km masterclass part5 plan & control knowledge & km ha20140530sls

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KM 5 Plan & Control Knowledge & KM Knowledge Strategy task of the Management Team Measuring knowledge and KM state, quality, value and importance KM strategy task of the KM support organization KM program to successfully implement KM Masterclass KM SlideShare contribution, June 2014 http://de.slideshare.net/HoferAlfeisJ/presentations Dr.-Ing. Josef Hofer-Alfeis Consulting on Knowledge & Innovation Management [email protected] Design: Ron Hofer

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The Masterclass Knowledge Management (KM) is a set of six presentations describing and explaining KM via definitions, concepts, instruments and many practical examples, insights, stories and exercises as well as links and references. The material is the result of 25 years of research, consulting of challenging clients, discussions with appreciated peers and communities as well as ten years of lecturing on KM at various universities in Germany and Austria including discussions with many inspiring students. Contents: KM 1 – Knowledge and KM KM 2 – KM Processes 1 KM 3 – Soc.-t. KM Systems 1 / Processes 2 KM 4 – Socio-technical KM-Systems 2 KM 5 – Plan & Control Knowledge & KM KM 6 – KM and Idea / Innovation Mngt.

TRANSCRIPT

Page 1: Km masterclass part5 plan & control knowledge & km  ha20140530sls

KM 5 – Plan & Control Knowledge & KM

Knowledge Strategy – task of the Management Team

Measuring knowledge and KM – state, quality, value and importance

KM strategy – task of the KM support organization

KM program to successfully implement KM

Masterclass KM – SlideShare contribution, June 2014

http://de.slideshare.net/HoferAlfeisJ/presentations

Dr.-Ing. Josef Hofer-Alfeis

Consulting on Knowledge & Innovation Management

[email protected]

Design: Ron Hofer

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Dr.-Ing. Josef Hofer-Alfeis, 2014 - 2

KM Masterclass – Preface

The Masterclass Knowledge Management (KM) is

a set of six presentations describing and

explaining KM via definitions, concepts,

instruments and many practical examples, insights,

stories and exercises as well as links and

references.

The material is the result of 25 years of research,

consulting of challenging clients, discussions with

appreciated peers and communities as well as ten

years of lecturing on KM at various universities in

Germany and Austria including discussions with

many inspiring students, e.g.:

Zeppelin University, Friedrichshafen

University of the German Army, Munich

University of Applied Science, Munich

University of Applied Sciences for Economics

and Management, Munich

Donau University Krems, Austria

University Augsburg

Contents:

KM 1 – Knowledge and KM

KM 2 – KM Processes 1

KM 3 – Soc.-t. KM Systems 1 / Processes 2

KM 4 – Socio-technical KM-Systems 2

KM 5 – Plan & Control Knowledge & KM

KM 6 – KM and Idea / Innovation Mngt.

Any questions, remarks and ideas for

modification or improvement are appreciated –

please contact me, see slide „contact“ at the end

of the presentations.

Munich, May 2014, Josef Hofer-Alfeis

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Knowledge Strategy – task of the Management Team

Focus: Measuring knowledge and KM – state, quality, value and importance

KM strategy – task of the KM support organization

Focus: KM program to successfully implement KM

Agenda

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Dr.-Ing. Josef Hofer-Alfeis, 2014 - 4

Ranking of the main enablers for KM and conclusions source: 2014 Knoco Global Survey of KM, 369 contributions www.knoco.com

Knowledge Strategy

KM State &Needs Analysis

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KM1 revisited:

KM actions and KM key players – perspective on knowledge

K Area

Service XX

bereitstellen

K Area

PLM

K Area

CRM

K Areas

Quality mgt.,

Risk Mgt.,

...

person

organization information

Knowledge Worker

KM Support Org.

strategic control,

culture, resources,

mngt. energy

Management

KM key player

subject matter actions in

specific knowledge area

general KM measures for

any knowledge area

K

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KM Support Org.

Improve / adapt

KM system

Socio-technical KM system: Have we the

right KM systems and do they work well?

KM System

KM2 revisited:

KM core processes – perspective on KM measures

Knowledge and KM:

Do we focus on the business-critical

knowledge and the right KM?

Management

Plan & control strategically

Knowledge and KM systems

Improve / adapt

knowledge quality

X no

Knowledge

as-is

Knowledge

to-be

Knowledge Worker

yes

Knowledge :

available in adequate quality

(depth, distribution/networking,

codification)?

Action (process, proceeding, activity, …), requiring

knowledge (capability for effective action) before-during-after

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Dr.-Ing. Josef Hofer-Alfeis, 2014 - 7

uManagement processes for KM

Plan & control KM

(supported by KM support org.)

