Yale is one of the oldest international brands in the world and one of the best-known names in the locking industry. The Yale history captures major innovations that have marked the evolution not just of Yale, but of the entire locking industry.

In 1865, Linus Yale, Jr of Salisbury, New York, patented his most important invention, the Yale cylinder lock and key system that was to make Yale a household name. Inspired by basic principles first used by the ancient Egyptians 4,000 years before, the new type of lock applied a simple yet ingenious approach that has positioned Yale as the world’s favourite lock brand.

Yale’s European history began in 1904 when Yale established operations in London, Paris and Hamburg, with manufacturing starting a few years later in England, and a few decades later in Italy.

Linus Yale’s spirit of innovation lives on in the Yale brand today. Everyone in the company recognizes that a great deal of effort goes into maintaining a number one position. It is only constant innovation that allows the highest quality products to be available to everyone. Our vision at Yale is to build on our heritage and energize it with new knowledge for the future.

The Yale Pin-tumbler Invention

Linus Yale Jr.

The Yale Heritage

Yale News Asia Issue1 2009 Spring ASIA PACIFIC / ENG

Dear Yaler,

A very happy and prosperous new year of the OX! I hope this year ushers in many, many good things to you and your family!

The Yale Asian’s team wishes you “Kung Hei Fat Choi”.

This year will no doubt be a very challenging one, with the financial crisis as a back drop but the Yale team is determined to bring the Yale’s brand to the next level in Asia. We are now working on two fronts to bring more exciting products to the hands of consumers and making shopping an experience every time a consumer shop for a Yale product.

After years, we are also ready to roll out more innovative products to new markets like Japan, Cambodia, Australia and New Zealand. A breakthrough we are certainly proud of.

We are also moving from an age of mechanical to digital by introducing a range of digital door locks, high security safes and wireless alarm systems. More exciting products await you and this newsletter is only one simple way to bring the news right up to you.

So enjoy! Our very first edition of the Yale News in Asia!

Andrew Eng General Manager, Yale APAC

www.yalelock.com

Yale innovations have not only transformed Yale, but have also shaped the global locking industry as we know it today.

Yale Global Product & APAC Marketing Team

In this IssueThe Yale HeritageYale Alert• Yale Keep Your Valuables Safe

• Smooth Digital Locking

• Protecting Your Home, Your Family and Your Business

Eye on Yale Asia

• Yale Exhibition in Kuala Lumpur,Malaysia

• Yellow is the New Green in Thailand

• Yale Launches New Products in China

• Yale Showcase at Crime Prevention Roadshow in Hong Kong

Yale Spotlight• Yale Travel Locks

Yale Tomorrow Contact Us

Address : 35/F., Laws Commercial Plaza, 788 Cheung Sha Wan Road, Kowloon, Hong Kong

Editor : Fiona Chan Carmen Lee

E-mail : info@yaleasia.com

Yale Asia

Yale Keep Your Valuables Safe!

Yale Alert

Travel safe is designed to provide peace of mind to travelers offering security in situation where they don’t have a secure place for their valuables. Use this travel safe to secure your cell phone, watch, wallet, keys etc. when on the beach, by the pool, in transit or in a hotel. Now you may plan a day at the beach and keep your valuables safe while you soak up the sun and play in the water.

Protecting Your Home, Your Family and Your Business

Yale News Asia 2

As the No. 1 brand in residential padlocks, Yale recognizes its role in setting the standard in design, and manufacturing of padlocks throughout the world. Yale provides not only a quality padlock range, but also introducing quality padlock accessories including hasps and staples.

Yale padlock accessories are ideal for domestic and industrial applications and are suitable for use with a wide range of Yale padlocks.

Visit www.yalelock.com for more new product information.

At Yale, we've been looking after people's homes and their favorite things for over a hundred year. We understand that the truest form of security is the freedom to enjoy living life to the full, without worry. We follow our mission to help consumers live more carefree lives. Check out the latest product from Yale!

