social media and corporate social responsibility

INSIGHTS THAT POWER WINNING PRODUCT DECISIONS COMBINING SOCIAL MEDIA WITH CSR INCREASING THE EFFECTIVENES OF BOTH Social Media Author: J.Ford

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Page 1: Social Media and Corporate Social Responsibility

INSIGHTS THAT POWER WINNING PRODUCT DECISIONS

COMBINING SOCIAL MEDIA WITH CSR

INCREASING THE EFFECTIVENES OF BOTH

Social Media

Author: J.Ford

INSIGHTS THAT POWER WINNING PRODUCT DECISIONS 2

Page 3: Social Media and Corporate Social Responsibility

INSIGHTS THAT POWER WINNING PRODUCT DECISIONS 3

The Tipping Point in 2008

Page 4: Social Media and Corporate Social Responsibility

INSIGHTS THAT POWER WINNING PRODUCT DECISIONS 4

Page 5: Social Media and Corporate Social Responsibility

INSIGHTS THAT POWER WINNING PRODUCT DECISIONS 5

Page 6: Social Media and Corporate Social Responsibility

INSIGHTS THAT POWER WINNING PRODUCT DECISIONS 6

Listen to, live the social web,

understand it, this cannot be faked

Make relevant content for

communities of interest

Involve

Create

Guiding the Uncontrollable

Page 7: Social Media and Corporate Social Responsibility

INSIGHTS THAT POWER WINNING PRODUCT DECISIONS 7

Promote

Actively, respectfully, promote the content

with the networks

Monitor, iteratively develop and

respond or be damned

Measure

Guiding the Uncontrollable

Page 8: Social Media and Corporate Social Responsibility

INSIGHTS THAT POWER WINNING PRODUCT DECISIONS 8

Prior to Embarking

Page 9: Social Media and Corporate Social Responsibility

INSIGHTS THAT POWER WINNING PRODUCT DECISIONS 9

o Select the services that your target group uses

o Be active and post frequently - Choose quality over quantity

o Do not spam your audience with commercial information

o Make the point clear without a click on the link

o Participate on other micro blogs with replies and comments and join the dialogue with your followers

o If you post from an organization - write as an individual

o Be honest

7 Tips to Micro Blogging

Page 10: Social Media and Corporate Social Responsibility

INSIGHTS THAT POWER WINNING PRODUCT DECISIONS 10

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INSIGHTS THAT POWER WINNING PRODUCT DECISIONS 12

Some are obvious, some need further review

Page 13: Social Media and Corporate Social Responsibility

INSIGHTS THAT POWER WINNING PRODUCT DECISIONS

TRANSFORMATION IS WHITE WATER

o New problems, people act differently

o The world speeds up

o Less margin for error, bigger cost for error

o Techniques on the peaceful river no longer apply

Page 14: Social Media and Corporate Social Responsibility

INSIGHTS THAT POWER WINNING PRODUCT DECISIONS

RE-RECRUIT YOUR KEEPERS

o When change hits, talent typically leaves first

o Organizational shake-ups cause people to stop and think

o The best people have the most alternatives

Page 15: Social Media and Corporate Social Responsibility

INSIGHTS THAT POWER WINNING PRODUCT DECISIONS

I’M SO SURPRISED

Don’t assume that people are planning to stay merely because they haven’t told you of their plans to leave

All-Stars often keep things to themselves until they are ready to leave

The heart leaves before the body

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