Upload File

kerangka marketing plan

2
Tech Security Services Hotel Entertainment Food BAB 1 Executive Summary Executive Summary Executive Summary Executive Summary Executive Summary BAB 2 1. Analisis Situasi (Demografi Pasar, Kebutuhan Pasar, Tren Pasar, Pertumbuhan Pasar) 2. Analisis SWOT 1. Analisis Situasi Pasar (Demografi, Kebutuhan, Tren, Pertumbuhan) 2. Analisis SWOT 3. Competition, Isu 1. Analisis Situasi (Demografi, Kebutuhan, Tren, Pertumbuhan) 2. Analisis SWOT (Reputasi, Strategi, Pesaing, Pemasok, Pengunjung, Harga, Tempat, Promosi) 1. Strategi Focus & Plan 2. Target Market 3. Demografi 4. Analisis SWOT 1. Analisis Situasi (Eksternal, Lingkungan Makro, Lingkungan Mikro, Internal) 2. Analisis SWOT BAB 3 1. Tujuan Pemasaran 2. Tujuan Keuangan 3. Sasaran 4. Strategi 5. Bauran Pemasaran 6. Riset Pemasaran 1. Strategi Pemasaran (Tujuan Pemasaran, Finansial, Target Market, Posisi, Strategi) 1. Strategi Pemasaran (Strategi Target Market, Branding) 1. Strategi Pemasaran (Komunikasi Pemasaran Terpadu, Strategi IMC) 1. Strategi Pemasaran (Segmentasi, Geografis, Demografis, Target, FAB Analisis, Harga, Distribusi, Promosi Penjualan) BAB 4 1. Keuangan 2. Peramalan Penjualan 3. Peramalan Beban 4. Anggaran Penjualan Finansial (Komponen Biaya, Cash-Flow, Analisa Titik Impas) 1. Implementasi (Bauran, Pemasaran, Harga, Promosi) Financial, Budget, Peramalan 1. Implementasi (Permasalahan, Solusi) Bab 5 Kontrol Kontrol Evaluasi & Kontrol Evaluasi & Kontrol Evaluasi & Kontrol

Upload: andry-f-wiharja

Post on 02-Dec-2015

10 views

Category:

Documents


2 download

Report

DESCRIPTION

Kerangka mengenai marketing plan standar & mudah. Melalui metode SWOT & Perencanaan Pemasaran.

TRANSCRIPT

Page 1: Kerangka Marketing Plan

Tech Security Services Hotel Entertainment FoodBAB 1 Executive Summary Executive Summary Executive Summary Executive Summary Executive Summary

BAB 2 1. Analisis Situasi(Demografi Pasar, Kebutuhan Pasar, Tren Pasar, Pertumbuhan Pasar)

2. Analisis SWOT

1. Analisis Situasi Pasar(Demografi, Kebutuhan, Tren, Pertumbuhan)

2. Analisis SWOT

3. Competition, Isu

1. Analisis Situasi(Demografi, Kebutuhan, Tren, Pertumbuhan)

2. Analisis SWOT (Reputasi, Strategi, Pesaing, Pemasok, Pengunjung, Harga, Tempat, Promosi)

1. Strategi Focus & Plan2. Target Market3. Demografi4. Analisis SWOT

1. Analisis Situasi(Eksternal, Lingkungan Makro, Lingkungan Mikro, Internal)

2. Analisis SWOT

BAB 3 1. Tujuan Pemasaran2. Tujuan Keuangan3. Sasaran4. Strategi5. Bauran Pemasaran6. Riset Pemasaran

1. Strategi Pemasaran(Tujuan Pemasaran, Finansial, Target Market, Posisi, Strategi)

1. Strategi Pemasaran(Strategi Target Market, Branding)

1. Strategi Pemasaran(Komunikasi Pemasaran Terpadu, Strategi IMC)

1. Strategi Pemasaran(Segmentasi, Geografis, Demografis, Target, FAB Analisis, Harga, Distribusi, Promosi Penjualan)

BAB 4 1. Keuangan2. Peramalan Penjualan3. Peramalan Beban4. Anggaran Penjualan

Finansial(Komponen Biaya, Cash-Flow, Analisa Titik Impas)