• define Knowledge Strategy …

… KM program and drive & control

its implementation and operation

• optionally define Intellectual Capital / Knowledge Balance report

and derive & implement KM measures

• appoint, enable & control (inter-disciplinary) KM support

organization and other KM resources

• live and promote KM

strategic know-

ledge portfolio

see reading material: IntegrKMintoBusiness Luzern-JournUCS HA.pdf

delicious tags: Strategie W-WM-planen-steuern WM-System-bereitstellen

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Dr.-Ing. Josef Hofer-Alfeis, 2014 - 8

Knowledge portfolio: ranking and focusing knowledge areas

by the management team – example for an IT organization prio 1

strategic

Community Portfolio,

see Community

Mngt. in KM3

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Dr.-Ing. Josef Hofer-Alfeis, 2014 - 9

Kn

ow

led

ge

Po

rtfo

lio

uKnowledge Strategy Process – overview and major results:

Knowledge Portfolio knowledge objectives KM measures

10

20

30

40

personnel development …

strategic learning & training social networking

& communities of practice

knowledge risks debriefing …

measures for innovation …

patents … standardization

KM processes for

codified knowledge: • Idea management

• FAQ; Tipps & Tricks

• Lesson Learnt

• Best Practice

• Process modelling

• Product modelling

• Knowledge map …

derived KM measures –

examples:

bu

sin

es

s s

tra

teg

y

knowledge objectives

optionally: input from KM Analysis

prio 1

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Dr.-Ing. Josef Hofer-Alfeis, 2014 - 10

(Simplified) Example: Solar AG (1) – business transformation objective:

„Sell lower-priced mounting systems in international markets in 12 months“

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Dr.-Ing. Josef Hofer-Alfeis, 2014 - 11

Example: Solar AG (2) – collecting related knowledge areas

in a brainstroming, e.g. documented in a mindmap

Produkt-nah

Lieferkette-nah

Kunden-nah

Mgt.&Support

Hintergrund

ENTWURF

Wissensgebiete

Produkt-Weiterentw.

25.04.2008 - v7

P: Solarzellen-Systeme entwickeln

P: Montagesysteme entwickeln

Brandschutz-?/Diebstahl-Sicherheit verstehen

Materialen-Fragen und Recycl ing verstehen

Vorschriften ... verstehen

P: Pre- & After-Sales leisten

L: Montage planen & ggf. durchführen

L: Produkte & Montage-systeme herstellen

K: Kundenbetreuung & -Unterstützung

K: Kunden verstehen

K: Produkte verkaufen

K: Endkunden verstehen

MS: QM

MS: PR-Management

Hg: Intern. KMU-Geschäfte mit Produktenfür erneuerbare Energien verstehen

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Example: Solar AG (3) – Knowledge Portfolio

with respect to planned business transformation

focusing to concentrate

power for KM

for this knowledge area „develop mounting system“

knowledge objectives and KM measures are shown in the next slides

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Example: Solar AG (4) – knowledge objectives for the

selected knowledge area „develop mounting system“

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Dr.-Ing. Josef Hofer-Alfeis, 2014 - 14

Example: Solar AG (5) – knowledge objectives for the

selected knowledge area „develop mounting system“

Levels of proficiency

4 = world class expert

3 = expert

2 = skilled & trained

1 = beginner

Levels of codification

4 = complete & strongly formalized (e.g. standard)

3 = ~ formalized (e.g. guideline)

2 = ~ informal (e.g. report)

1 = „in the heads and stomaches“

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Example: Solar AG (6) – knowledge objectives for the

selected knowledge area „develop mounting system“

Network of internal k. shareholders Learner

(Potential) external knowledge shareholders

Sources

Sources

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Dr.-Ing. Josef Hofer-Alfeis, 2014 - 16

Example: Solar AG (7) – proposing KM measures in selected knowledge area

typically task mainly for

subject matter experts

combined task for

KM team and subject

matter experts

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Applying the Knowledge Strategy Process

key requirements:

business owner and management team

KM support organization, related KM partners

and eventually subject matter experts

professional moderator

major result:

prioritzed plan of KM-related measures, which can be

consolidated into a KM program driven by the

management team & KM support organization

3x focusing via k. portfolio, k. objectives & KM measures

a Knowledge Strategy is recommended for

any business size, e.g. for individuals (personal KM), too

for any business transformation

for more information:

detailed description of Knowledge

Strategy Process, see (in

German) Hofer-Alfeis, J.: Entwicklung und

Umsetzung einer Wissensstrategie. In:

Pircher, R. (Hrsg.): Wissensmanagement,

Wissenstransfer, Wissensnetzwerke -

Konzepte, Methoden und Erfahrungen.

Publicis Publishing Books, new edition

2013

the Knowledge Strategy Process

has been developped partly with

CIBIT and Siemens AG, see e.g. Hofer-Alfeis, J., van der Speck, R. in

C. W. Holsapple (ed.): Handbook on

KM, Springer, 2002, pp. 443-466. (in

English)

Davenport, T. H., Probst, G.: Knowledge

Management Case Book. Publicis Corp.

