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Tech Security Services Hotel Entertainment Food BAB 1 Executive Summary Executive Summary Executive Summary Executive Summary Executive Summary BAB 2 1. Analisis Situasi (Demografi Pasar, Kebutuhan Pasar, Tren Pasar, Pertumbuhan Pasar) 2. Analisis SWOT 1. Analisis Situasi Pasar (Demografi, Kebutuhan, Tren, Pertumbuhan) 2. Analisis SWOT 3. Competition, Isu 1. Analisis Situasi (Demografi, Kebutuhan, Tren, Pertumbuhan) 2. Analisis SWOT (Reputasi, Strategi, Pesaing, Pemasok, Pengunjung, Harga, Tempat, Promosi) 1. Strategi Focus & Plan 2. Target Market 3. Demografi 4. Analisis SWOT 1. Analisis Situasi (Eksternal, Lingkungan Makro, Lingkungan Mikro, Internal) 2. Analisis SWOT BAB 3 1. Tujuan Pemasaran 2. Tujuan Keuangan 3. Sasaran 4. Strategi 5. Bauran Pemasaran 6. Riset Pemasaran 1. Strategi Pemasaran (Tujuan Pemasaran, Finansial, Target Market, Posisi, Strategi) 1. Strategi Pemasaran (Strategi Target Market, Branding) 1. Strategi Pemasaran (Komunikasi Pemasaran Terpadu, Strategi IMC) 1. Strategi Pemasaran (Segmentasi, Geografis, Demografis, Target, FAB Analisis, Harga, Distribusi, Promosi Penjualan) BAB 4 1. Keuangan 2. Peramalan Penjualan 3. Peramalan Beban 4. Anggaran Penjualan Finansial (Komponen Biaya, Cash-Flow, Analisa Titik Impas) 1. Implementasi (Bauran, Pemasaran, Harga, Promosi) Financial, Budget, Peramalan 1. Implementasi (Permasalahan, Solusi) Bab 5 Kontrol Kontrol Evaluasi & Kontrol Evaluasi & Kontrol Evaluasi & Kontrol

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Kerangka mengenai marketing plan standar & mudah. Melalui metode SWOT & Perencanaan Pemasaran.

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Page 1: Kerangka Marketing Plan

Tech Security Services Hotel Entertainment FoodBAB 1 Executive Summary Executive Summary Executive Summary Executive Summary Executive Summary

BAB 2 1. Analisis Situasi(Demografi Pasar, Kebutuhan Pasar, Tren Pasar, Pertumbuhan Pasar)

2. Analisis SWOT

1. Analisis Situasi Pasar(Demografi, Kebutuhan, Tren, Pertumbuhan)

2. Analisis SWOT

3. Competition, Isu

1. Analisis Situasi(Demografi, Kebutuhan, Tren, Pertumbuhan)

2. Analisis SWOT (Reputasi, Strategi, Pesaing, Pemasok, Pengunjung, Harga, Tempat, Promosi)

1. Strategi Focus & Plan2. Target Market3. Demografi4. Analisis SWOT

1. Analisis Situasi(Eksternal, Lingkungan Makro, Lingkungan Mikro, Internal)

2. Analisis SWOT

BAB 3 1. Tujuan Pemasaran2. Tujuan Keuangan3. Sasaran4. Strategi5. Bauran Pemasaran6. Riset Pemasaran

1. Strategi Pemasaran(Tujuan Pemasaran, Finansial, Target Market, Posisi, Strategi)

1. Strategi Pemasaran(Strategi Target Market, Branding)

1. Strategi Pemasaran(Komunikasi Pemasaran Terpadu, Strategi IMC)

1. Strategi Pemasaran(Segmentasi, Geografis, Demografis, Target, FAB Analisis, Harga, Distribusi, Promosi Penjualan)

BAB 4 1. Keuangan2. Peramalan Penjualan3. Peramalan Beban4. Anggaran Penjualan

Finansial(Komponen Biaya, Cash-Flow, Analisa Titik Impas)

1. Implementasi(Bauran, Pemasaran, Harga, Promosi)

Financial, Budget, Peramalan

1. Implementasi(Permasalahan, Solusi)

Bab 5 Kontrol Kontrol Evaluasi & Kontrol Evaluasi & Kontrol Evaluasi & Kontrol


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