lawyernomics - 2016 step by step guide to search for law firms
TRANSCRIPT
Winning @
SearchIn 2016
@MikeRamsey
It’s been a busy
YearSince we last talked
RankBrain
http://searchengineland.com/faq-all-about-the-new-google-rankbrain-algorithm-234440
RankBrain is the
3rdMost important signal now.
changes?Visualwhat about
Paid Ads
Local
Organic
4 Paid Ads3 Local
Organic
Desktop
Mobile
75% of locallistings alsoranked 1st page organic.
So Mike, this is all well and good…
But What’s Working Now?
Website+ContentLinks+SharesLocal ListingsReviews+ Feedback
Local Discovery Online
#1 Across 50 cities
DUI AttorneyBusiness AttorneyEstate AttorneyInjury Attorney
Mobile Game Up Your
Step One
90.5% of 1st ranked websites are responsive
meh
46% Of non-mobile pages lost rank
Via a study by StoneTemple.com in June 2015
@MikeRamsey
If you’re not optimized for
MobileThank you for making room for my clients to do well. ;-)
Use site:yoursite.comand look for mobilefriendly tag on yourphone.
Accelerated Mobile Page
FacebookInstantArticles
Best Wordpress Plugin For Both
Fix your major
ListingsStart with Google My Business
Step Two
On listing Completion + Accuracy62%
Top Ranking Firms averaged Moz Local Score
Moz.com/local
http://google.com/mybusiness
http://google.com/mybusiness
http://google.com/mybusinessbit.ly/urlbuilder
http://google.com/mybusiness
Contact @GoogleSmallBiz on twitter.
Talk on phone by filling this outbit.ly/localbizsupport
What About Other Local
Listings?
Via Whitespark.ca
Via Whitespark.ca
160+ Local Listings for your law firms
That help you with links + local
bit.ly/niftylist
Make reviews part of your client experience.
Step
Thr
ee
On Google.18 reviews
Top Ranking Firms averaged
92% Read reviews before choosinga company
Brightlocal 2015 Survey
And ask them. EveryoneThey PERSONALLY reach out to
@MikeRamsey bit.ly/googlereviewlinks
in order.Get your website
Step Four
Watch Chad @ 3:30 PM
Step
Five
Get local or industry
LinksA lot of them. Like, loads.
https://moz.com/search-ranking-factors/correlations
https://ahrefs.com/blog/anchor-text-study/
https://ahrefs.com/blog/anchor-text-study/
http://backlinko.com/search-engine-ranking
There’s a big
Problem
https://www.brightlocal.com/learn/local-seo-industry-survey/
https://www.brightlocal.com/2015/05/12/how-do-local-seos-build-their-links/
We’ve gotten
Lazy+Scared
But It’sSoCute
Disavowing should be enoughTo recover from Penguin.
Removal of links is necessary ifYou have a manual penalty notice.
So whatCan you do?
IdentifyLocal Audien
ceCreate Goals
& Rules
Audit&
Analyze
Develop
TacticsCreateCalend
ar
Launch+
Promote
Measure&
Report
Refine&
Repeat
Local Content Strategy
bit.ly/localawesome
If you are a big brand…
Ummm????
If you are a smallish law firm…
meh
Links from around 90 domains.4 .edu links and 1 .gov link.
2000+@MikeRamsey
Top Ranking Firms averaged
Competitive IntelligenceTools Moz or ahref or Brightlocal
@M
ikeRamsey
All Natural LikeOrange Juice
Wowzers
I can do this
one guest postper month
Tools Link Prospector or Buzzstream or custom search
Easiest
Pro Tip: Narrow further with inurl:cityname
Google Consumer Survey
Cost $100-$2000
Survey+infographic= lots of link ops
Build A Local Interest Site
Cost $100-$2000
Time ???????
Donate A Website
Cost$100-
$2000
Time?????????
Local Internships
Cost Freeeee!!!!!
Time Minimal
75% Success Rate
bit.ly/LocalLinkBuilding
(tons of link ideas)
Build more links.Build better content.
Make reviews a priority.Make your listings pretty.
Mike RamseyFollow Me on Twitter @MikeRamseyOr Google.com/+MikeRamseyVisit Niftylaw.com