Publishing, 2002. ISBN: 3895781819 (in

German)

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Knowledge Strategy – task of the Management Team

Focus: Measuring knowledge and KM – state, quality, value and importance

KM strategy – task of the KM support organization

Focus: KM program to successfully implement KM

Agenda

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Dr.-Ing. Josef Hofer-Alfeis, 2014 - 19

uFramework for measurements & controlling in KM:

examples for indicators and objects to measure

knowledge KM

state /

quality

value / impact /

importance

via knowledge holders:

• experts

• teams, CoP‘s, …

• infor-

mation

via knowl.

portfolio

via KM result analysis:

• success stories

• performance correlations

• ROI … ROK

• …

KM State

& Needs

Analysis via k. objectives

delicious tags: Strategie W-WM-planen-steuern Metriken

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• Locate expert | team/network | document/information & learn

• Debrief & transfer knowledge from expert-to-expert | team-to-team

• Network, share knowledge and collaborate in cross-

organizational community | ad hoc group …

Processes Reference: Catalogue with over 225 KM processes/instruments in BITKOM Wissensmanagement-

Prozesssystematik; free download: http://www.bitkom.org/de/publikationen/54938_61676.aspx

important ok

very

important medium

very

important

unsuffi-

cient

importance? effectivity?

KM State and Needs Analysis:

Example questions and answers

From instruments catalogue:

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Dr.-Ing. Josef Hofer-Alfeis, 2014 - 21

• 2-hours-interviews with

key persons of the organization

• different organizational units,

support functions (KM partners) and

top subject matter experts

• different organizational / hierarchical levels

• analysis – and at the same time

• intensive communication for a shared understanding on KM

• reflection of organization-specific KM needs and possibilities

• building of steering board … KM supporters … CoP KM

KM State and Needs Analysis: approach

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apply meta data

continuous expert knowl. retention

locate information and learn

leaving expert debriefing

improve idea management

share/promote innovation strategy

locate expert and learn

locate team/work group/community

customer/partner relationship mngt

improve for social intranet

build community & collaborate

Analysis result (example) KM instruments with urgent need for action

transform this ranking list

into a KM Roadmap

case for internal

experience exchange

case for more

information & discussion

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Dr.-Ing. Josef Hofer-Alfeis, 2014 - 23

Result: Draft roadmap for important KM processes - example

Transfer Knowledge Find & Navigate

Social Networking

locate expert

and learn

locate team/work

group/community

locate information

and learn

apply

meta data

improve for social

intranet

build community &

collaborate

share/promote

innovation strategy

reuse

Lessons Learned

Team Briefing &

Debriefing

continuous expert

knowl. retention

leaving expert

debriefing

improve idea

management

customer/partner

relationship mngt.

2013

2015

major effort

quick win

case for internal

experience exchange

medium critical

KM instrument

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Dr.-Ing. Josef Hofer-Alfeis, 2014 - 24

KM State & Needs Analysis: balance checks of the knowledge

and innovation culture – example from 3 interviews see KM4

?

?

?

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Dr.-Ing. Josef Hofer-Alfeis, 2014 - 25

Additional examples for measurements & controlling in KM

knowledge KM

state /

quality

value / impact /

importance

via knowledge holders:

• experts

• teams, CoP‘s, …

• infor-

mation

via knowl.

portfolio

via k. objectives

via result analysis:

• success stories

• performance correlations

• ROI … ROK

• …

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Dr.-Ing. Josef Hofer-Alfeis, 2014 - 26

Measurements for k. quality and value / impact – examples

KM 5 / K. Strategy: estimating knowledge

quality to define knowledge objectives

KM 1 / Evaluating expertise and codification level

Pricing for knowledge - examples:

• online health consulting: 5,99 € / minute

• mngt. consulting: 1650 € / day

• hiring an expert, e.g. football … 30MM € ?

• knowledge auctions

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Additional examples for measurements & controlling in KM

knowledge KM

state /

quality

value / impact /

importance

via knowledge holders:

• experts

• teams, CoP‘s, …

• infor-

mation

via knowl.

portfolio

via k. objectives

•performance

•progress

•maturity

•…

via result analysis:

• success stories

• performance correlations

• ROI … ROK

• …

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Dr.-Ing. Josef Hofer-Alfeis, 2014 - 28

DETECON Consulting – example for use of knowledge base MERLIN

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Locate knowledge & learn –

Yellow Pages Figures:

Example CONTINENTAL

New entries per month

Hits on Search Button per day

Updated Profiles

Most Hit Page

source: http://de.slideshare.net/ahemre/cartoons-34913910?utm_source=slideshow&utm_medium=ssemail&utm_campaign=upload_digest

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# members | % active members

# meetings / events (f2f and virtual)

# content/documents | # page visits | # comments

# communication actions, e.g. mailing, posting on pinboard of other members, …

# contacts, e.g. in a social network

# contributions to discussions | # responses | # summaries

# urgent requests | # useful responses | time-to-1st-response | # summaries | # feedback

# re-recommendations

interesting videocast of Nancy White https://www.youtube.com/watch?v=0wi5fhHXbk0

describing four perspectives to evaluate quality and success of a CoP

Measuring state and quality of communities of practice source, see Boris Jäger, https://www.xing.com/net/pri3b94dax/knowledgemanagement/fragen-an-die-spezialisten-des-wissensmanagements-

638/was-braucht-eine-gute-km-community-seite-34985801/38016098/?reagent=systemmail%2Fnewarticle#38016098

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Community Health Check - improvement instrument

for a specific community of practice

Process:

2-hours-interviews

with key members

of the CoP

discussion along the

checklist of CoP

success factors

defining jointly

improvement actions

for the most urgent

deficiencies / renewal

ideas

Six CoP success factor dimensions:

strategy: knowledge area & business relevance | objectives and value proposition …

group: moderator, members, sponsor, … | member needs and motivation (WIFM)

organization: roles | processes | relationship mngt. | support |

offering: program, meeting design, Q&A forum, … | infrastructure (specific tools, platform, …)

culture: openness, care, appreciation, …

results: activities in / between meetings | networks, learnings, innovation | member satisfaction | success stories | “products” | reputation, organizational influence | ...

example ROCHE / Innovation

Manager CoP

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Social / Organizational Network Analysis –

example from a dispersed R&D organization (42 members) source: Whelan, E., et al: Managing talent in knowledge-intensive settings. Journal of KM, Vol. 14, N0. 3, 2010, pp 486-504

km4dev, Oct 13:

mapping a knowledge

holder network with

pencil and paper to

investigate unknown

influence structures http://netmap.wordpress.com

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Page 33 May 2014 Corporate Technology Unrestricted © Siemens AG 2014. All rights reserved

In most cases, Urgent Request responses

also come from other Sectors

Trigger Cross-Sector Collaboration

Number of Urgent Requests with X Number of Sectors

Sectors considered: Energy, Healthcare, Industry, Infrastructure & Cities, CT + Others

Sectors of users who have been deleted from the database (per April 17, 2014) are assigned to ‘CT + Others’

263

424

390

252

142

0

50

100

150

200

250

300

350

400

450

1 2 3 4 5

Nu

mb

er

of

Urg

en

t R

eq

uest

Number of Sectors

Avg. # of Sectors

per Urgent Request:

2.7

0 1 2 3 5 4

source: http://www.slideshare.net/heisss/wima-siemens-v11public

TechnoWeb

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Benchmarking and contests to evaluate KM state /

maturity in general – examples for SIEMENS AG

International consortium benchmarks by American

Productivity & Quality Center (APQC ) – Siemens elected

for Best Practice Partner:

‘99/’00 Successfully Implementing KM

‘00/’01 Communities of Practice

‘01/’02 Retaining valuable Knowledge

‘02/’03 Using KM to drive Innovation

’03/’04 Best Practice Transfer

2007 Siemens Blogosphere und

"References@SBT”

2008 Evolving Technologies

accelerating Collaboration and

Knowledge Transfer

International contest

Most Admired Knowledge

Enterprise (MAKE):

Approaches Used

Communities of practice/interest

Internal conferences for knowledge-sharing

Interviews (e.g., with SMEs)

Documentation of workflow/process

Project milestone reviews

Lessons learned exercises

After action reviews

Mentoring programs

Apprenticeship programs

Expertise locators

Knowledge maps

Collaboration workspaces (e.g., eRoom™, etc.)

Decision support systems

Content management systems

Case-based reasoning systems

Shared folders/drives

Physical files/library

Employee development programs

Strategic staffing

Succession planning

Workforce analysis

Storytelling

Social network analysis

Other (please specify):

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2014 MAKE NOMINATIONS www.knowledgebusiness.com/KnowledgeBusiness/Screens/MakeSurvey.aspx?siteId=1&menuItemId=43

my nomination

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MAKE base – a structured systematics for KM

processes („best practice knowledge processes“) Source: The KNOW Network – Best Practice Knowledge Process Registry

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Global MAKE winners 2013

Overall winner: Samsung (Korea) in green: consulting firms

- Accenture (Ireland)

- Amazon.com

- Apple

- ConocoPhillips

- Deloitte (Global)

- Ernst & Young

(Global)

- Fluor

- Google

- IBM

- Infosys (India)

- McKinsey & Comp. (Global)

- Microsoft

- POSCO (South Korea)

- PwC (Global)

- Samsung Group

(South Korea)

- Schlumberger (France, …)

- Tata Group (India)

- Toyota (Japan)

- Vale S.A. (Brazil)

- Wipro (India)

Successfully managing enterprise

knowledge yields big dividends.

The 2013 Global MAKE Winners

trading on the NYSE/NASDAQ

showed

• Total Return to Shareholders

(TRS) for the ten-year period

2003-2012 of 22.8% - 2.3 times

the average Fortune 500

company median.

• Return on Revenues (ROR) for

the 2013 Global MAKE Winners

was 12.3% - 3.8 times that of the

Fortune 500 ROR median.

• Return on Assets (ROA) for the

2013 Global MAKE Winners was

9.8% - 4.6 that of the Fortune

500 ROA median.

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Global MAKE rankings for SIEMENS AG:

distance from top ranking 1-6 over years 1998-2010

11121314151

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

#

1-6

# 6

# 47

# 6

# 13

effective CoP KM … Corporate KM started

effective CoP KM … Corporate KM shut down

effective CoP KM

… strong support

for social network-

ing, e.g. by CTO

KM Casebook published

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Dr.-Ing. Josef Hofer-Alfeis, 2014 - 39

Additional examples for measurements & controlling in KM

knowledge KM

state /

quality

value / impact /

importance

via knowledge holders:

• experts

• teams, CoP‘s, …

• infor-

mation

via knowl.

portfolio

via k. objectives

via result analysis:

• success stories

• performance correlations

• ROI … ROK

• … ?