Padlock Accessories

Digital Door Lock

Travel Safes

Smooth Digital LockingYale has just released the “Floating ID System”, representing the latest technology in digital door-locking. To open your front door you can opt for a quick and secure electronic key, a remote control, or the pin keypad for a completely keyless solution. The password is encoded anew each time the digital lock is operated. New features include a mechanism programmed to self-lock whenever you leave the house, and an anti-panic function that automatically unlocks whenever you push the door handle down from the inside. The neat and intelligent design is sure to smarten your front door.

Eye On Yale Asia

Yale News Asia 3

Yale is stepping forward in Thailand by rebranding and introducing wider range of products that fit all uses. For many years, ASSA ABLOY has manufactured and distributed the Whitco brand, Australian high-quality hardware products used in the residential market. Today, ASSA ABLOY brings the world’s favourite brand in door security to Thailand. Yale as a premium global brand offers a far greater product selection for Thai consumers. The locally-manufactured Whitco products will be rebadged to Yale. Yale has already been on shelves in January.

Yellow is the New Green in Thailand

With over 600 booths and more than 200 companies exhibiting, HOMEDEC (Home Decoration Exhition) is a tradeshow for homeowners planning a renovation, or in need to refurish or even to redecorate their homes - a marketplace with a wide range of products and choice for better home solutions, new products, interior design ideas, trends and tips for good living.

For Yale, this year's show provided an opportunity to globally launch the new Yale safes and showcase other Yale products. Interest & sales generated from new Yale safes, padlock ranges, travel locks over the four day event were record-breaking.

Yale Exhibition in Kuala Lumpur, Malaysia

Yale has an international heritage with a global reach and satisfied consumers in over 125 countries. Find out where Yale is in Asia.

HOMEDEC Expo, Kuala Lumpur, Malaysia(Nov. 13-16, 2008)

Yale News Asia 4

Yale Launches New Products in ChinaYale strengthens its presence in China with a number of new product launches

from October onwards.

New products set for launch include both global and regionally specific products.

Intensified marketing support and sales channel efforts will be directed to, Yale’s

wide range of padlocks and TSA recognised travel locks.

In their homes, China’s increasingly affluent citizens require more sophisticated

ways of securing valuables. Home safes, then, are yet another product Yale will

be emphasising as part of upcoming launches. Other products to be introduced

will include handlesets and locksets for doors and entrances. After the launch of

these and additional new products along with enhanced product training for

staff, China will be joining the rest of the world in saying, “Yale is protecting my

favourites”.

Yale Product Launching in China

Yale Showcase at Crime Prevention Roadshow in Hong KongHeld on 8-9 November 2008, the Crime Prevention Road Show was organized by the Hong Kong Police Force and Hong Kong Security Association to educate the public on crime prevention – covering both household and commercial aspect. The roadshow was held at the most crowded streets and attracted hundreds of people visiting. Yale has participated in this event to highlight the latest products, which includes safes, digital door lock and entrance handlesets.

Hong Kong Crime Prevention Roadshow

Yale Spotlight

Yale News Asia 5

TSA is the Transportation Security Administration of the USA. TSA-recognized locks incorporate a security system from Travel Sentry®, which enables security personnel to examine the contents of your luggage without forcing your lock or damaging your bag. Your bags can then be re-locked and sent quickly on their way. Yale Travel TSA LOCK® all incorporate Travel Sentry® technology for maximum peace of mind on the move.

In an era of tightened security, and when more people are travelling than ever before, we've listened to you and done our bit by designing a brand-new range of purpose-built travel locks.

Yale Travel Locks

Cable TSA LOCK®

YTP3/32/350

Its 11cm flexible steel cable can easily loop through multiple zips.

Strap TSA LOCK®

YTL1/62/4

A recognizable secure strap to wrap around your luggage. The tough 2m strap is long enough to secure many different luggage sizes. It has an ID tag for your personal details.Available in red and grey colors!

