keynote german racing concept challenge
TRANSCRIPT
AgenturpräsentationGERMAN RACING Concept Challenge
FIGGE+SCHUSTER AG
24. August 2012
Vorstellung
3 Keynote GERMAN RACING Concept Challenge
• Name
Vorstellung Team
Florian Figge
• Position
Vorstand, Creative Director
• Berufserfahrung
6 Jahre – Creative Director & Vorstand FIGGE+SCHUSTER2 Jahre – Art Director Mediengruppe Münchner Merkur/tz (Ippen Gruppe)
• Key accounts
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7 Keynote GERMAN RACING Concept Challenge
8 Keynote GERMAN RACING Concept Challenge
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über FIGGE+SCHUSTER
Informationen zur Agentur
2000 gegründet, 2008 als FIGGE+SCHUSTER AG neu gegründet
inhabergeführt
Agentur für Brand Management, digitale Kommunikation und Technologie
Stamm von 35 Mitarbeitern
12 Keynote GERMAN RACING Concept Challenge
Zentrale Leistungsbereiche:
Brand Management
Strategie
Ana
lyse
Insight
Tech
nolo
gie
Digitale K
omm
unik
atio
n
Für diese Kunden arbeiten wir u.a.
13 Keynote GERMAN RACING Concept Challenge
KompetenzspektrumC
orpo
rate
Iden
tity
UsabilitySuchmaschinen-marketing (SEM)
Suchmaschinen-optimierung (SEO)
Content Management
eCommerce
Mobile
iPhone/iPad
Datenbank-Entw
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Betrie
b/Wart
ung
Augm
ente
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Des
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Screendesign
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Branded Entertainment
Online MarketingPerformance Marketing
Mobile Marketing
Social Media M
arketing
Social Media O
ptimization
Viral Marketing
Couponing
Location Based M
arketing
Advertorials
eLearning
Brand Management
Strategie
Ana
lyse
Insight
Tech
nolo
gie
Digitale K
omm
unik
atio
n
Cor
pora
te Id
entit
y
UsabilitySuchmaschinen-marketing (SEM)
Suchmaschinen-optimierung (SEO)
Content Management
eCommerce
Mobile
iPhone/iPad
Datenbank-Entw
icklung
Betrie
b/Wart
ung
Augm
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Branded Entertainment
Online MarketingPerformance Marketing
Mobile Marketing
Social Media M
arketing
Social Media O
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Viral Marketing
Couponing
Location Based M
arketing
Advertorials
eLearning
Brand Management
Strategie
Ana
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Insight
Tech
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Digitale K
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unik
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Cor
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UsabilitySuchmaschinen-marketing (SEM)
Suchmaschinen-optimierung (SEO)
Content Management
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Mobile
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Datenbank-Entw
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Augm
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Des
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Screendesign
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Branded Entertainment
Online MarketingPerformance Marketing
Mobile Marketing
Social Media M
arketing
Social Media O
ptimization
Viral Marketing
Couponing
Location Based M
arketing
Advertorials
eLearning
Brand Management
Strategie
Ana
lyse
Insight
Tech
nolo
gie
Digitale K
omm
unik
atio
n
Cor
pora
te Id
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UsabilitySuchmaschinen-
marketing (SEM)Suchmaschinen-optimierung (SEO)
Content Management
eCommerce
Mobile
iPhone/iPad
Datenbank-Entwicklung
Betrieb/W
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Augm
ente
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lity
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Produktionsp
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Interfacedesign Kiosksysteme
Bannerwerbung Affiliate-Marketing
SEO, SEM
Etablierung SMM
Plattform
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Tracking
Vira
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Micr
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Messeko
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Desig
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Screendesign
Animation/3D
Branded EntertainmentOnline MarketingPerformance Marketing
Mobile M
arketing
Social Media M
arketing
Social Media O
ptimization
Viral Marketing
Couponing
Location Based M
arketing
Advertorials
eLearning
Brand Management