1. Implementasi(Bauran, Pemasaran, Harga, Promosi)

Financial, Budget, Peramalan

1. Implementasi(Permasalahan, Solusi)

Bab 5 Kontrol Kontrol Evaluasi & Kontrol Evaluasi & Kontrol Evaluasi & Kontrol


Marketing plan

BAB II KAJIAN PUSTAKA, KERANGKA PEMIKIRAN DAN …a-research.upi.edu/operator/upload/s_mbs_034713_chapter2(1).pdf“Marketing is a total system of business activities designed to plan,

Marketing +1 Marketing Plan

EVENT MARKETING PLAN - Atlanta B2B Marketing Organization · an events marketing plan that meets your marketing objectives. EVENT MARKETING PLAN Playbook & Toolkit. Table of Contents

Marketing and Marketing Plan

Marketing Strategy Versus Marketing Plan

MARKETING PLAN - FM WORLD Qatar · Marketing Plan 1 – the Magnolia Club, Marketing Plan 2 – the Orchid Club and Marketing Plan 3 – the Star Club. Marketing Plan 1 specifies

Marketing Plan de Marketing

Marketing online: plan de marketing

Marketing Plan - davidjf.free.frdavidjf.free.fr/MkingPlan/Elixir Marketing Plan.pdf · Elixir – Marketing Plan - 2008 – 2009 1 / 91 Marketing Plan Prepared for: Prof. Jean François

UK Marketing Q2 Marketing Plan

KERANGKA KERJA BUSINESS CONTINUITY PLAN (BCP) UNTUK

Marketing Plan – Case Logic - Web viewMarketing Plan – Case Logic. 34. Marketing Plan – Case Logic. Marketing Plan – Case Logic. 34. 34

16 BAB II TINJAUAN PUSTAKA 2.1 Kerangka Teori 2.1.1. Marketing

Marketing Plan Outline - Supreme Marketing Solutionssupremetoronto.com/.../uploads/2013/01/Marketing-Plan-Outline.pdf · Marketing Plan Outline ... He or she knows the difference

MARKETING PLAN 2019˜2020 marketing plan

Marketing Plan Workbook - BG Marketing Solutionsbgmarketingsolutions.com/.../uploads/Marketing-Plan-Workbook.pdf · Marketing Plan Workbook Instructions and Examples ... Pizza Hut

BAB II KERANGKA TEORITIK STRATEGI PEMASARANdigilib.uinsby.ac.id/7751/3/babII.pdf · KERANGKA TEORITIK STRATEGI PEMASARAN A ... Marketing, (Yogyakarta : AMP. YKPN, 1991), hal. 13 -

Plan Marketing

ejemplo plan marketing - eticayfilosofiapurezagrao.es plan... · EJEMPLO DE PLAN DE MARKETING: 1. Resumen’ejecu*vo

Marketing Plan Builder - ATBPromotional strategy Online marketing strategy Social media strategy Lead conversion plan Retention plan Marketing schedule Financial projections. Marketing

Marketing y plan de marketing

SOCIAL MARKETING PLAN. OPPORTUNITE ET PLAN MARKETING

Angeline Close Marketing Management Marketing Plan Guidanceangelineclose.com/wp-content/uploads/2011/01/Marketing-Plan... · Angeline Close Marketing Management Marketing Plan Guidance

Hs marketing marketing plan

Plan marketing - adt-herault.fr · marketing Hérault, le Languedoc 2 013 adt-hérault.fr HT - plan marketing vBAT-mathilde.indd 1 15/11/12 19:15. 2 plan marketing 2013 Plan marketing

BAB II KERANGKA KONSEPTUAL MARKETING POLITIK

Marketing Digital. Planificación Plan de Negocios Plan de Marketing Plan de Marketing Digital

Plan de Marketing Plan de Marketing online ELOY HERNADO