KISAN MELA 2013 POST EVENT REPORT Organized by: FTR Media Service | Adkon

KISAN MELA

2013 Post Event Report

29,30,31 Dec 2013

A TOP VIEW OF THE EVENT IN THIS REPORT

As a determined effort to sustain and augment agriculture in Pakistan; the Kisan Mela 2013 was organized at Lahore International Expo Centre, Lahore. Kisan Mela 2103 brought together the farming community, agri-specialists and agri-service providers into one pavilion, through a largest agriculture exhibition and conference ever in the history of Pakistan. The farmers were accomplished and offered integrated solutions to improve productivity and simplify farming, while agri-service providers got the opportunity to showcase and market their products, techniques and technologies to the participating farming community. Kisan Mela - 2013 was scheduled to be a Three-day affair from 29

th to 31

st of December 2013, just

in time to provide valuable inputs to the farming community. The trade fair had participation from over 70 exhibitors projecting 96 show stalls.

The Kisan Mela - 2013: The 1st season of Kisan Mela - 2013 was the most successful to date. The Pakistan’s largest

AGRICULTURAL Exhibition on Agri Machinery, Seeds, Pesticides, Fertilizers, Organics, Bio-Organics, Hydroponic, Aquaculture, Green Houses, and Seed Sowing Machines has attracted more than 20 thousand farmers and 10 thousand general visitors nationally and internationally. Kisan Mela - 2013 was a perfect platform to showcase.

Introduction

Us Aid Dairy Project (Drdf), Ali Akbar Group, Elite Crop Sciences, Bkt (Trinity Enterprises), Fao Baluchistan Agriculture Project, Monsanto Pakistan, Halal Research Council, Wishh (Asa), American Soybean Association, Thaheem International Solar, Mak Pump Reon, Energy Solutions, T-Solar, Olive Oil Company, Pamco, UVAS Lahore, Arid University, Mineral Valley (Pvt )Ltd, Smeda, Naeem & Company, Nizam Energy (Canadian Solar), Azhar & Co.

Exhibitors

Shafi Reso Chemicals, Swat Art Gallery, Sun Crop Group, UAF Faisalabad, U Fone Pakistan, Bita Pipes, Kisan World, Pacific Exim (Pvt) Ltd, Ztbl, Punjab Government Agriculture Department, Sindh Government Agriculture Department, Riches Fertilizer, Auriga Group, Zarai Media, Ptcl, Pakistan Rocket Engineering, Solar Green Circle Organization, Ayoub Research Centre

Exhibitors

Contact Us: info@kisanmela.org 0092 42 35462876 www.kisanmela.org

KISAN MELA 2013 POST EVENT REPORT | FTR MEDIA SERVICE | ADKON 2

EXPLORING THE EXPO CENTRE LAHORE

One of the Largets venue in Pakistan

Expo Lahore (Pvt) Limited is a corporate body jointly owned by the Government of Pakistan and Government of the Punjab with a mandate to design, develop, operate and promote a state-of-the-art Lahore International Expo Centre. The Centre is providing a platform of international standard to the manufacturers, exporters, traders and service providers to effectively introduce and market their products and services

through trade exhibitions, fairs and conferences.

! Farm Equipment Manufacturers

! Agro Technology / Solar Power

! Seed Suppliers ! Soil Testing Agencies

! Fertilizer Manufacturers ! Facilitating Agencies of the Government and

! Pesticide Manufacturers Research Institutions

! Irrigation Pipes and Pumps ! Agri Base NGO’s

Manufacturers

The farmers oriented through a

diverse range of products, and

knew more about the services

provided by the following segments

Venue: Lahore International Expo Centre

Outside view of International Expo Centre Lahore.

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VISITORS

Foot fall According to different media reports, 30,000/- Visitors attended the event during three days

Seminar 3000 audience sit in Seminar Hall during three days in different sessions of seminars.