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Dr.-Ing. Josef Hofer-Alfeis, 2014 - 40

Summary with many success stories

k from a km4dev discussion 2009 http://wiki.km4dev.org/wiki/index.php/Benefitting_from_CoPs

Aug. 2011

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Suggestions for KM success stories –

CONTINENTAL example

By access to info

and knowledge &

rapid comm.

Channels

By a fast access to

experts, knowledge

assets, and

information about

customers, markets

and branches

By an optimized

collaboration of all

employees

By reducing the

quantity of more or

less useless email

communication

By reusing working

products

By not repeating

costly mistakes

By faster

integration of new

employees

By reduced

training costs

By a homogenous

IT-infrastructure

By reduced travel

expenses

By leveraging world-

wide competence

(smaller locations

profit from know-

how of bigger

locations)

By exchanging best

practices and

quality-proofed

solutions

By using

communities as

international think

tanks

Reduce Costs Save Time Increase Sales Improve Quality General Benefits

High-quality work

due to reduction of

pitfalls

Networking with

colleagues

worldwide provides

opportunities for

personal

development

Knowledge transfer

without an overload

for one expert

Job security and

career advance-ment

– shared knowledge

helps you to perform well

By a fast access to

experts, knowledge

assets, and

information about

customers, markets

and branches

By improving work

efficiency due to

more qualified

employees

By doing more

projects per time

By cross selling

through a high

customer

satisfaction

By using KM as a

strong sales

argument

Success stories have to be absolutely reliable –

experiences from SANOFI-AVENTIS:

• clear concrete calculation of value contributions

• absolutely careful „conservative“ evaluations

• transparent sources, e.g. authors & contributors

• approvement by related management (with names)

rich resources for KM Success Stories, e.g. http://www.nickmilton.com/search/label/success%20story

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Dr.-Ing. Josef Hofer-Alfeis, 2014 - 42

This paper focuses on knowledge sharing as an important area in the study of knowledge management (KM). The paper's primary

goal is to examine how health-care practices employ knowledge sharing tools and processes to the benefit of their daily

work processes. In addition, the study seeks to understand how knowledge sharing would contribute to practices' performance.

Adopting a qualitative approach, four health care practices were selected from within a research network to represent larger and

smaller practices with different performance levels, two high-performing practices (HP) and two low-performing practices (LP),

using standard clinical and health care practice measures. Data collection and analysis involved several iterative steps including

interviews and field notes of observations. Four case studies were developed reflecting how each practice implemented knowledge

sharing tools and processes and how this implementation influenced performance. The study found that all of the four practices

manifested and implemented knowledge sharing tools including knowledge artifacts; sharing social tools, meetings, and

communication channels; and processes including training and apprenticeship and communities of practices; however, the level of

implementation varied among the four practices. A comparison of the high-performing and low-performing practices showed that even

though the high-performing practices implemented and invested more in knowledge sharing, knowledge

sharing processes and tools were not completely integrated throughout the practices including the high

performing ones. Moreover, in all practices there was little evidence of encouragement to efficiently use

knowledge sharing tools either among staff members or between patients and the practice.

Performance correlations: comparing organizations in KM and business

performance – examples: US Health Care Practices (2008) & firms survey (2011) McInerney, C. R., et al: Knowledge management tools and processes in U.S.A. primary health care: Analysis of four case studies . Knowledge management: Competencies and

professionalism, Proceedings of the International Conference on Knowledge Management 2008, Hawamdeh, S. et. al. (Eds.), Hackensack, NJ: World Scientific.

Key results from 3200 firms: KM is correlated with …

• highest relevance: employee motivation

• strong relevance: innovation capability

• significantly positive: competitive ability

• relatively weak: monetary indicators

source: KM study, Pawlowski et al. 2011 (in German)

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Page 43 May 2014 Corporate Technology Unrestricted © Siemens AG 2014. All rights reserved

Most Urgent Requests receive a response within the first 30

minutes

Corporate Problem Solving Success

Median for first response time (moving window over 365 days)

Mandatory reason from Business Impact > €1 Miliion Ecosystem Expansion

0

10

20

30

40

50

60

Med

ian

Urg

en

t R

eq

uest

Fir

st

Resp

on

se T

ime (

min

ute

s)

Month

TechnoWeb

KM performance

source: http://www.slideshare.net/heisss/wima-siemens-v11public

Page 44: Km masterclass part5 plan & control knowledge & km  ha20140530sls

Page 44 May 2014 Corporate Technology Unrestricted © Siemens AG 2014. All rights reserved

The higher the Business Impact level, the higher the

probability that it is answered

Corporate Problem Solving Success

Monitoring of Business Impact Level (BI) of unanswered Urgent Requests

0

1

2

3

4

5

6

7

8

9

10

BI € 1000 BI € 10 000 BI € 50 000 BI € 250 000 BI € 1 000 000

1)

1) Unanswered Urgent Request was too specific

TechnoWeb

KM impact

Key Figures

Corporate Problem Solving: Urgent Request

Ø 30 Mio.€/year accumulated business impact

Ø 7 Replies / Urgent Request

(w/o Author’s comment)