StrategieA
naly
se
Insight
Tech
nolo
gie
Digitale Kommunik
atio
n
KompetenzspektrumC
orpo
rate
Iden
tity
UsabilitySuchmaschinen-marketing (SEM)
Suchmaschinen-optimierung (SEO)
Content Management
eCommerce
Mobile
iPhone/iPad
Datenbank-Entw
icklung
Betrie
b/Wart
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Augm
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Dia
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Mar
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Des
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Screendesign
Animation/3D
Branded Entertainment
Online MarketingPerformance Marketing
Mobile Marketing
Social Media M
arketing
Social Media O
ptimization
Viral Marketing
Couponing
Location Based M
arketing
Advertorials
eLearning
Brand Management
Strategie
Ana
lyse
Insight
Tech
nolo
gie
Digitale K
omm
unik
atio
n
Cor
pora
te Id
entit
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UsabilitySuchmaschinen-marketing (SEM)
Suchmaschinen-optimierung (SEO)
Content Management
eCommerce
Mobile
iPhone/iPad
Datenbank-Entw
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Betrie
b/Wart
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Augm
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Dia
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Mar
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Inte
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Wer
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Fund
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konz
ept &
Des
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Screendesign
Animation/3D
Branded Entertainment
Online MarketingPerformance Marketing
Mobile Marketing
Social Media M
arketing
Social Media O
ptimization
Viral Marketing
Couponing
Location Based M
arketing
Advertorials
eLearning
Brand Management
Strategie
Ana
lyse
Insight
Tech
nolo
gie
Digitale K
omm
unik
atio
n
Cor
pora
te Id
entit
y
UsabilitySuchmaschinen-marketing (SEM)
Suchmaschinen-optimierung (SEO)
Content Management
eCommerce
Mobile
iPhone/iPad
Datenbank-Entw
icklung
Betrie
b/Wart
ung
Augm
ente
d Re
ality
Dia
log
Mar
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Inte
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konz
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Des
ign
Screendesign
Animation/3D
Branded Entertainment
Online MarketingPerformance Marketing
Mobile Marketing
Social Media M
arketing
Social Media O
ptimization
Viral Marketing
Couponing
Location Based M
arketing
Advertorials
eLearning
Brand Management
Strategie
Ana
lyse
Insight
Tech
nolo
gie
Digitale K
omm
unik
atio
n
Cor
pora
te Id
entit
y
UsabilitySuchmaschinen-
marketing (SEM)Suchmaschinen-optimierung (SEO)
Content Management
eCommerce
Mobile
iPhone/iPad
Datenbank-Entwicklung
Betrieb/W
artung
Augm
ente
d Rea
lity
Dia
log
Mar
ketin
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Inte
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Couponing
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Advertorials
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Brand M
Strategi
Ana
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Tech
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Di
KompetenzspektrumC
orpo
rate
Iden
tity
UsabilitySuchmaschinen-marketing (SEM)
Suchmaschinen-optimierung (SEO)
Content Management
eCommerce
Mobile
iPhone/iPad
Datenbank-Entw
icklung
Betrie
b/Wart
ung
Augm
ente
d Re
ality
Dia
log
Mar
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Inte
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Kom
mun
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Fund
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ngM
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konz
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Des
ign
Screendesign
Animation/3D
Branded Entertainment
Online MarketingPerformance Marketing
Mobile Marketing
Social Media M
arketing
Social Media O
ptimization
Viral Marketing
Couponing
Location Based M
arketing
Advertorials
eLearning
Brand Management
Strategie
Ana
lyse
Insight
Tech
nolo
gie
Digitale K
omm
unik
atio
n
Cor
pora
te Id
entit
y
UsabilitySuchmaschinen-marketing (SEM)
Suchmaschinen-optimierung (SEO)
Content Management
eCommerce
Mobile
iPhone/iPad
Datenbank-Entw
icklung
Betrie
b/Wart
ung
Augm
ente
d Re
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Dia
log
Mar
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Inte
