Social Networking…

An opportunity to

Share expertise

Be seen by others

Make unexpected contacts

Landau Design Reviews

What is Social Networking?

Simple definition: Interaction of individuals using online tools

Features:• Internet-based technologies• Socially engaging (i.e. to develop relationships)• User-generated content (participation vs. observation)

What top marketers say

There is no one-size-fits-all solution for social media

Social media has become a mainstream marketing tool.

You must have a plan in order to be successful.

Watch the trends. There are new opportunities all the time.

Just like every other marketing tool, effort is required. It does not bring miraculous results overnight.

Companies working as a team have greater success than employees working as individuals.

Why use social networking?

Discover new leads, leaders and markets

Promote and grow your online reputation

Generate traffic for your website

Keep in touch with clientele & provide customer service

Market Intelligence and Leads

Consider how you use your own network• Are you online or on your feet?• What recommendations do you value? For what products or services?• How much information do your clients need before acting?

How social networking can assist• Learn what your clients are thinking online (Landau Design Reviews)• Make connections through your networks• Discover your competitors strategies both in social media and product.• Utilize industry online networking • Create motivated prospects (warm leads)• Social media reaches many people for the same effort.

Develop Online Reputation

What do have to offer?• Do you have interesting hobbies? Do you have things outside of

business to offer?• Are you published? Do you do workshops or public speaking?• Do you mentor others or help in your community? • Do you have materials created already? “Helpful not promotional!”• What types of customers are your best clients?

How social networking can assist• Establish expert reputation on valued sites.• Present your expertise in global conversations• Gain “eyeballs” i.e. readers for your blog, website or other content.

Social media gets the eyeball and the trust. You will get customers if you get the other two.

Build Website Traffic

It is relatively easy to check using analytics tools.

How social networking can assist• Share part of the information on your website• Links to your website with every post or connection• Increased Google indexing• Ideas to develop make a better site

Support Your Image

Business Networking sites (LinkedIn, Plaxo, etc)

Community sites (Facebook, Myspace, etc)

Mini-blogging sites (Twitter, Tumblr, etc)

Blogs

Message Boards

Bookmarking sites (Delicious, Stumbleupon, etc)

Social News sites (Digg, Reddit, etc)

Commenting on your site or other sites

Media sharing (YouTube, Flickr, etc)

Q&A Sites (Yahoo Answers, About, LinkedIn, etc)

Information Aggregators (Wikipedia, etc.)

Most popular outlets

Facebook- the 600 pound gorilla

LinkedIn-business focus

Blogging- topic focused; longer time per article.

Video sharing sites- YouTube & Vimeo

Twitter- QUICK!

Online Message Boards- community, professional or recreational. They all have possibilities.

How to choose outlets?

Determine how much time you have

Determine your social networking goals

Know your customers’ preferences

Choose outlets based on time + goals + customers

Determine Goals

Choose top 3 goals:a. Generate leads (probably the #1 reason)b. Learn industry news and competitive researchc. Generate PR for your companyd. Connect and interact with customerse. Share information to establish your expertisef. Generate SEO (search engine optimization)g. Bring traffic to your website and/or blogh. Just to see what it’s all about

Choose outlets by goal

Determine time available

Decide how much time you want to invest each day (Monday-Friday). ________ minutes

Do you have any extra time to spend on weekends? _______ minutes

Do you have employees, friends or fans that can help? If so, they must be consistent to make your plan work.

Consider time available

Create social media calendar

Create a list of daily/weekly tasks

Put them into your calendar

Treat them like a real meeting

Be consistent and follow through

More tips for success

Integrate your social media sites with each other and your website.

Keep it fun.

Don’t oversell.

Don’t reach for a connection.

Believe in the system.

More questions?Please contact

bonnie@landaudesign.com

Bonnie LandauLandau Design Reviews

805-640-1458