Median: 31 minutes for first response

source: http://www.slideshare.net/heisss/wima-siemens-v11public

Page 45: Km masterclass part5 plan & control knowledge & km  ha20140530sls

Page 45 May 2014 Corporate Technology Unrestricted © Siemens AG 2014. All rights reserved

Strategy: value steering focuses on the value (RIP) – the

benefit (ROI) follows as a consequence

Driver Tree for the TechnoWeb Balanced Score Card 2014

Growth Activity

Value (RIP) Benefit (ROI)

Attract New Users # of new users per month,

total # of users

Foster Cross-Sector Communication

Avg. # of sectors / network (quarterly)

Enrich Targeting Information (Digital Trace)

Avg. level, histogram of tag assigned (quarterly)

Corporate Problem Solving Success Urgent Request Success Rate (including monitoring1)

of Business Impact level of unanswered Urgent Requests), median of first response time (moving window over 12 months)

Generate Business Impact

Σ Business Impact in € of Urgent Request with reply

(moving accumulation over 12 months) 1)

Increase Retention retention rate (%) of not new users within 1 full month / 12 months 2)

Trigger Cross-Sector Collaboration

Avg. # of sectors / Urgent Request

Provide Targeted Audience for Written Content (Write)

write rate (%) of not new users within 1 full month / 12 months 2)

Increase Recommendations # of invite activities / month

Increase

Moderated Content Total # of Technology Portals

Provide Simple Interactions (Activity)

activity rate (%) of not new users within 1 full month / 12 months2)

Encourage Users to Join Networks

# of users with network memberships

1) Details in monthly analysis 2) Details per cohort monthly and annually An improvement of A leads to an improvement of B (thick lines: strong dependency) B A

TechnoWeb

KM impact

source: http://www.slideshare.net/heisss/wima-siemens-v11public

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Dr.-Ing. Josef Hofer-Alfeis, 2014 - 46

top-down Knowledge Strategy

- management –

middle-top-down KM Strategy

- KM support organization –

bottom-up K & KM Strategy

- knowledge worker –

higher

business

performance ?

measuring

business state

& value

measuring k quality

and impact

measuring KM

state & impact

improved

k quality

higher k work

performance

improved

KM systems

impact of other support/

mngt. disciplines & …

no mono-causal

relationship

uWhy is there no direct causal connection

between KM performance and business performance?

k = knowledge

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Dr.-Ing. Josef Hofer-Alfeis, 2014 - 47

Exercise: quick & dirty KM State & Needs Analysis –

how is the situation in your organization today?

KM process comment importance effectivity

Find the appropriate

document / information

Find the appropriate CoP

Find the appropriate expert

Leaving Expert Debriefing

Lessons Learned Sharing

Creating a COP

and collaborating within

very important important not relevant ok medium unsufficient

Page 48: Km masterclass part5 plan & control knowledge & km  ha20140530sls

Dr.-Ing. Josef Hofer-Alfeis, 2014 - 48

Exercise: quick & dirty KM State & Needs Analysis –

how is the situation in your organization today?

KM process comment importance effectivity

Find the appropriate

document / information

Find the appropriate CoP

Find the appropriate expert

Leaving Expert Debriefing

Lessons Learned Sharing

Creating a COP

and collaborating within

very important important not relevant ok medium unsufficient

Page 49: Km masterclass part5 plan & control knowledge & km  ha20140530sls

Dr.-Ing. Josef Hofer-Alfeis, 2014 - 49

Knowledge Strategy – task of the Management Team

Focus: Measuring knowledge and KM – state, quality, value and importance

KM strategy – task of the KM support organization

Focus: KM program to successfully implement KM

Agenda

Page 50: Km masterclass part5 plan & control knowledge & km  ha20140530sls

Dr.-Ing. Josef Hofer-Alfeis, 2014 - 50

uKM strategy – objectives and implementation

plans of the KM support organization – examples

see KM4 – KM support organization

mid-term KM roadmap?

there have to be strategies for those tasks,

e.g. … for k marketplaces we will change

to SharePoint combined with social media

… and co-operate with …;

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Dr.-Ing. Josef Hofer-Alfeis, 2014 - 51

Knowledge Strategy – task of the Management Team

Focus: Measuring knowledge and KM – state, quality, value and importance

KM strategy – task of the KM support organization

Focus: KM program to successfully implement KM

Agenda

Page 52: Km masterclass part5 plan & control knowledge & km  ha20140530sls

Dr.-Ing. Josef Hofer-Alfeis, 2014 - 52

Knowledge Strategy

most urgent KM actions

for the business

KM requirements from

management perspective

KM Analysis as-is/to-be

Which KM instruments are necessary /

have to be improved?

KM requirements from

all knowledge workers

perspective

Revision: Knowledge Strategy and KM Analysis – interplay

Prio-1

?