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Kom
mun
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Des
ign
Screendesign
Animation/3D
Branded Entertainment
Online MarketingPerformance Marketing
Mobile Marketing
Social Media M
arketing
Social Media O
ptimization
Viral Marketing
Couponing
Location Based M
arketing
Advertorials
eLearning
Brand Management
Strategie
Ana
lyse
Insight
Tech
nolo
gie
Digitale K
omm
unik
atio
n
Cor
pora
te Id
entit
y
UsabilitySuchmaschinen-marketing (SEM)
Suchmaschinen-optimierung (SEO)
Content Management
eCommerce
Mobile
iPhone/iPad
Datenbank-Entw
icklung
Betrie
b/Wart
ung
Augm
ente
d Re
ality
Dia
log
Mar
ketin
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Inte
grie
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Kom
mun
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Am
bien
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assi
sche
Wer
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Fund
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ngM
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konz
ept &
Des
ign
Screendesign
Animation/3D
Branded Entertainment
Online MarketingPerformance Marketing
Mobile Marketing
Social Media M
arketing
Social Media O
ptimization
Viral Marketing
Couponing
Location Based M
arketing
Advertorials
eLearning
Brand Management
Strategie
Ana
lyse
Insight
Tech
nolo
gie
Digitale K
omm
unik
atio
n
Suchmaschinen-
marketing (SEM)Suchmaschinen-optimierung (SEO)
Content Management
eCommerce
Mobile
iPhone/iPad
Datenbank-Entwicklung
Betrieb/W
artung
Augm
ente
d Rea
lityWeb
mobile Endgeräte
Interfacedesign Kiosksysteme
Bannerwerbung Affiliate-Marketing
SEO, SEM
Etablierung SMM
Plattform
Reputation Managem
ent
Tracking
Screendesign
Animation/3D
Branded EntertainmentOnline MarketingPerformance Marketing
Mobile M
arketing
Social Media M
arketing
Social Media O
ptimization
Viral Marketing
Couponing
Location Based M
arketing
Advertorials
eLearning
Strategie
Ana
lyse
Insight
Tech
nolo
gie
Digitale Kommunik
atio
n
KompetenzspektrumC
orpo
rate
Iden
tity
UsabilitySuchmaschinen-marketing (SEM)
Suchmaschinen-optimierung (SEO)
Content Management
eCommerce
Mobile
iPhone/iPad
Datenbank-Entw
icklung
Betrie
b/Wart
ung
Augm
ente
d Re
ality
Dia
log
Mar
ketin
g
Inte
grie
rte
Kom
mun
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ion
Am
bien
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assi
sche
Wer
bung
Fund
raisi
ngM
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konz
ept &
Des
ign
Screendesign
Animation/3D
Branded Entertainment
Online MarketingPerformance Marketing
Mobile Marketing
Social Media M
arketing
Social Media O
ptimization
Viral Marketing
Couponing
Location Based M
arketing
Advertorials
eLearning
Brand Management
Strategie
Ana
lyse
Insight
Tech
nolo
gie
Digitale K
omm
unik
atio
n
Cor
pora
te Id
entit
y
UsabilitySuchmaschinen-marketing (SEM)
Suchmaschinen-optimierung (SEO)
Content Management
eCommerce
Mobile
iPhone/iPad
Datenbank-Entw
icklung
Betrie
b/Wart
ung
Augm
ente
d Re
ality
Dia
log
Mar
ketin
g
Inte
grie
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Kom
mun
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bien
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konz
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Des
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Branded Entertainment
Online MarketingPerformance Marketing
Mobile Marketing
Social Media M
arketing
Social Media O
ptimization
Viral Marketing
Couponing
Location Based M
arketing
Advertorials
eLearning
Brand Management
Strategie
Ana
lyse
Insight
Tech
nolo
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Digitale K
omm
unik
atio
n
Cor
pora
te Id
entit
y
UsabilitySuchmaschinen-marketing (SEM)
Suchmaschinen-optimierung (SEO)
Content Management
eCommerce
Mobile
iPhone/iPad
Datenbank-Entw
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Betrie
b/Wart
ung
Augm
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Dia
log
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konz
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Des
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Screendesign
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Branded Entertainment
Online MarketingPerformance Marketing
Mobile Marketing
Social Media M
arketing
Social Media O
ptimization
Viral Marketing
Couponing
Location Based M
arketing
Advertorials
eLearning
