key interview strategies for keeping the media onside. keeping your reputation spotless conference,...
TRANSCRIPT
Media Training for Experts
Interview strategies to keep the media onside
Crisis Management
watchwords
key strategy 1: newslines
key strategy 2: on air characteristics
protocols
newslines roadtest
questions
your issue
interviewsimulations case studies
on air you need to appear...
watchwords
key strategy 1: newslines
key strategy 2: on air characteristics
protocols
newslines roadtest
questions
your issue
interviewsimulations case studies
which spokesperson should you select?
watchwords
key strategy 1: newslines
key strategy 2: on air characteristics
protocols
newslines roadtest
questions
introduction
truth about journalists
what’s the story?
control
connect with audience
your issue
interviewsimulations
introduction
scenario
control
connect with audience
interview simulations
how to be a valued source
case studies
press office protocols
next steps
scenario
watchwords
newslines
contentious areas
case studies
protocols
questionsnewsline roadtest
watchwords
key strategy 1: newslines
key strategy 2: on air characteristics
protocols
newslines roadtest
questions
introduction
truth about journalists
what’s the story?
control
connect with audience
your issue
interviewsimulations
introduction
scenario
control
connect with audience
interview simulations
how to be a valued source
case studies
press office protocols
next steps
scenario
watchwords
newslines
contentious areas
case studies
protocols
questions
09:00
09:30
18:00
09:00
newsline roadtest
watchwords
key strategy 1: newslines
key strategy 2: on air characteristics
protocols
newslines roadtest
questions
introduction
truth about journalists
what’s the story?
control
connect with audience
your issue
interviewsimulations
introduction
scenario
control
connect with audience
interview simulations
how to be a valued source
case studies
press office protocols
next steps
scenario
watchwords
newslines
contentious areas
case studies
protocols
questions
watchwords
newslines
newsline roadtest
watchwords
key strategy 1: newslines
key strategy 2: on air characteristics
protocols
newslines roadtest
questions
scenario
watchwords
newslines
contentious areas
case studies
how to be a valued source
case studies
protocols
questionsnewsline roadtest
watchwords
key strategy 1: newslines
key strategy 2: on air characteristics
protocols
newslines roadtest
questions
scenario
watchwords
newslines
contentious areas
case studies
how to be a valued source
case studies
protocols
questions
commitment
timing
concern
accuracy
action
watchwords
newslines
contentious areas
newsline roadtest
watchwords
key strategy 1: newslines
key strategy 2: on air characteristics
protocols
newslines roadtest
questions
scenario
watchwords
newslines
contentious areas
case studies
how to be a valued source
case studies
protocols
questions
commitment
timing
concern
accuracy
action
watchwords
newslines
contentious areas
newsline roadtest
watchwords
key strategy 1: newslines
key strategy 2: on air characteristics
protocols
newslines roadtest
questions
watchwords
key strategy 1: newslines
key strategy 2: on air characteristics
scenario
watchwords
newslines
contentious areas
case studies
how to be a valued source
case studies
protocols
questions
commitment
timing
concern
accuracy
action
watchwords
newslines
contentious areas
newsline roadtest
watchwords
key strategy 1: newslines
key strategy 2: on air characteristics
protocols
newslines roadtest
questions
watchwords
key strategy 1: newslines
key strategy 2: on air characteristics
scenario
watchwords
newslines
contentious areas
case studies
how to be a valued source
case studies
protocols
questions
commitment
timing
concern
accuracy
action
watchwords
newslines
contentious areas
newsline roadtest
watchwords
key strategy 1: newslines
key strategy 2: on air characteristics
protocols
newslines roadtest
questions
watchwords
key strategy 1: newslines
key strategy 2: on air characteristics
scenario
watchwords
newslines
contentious areas
case studies
how to be a valued source
case studies
protocols
questions
commitment
timing
concern
accuracy
action
watchwords
newslines
contentious areas
newsline roadtest
watchwords
key strategy 1: newslines
key strategy 2: on air characteristics
protocols
newslines roadtest
questions
watchwords
key strategy 1: newslines
key strategy 2: on air characteristics
scenario
watchwords
newslines
contentious areas
case studies
how to be a valued source
case studies
protocols
questions
commitment
timing
concern
accuracy
action
watchwords
newslines
contentious areas
newsline roadtest
watchwords
key strategy 1: newslines
key strategy 2: on air characteristics
protocols
newslines roadtest
questions
watchwords
key strategy 1: newslines
key strategy 2: on air characteristics
scenario
watchwords
newslines
contentious areas
case studies
how to be a valued source
case studies
protocols
questions
commitment
timing
concern
accuracy
action
watchwords
newslines
contentious areas
newsline roadtest
watchwords
key strategy 1: newslines
key strategy 2: on air characteristics
protocols
newslines roadtest
questions
watchwords
key strategy 1: newslines
key strategy 2: on air characteristics
scenario
watchwords
newslines
contentious areas
case studies
how to be a valued source
case studies
protocols
newsline roadtest
watchwords
key strategy 1: newslines
key strategy 2: on air characteristics
protocols
newslines roadtest
questions
watchwords
key strategy 1: newslines
key strategy 2: on air characteristics
scenario
watchwords
newslines
contentious areas
case studies
how to be a valued source
case studies
protocols
newsline roadtest
watchwords
key strategy 1: newslines
key strategy 2: on air characteristics
protocols
newslines roadtest
questions
scenario
watchwords
newslines
contentious areas
case studies
how to be a valued source
case studies
protocols
newsline roadtest
watchwords
key strategy 1: newslines
key strategy 2: on air characteristics
protocols
newslines roadtest
questions
Checklist of effective characteristics
scenario
watchwords
newslines
contentious areas
case studies
how to be a valued source
case studies
protocols
newsline roadtest
watchwords
key strategy 1: newslines
key strategy 2: on air characteristics
protocols
newslines roadtest
questions
How effective is your newsline?
scenario
watchwords
newslines
contentious areas
case studies
how to be a valued source
case studies
protocols
newsline roadtest
watchwords
key strategy 1: newslines
key strategy 2: on air characteristics
protocols
newslines roadtest
questions