Page 53: Km masterclass part5 plan & control knowledge & km  ha20140530sls

Dr.-Ing. Josef Hofer-Alfeis, 2014 - 53

Integrating Knowledge Strategy results and

draft roadmap as basis for the KM program – example

Transfer Knowledge Find & Navigate

Social Networking

locate expert

and learn

locate team/work

group/community

locate information

and learn

apply

meta data

improve for social

intranet

build community &

collaborate

share/promote

innovation strategy

reuse

Lessons Learned

Team Briefing &

Debriefing

continuous expert

knowl. retention

leaving expert

debriefing

improve idea

management

customer/partner

relationship mngt.

2013

urgent in Prio-1 k. areas: knowledge area A

knowledge area B

knowledge area C

additionally from the

management team‘s

Knowledge Strategy

• additional KM

tasks, e.g. for

subject matter

experts

• additional

managerial and

organizational

improvement

measures, e.g.

concerning k. &

innovation culture

example: urgent in 3

business-critical

knowledge areas

re-arrange KM

roadmap?

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Dr.-Ing. Josef Hofer-Alfeis, 2014 - 54

knowledge

as-is

KM systems – as-is KM systems – to-be

vision – mission – strategy

uSummarizing:

K Strategy … KM Strategy …KM Program … KM systems

knowledge

to-be

?

business

to-be

business transformation

Knowledge Strategy

shared under-

standing …

modification

business

as-is

KM State & Needs Analysis (mid-term) KM roadmap … KM Strategy

KM Program

as-is KM Program

to-be

Page 55: Km masterclass part5 plan & control knowledge & km  ha20140530sls

Dr.-Ing. Josef Hofer-Alfeis, 2014 - 55

uRecommendation: Successful KM implementation /

improvement for a business unit / sector / organization

preliminary KM-Roadmap

knowledge worker buy-in

KM State & Needs

Analysis

Knowledge & KM measures

focused by business strategy

management involvement

Knowledge

Strategy KM-Mentor …

steering board?

KM community

inter-disciplinary

KM team

implementation

& „operation“

taylored KM Program

+ mid-term KM-Roadmap

KM program

definition

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Dr.-Ing. Josef Hofer-Alfeis, 2014 - 56

Intellectual Capital Statement – Knowledge Balance reporting and improvement

define relevant indicators for

Human Capital | Structural Capital | Relationship Capital

measure / evaluate as-is indicators and define to-be

derive important drivers related to business and relate with indicators

derive KM / Intellectual Capital Mngt. measures

more information …

Rory L Chase: Intellectual capital reporting. Emerald, 2007

http://www.akwissensbilanz.org/index-en.htm

Guideline and free software (in German): http://www.akwissensbilanz.org/Infoservice/Infomaterial/WB-Leitfaden_2.0.pdf

see papers / books from

Leif Edvinson

Other K and KM planning instruments – example

examples:

(HC) # annual training days / employee

(SC) # processes with reference model

(RC) # customer visits / year

Page 57: Km masterclass part5 plan & control knowledge & km  ha20140530sls

Dr.-Ing. Josef Hofer-Alfeis, 2014 - 57

Knowledge Strategy – task of the Management Team

Measuring knowledge and KM –

state, quality, value and importance

KM strategy – task of the KM support organization

KM program to successfully implement KM

Summary & discussion

Prio-1

Page 58: Km masterclass part5 plan & control knowledge & km  ha20140530sls

Dr.-Ing. Josef Hofer-Alfeis, 2014 - 58

Contact

Dr.-Ing. Josef Hofer-Alfeis

Consulting for Knowledge and Innovation Management

Josef-Sterr-Str. 4, 81377 München, Germany

T +49 89 85661623

M +49 173 9775943

Email [email protected]

Skype JHofer-Alfeis

BrainGuide http://www.brainguide.de/dr-ing-josef-hofer-alfeis/persondetail,1,,,,,69354.html

XING https://www.xing.com/profile/Josef_HoferAlfeis

Public Maven profile: http://www.maven.co/profile/5Anc2u3D

Twitter HoferAlfeisJ

Bookmarking http://del.icio.us/HoferAlfeisJ

Facebook http://www.facebook.com/profile.php?id=1800807835#!/

yasni http://person.yasni.de/josef-hofer-alfeis-17021.htm

Partner

Competence Center

Knowledge | Innovation | Intellectual Capital Mgt.

Amontis Consulting AG Kurfürsten Anlage 34

D-69115 Heidelberg

www.amontis.com

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Dr.-Ing. Josef Hofer-Alfeis, 2014 - 59

Recommended KM Sources Dr.-Ing. Josef Hofer-Alfeis, 2014

BOOKS:

Hofer-Alfeis, J.: Entwicklung und Umsetzung einer Wissensstrategie. In: Pircher, R. (Hrsg.): Wissensmanagement, Wissenstransfer, Wissensnetzwerke - Konzepte, Methoden und Erfahrungen. Publicis Publishing Books, new edition 2013

Boisot, Max H.: Managing Knowledge Assets – Securing competitive advantage in the information economy. New York: Oxford University Press, 1998, ISBN: 0-19-829607-X

Learning to fly: practical knowledge management from leading and learning organisations – Nov 2004, Chris Collison, Geoff Parcell, ISBN: 1841125091

Doz, Yves, et al: From Global to Metanational. Harvard Business School Press, 2001. ISBN: 0-87584-870-2

