EAST VILLAGE, SAN DIEGO

LA MODA FRESCA TEAM 1984

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TROLLEY orange line

TROLLEY blue line

PEDESTRIAN PATH

RESIDENTIALPUBLICN0 1000

BalBoa ParkSan Diego Zoo

City College

East VillagE

eat Street

PetCo Park

Horton PlaZa

Downtown Core

Mlk ProMenaDe

olD townairPort

UCSD

little italy

ConventionCenter

gaSlaMP QUarter

CrUiSe terMinal

SeaPort village

eMBarCaDero Marina Park

Santa FeaMtrak Station

section thru site

section at Eat Street

section at Green

view

view at transit

BROaDWaY

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ORChaRD WalkEast

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EDUCatiOn1 San Diego City College2 NewSchool for Architecture & Design3 Culinary academy

attRaCtiOns4 food Museum5 Corningstone Amphiteatre6 Farmer’s Market7 Marie Park

shOPPing8 Park street arts Corridor9 Albertson’s10 The Village Green Shoppes11 City College Bookstore

REstaURants & nightlifE12 Hive Sushi Lounge13 san Diego Public Market14 Panther Club15 Voz Alta16 Tino’s Bar17 In-N-Out Burger18 Octagon Cafe19 Rocky’s Bar Grill & Fine Dining20 Ling-Wong Chinese Restaurant21 Fifty Seven Degrees22 Jimmy John’s23 Salazar’s Fine Mexican Food

lODging24 Hotel Mediterranean25 Burgundy Suites26 Hostel Cat

REsiDEnCEs27 Union Square28 City College Apartments29 Corningstone Apartments30 East Village Townhouses31 Tamland Lofts32 Plaza Del Sur

sERViCEs33 Eat street gym34 San Diego Restaurant Supply35 US Post Office36 Dr. Kenneth Noisewater, DDS37 Ferrell McKay Architecture

OthER38 City College trolley station39 San Diego Police Department40 Electric Substation41 Park & Market Trolley Station42 la Moda food Waste Collection facility43 Welcome Center

PARKING GARAGEPARK & RECREATIONINSTITUTIONALRESIDENTIALCOMMERCIAL

URBAN DESIGN PLAN

SITE CONNECTIVITY

3,300New Residential Units

3,200Parking Spaces

400Live / Work Flex Units

20%Affordable Housing

353,000 sqftOffice Space

423,000 SqftRetail Space

5.2 Million sqftTotal Developed Space

MASSINGPROGRAM

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TEAM 1984

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BROaDWaY

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PUBliC MaRkEt

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fOOD MUsEUM

nEWsChOOl fOR aRChitECtURE

& DEsign

CUlinaRY aCaDEMY

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EAT STREET PLAN

FOOD WASTE RECYCLING3 Restaurants cook the

food, resulting in grease byproduct. All restaurants are required by the lease to allow the development to collect and store the used grease.

4 Diners consume delicious food.

5A Waste food - uneaten, leftover or used in the cooking process - is collected in special compost bins that can be sold to farms and used as fertilizer.

5B The development sells the collected grease to a biodiesel refinery, such as New Leaf Biofuel located in Barrio Logan. As a commodity, used grease generates income and allows the development to be competitive on rents, attracting more restaurants.

6 Refinery converts crude grease to biodiesel.

7 Biodiesel is a cheaper, greener alternative to traditional gas, and can be used to further power farm-to-restaurant transportation.

The Eat Street development concept at La Moda Fresca includes an innovative and sustainable system for recovering and recycling food waste, including used cooking grease and compost from the site. Here’s how it works.

1 Regional farms harvest a crop.

2 Biodiesel-powered trucks transport food goods to restauranteurs along Eat Street.

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Fault Zone(Paseo)CaFe Zone CaFe Zone

SECTION - EAT STREET

EAT STREET VIEW

11:51 AM, 8 AUGUST 2013

4:47 PM, 2 APRIL 2014

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view

section at Eat Street

TEAM 1984

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TRANSITDETAIL PLAN

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view at transit

PaRK (12th) stReet eat stReetsan diego

PubliC maRKet Food museum 14th st east village gReen

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SECTION - ThRU SITE

VIEW FROM TROLLEY STOP 7:45 PM, 4 AUGUST 2012

CitY COllEgE tRansit

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TEAM 1984

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16th steast village gReen CoRningstone amPitheatRe 17th st inteRstate 5oRChaRd WalK

6:19 PM, 6 JULY 2017

9:32 AM, 11 JUNE 2018

HigH RiSE1,902 units1.9 million sq ft46% of housing stock

Mid RiSE1,215 units1.1 million sq ft28% of housing stock

townHouSES84 units210,000 sq ft5% of housing stock

livE / woRk FlExVariable number of units875,000 sq ft21% of housing stock

1 2 3 4A La CARtE(Flexible Timeline)

As major attractions and anchors are completed, income generated helps to infill the remaining lots, as market demand allows, with additional mixed-use retail and residential housing, particularly for students and artists that reside in East Village. Buildings in this phase can be incorporated into each of the previous phases, or added over time after the end of the ten-year hold.

Retail square footage: 2,200 sqfthousing units: 883 units

uSES by gFA

HouSing AbSoRPtion by unit

SidE diSHES2019-2021

Properties at the northeast are ground-leased to San Diego City College for its expansion, creating a new gateway to the campus. Student housing and artist flex space at the south end of the development site help create a street wall along Market Street. Orchard Walk continues north and south to connect to the college, Balboa Park, and south further along along the freeway.

Retail square footage: 4,700 sqfthousing units: 667 units

CoMFoRt Food2016-2018

The City develops East Village Green, a publicly accessible community park at the center of the development, extending eastward from the Public Market. Stacked townhouses line the park, with a public amphitheater at the east end with opportunities for summer movie watching and other festivities. Orchard Walk, a community garden along I-5, begins implementation.

Retail square footage: 49,000 sqfthousing units: 416 units

MAin CouRSE2011-2015

The orientation 13th Street between Market and C Streets are closed to thru- traffic. The infrastructure is laid in place for the development of the Eat Street Corridor. Boutiques and artisan shops align Park Blvd, taking advantage of the trolley connection and the adjacent architecture and design school. Eat Street begins drawing large numbers of visitors.

Retail square footage: 305,000 sqfthousing units: 1,271 units

PhASING FINANCIAL ChARTS

SECTION - EAST VILLAGE GREEN

hOUSING TYPOLOGIES

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PubliC PRomenade PubliC PRomenadetoWnhouse toWnhouseeast village gReen