launching mount mary university’s interactive campus map
TRANSCRIPT
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Launching Mount Mary University’s Interactive Campus Map
Eichelle Thompson
Website & Photo Manager
Todd James CFO
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AGENDA
Background
Goals
Process
Future
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BACKGROUND
• Located in Milwaukee, WI
• Founded in 1913
• Small Private Catholic Liberal Arts
• 80-acre campus
• Around 1,500 students
• Started with OU Campus in early 2013
• One woman web team!
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Background - Previous Map
nuCloud offered a map that enhanced our user experience rather than just provide a “you are here.”
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BACKGROUND
Bing Maps – Out of Date – Still says “College”
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BACKGROUND
Google Maps – Not very unique
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BACKGROUND
Google Earth – Not very aesthetic
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PROJECT GOALS
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GOALS – Support Admissions
• Help Increase Enrollment– High School Students– Graduate– Non-Traditional– International– Stealth Shoppers
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GOALS – Enhance Wayfinding
• Responsive design friendly• Supported new signage• Integrated with Google Maps
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GOALS – Define Culture
• Tell our story– History– Centennial in 2013– Student Life– Donor Recognition
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GOALS – Promote Events
• Increase Community Engagement– Athletic Events– Starving Artists’ Show– Public Speakers– Summer Camps– Homecoming
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PROCESS
1. Aerial Photo Shoot
2. Choose illustration style
3. Collect Content
4. Design layout and style
5. Create map’s landing page
6. Launch map with new site
7. Maintenance & Updates
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Aerial Photo
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Choose Illustration Style
• 2D Vector• 3D Vector• 3D Raster• 3D Sketches
Several Options to Choose From
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2D Vector
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3D Vector
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3D Raster
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3D Sketches - Final Illustration
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Aerial Photo
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Collect Content
• Building Descriptions– Including links to more info
• Photos– Ability to add videos later on
• Marker Icons
• Shared Dropbox Folder
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Design Layout and Style
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Design Layout and Style
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Design Layout and Style
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Map Landing Page
http://www.mtmary.edu/campuslife/getting-around-campus/campus-map.html
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Responsive Mobile Map
http://cdn.nucloud.com/maps/289/index.enhanced.mobile.html#mappage
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Launch Map in New Site~link in the footer ~links in page text
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Map in Facebook
https://www.facebook.com/mountmary/app_850925341591267
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Maintenance and Updates
Log into nuCloud.com.
Update content.Save & publish.
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Maintenance and Updates
Maintain images/media.
Add/Delete stops.
Update text and links.
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Increased Traffic
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IncreasedEngagement
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FUTURE
The intersection and support of nuCloud and OmniUpdate allow editors with limited technical backgrounds to keep the Mount Mary map and site current, vibrant and mobile. This is just the beginning!