kickstarting innovation with crowdstorms by bastian unterberg | bosch connected world
TRANSCRIPT
![Page 1: Kickstarting Innovation with Crowdstorms by Bastian Unterberg | Bosch Connected World](https://reader031.vdocuments.site/reader031/viewer/2022030314/589aa0d71a28abfc1a8b5511/html5/thumbnails/1.jpg)
BOSCH #BCX16 | Berlin | March 09th, 2016Kickstarting Innovation With Crowdstorms | Bastian Unterberg
v
![Page 2: Kickstarting Innovation with Crowdstorms by Bastian Unterberg | Bosch Connected World](https://reader031.vdocuments.site/reader031/viewer/2022030314/589aa0d71a28abfc1a8b5511/html5/thumbnails/2.jpg)
#Yeah TIMES OF CHANGE
BOSCH #BCX16 | Berlin | March 09th, 2016Kickstart Innovation – Crowdstorms | by Bastian Unterberg
![Page 3: Kickstarting Innovation with Crowdstorms by Bastian Unterberg | Bosch Connected World](https://reader031.vdocuments.site/reader031/viewer/2022030314/589aa0d71a28abfc1a8b5511/html5/thumbnails/3.jpg)
TIMES OF CHANGE #Ouch
BOSCH #BCX16 | Berlin | March 09th, 2016Kickstart Innovation – Crowdstorms | by Bastian Unterberg
![Page 4: Kickstarting Innovation with Crowdstorms by Bastian Unterberg | Bosch Connected World](https://reader031.vdocuments.site/reader031/viewer/2022030314/589aa0d71a28abfc1a8b5511/html5/thumbnails/4.jpg)
BOSCH #BCX16 | Berlin | March 09th, 2016Kickstart Innovation – Crowdstorms | by Bastian Unterberg
Unprecedented SPEED of change
“The fourth industrial revolution will bring change at a speed, scale,and force unlike anything we’ve experienced before.” - World Economic Forum
![Page 5: Kickstarting Innovation with Crowdstorms by Bastian Unterberg | Bosch Connected World](https://reader031.vdocuments.site/reader031/viewer/2022030314/589aa0d71a28abfc1a8b5511/html5/thumbnails/5.jpg)
The LARGE ORGANIZATION Dilemma
● Most large organizations today are not equipped to cope with such a paradigm shift.
● Organizational routines and mindset block system-wide innovation.
BOSCH #BCX16 | Berlin | March 09th, 2016Kickstart Innovation – Crowdstorms | by Bastian Unterberg
![Page 6: Kickstarting Innovation with Crowdstorms by Bastian Unterberg | Bosch Connected World](https://reader031.vdocuments.site/reader031/viewer/2022030314/589aa0d71a28abfc1a8b5511/html5/thumbnails/6.jpg)
How do big organizations access INNOVATION?
● For most, the strategy starts outside the organization
● From accelerators, conferences, and venture arms, to facilitating innovation through innovation labs and HR methods like co-working
● These interfaces all can be effective, but there’s another option that’s gaining traction for it’s speed, scope, and ROI
BOSCH #BCX16 | Berlin | March 09th, 2016Kickstart Innovation – Crowdstorms | by Bastian Unterberg
![Page 7: Kickstarting Innovation with Crowdstorms by Bastian Unterberg | Bosch Connected World](https://reader031.vdocuments.site/reader031/viewer/2022030314/589aa0d71a28abfc1a8b5511/html5/thumbnails/7.jpg)
Introducing CROWDSTORMING
● Screening global innovation with a crowd-based approach
● Leveraging 80 000+ creatives powering large scale think tanks
● A structured process filters out the best solutions in a just few weeks
BOSCH #BCX16 | Berlin | March 09th, 2016Kickstart Innovation – Crowdstorms | by Bastian Unterberg
![Page 8: Kickstarting Innovation with Crowdstorms by Bastian Unterberg | Bosch Connected World](https://reader031.vdocuments.site/reader031/viewer/2022030314/589aa0d71a28abfc1a8b5511/html5/thumbnails/8.jpg)
What is next? HOW DO I WANT TO WORK?
