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Laser-focused marketing opportunities to reach event pros in the GTA. 2020 Media Kit

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Page 1: Laser-focused marketing opportunities to reach event pros ...vendor spotlights to showcase Toronto’s best venues and suppliers for business and social events. Expect new-and-now

Laser-focused marketing opportunities to reach event pros in the GTA. 2020 Media Kit

Page 2: Laser-focused marketing opportunities to reach event pros ...vendor spotlights to showcase Toronto’s best venues and suppliers for business and social events. Expect new-and-now

About TSEventsWe ARE Toronto’s B2B hub for event-industry professionals and social conveners.

As the FIRST Canadian special events business publication of its kind, we created this industry publishing space!

First in print, and then online.

From day one, it’s been our mission to scout out and share great event venues and services with our readers – corporate, social and special event pros. That’s why TSEvents remains the industry’s top go-to source for sparking ideas and finding/connecting with Toronto’s best event suppliers.

AUDIENCE: Event-planning Pros in the GTATSEvents reaches a diverse audience of decision makers across all industry sectors.

From fashion to finance, HR to PR, readers include both full-time event pros and individuals in the related fields of event marketing, communications, project management, wedding and social-event planning.

Responsible for CREATING, PLANNING and HIRING, TSE’s readers are from every industry sector, including associations, education, sports, government, pharmaceutical/healthcare, science/technology, advertising/marketing, public relations, and fundraising/charitable organizations.

Contact Us

FOLLOW US

Pamela SmithPublisher & Advertising Sales [email protected]

55%CORPORATE AND ASSOCIATIONS – ALL TITLES

32%INDEPENDENT PLANNERS, EVENT MARKETING AND COMMUNICATIONS

13%NOT-FOR-PROFIT AND FUNDRAISING ORGANIZATIONS

6,000+

7,500+

E- NEWS SUBSCRIBERS(90% GTA)

ACTIVE AND ENGAGED FOLLOWERS ON TWITTER, FACEBOOK, INSTAGRAM AND LINKEDIN

Karen OrmeEditor [email protected]

James TaylorIT & [email protected]

Manny [email protected]

Kimberley WeatherallSocial [email protected]

boomerang art + designArt Direction & [email protected]

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Page 3: Laser-focused marketing opportunities to reach event pros ...vendor spotlights to showcase Toronto’s best venues and suppliers for business and social events. Expect new-and-now

TSE Guide 20/20Collaboration, with the perfect strategic vision, is the theme for 2020. Editorial direction will focus on the industry’s creative collective that thrives and survives on making the impossible happen.

From the planners who devise the event blueprint to the suppliers who layer in all the detail, we’ll magnify the partnerships that that bring bold visions to life.

Expect new-and-now event spaces, eye-popping décor installations, entertaining ideas and Toronto events in action.

Collaborate with us! Share your eye-witness accounts of event ideas that are so 20/20!

TSE Guide, TSEvents e-news and tsevents.com bring event pros information they need in fresh and inspiring digital platforms.

TSEvents.comToronto’s go-to destination for discovering the best in event venues, décor, entertainment and so much more. An online directory and home to a wealth of editorial content searchable by category and content.

TSEvents e-newsGreat event intel delivered to 6,000+ subscribers monthly and shared with our social network. An industry must-read!

VIEW HERE

Social NetworkTSEvents has an active and engaged audience of over 7,500 followers on Twitter, Facebook, Instagram and LinkedIn. We share our latest finds and advertiser promotions in posts and tweets to maximize impressions and clicks.

Click to view

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Page 4: Laser-focused marketing opportunities to reach event pros ...vendor spotlights to showcase Toronto’s best venues and suppliers for business and social events. Expect new-and-now

Advertising Options in TSE Guide 20/20TSE Guide features a dynamic digital layout, stunning photo galleries and videos, and is packed with editorial content that inspires. With options for all budgets, and double exposure at tsevents.com, TSE Guide is the perfect place to be seen.

Display Ad

Incorporate video in this stunning horizontal online space that shows your style and tells your story. Display ads include a premium listing and top-of-page placement @tsevents.com.

$2,895/year

Premium Listing

Check out this all-new format for premium listings with photo gallery, video (or virtual tour) plus logo, contact info and short description. Includes top of page placement @tsevents.com and expanded text for your complete online profile.

$1,495/year

Branded Listings have additional stand-out presence with logo, a large image plus your contact info, 40-word description, email and web links in TSE Guide and online @tsevents.com.

$595/year

Standard Listings include contact info, 40-word description, email, web links and logo. Your listing is included in TSE Guide and online @tsevents.com.

