last.fm scrobbler - open graph showcase f. pmd summit 2012
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Last.fm Scrobbler f. FacebookOpen Graph Showcase - PMD Summit 2012
http://die.socialisten.atMichael Kamleitner, Die Socialisten
die.socialisten.atsocial network development
About: Die Socialisten"Die Socialisten" is a Vienna-based social-software agency focussing on the design & implementation of apps and marketing-solutions on social web platforms like Facebook.
To date, we have successfully built more than onehundred brand-pages, applications and integrations of external websites.
Our clients include Red Bull, Axel Springer/Bild.de, Bertelsmann, FTD, Krone Multimedia, ATV and Hitradio Ö3. "Die Socialisten" are Austria's first agency listed in the official "Facebook Preferred Marketing Developer"-program.
http://die.socialisten.at | http://facebook.com/diesocialisten
Last.fm Scrobbler for Facebook:
The only way to connect popular music service Last.fm to Facebook Timeline. The app frequently fetches a users Last.fm-feed and publishes recently listened ("scrobbled") music to his/her Facebook Timeline with Open Gaph, similar to Spotify.
http://apps.facebook.com/lastfm-og-scrobbler
Fact: in 2013, Last.fm still doesn’t offer native Timeline-integration for their service!
die.socialisten.atsocial network development
The Early DaysOctober 2011-January 2012
Developed in October 2011 (soon after f8) as a weekend-project.
First Beta signup on October 16th, 2011
More than 800 Beta users in Sandbox (each approved manually)!
Public Launch: “Scrobble”-Action approved in end of January 2012
die.socialisten.atsocial network development
One Year later...Users!January 2013
139.817 App-Installs total.
87.547 MAU / 62.685 WAU / 37.511 DAU
die.socialisten.atsocial network development
One Year later...Actions!January 2012 - January 2013
241 million action published!= 458 apm (“actions per minute” ;)
die.socialisten.atsocial network development
One Year later...Referrals!January 2012 - January 2013
Distribution on News Feed, Timeline & Ticker:Up to 1% CTR (News Feed), Avg. 0.29% = that’s some traffic!
die.socialisten.atsocial network development
One Year later...Traffic!January 2012 - January 2013
Traffic vs. User Growth (through Auth. Referrals + Passive Sharing)
Auth. Referrals active
Last.fm Scrobbler Fan-Pagehttp://facebook.com/LastfmScrobbler - 42.000 Likes so far!
Last.fm Scrobbler Fan-Page - HighlightsMany engaging posts on Fan-Page! Polls, Artists of the Week, Last.fm-News, Misc & Fun.
Actions, Stories & FeaturesOpen Graph Showcase - PMD Summit 2012
Personalized Music-FeedMusic you’re friends are currently listening.
Open Graph Action “Scrobble”...Tracks
Comment & Like on Music & Publish to Timeline (OG)
Open Graph Action “Comment”...Sets of Music. Published with user_message.
Publish loved Tracks to Timeline (OG)
Open Graph Action “Love”...Tracks. Published with fb_explicit_sharing
Publish loved Tracks to Timeline (OG)
Open Graph Action “Love” & “Scrobble” areconnected with “Action Links”
Timeline AggreationsMost played Artists, Loved Tracks, No. of Tracks, Most Played Tracks...
App-to-User NotificationsFor Comments & Likes.
4. Personalized Charts
Personalized ChartsTop Artists & Tracks of Friends
http://die.socialisten.atSocial Software Development
SCROBBLEFASTLOVEMUSIC
Michael KamleitnerDie Socialisten
Let’s connect!
[email protected]://facebook.com/diesocialistenhttp://twitter.com/diesocialisten