INDIVIDUAL CONTACT METHOD

Submitted to,Dr. Rupasi TiwariSr, Scientist

Submitted by,Balaraj BLM.V.Sc 5076

DIVISION OF EXTENSION EDUCATION

ASSIGNMENT ON

welcome

INDIVIDUAL CONTACT METHOD:- Direct contact of the extension worker with an individual person or farmer or farm women or youth for specific purpose.

Extension worker maintains regular contact with individual farmers. Practically, this method poses a challenge to extension workers in terms of the number of individual farmers to be covered.

Farm and home visit Office call Telephone calls (KISAN CALL CENTER) SMS Flag method Personal letters Email Video calling Counseling Correspondence course (www.krishiworld.com)

Types in individual contact method:-

Total Indian population:- 1.23 BILLION.Total rural population :- 874 million. (70%)Total urban population:- 363 million.(30%)

( census 2011 ) TELECOM REGULATORY AUTHORITY OF INDIA (TRAI).

914.59 million telecom subscriber in India.In this 881.40 million are wireless connection and 33.91 millions are land line.

The growth rate in mobile phone user.Rural area:- 3.07%Urban area:- 2.06%

INTRODUCTION:-

This rapid growth in telecom industry created the revolution in information and communication technology (ICT).

The Department of Agriculture & Cooperation, Ministry of Agriculture, GOI, launched KISSAN CALL CENTER on January 21, 2004 across the country to deliver extension services to the farming community.

The purpose of these call centers is to respond to issues raised by farmers, instantly, in the local language.

Queries related to agriculture and allied sectors are being addressed through these call.

Toll free number:- 18001801551 through out the country.Service period:- 6am -10pm during working days except on Sundays and gazetted holidays. Beyond these hours call are attended in IVRS mode.

KISAN CALL CENER:-

The real challenge for policy maker in India is the transfer of technology , because of

large population, huge geographical area , Lack of funds, Lack of experienced human resource in transfer of technology.

So Kisan Call Center scheme will be economic and time saving scheme for EXTENSION activities and this helps in continuous two way interaction among the farmer and extension scientist.The revolution in ICT making this job some how easy.

DETAIL OE THE SCHEME:-

the kisan call center infrastructure is placed at three locations,

Level-1:- A professionally managed call center.

Level-2:- A response center in each organization, where service

of SMSs are made available.Level-3:-

The nodal cell.

INFRASTRUCTURE OF KCC:-

Two agriculture graduates. Two computers with internet facility. Two telephone with head phone and teleconferencing facility. The entire backup support system consisting of uninterrupted

power supply , ac system.The operator pick up the farmers call, after short welcome message takes down the basic information and query of the caller and these details fed to computer. The operator should know the local language and he should fromThe rural background and able to answer most of the question.

LEVEL-1

Consists of SMS who are located at their respective place like Research Stations, ATICs, KVKs, Agricultural colleges.

In case the first level operator is not able to answer the

question, the operator forwards the call to the concerned SMS.

The data relating to the caller including the question asked is also be transferred to the Level-II functionary on his computer along with the call.

LEVEL-2

consists of a dedicated cell located at the Nodal Office. This would receive the questions that have not been answered at the first and the second levels.Appropriate replies to these questions would be then framed in consultation with the concerned specialists available within or outside the State, by the nodal cell. The replies would be sent to the farmers promptly by post/ e-mail/fax/ telephone etc. within 72 hours of receipt of the question.

LEVEL-3

FARMER CALL TO KCC

LEVEL-1 AG GRADUATE PICK UP THE CALL

DATA CAPTURE PERSONAL DETAILS

TECHNICAL QUERY

ANSWER THE QUERYIF THE QUERY NOT RESOLVED

FORWARD TO LEVEL -2 IF THE QUERY RESOLVED

CLOSE THE CALL WITH CLOSING PHRASE

IF QUERY NOT RESOLVED

INFORM THE CALLER WE SHALL BACK TO HIM WITH

DETAIL IN 72 HRSFORWARD THE CALL TO LEVEL-3

Sl, no KISAN CALL CENTER STATE(S)

1 AGARATAL TRIPURA

2 AHEMADABAD GUJARAT

3 AIZWAL MIZORAM

4 BENGALOORU KARNATAKA

5 BUBANESHWAR ORISSA

6 CHANDIGARTH PUNJAB & HARYANA

7 COIMBATORE TN & PONDICHERRY

8 DEHARADUN UTTARAKHAND

9 NEW DELHI DELHI

10 GANGTOK SIKKIM

11 GUWAHATI ASSAM & NAGALAND

12 HYDERBAD ANDRA PRADESH

Sl, no KISAN CALL CENTER STATE(S)

13

ITANAGAR ARUNACHAL PRADESH

14 JABALPUR M.P

15

JAIPUR RAJASTHAN

16 JAMMU J&K

17

KANPUR UP

18 KOLKATA WB, A&N

19

RAIPUR CHATTISGARTH

20 RANCHI JARKHAND

21

SAMASTIPUR BIHAR

22 SHILLANGO MANIPUR

23 SHIMLA HIMACHAL PRADESH

24 TRICHUR KERALA & LAKSHDEEP 25 NAGPUR MAHARASTRA

SHORT MESSAGE SERVICE:-

SMS text messaging is the most widely used data application in the world. originated from radio telegraphy in radio memo pagers, later defined as part of the Global System for Mobile Communications (GSM).

KISAN KERALA:- 9496113311 :-0472700965

KVKs

Flag method is a communication technique to be used when the farmers and farm families are not at home or in their fields when the extension professional visits.

FLAG METHOD:-

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FMD

OUTBREAK

♣ The flag method was developed by the Korean Extension Workers. In the absence of clienteles, the extension professionals places the written form of the information/recommendation in a red vinyl flag that is attached to a thin pole and place the pole in the field in a place where the farmer can easily find it.

♣  After reading the message, the farmer rolls up the flag and replace it in the same place so that extension worker can collect in his next visit.

☻ The time and energy expended by the extension professional in visiting the farm is not wasted if the farmer or farm family is not there.

☻ It helps in winning the confidence as the clientele can be informed both of the required information and visit of the extension professional.  

ADVANTAGES OF FLAG METHOD:-

THANK YOU