● “Put talent first” led to the founding idea
● Up-and-coming talents are increasingly looking for flexibility
BOSCH #BCX16 | Berlin | March 09th, 2016Kickstart Innovation – Crowdstorms | by Bastian Unterberg
![Page 9: Kickstarting Innovation with Crowdstorms by Bastian Unterberg | Bosch Connected World](https://reader031.vdocuments.site/reader031/viewer/2022030314/589aa0d71a28abfc1a8b5511/html5/thumbnails/9.jpg)
Most of today’s work environments DO NOT NURTURE CREATIVE TALENT
● Traditional work environments do not match the DNA of the next generation of talent
● High entry barriers and line organization limits creativity
● Fighting the system is at least as important as having good ideas
BOSCH #BCX16 | Berlin | March 09th, 2016Kickstart Innovation – Crowdstorms | by Bastian Unterberg
![Page 10: Kickstarting Innovation with Crowdstorms by Bastian Unterberg | Bosch Connected World](https://reader031.vdocuments.site/reader031/viewer/2022030314/589aa0d71a28abfc1a8b5511/html5/thumbnails/10.jpg)
A SOCIAL WORK ENVIRONMENT fostering proactive minds
BOSCH #BCX16 | Berlin | March 09th, 2016Kickstart Innovation – Crowdstorms | by Bastian Unterberg
● Focus on mass-collaboration and creativity
● Interdisciplinary thinking + new interpretation of work
● Fostering proactive minds and freedom to be as good or bad as you want to be
![Page 11: Kickstarting Innovation with Crowdstorms by Bastian Unterberg | Bosch Connected World](https://reader031.vdocuments.site/reader031/viewer/2022030314/589aa0d71a28abfc1a8b5511/html5/thumbnails/11.jpg)
LEARNINGS that made a difference for us (and our clients)
BOSCH #BCX16 | Berlin | March 09th, 2016Kickstart Innovation – Crowdstorms | by Bastian Unterberg
● 80 000+ creative talents from 153 countries
● 380+ large scale projects for more than 100 large, global organizations to date
● High bandwidth of challenges from communication to product / service innovation to new business models
![Page 12: Kickstarting Innovation with Crowdstorms by Bastian Unterberg | Bosch Connected World](https://reader031.vdocuments.site/reader031/viewer/2022030314/589aa0d71a28abfc1a8b5511/html5/thumbnails/12.jpg)
LESSON: Collaboration enables COMPLEX PROBLEM SOLVING
BOSCH #BCX16 | Berlin | March 09th, 2016Kickstart Innovation – Crowdstorms | by Bastian Unterberg
![Page 13: Kickstarting Innovation with Crowdstorms by Bastian Unterberg | Bosch Connected World](https://reader031.vdocuments.site/reader031/viewer/2022030314/589aa0d71a28abfc1a8b5511/html5/thumbnails/13.jpg)
AUDI: How can we improve UX for the whole family?
BOSCH #BCX16 | Berlin | March 09th, 2016Kickstart Innovation – Crowdstorms | by Bastian Unterberg
● 2 500+ Service Designers, Architects, Product Designers collaborated together
● Consumer feedback from around the world
![Page 14: Kickstarting Innovation with Crowdstorms by Bastian Unterberg | Bosch Connected World](https://reader031.vdocuments.site/reader031/viewer/2022030314/589aa0d71a28abfc1a8b5511/html5/thumbnails/14.jpg)
TOTAL OIL: What does the GAS STATION of the future look like?
BOSCH #BCX16 | Berlin | March 09th, 2016Kickstart Innovation – Crowdstorms | by Bastian Unterberg
● 2 500+ Service designers, architects and product designers collaborated
● Interdisciplinary input helped to solve an incredibly complex challenge
● Total received global observations, impressions, and feedback from consumers
![Page 15: Kickstarting Innovation with Crowdstorms by Bastian Unterberg | Bosch Connected World](https://reader031.vdocuments.site/reader031/viewer/2022030314/589aa0d71a28abfc1a8b5511/html5/thumbnails/15.jpg)
CISCO/ LIFE EDITED: How will we LIVE IN APARTMENTS in the future?
BOSCH #BCX16 | Berlin | March 09th, 2016Kickstart Innovation – Crowdstorms | by Bastian Unterberg
● 4 500+ Interior Designers, Product Designers, and Architects collaborated
● 16-member jury, including Tim Ferriss (4-Hour Work Week) and Yves Behar
● 15 Million+ organic media impressions via New York Times, Huffington Post,Mashable, and more!
![Page 16: Kickstarting Innovation with Crowdstorms by Bastian Unterberg | Bosch Connected World](https://reader031.vdocuments.site/reader031/viewer/2022030314/589aa0d71a28abfc1a8b5511/html5/thumbnails/16.jpg)
SOCIAL CREATIVE PROCESS and community spirit promotes LEARNING & PROFESSIONAL GROWTH
BOSCH #BCX16 | Berlin | March 09th, 2016Kickstart Innovation – Crowdstorms | by Bastian Unterberg
● Community support keeps the output aligned and the community strong
● Feedback helps learning and professional growth
● Collaboration – cross-border and interdisciplinary – creates brand-new perspectives
CREATIVE BRIEF IDEA SUBMISSION EVALUATION WINNERS
![Page 17: Kickstarting Innovation with Crowdstorms by Bastian Unterberg | Bosch Connected World](https://reader031.vdocuments.site/reader031/viewer/2022030314/589aa0d71a28abfc1a8b5511/html5/thumbnails/17.jpg)
CALLING THE SHOTS collectively establishes OWNERSHIP
BOSCH #BCX16 | Berlin | March 09th, 2016Kickstart Innovation – Crowdstorms | by Bastian Unterberg
● Sharing ownership in decision making drives engagement
● Wisdom of crowds delivers insights
● Collective actions build trust
![Page 18: Kickstarting Innovation with Crowdstorms by Bastian Unterberg | Bosch Connected World](https://reader031.vdocuments.site/reader031/viewer/2022030314/589aa0d71a28abfc1a8b5511/html5/thumbnails/18.jpg)
Founder & CEO, [email protected] | @bunterberg
HAPPY TALENT drives BETTER results
BOSCH #BCX16 | Berlin | March 09th, 2016Kickstart Innovation – Crowdstorms | by Bastian Unterberg
BASTIAN UNTERBERG