FAST FACTS

90% Attendees were Farmers, Buyers, Agri Professional and Students

10% Attendees were families, non Agri Visitors

FOR MORE INFORMATION

Visit our Official Website www.kisanmela.org

CONTACT 0092 42 35462876 | info@kisanmela.org

Inauguration by Agriculture Department on Behalf of Chief Minister of Punjab Chief Guest: (Honorable Minister for Agriculture, Government of Punjab Pakistan)

Event Opening

Chief Guest: (Honorable Minister for Agriculture, Government of Punjab Pakistan)

KISAN MELA 2013 POST EVENT REPORT | FTR MEDIA SERVICE | ADKON 4

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COVERAGE

Exposure:

Kisan Mela 2013 was promoted to the industry year round, with

its extensive media campaign build up reaching a crescendo five

months prior to the event. Few of our key media management

and publicity activities are listed below:

Print Media :

Editorial and Advertising allowed more than one million people

to see Kisan Mela- 2013 in trade publications including: Daily

Dawn (nationwide) , Daily Jang (nationwide) , Daily Khabrain ,

Daily Business Recorder , Nawa e Waqat (nationwide) with full

page supplement , Daily Nai Baat , Daily Pakistan , Daily Kawish

, Daily Subah , Daily Azkar , Daily Nation , Daily Asass , Daily

Jinnah , Daily Express , Daily Urdu Times , Daily Ausaf , Daily

Alshraq , Daily Mashriq , Daily Nea Akhbar , Daily Sang e Safar ,

Monthly Kisan Word , Monthly Kisan Wing , Monthly Kisan

Risala , Fifteen Dayer Farming Revolution , Fifteen Dayer

Zaraat Nama , Fifteen Dayer Zarai News Letter and many

more.

Electronic Media :

TV Spots and Advertising allowed more than two million

viewers to see Kisan Mela- 2013 in electronic Media namely

City 42, PTV News , Dunya Tv , Waqat Tv , Geo News , Royal Tv

, Channel Five , Radio Awaz Network , Radio Music Highway ,

Radio Voice of Pakistan.

World Wide Web: On top of the thousands of hits received each month on the event website, Kisan Mela - 2013 received coverage on the internet, including links, advertisements and editorial on: www.kisanmela.org , www.zarimedia.com , www.biztradeshows.com, www.ftrms.com ,

www.phdeb.org , www.halalrc.org , www.agricorner.com , www.fashionzpk.com , www.expolahore.com , www.zemtv.com , www.mustakbil.com , www.allevents.pk , www.balticexport.com , www.facebook.com , www.twitter.com , www.linkedin.com , www.tradekey.com , www.danka.pk , www.friendsmania.net , www.punjab-pk.all.biz , www.en.wikipedia.org , www.slideshare.net , www.pakreviews.com , www.expodatabase.com , www.lahore.olx.com.pk , www.mycountdown.org , www.allevents.pk , www.ehexny.com , www.dailymotion.com , www.pabic.com.pk , www.tunnel-farming.com , www.papers.com.pk , www.google.com , www.4to40.com , www.eventzz.net , www.m.ztopics.com , www.dairyproject.org.pk , www. zaraimedia.com

PR Coverage:

A professional PR agency was appointed to spread awareness

and publicize the event across all media, including television,

radio and national newspapers before and during the Show.

Outdoor Media: Outdoor Media campaign duration for three months throughout Pakistan thousands number of people see the Kisan Mela -2013 campaign in shape of Hording in different sizes from Kashmir to Karachi on Motorways , Highways & GT Roads, standees , steamers and banners.

Kisan Mela - 2015: The Future Envisaging a Strong and Steady Growth

Kisan Mela has already embarked on a planned business development strategy with an increased number of partnerships and strategic associations with Chines, German and Canadian Agriculture industries and exhibitors as well as International trade associations to ensure that Kisan Mela is will become bigger and better in 2015 and grow into a well-entrenched annual Agri-specific event.

An Vertical event, publicized 3600

Kisan Mela 2013: Bigger, Better, Brighter

KISAN MELA 2013 POST EVENT REPORT | FTR MEDIA SERVICE | ADKON 6

Supported By:

Organized By:

Exhibitors:

Contact: 0092 300 8578020 , 0092 42 35462876 info@kisanmela.org , Bilal@ftrms.com www.facebook.com/kisanmela , www.kisanmela.org