$395/year

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Page 5: Laser-focused marketing opportunities to reach event pros ...vendor spotlights to showcase Toronto’s best venues and suppliers for business and social events. Expect new-and-now

Right-side box ads

$1,095

Stand Out at TSEvents.comThe Toronto event industry’s online hub delivers fast access to venues and supplier listings by category. Engaging editorial content drives frequent site visits. Plus industry bloggers and professional resources make tsevents.com the B2B site for event pros.

6,000+UNIQUE VISITORS/

MONTH

90%GTA TRAFFIC

Premium Listing Example

An active social media strategy drives traffic directly to advertiser listings.

$1,495

Top Of Page Banners

$1,595

www.tsevents.com

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Page 6: Laser-focused marketing opportunities to reach event pros ...vendor spotlights to showcase Toronto’s best venues and suppliers for business and social events. Expect new-and-now

Get In Their Inbox Reach over 6,000 qualified event pros in the GTA with your seasonal message, special promotion or invite. You supply the material, we send to all of TSEvents e-news subscribers.

Add Your Post at TSEvents.comBe Part of TSEvents Holiday or Showcase page

It’s a seasonal blog-style destination at tsevents.com that includes event venues and ideas for imaginative entertaining. Your message has staying power with a blog post that links to your sponsored email.

VIEW HERE

Boost Exposure on Social MediaTSEvents has an active and engaged audience of over 7,500 followers on Twitter, Facebook, Instagram and LinkedIn. We’ll share your promotional message with our social network to maximize impressions and clicks.

SPONSORED EMAIL PACKAGE

$1,495

TSEvents e-news and sponsored email packages.Deliver your message alongside ideas-filled content that event planners crave. Inspired event spaces, teambuilding activities, 2020 trends and stand-out events are all on the upcoming editorial calendar.

Make it all about you!Sponsored email packages

Right-side box ads

$795

Top of page banners

$995

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Page 7: Laser-focused marketing opportunities to reach event pros ...vendor spotlights to showcase Toronto’s best venues and suppliers for business and social events. Expect new-and-now

ListingsTSE Listings let you introduce yourself to event planners both in the digital edition of TSE Guide and online. Start small with a standard listing or stand out with a premium one.

Premium Listings are top-of-page at tsevents.com and include contact info, logo, expanded descriptive text, social media links (Facebook,Twitter, LinkedIn and Instagram), photo gallery (and video if you have it). Includes a full-page profile with a virtual tour/video/ slideshow in TSE Guide.

$1,495/year

Branded Listings follow premium listings online and include contact info, logo, 40-word description, email, web and social media links plus one photo image.

$595/year

Standard Listings include contact info, 40-word description, email, web links and logo.

$395/year

2020 Advertising Rates at-a-glance

Display advertising TSEvents.comLeaderboard and mid-page banners are available on the home page and on all listing pages.

HOME PAGE

Leaderboard

$1,495750 X 90 pixels

Mid-page banner

$1,295750 X 90 pixels

LISTING PAGES

Leaderboard

$1,095750 X 90 pixels

Big box

$995300 X 250 pixels

TSE Guide 2020A digital magazine packed with editorial content, listings and vendor spotlights to showcase Toronto’s best venues and suppliers for business and social events.

Expect new-and-now event spaces, eye-popping décor installations, entertaining ideas and Toronto events in action.

Display advertising options include premium positions at the front of the guide and full-page display ads within 20 venue categories.

Premium Positions ensure your message is up-front on the most visible pages.

POSITION RATE

Inside 1st page $3,995Inside 2nd page $3,695Inside 3rd page $3,595Inside 4th page $3,4951st page of category $3,1952nd page of category $3,095

Display Ads are available in full-page size and can be designed to include video, virtual tour or slideshow. Also included is a standard advertiser listing (with logo) in the guide, and a premium listing online.

$2,895

Deadlines for TSE Guide 2020Booking: January 31, 2020

Material due: February 28, 2020

Publication: May 2020

Listings must be supplied by deadline to be included in TSE Guide.

TSEvents e-newsTSEvents e-news is distributed six times/year, September through June to a circulation of 6,000+ event pros in the GTA.

PRICE PER DISTRIBUTION + SIZES

Leaderboard position - top of e-news

$995 650 X 90 pixels

Box ad - top right positions of e-news

$795300 X 250 pixels

SPONSORED EMAIL PACKAGE

Deploy your promotional message to all TSEvents e-news subscribers any day of the business week. Materials to be supplied 5 working days prior to send date.

Cost includes a post @tsevents.com and social media shares.

$1,495

View listing examples at

tsevents.comPREMIUM LISTING

BRANDED LISTING

STANDARD LISTING

TSE Guide Listing Form & Categories Here

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