleled service and patient experience

Great place to work and practice

Academic programs and research that support core clinical missions

Clinically integrated affiliatesOur Past For over 160 years, Rochester General Health System has been at the forefront of healthcare in the Rochester community and Western New York region. As Rochesters population surged with the introduction of the Erie Canal, it became increasingly evident that Rochester needed a centralized location for healthcare. Our flagship hospital was founded in 1847 by a group of dedicated civic leaders who united to address this overwhelming community need. Rochester City Hospital built upon its original mission as a community hospital, expanding and frequently partnering with like-minded institutions to meet new challenges and the demands of the constantly evolving healthcare climate. From a humble, single building on West Main Street weve evolved to a dynamic healthcare system providing care multiple communities with the goal of providing a full continuum of care to our community. Today, over 300 medical staff members, a workforce of 7,000, and an Auxiliary of over 600 volunteers are dedicated to fulfilling the mission of improving the health of the people and communities we serve through providing high quality and service with compassion. Building on our history, we are now embarking on an endeavor that will enable us to fulfill our vision of becoming the healthcare provider of choice for both physicians and patients by bringing the people of our region the level of care and service they deserve.

Our Promises Rochester General Health System has played an integral role in the lives of our community members. Our health system is ready to serve a regional population of over 1,000,000 people with two hospitals, six affiliates and 40 Medical Groups. Our breadth of services is unmatched by any other health organization in the area. For example: We are a New York State Designated Stroke Center. Our Rochester Heart Institute is one of the best Cardiac Care programs in our nation. Our Robotics Surgery program was the first program established in Upstate New York. It serves as a global observation center, and ranks in the top 4% in volume in the nation. We feature a nationally recognized as a Hemophilia Center. Our Lipson Cancer Center is a regional leader in Cancer and Hematology and known for its integrated approach to Cancer Care. Our exceptional, caring service to women and children has been noticed by the World Health Organization and we are a designated Baby Friendly Hospital. Our Diabetes Program has been favorably recognized by the American Diabetes Association. Our Senior Care Program operates three facilities focused on providing seniors with a safe, nurturing place to receive care. With the establishment of the B. Thomas Golisano Pavilion and Emergency Department from a transformational philanthropic commitment, our Emergency Center has seen a significant increase in patient satisfaction, decreased wait times, and is on pace to be the highest volume Emergency Department in Upstate New York. We provide over $30 million in un and under compensated care to our community. The construction of the Eugene Polisseni Pavilion and Richard S. Constantino, M.D. Patient Access Center, funded by two transformational commitments, has allowed RGH to properly welcome and embrace our patients and their loved ones, providing a warm environment and dignified sense of comfort.

Our strategic alliances including Cleveland Clinic, Roswell Park Cancer Institute and Rochester Institute ofTechnology support our pursuit of innovative solutions to human health problems.Our Partnerships Our strategic partnerships help define who we are, and what we do.

Partnering with other like minded institutions enables us to bring our patients the best possible care and services available and move our institution forward.

A Tradition of ExcellenceRochester General Health System consistently exceeds expectations and receives awards, but it is not the awards that drive us. As we strive to offer the highest quality of care, the awards naturally follow. With the support of the community, our institution has been fortunate to be nationally recognized. Our recent accomplishments include: Top 100 Integrated Health Networks by SDI Health-2010, 2009, 2008 and 2007 Ranked in the top 1% of U.S. Hospitals in a national Value Data Index Study measuring clinical quality and financial efficiency. Named one of the nations Top 125 Hospitals in AARP National survey of physicians Named 2 times as Solucient Top 100 Performance Improvement Hospital

Only hospital in the region among Thomson/Solucient Top 100 Heart Hospitals and have been honored nine (9) times American College of Surgeons Outstanding Cancer Program Named a Great Cardiovascular Program by Beckers Hospital Review, placing us among only 25 other US health systems One of the only American Stroke Association Gold Performance Achievement Award in 2009 National Magnet Hospital for nursing excellence, an honor granted to fewer than 3% of hospitals nationwideA Community Asset RGHS is a great place to work. As an organization, we value the participating of our employees, nurses, doctors, volunteers and board members services, RGHS continues to grow to meet the communitys increasing demand for quality healthcare. RGHS is financially sound. We work hard to run an efficient hospital. While many hospitals are eliminating patient services, RGHS continues to grow to meet the communitys increasing demand for high quality health care