social media responsibility: a perspective
DESCRIPTION
Janette Toral shared her social media battles encountered in doing advocacy. Further, how the lobbying for the E-Commerce Law utilized social media. This was presented last November 26 at the Visayas Blogging Summit in SM City Cebu.TRANSCRIPT
Social Media Responsibility: A Perspec6ve (Using Social Media in Lobbying for E-‐Commerce Law &
Figh6ng BaFles Online)
JaneFe Toral hFp://digitalfilipino.com
Social Media BaFle #1 Forums
Responsibility: Don’t debate with a close-‐minded person. Influence the observers instead.
Lesson: No one can hurt you without your permission. Break the 6es if needed.
Your online behavior can make or break your career.
Social Media BaFle #2: Public Betrayal of Friends
Lesson: You can tell a real friend by how they respond to your success, rather than your failures.
Lesson: Save the friendship. Confront issues immediately. “There are no permanent friends but permanent interest.”
Social Media BaFle #3: Misrepresenta6on
Responsibility: Get your facts straight. Don’t judge.
Lesson: There is no such thing as construc6ve cri6cism.
Use -‐ “Here’s my understanding. Did I miss anything?
Social Media BaFle #4: Cross the line
Lesson: Take a stand.
Bear consequence for your ac6on.
Keep reaching out.
Using Social Media in Lobbying for the E-‐Commerce Law
Fight injus6ce
We can’t do e-‐commerce!
(1) Find passionate people (stakeholders, beneficiaries)
(2) Spark conversa:on (discussion groups, face-‐to-‐face forums)
(3) Lower entry barriers
(4) Powerful iden66es
“Don’t ask what the DOST Secretary can do for you. Talk to your legislators. Otherwise, you get what you deserve. You get what
you worked for.”
-‐ Dr. William Padolina (former Department of Science and
Technology Secretary)
(5) Create rockstar advocates (include them in the group)
(6) Shared ownership -‐ Not limited in Metro Manila
(7) Live offline Live online
(9) Inspira6onal leadership ALL or Nothing
(8) Empower people with knowledge
(10) GET RESULTS
hFp://e-‐commercephilippines.com
Using Social Media for Advocacy Web 1.0 – 2.0
It is all about people – not technology.
Your reality is shaped by your experience.
Digital Footprint
Your stories and ac6ons are recorded online.
What kind of an influencer are you going to be?
Let’s connect:
hFp://twiFer.com/digitalfilipino
hFp://slideshare.net/janeFetoral