Brand Management
Strategie
Ana
lyse
Insight
Tech
nolo
gie
Digitale K
omm
unik
atio
n
Cor
pora
te Id
entit
y
UsabilitySuchmaschinen-
marketing (SEM)Suchmaschinen-optimierung (SEO)
Content Management
Dia
log
Mar
ketin
g
Inte
grie
rte
Kom
mun
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Am
bien
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Ziel
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Plan
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wah
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Form
ale
und
inha
ltlic
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tegr
atio
n
Zeitu
ngen
, Pub
likum
szei
tsch
rifte
n
Spec
ial-I
nter
est-Z
eits
chrif
ten
Radi
o, T
V, Ki
no
Messe
stand-K
onzept
3D-Simulatio
n
Produktionsp
lanung
Web
mobile Endgeräte
Vira
l Fun
drais
ing
Micr
opaym
ent-I
nteg
ratio
nCor
pora
te D
esig
n
Cor
pora
te C
omm
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soph
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Klas
sisch
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Fund
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Messeko
nzept &
Desig
n
Screendesign
Brand Management
Ana
lyse
Insight
ie
KompetenzspektrumC
orpo
rate
Iden
tity
UsabilitySuchmaschinen-marketing (SEM)
Suchmaschinen-optimierung (SEO)
Content Management
eCommerce
Mobile
iPhone/iPad
Datenbank-Entw
icklung
Betrie
b/Wart
ung
Augm
ente
d Re
ality
Dia
log
Mar
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konz
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Des
ign
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Branded Entertainment
Online MarketingPerformance Marketing
Mobile Marketing
Social Media M
arketing
Social Media O
ptimization
Viral Marketing
Couponing
Location Based M
arketing
Advertorials
eLearning
Brand Management
Strategie
Ana
lyse
Insight
Tech
nolo
gie
Digitale K
omm
unik
atio
n
Cor
pora
te Id
entit
y
UsabilitySuchmaschinen-marketing (SEM)
Suchmaschinen-optimierung (SEO)
Content Management
eCommerce
Mobile
iPhone/iPad
Datenbank-Entw
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Betrie
b/Wart
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Augm
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Dia
log
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konz
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Des
ign
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Branded Entertainment
Online MarketingPerformance Marketing
Mobile Marketing
Social Media M
arketing
Social Media O
ptimization
Viral Marketing
Couponing
Location Based M
arketing
Advertorials
eLearning
Brand Management
Strategie
Ana
lyse
Insight
Tech
nolo
gie
Digitale K
omm
unik
atio
n
Cor
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te Id
entit
y
UsabilitySuchmaschinen-marketing (SEM)
Suchmaschinen-optimierung (SEO)
Content Management
eCommerce
Mobile
iPhone/iPad
Datenbank-Entw
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Augm
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ality
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Des
ign
Screendesign
Animation/3D
Branded Entertainment
Online MarketingPerformance Marketing
Mobile Marketing
Social Media M
arketing
Social Media O
ptimization
Viral Marketing
Couponing
Location Based M
arketing
Advertorials
eLearning
Brand Management
Strategie
Ana
lyse
Insight
Tech
nolo
gie
Digitale K
omm
unik
atio
n
Was wurde entwickelt?
19 Keynote GERMAN RACING Concept Challenge
Was wurde entwickelt?
• Presseportalzentraler Bereich für RV-Pressemitteilungen
19 Keynote GERMAN RACING Concept Challenge
Was wurde entwickelt?
• Presseportalzentraler Bereich für RV-Pressemitteilungen
• HauptportalInformationen für den Rennsport-Fan
19 Keynote GERMAN RACING Concept Challenge
Was wurde entwickelt?
• Presseportalzentraler Bereich für RV-Pressemitteilungen
• HauptportalInformationen für den Rennsport-Fan
• Social MediaFacebook, YouTube, Twitter
19 Keynote GERMAN RACING Concept Challenge
Was wurde entwickelt?
• Presseportalzentraler Bereich für RV-Pressemitteilungen
• HauptportalInformationen für den Rennsport-Fan
• Social MediaFacebook, YouTube, Twitter
19 Keynote GERMAN RACING Concept Challenge
• „Galopp“-AppiPhone-App2000 Downloads
KontaktFIGGE+SCHUSTER AG
Prinz-Ludwig-Straße 7D-80333 München
Tel. +49 89 4111868-0Fax +49 89 4111868-99
Florian FiggeVorstand
Tel. +49 89 [email protected]
FIGGE+SCHUSTER AG Ansprechpartner
24 Keynote GERMAN RACING Concept Challenge