know your enemy - how to kill an enterprise social networking initiative
DESCRIPTION
Slides from my talk at SocialConnections VII in Stockholm about the best way to stop any Enterprise Social Networking initiative and keep people from partizipating on a companies social intranet.TRANSCRIPT
Know your Enemy How to successfully prevent Enterprise Social
Networking Alexander Kluge @alecmcint #soccnx #kyESNe
#soccnx #kyESNe @alecmcint
Alexander Kluge (@alecmcint)
#soccnx #kyESNe @alecmcint
#soccnx #kyESNe @alecmcint
#soccnx #kyESNe @alecmcint
#soccnx #kyESNe @alecmcint
#soccnx #kyESNe @alecmcint
#soccnx #kyESNe @alecmcint
#soccnx #kyESNe @alecmcint
#soccnx #kyESNe @alecmcint
#soccnx #kyESNe @alecmcint
#soccnx #kyESNe @alecmcint
Know your Enemy Please tweet your tips!
#kyESNe #soccnx
@alecmcint
#soccnx #kyESNe @alecmcint
#soccnx #kyESNe @alecmcint
#soccnx #kyESNe @alecmcint
When in Rome, do as the Romans do. So let´s assimilate. #soccnx #kyESNe @alecmcint
Project Setup
Let IT run the project #soccnx #kyESNe @alecmcint
Let the E2.0 Enthusiast run the project
https://britespokesdevstorage.blob.core.windows.net/images/experiences//brite-spokes-website_sports-enthusiast-image-1.jpg
#soccnx #kyESNe @alecmcint
Special Tip for large Enterprises: Build two competing teams! tecmidwest.blogspot.com
#soccnx #kyESNe @alecmcint
Kick off immediatly. Who needs a pilot project anyway? http://wallstreetinsanity.com
#soccnx #kyESNe @alecmcint
Declare „Social“ has nothing to do with the existing Intranet and its structure! #soccnx #kyESNe @alecmcint
Set up a detailed 10 year plan for Social Business! #soccnx #kyESNe @alecmcint
Technology
Claim „Any Device, Any Place“ right from the Start!
Tierto.com
#soccnx #kyESNe @alecmcint
Rebuild your social network according to legal department. Build as many popup windows as possible #soccnx #kyESNe @alecmcint
Define maximum compatibility. Demand for IE6 support, enable Javascript and Flash. #soccnx #kyESNe @alecmcint
Define maximum number of featues and tools in your ESN. Your users need options! #soccnx #kyESNe @alecmcint
Focus on Social Analytics! Build a huge analytics platform! #soccnx #kyESNe @alecmcint
Integrate critical business processes – and end up with the canteen menu #soccnx #kyESNe @alecmcint
Communication
„Facebook and Youtube for our Company“! Management will love that claim! #soccnx #kyESNe @alecmcint
Don´t care about corporate culture. #soccnx #kyESNe @alecmcint
Image Video with CEO talking about openess. But let Corporate Com blog in the name of the CEO #soccnx #kyESNe @alecmcint
Announce massive cost savings by introducing your ESN. This is the right signal for your employess.
#soccnx #kyESNe @alecmcint
Digitalize the employee magazin. Stop the paper version. Write about it in the magazin. Wait till former CEO calls.
#soccnx #kyESNe @alecmcint
Spam the new ESN platform with cat content. Management will love it! #soccnx #kyESNe @alecmcint
Implementation and Rollout
Repeat after me: Don´t ever ever involve middle management! Pro Tip: Start Bottom Up only!
#soccnx #kyESNe @alecmcint
Do not talk to the workers council before launch! Invite the members to your launch party. Thats enough. #soccnx #kyESNe @alecmcint
Training? Noone ever was trained to use Facebook! #soccnx #kyESNe @alecmcint
Older employees need new skills! Send in the geeks to teach new technology! #soccnx #kyESNe @alecmcint
Let departments and Business Units pay per user. Or per Usage. Or both.
iStock Photo
#soccnx #kyESNe @alecmcint
Strike back! Now it´s your time: The Empire Strikes Back!
#soccnx #kyESNe @alecmcint
Ask for the ROI #soccnx #kyESNe @alecmcint
Do not tolerate criticism or dumb questions! This is YOUR COMPANIES network! #soccnx #kyESNe @alecmcint
Feed the sceptical managers. With VIPs ignoring social, why build an ESN? #soccnx #kyESNe @alecmcint
Raise the „Shitstorm“ topic. Tell stories you read in cheap newspapers. #soccnx #kyESNe @alecmcint
Ask for all kinds of certificates. Call for a compliance and security audit. Mention the NSA. #soccnx #kyESNe @alecmcint
If this does not help: Mention the iCloud hack. Tell you CEO this internet thing is insecure by design. #soccnx #kyESNe @alecmcint
Build the Social Dessert: Do not support CxO. Leave Top Management alone. #soccnx #kyESNe @alecmcint
#soccnx #kyESNe @alecmcint
And while we are here in Stockholm: The Vasa. An excellent example of failed communication and collaboration.
Q&A
Alexander Kluge @alecmcint
#soccnx #kyESNe @alecmcint