key distributor report - more distributor report ... mac, nigella lawson, cristel, trudeau, ......
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Key Distributor Report
(Continued on back)
June 2011
Vikingsun is a Swedish distributor and wholesaler for kitchen tools and accessories, specializing in kitchen knives.
Website: www.vikingsun.se
Contact Information (buying office)
Vikingsun ABKarduansmakargatan 2 C11152 StockholmSweden
Mr. Johan Almling; Managing DirectorTel: +46 8 54511880Fax: +46 8 54511885Email: [email protected]
Ms. Gunilla Almling; Product DevelopmentTel: +46 8 54511882Fax: +46 8 54511885Email: [email protected]
Background Information
The Company Is:DistributorWholesaler
Year Established: 1994Total Annual Sales: US$2,5 million
Warehouse Location: Laholm, in SouthernSwedenWarehouse Size: 400 m² (4,300 sq ft)Port of Entry: GothenburgTerritory: All Sweden
Services Provided: All sorts of services,from translations to overstickering, etc.,can be arranged for, through a network ofpartners
Channels Sold into:Independent specialty cook shops 21%Department stores 10%Drug/Supermarket/Convenience 1%Gift Stores 5%Gourmet Food Stores 4%Hardware/Home center 2%Home Furnishing/Appliance 10%Hotels/Restaurants/Caterers 15%Internet 12%Premium Gifts Companies 20%
Companies and Products Represented
Current Suppliers and Company Brands Represented (examples): Chroma type 301 Design by F.A Porsche, Kyocera,Satake, Mac, Nigella Lawson, Cristel, Trudeau, Mingle, Oliver Hemming, Fumus, Turboflame, Dalla Piazza, Birkmann, etc.
Home/Housewares Product Categories Represented: Kitchen Tools & Accessories 100%
Criteria for Possible New Companies/Brands to Represent: Quality/premium products to be used in kitchen – atrestaurants or in private homes.
Pricing Strategy: Individually decided together with the representatives of the brand.
Quality/Design/Branding Strategy: Strong brands are key. High quality and good design, functionality are important.
Key Marketing Tools & Promotions: Personal sales and exhibiting at fairs. Showroom in Stockholm. Advertisements inindustry trade and food magazines, FaceBook. Very active PR, resulting in good visibility on TV and in magazines. KnifeAcademy (www.knivakademien.se) promoting knives and educating people about knives.
Trade Shows Participated as an Exhibitor: Formex (takes place in Stockholm twice a year, in January and inAugust/September), ProExpo a trade fair specilized for companies working on the premium market/company gifts (takesplace in Jönköping twice a year, in January and in August). Electrolux Home internal fair in September every year. DetGoda Köket in November every year (Det Goda Köket is the only consumer fair for Vikingsun. The main purpose is to getdirect feedback from end consumers.)
Supplier Expectations/Requirements
Supplier Expectations RegardingProducts: Brands, premium productsPricing: Competitive pricingPromotions: Photos and leaflets/brochures are welcomeOther: Product development is seen important
Top 5 Retail Customers to Which the Company Distributes Products
The Vikingsun profile created by:Inspired ConnectionPiritta TörröTel: +358 (0)400 255 612Email: [email protected]
NK Glas, Porslin & KökCervera
Electrolux HomeÅhléns
Önska