keeping social media in perspective
DESCRIPTION
Created for a presentation delivered at the Associated Church Press Convention on May 7, 2010.TRANSCRIPT
Keeping Social Media in Perspective
Meredith Gould Associated Church Press Convention
May 7, 2010
Seductive, Addictive, Essential
2
Essential If . . .
Your audience includes Late Boomers, GenY, GenX, Millennials
You want to monitor “citizen journalism”
You’re interested in surviving the 21st century
3
Forrester Social Technographics Ladder
4
Social Media are Tools for Managing & Monitoring
Identity
Information
Report news
Find news
Relationships
Community building
Virtual water cooler
5
Making Social Media Work
You must commit to ongoing engagement
. . . or don’t bother.
6
Making Social Media Manageable
Assess what needs to be:
Immediate v. Scheduled
Public v. Private
Organizational v. Individual
7
Making Social Media Manageable
HootSuite
ÜberTwitter
Tweetdeck
YouTube
Playlists
Privacy controls
8
Measuring . . . What?
ROI (Return On Investment)
ROO (Return on Objective)
Content delivery
Audience engagement
Community building
Identity management
9
Measurement and Evaluation
Not all value takes the form of ROI.
Your objectives may be valuable but not measurable.
10
Meredith Gould [email protected]
www.meredithgould.com
@meredithgould and @chsocm
www.meredithgould.blogspot.com
(www.linkedin.com/in/meredithgould
11