KEEP CALM AND KEEP MEETING

with video

Jordana Davis. COO, Webcastcloud

Wednesday 18th March 2020from 12:00PM AEDST

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Ways to deliver your virtual event

Innovative Ideas

Retaining Sponsors

Reprograming for Online Delivery

Tips & Practices for virtual delivery

Problems were facing

Last Month

• Companies restricting attendance at larger events

• Approved travel only

• International Speakers Unable to Attend

• Drop in delegate tickets

Australia – no mass gather over 500 announced Friday.

NOW – 100 indoor events.

Trump – no more than 10 people in a room

This week

• Domestic Speaker unable to travel

• Corporates & Government are now working from home or skeletal staff

• Looking for ‘Safe spaces’ for speakers and executives to conduct virtual events

• Looking for ways to deliver events online

Hybrid Events to 100% virtual online

Solutions were searching for

• How to run a virtual conference or event

• How to Safeguard tickets sold for existing events

• New online video strategies

• Retain sponsorship in some shape or form

• Programs/Formats for Virtual Events

• New ways to innovate to stay in business

• Clear Video Strategy• Video commonly overlooked or ‘nice to have’

• ‘live streaming’ simple fix

• Strong Pre, During & Post-Event

• Get the most out of your video content• Continue conversations year round

• Through Event Technology – more ways to provide point of differentiation

Traditionally Hybrid Events

Combination of Onsite and

Online Audience

Moving Quickly to Virtual Events

• Virtual Attendees – All Online Delegates

• Hybrid of Virtual Speakers (onsite and/or online)

• Reducing Technical Resources & Human Exposure

100% Virtual Events

Combination of Video Conference & Video Streaming

Studio Broadcasts• DEDICATED STUDIO:

• Onsite Speakers and Virtual Speakers

• Low resource production

• Single MC Onsite - Provide a tv like experience

• MOBILE VIRTUAL STUDIO:

• Reduced Event Technicians – create an onsite studio

• Ideal for training needs

• Already booked hotel or meeting rooms?

Next Poll

Pre-Record

Problem

• Larger conferences - unable to Live Stream every session

Solution

• Ideal for Conferences with multiple concurrent streams.

• Presenters submit video recordings

• Distribution of Pre recorded Sessions

• Release each Day

• Drip-feed Campaign Style

• Opportunity pre-event for 5 minute video description of their research or ‘teaser’ / video preview for the event

Event Video Channel for Live & OnDemand

Pre Record

• Pre-record with speaker then online for Audience Q&A

• Pre-record with Live Unmoderated Chat with Speakers

• Education Content - Pre-record in bulk. 3-6 months worth of in-person training.

• Flipped learning from the university classroom into our business events

Retaining Sponsors

• Channel Sponsors – ideal for multiple stream events (single event track)

• 90 second Product Pitch

• Analytics of viewers

• Approved follow-up approved contact /meeting request

• Pre-roll and ad-break videos for live

• Pre and Post-roll videos for on-demand

• Virtual Exhibit Hall

Mirror your InPerson Event

• Reformat program to make it work virtually

• Breaking conference into different parts

• Keynotes & Plenary Sessions Delivered Live

• Second part can kick off with a full virtual conference for breakout sessions

Breakout Sessions:

• 1 live stream running for the regular 2 or 3 day event.

• Reduce Speaker Times to fit more sessions in Live

• Remainder of concurrent sessions broadcast over 3-4 week period in a post-virtual event marketing campaign

Virtual Round Tables Time to get creative with your TeamGiving a longer life to your content

Extending Your Event

Virtual Events - Interactivity is Key

Thinking outside the square

Video Subscriptions

LogoYour own TedTalks or Netflix style site

But with more…Your brand, seamless Integration, pay-per-view, sponsor advertising

Utilize Pay-Per-View Post-Event to sell individual videos.

Continue the conversation of your

eventVirtual Event “Campaign”

Opportunity• Challenge the way we run events

• Look at new ways to use event technology

• We need to show as a brand we are innovative

• Opportunity to fine tune the content being presented

• Reach audiences that may have never attended you event

• Access to more speakers – no longer need to travel

Incorporate virtual successes back to your in-person event

AV Tips for Virtual Meeting

• Pre-event testing with virtual speaker– checking audio, microphones, camera & quality.

• Consider your bandwidth – own office. Zoom calls in/out of each speaker and then

• Zoom will throttle with connectivity problems

• The more people on a call, the more bandwidth its using at your location. 8 cameras = 8 speaker bandwidth.

• Ensure you testing connections with speaker pre event

• Production line of video conference speakers - Not using the same meeting ID for each speaker – your going to find that the next speaker coming online will interrupt the first.

• Consider pre-record – especially for larger events

• Condense speakers sessions

• Give you sponsors some air-time and advertising space

• Green screen option. Dependant on environment. solid background. Comes down to environment. Recommending testing

• If in zoom presenting, and try to screenshare a youtube video. Looks bad. bandwidth

• Have a few questions ready. Slight delay in Q&A

• Standing looks better

• Wear what you are going to wear in testing. Ie, if you wear glasses. Wear them. Opportunity to change angle and get the lighting right.

Streaming Provider

• Integration

• Single Sign-On with website or AMS

• Integration with your event app

• Streamline access – simple. Not getting caught up in the tech

• Online Experience – do use a provider that can give integrity to your brand, your event, your organization and its content

• Event Branded or Company Branded Video Channel

• Let your online delegate feel like they are paying for a quality online experience.

• Webinars versus a live webcast. Create more value proposition.

• Who can get your content online – same day. Front of mind for your audience

• Adaptive bit rate streaming is a must

• Interactivity features

• Creative Partner to collaborate with

• Pay Per View, Secure Content to specific audiences and track the effectives of your marketing

• Provider than can run more than one concurrent live stream

• Has a video streaming platform in your country or origin

• Content Delivery Networks to scale for large audiences

Build your own Virtual Event Experience

jdavis@webcastcloud.com

webcastcloud.com.auBook a time for a chat:https://calend.ly/jordanadavis1/