Clip On TSA LOCK®

YTP2/26/216

A recognizable colour makes your luggage easy to find on the carousel. Available in red, yellow and grey colors!

ID & Cable TSA LOCK®

YTI1/30/350

Its 11cm flexible steel cable can easily loop through multiple zips. It has an ID tag for your personal details at the back.

Inspection indicatorTSA LOCK® YTP1/32/119If your bag is inspected by security personnel, a red ring will appear to let you know of this.

We are constantly developing new designs to meet more demanding times, but all to deliver the same, simple result: security you can trust.

Yale Tomorrow

Yale First Showcase in Japan Security Show (March 3-6, 2009)To be held on 3-6 March 2009 at Tokyo, Japan’s Largest Trade Fair for Security & Safety Industry, Yale will first participate in the Japan Security Show 2009 “Tokyo Big Sight” :

March will be a very memorable and important month for Yale in Japan! The security show will present a wide variety of products, services and systems that help protect us from various risks associated with crime, accidents, disasters, information leakage and other hazardous conditions. The 2009 show, the 17th SECURITY SHOW will feature on latest technologies and trends in the security industry; There will be over 200 exhibitors and 800 booths.

Together with key distributor in Tokyo, Yale will showcase Yale history, the founder Mr Linus Yale, core branding, Yale portable security products of Y-series padlocks, travel locks and safes.

Organized by : Nikkei Inc.Date : March 3-6, 2009 (Tue-Fri)Venue : Tokyo International Exhibition Centre

“TOKYO BIG SIGHT” , 1/F, West Halls, Yale booth : SS2-201Website : http://www.shopbiz.jp/en/ss/

The official launch of Yale padlock will be right after the security show and it will be available in the DIY stores, locksmiths as well as the supermarkets in 2009!

www.yalelock.com

ASSA ABLOY Hong Kong Ltd.Tel : +852 2260 0888E-mail : sales@assaabloy.com.hk

ASSA ABLOY Hong Kong Ltd., Philippines Branch Tel : +63 2 244 2890 E-mail : sales@assaabloy.com.hk

ASSA ABLOY Hong Kong Ltd., Taiwan Branch Tel : +886 2 2709 0686 E-mail : sales@assaabloy.com.hk

ASSA ABLOY Singapore Pte. Ltd.Tel : +65 6880 0000E-mail : sales@assaabloy.com.sg

ASSA ABLOY Malaysia Sdn Bhd Tel : +60 3 7725 3888 E-mail : info@assaabloy.com.my

ASSA ABLOY Thailand Limited Tel : +66 2 722 7371 E-mail : sales@assaabloy.co.th

ASSA ABLOY India Private Ltd.Tel : +91 22 4005 1380E-mail : info@assaabloy.co.in

ASSA ABLOY KoreaTel : +82 2 6710 0600 E-mail : sale@assaabloykorea.com

Contact UsTHE YALE BRAND, with its unparralleled global reach and range of products, reassures more people in more countries than any other consumer locking solution.

Yale News Asia 6

ASSA ABLOY China, Beijing Branch Tel : +86 10 8766 5845 E-mail : marketing@assaabloy.com.cn

ASSA ABLOY China, Shanghai BranchTel : +86 21 5298 1136 E-mail : marketing@assaabloy.com.cn

ASSA ABLOY China, Southern China BranchTel : +86 755 8835 2652E-mail : marketing@assaabloy.com.cn

WeloveYaleWeloveYale YaleYaleWe love

In Thailand, customer promotion, “We love Yale” will be launched from Feburary to April. Customer will get a free “We love Yale” T-shirt upon purchase of Yale products. For promotion details, please contact ASSA ABLOY Thailand.

Yale is the favorite choice for anyone needing to secure themselves, their families, their home and their personal belongings. Check out Yale Tomorrow...

Special Promotion - Thailand