Davenport, T. H., Probst, G.: Knowledge Management Case Book. Publicis Corp. Publishing ,2002. ISBN: 3895781819

Auer, T.: ABC der Wissensgesellschaft, Doculine-Verlag D-72766 Reutlingen, ISBN 978-3-9810595-4-0

LINKS:

www.knowledgebusiness.com www.apqc.org/membership-knowledge-management www.pwm.at www.c-o-k.de/index.htm www.xing.com/net/pri3b94dax/knowledgemanagement/ www.xing.com/net/wm www.wissenmanagen.net/ www.cogneon.de www.eknowledgecenter.com Bookmark services from JHA:

JHAs 30 InnoLinks (regularily updated) http://delicious.com/hoferalfeisj/jhas-30-innolinks Important discussion forums for KM & Innovations Mngt. (selction):

http://delicious.com/hoferalfeisj/top_-_innom_-_wm_-_foren

JOURNALS:

Wissensmanagement (Fokus Anwenndung, Beratung, Anbieter)

Journal of Knowledge Management (Fokus Forschung; englisch)

KM Review (Fokus Anwendung; englisch) http://www.melcrum.com/products/journals/kmr.shtml

COMMUNITIES OF PRACTICE / BODIES:

WIMIP – Community der KM Practitioners https://www.xing.com/net/wimip

Ges. für WM (GfWM); mit WM-Stammtischen zum Erfahrungsaustausch in vielen Städten, z.B. gfwm-regional München: http://www.gfwm.de/group/121

BITKOM ArbKreis Knowledge Management, organisiert die jährl. KnowTech-Konferenz

PAPERS, BOOK CONTRIBUTIONS, PRESENTATIONS FROM JHA:

Improving Knowledge Management for Service Organizations, Munich Re, Communities Meeting, Hohenkammer 2014

Wissensmanagement mit Twitter, gfwm-Knowl-edgeCamp, Karlsruhe, 2012, and more http://de.slideshare.net/HoferAlfeisJ/wissensmanagement-mit-twitter?from=new_upload_email

Hofer-Alfeis, J.: Wissensmanagement und Personalmanagement - Synergien, Projektbeispiele und Erfahrungen - In: KnowTech Konferenzband 2011, www.knowtech.net

~: Firmeninterne Vernetzung und Zusammenarbeit der Innovations-Manager und –Haupttreiber. Und: Wissensvernetzung von Firmen und externen Forschern/Interessierten für Technologie-Innovation – „Technologie-Innovations-Communities“ gfwm-KnowledgeCamp, Potsdam, 17.9.2011, http://knowledgecamp.mixxt.org/networks/files/folder.10675

Hofer-Alfeis, J., et al: D-A-CH Wissensmanagement Glossar ... - In: KnowTech Konferenzband 2009, www.knowtech.net

Hofer-Alfeis, J.: The Leaving Expert Debriefing to fight the retirement wave of the ageing workforce. Int. J. Human Resources Development and Management, Vol. 9, Nos. 2/3, 2009

~: Lässt sich der wirtschaftliche Erfolg von Wissensmanagement überhaupt nachweisen? Keynote zum Workshop " WIEM 2009 - Messen, Bewerten und Benchmarken des wirtschaftlichen Erfolgs von WM, WM2009, Solothurn

~: Das virtuelle Aktivitätstal bei sozialen Netzwerken - Diagnose und Therapie - In: KnowTech Konferenzband 2008, www.knowtech.net

~: KM solutions for the Leaving Expert issue. JOURNAL OF KNOWLEDGE MANAGEMENT j VOL. 12 NO. 4 2008, pp. 44-54,

~: Was leistet WM? Wissensmanagement, Heft 1/2008, S. 38-39;

~, Keindl, K.: Die Prozess-Systematik im Unternehmenseinsatz. Wissensmanagement, Heft 2/2008, S. 38-39

~, Keindl, K. und BITKOM Ak KEM: BITKOM Leitfaden WM-Prozess-Systematik, 2007, http://www.bitkom.org/de/publikationen/38337_45785.aspx

~: Wissensmanagement im prozess-orientierten Unternehmen. Beitrag in: KnowTech Konferenzband 2006, www.knowtech.net

~: Mehrwert und Zukunft von Wissensmgt. liegen im trans-disziplinären Vorgehen. In: KnowTech Konferenzband 2005, www.knowtech.net

~: Effective Integration of KM into the Business Starts with a Top-down Knowledge Strategy. J. of Universal Comput. Science, vol. 9, no. 7 2003, 719-728

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Dr.-Ing. Josef Hofer-Alfeis, 2014 - 60

Analysis of KM / InnoM state and needs via interviews with key people and design

of an inter-disciplinary KM / InnoM program

Moderation of developing a knowledge strategy with the business strategy by the

management team

Support of KM strategy definition, KM implementation and controlling

Systematic and transparent design of expert career systems based on a

knowledge strategy

Support with specific KM / InnoM instruments – examples:

Debriefing of teams or leaving experts

Development and improvement of communities of practice and other social networks

Coaching by development of an individual knowledge strategy / KM program

Dr.-Ing. Josef Hofer-Alfeis:

Consulting Offerings for KM and Innovation Mngt. (InnoM)