known at home.. stranger abroad. trade winds - the americas
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Trade Winds - The Americas Presentation of Dr. Alvaro Ramirez at the Business Development Conference and Trade Mission, Bogotá, May 19th 2014.TRANSCRIPT
Known at Home … Stranger AbroadBuilding your brand while protecting it!
Dr. Alvaro Ramirez Bonilla for
The 2014 Trade Winds – The Americas
Business Development Conference and Trade Mission
19th May 2014, Bogotá
Regional Patent Applications Domestic vs. Foreign Source: WIPO statistics database
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 20120
10000
20000
30000
40000
50000
60000
70000
Domestic Region Totals Foreign Region Totals Latin American Totals
Patent Applications per Country Source: WIPO
statistics database
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 20130
5000
10000
15000
20000
25000
30000
35000
Argentina Total Brazil Total Chile Total Colombia TotalCosta Rica Total Dominican Republic Total Ecuador Total Guatemala TotalMexico Total Panama Total Paraguay Total Peru TotalUruguay Total Venezuela (Bolivarian Republic of) Total
Biggest Patent Filers - Latin America Source: The State of Intellectual Property in Latin America, B&R Latin America IP
Firm Name Firm Totals 2002-2012 Industry
Astrazeneca Ab 2330 Pharmaceuticals
The Procter & Gamble Company 1514 Consumer Goods & PharmaceuticalsNovartis AG 1512 Pharmaceuticals
Qualcomm Incorporated 1404 TelecommunicationsUnilever N.V. 1353 Consumer Goods
Microsoft Corp 1237 Computer Tchnology & Online ServicesBASF Aktiengesellschaft 1233 Chemicals
Kimberly-Clark Worldwide, Incorporated 1131 Personal Care Products & Paper GoodsPfizer Products Inc. 962 Pharmaceuticals
Wyeth 935 Pharmaceuticals
Trademark Applications per Country Source: WIPO statistics database
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 20130
20000
40000
60000
80000
100000
120000
140000
160000
180000
Argentina Total Bolivia (Plurinational State of) Total Brazil Total Chile TotalColombia Total Costa Rica Total Dominican Republic Total Ecuador TotalGuatemala Total Mexico Total Panama Total Paraguay TotalPeru Total Uruguay Total Venezuela (Bolivarian Republic of) Total
Trademark Applications Latin America – USA Source: WIPO statistics database
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 20130
50000
100000
150000
200000
250000
300000
350000
400000
450000
500000
Latin America and the Caribbean Total United States of America Total
TOP 10 Classes 2012 - Latin America Source: WIPO statistics database
Class 35: Advertising, business 23%
Class 41: Education; enter-tainment; sporting and
cultural activities16%
Class 25: Clothing, footwear, headgear
10%Class 05: Pharmaceutical and veterinary prepara-tions 10%
Class 09: Scientific, nautical, surveying, photographic
9%
Class 30: Coffee, tea, cocoa and artificial coffee
7%
Class 03: Substances for laundry use
7%
Class 42: Scientific and techno-logical services
7%
Class 43: Providing food and drink6%
Class 16: Paper, cardboard and goods 6%
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