interact 2015, bastian unterberg - jovoto
TRANSCRIPT
Hello
Founding Idea: A social work environment for creative talent
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Swiss Army Knife
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Jever Harley
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Audi Innovation
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TOTAL Innovation Station
PR
Jury
PUBLIC
Open conversational mode
NDA
Brainstorming on Steroids = Crowdstorming
60.000+ Creative Minds to Kickstart
Art of the Possible
Social CreativeProcess
A social creative process design
Kickstart
Amplify
Connect
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Art of the Possible
Multiple evaluation layers
CommunityExpertsCustomersFans
Brand
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CC MattBiddulph
1.400.000 Tons of coffee brewed in the US (per year)
CC Ernst Vikne
The problem – 58.000.000.000 paper cups disposed
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CC Paul Papdimitriou
Papercups are a multi-million Dollar issue
Crowdstorm to reduce paper-cup waste
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Creative brief starts the open call
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An expert jury to curate and stimulate
Agile process to connect and amplify
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More than 430 concepts submitted
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More than 430 concepts submitted in more than 1600 versions
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Tens of thousands of ratings to evaluate
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More than 5000 people participated actively
24Hey guys you are earning a ton of media
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Starbucks concept licensing
We love products & communication
Bastian UnterbergFounder
+49 30 802 087 8 – 00
Thank You for your attention!