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Katy F. Renfroe●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●

241 Timbergate Drive I Lexington, SC 29073 www.linkedin.com/in/katyrenfroe 803.553.8256 I kate.renfroe@gmail.com www.behance.net/katyrenfroe

EVENT/MEETING PLANNING ● PROJECT MANAGEMENT ● BRANDING ● STRATEGY ● MEDIA RELATIONS ● PUBLIC RELATIONS ● GRAPHIC DESIGN ● SOCIAL MEDIA ● COMMUNICATIONS ● CLIENT/VENDOR RELATIONS ● WEBSITE CONTENT

MANAGEMENT ● COPY EDITING ● TEAM/EMPLOYEE MANAGEMENT ● EXCEPTIONAL GRAMMAR ● SELF-STARTER ● PROACTIVE ● ORGANIZED ● CREATIVE ● EXTREMELY DETAIL-ORIENTED ● DEPENDABLE ● INTEGRITY ● TRUSTWORTHY

Work Experience

Wedge/Wegener Media, Columbia, SC ● July 2016-Present

Marketing and Events Manager

Manage all media buys to include traditional and non-traditional forms of advertising to target specific demographics

Design all marketing collateral, print and digital ads, billboards, fliers and signage

Set up, post, maintain and track analytics of all social media through Hootsuite including: Facebook, Twitter, LinkedIn, Pinterest, Instagram, YouTube and SnapChat

Create original company events and guerilla marketing tactics to gain more exposure in the community

Manage the intern program including job creation, interviewing, hiring and training

Redesign and maintain wedgesc.com and wegenermedia.com to incorporate SEO, geotags, metatags and e-commerce

Research and recommend opportunities for strategic sponsorships and partnerships within the community

Write and disseminate press releases to media outlets and eBlasts to clients using MailChimp

Represent company at community events

Select, design and order all promotional merchandise

Post No Bills, Inc. [Advertising Agency], Charleston, SC ● October 2014-June 2016

Quarterback Project Manager Duties:

Executed each project from start to finish including the coordination and trafficking of all details and deadlines, client correspondence and weekly status reports, directing creative on a portion of some projects to Art Department and delegated duties to support personnel

Served as media relations point of contact for the agency Premium (Merchandise) Division Duties:

Executed and conducted all premium sales from implementation to execution including: sourcing product options through SAGE Online and industry outlets, quoting and mark ups of product, creating tailored presentations, vendor management and shipping of final product within deadline

Managed the premium software, AIA Enterprise, to include: creating purchase orders and invoices, generating reports for bookkeeper, managing accounts payables/receivables and working with our parent company, Adventures in Advertising (AIA), to rectify each order

Created custom product packaging and developed product based on client requests by working directly with suppliers and manufacturers

Attended industry and out-of-industry tradeshows nationwide Doreen Sullivan International Duties:

Coordinated President/CEO’s speaking engagement logistics with speaker’s agency and created presentations and invoices

Responsible for President/CEO’s legacy of nearly thirty years in business to include: management of data archive, event and product pictures and press and media interviews for Post No Bills and President/CEO

Finally in Folly, LLC Duties:

Created rental agreements and facilitated check-ins for renters when owner was unavailable

Collected rental deposits and payments and compiled reports for bookkeeper

Managed property listing on HomeAway.com and AirBNB.com Office Manager Duties:

Managed agency, and its three locations, to allow President/CEO flexibility and ease of work in her schedule

Responsible for President/CEO’s daily personal and professional needs

Interviewed, trained and managed support personnel, Art Department and interns

Responsible for all office functions including working with utility vendors, landlords, IT vendor, ordering office supplies, managing equipment maintenance and UPS/FedEx accounts and setting up office operations and procedures

Assisted bookkeeper with accounts payables and receivables, managed Square account, created invoices and made bank deposits

SC Automobile Dealers Association, Columbia, SC ● January 2013-March 2014

Meetings and Communications Coordinator Meeting Planner Duties:

Achieved the highest member and child attendance in the last ten years at first convention with association

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Solicited sponsorships at first convention in excess of $9,500 over previous year with a total of $137,500

Made a profit from first convention with association which had not been achieved before

Planned, scheduled and executed all meeting logistics including: theme, menus, sponsorships, children’s activities, signage and art needs, attendee gifts, promotional items, fishing, golf tournaments, spa, etc. for approximately 300 members

Managed six-figure budget for events

Negotiated hotel and vendor contracts

Conducted site visits with resorts, hotels and Convention and Visitor’s Bureaus

Researched and booked entertainment and speakers

Solicited sponsorships from Associate Members and created sponsorship kit for events

Marketed events to membership in a creative manner

Conducted post-event surveys for membership

Working toward CMP Certification

Made travel plans for Executive Vice President, President and Executive Committee Communications Duties:

Designed graphics including logos, brochures, mailings, fliers, registration forms, etc.

Wrote press releases and disseminated statewide

Maintained and updated association website

Shot and edited videos for website and email newsletter

Wrote, created and disseminated weekly email newsletters to membership

Corresponded with membership as needed

Solicited Associate Memberships

Established and maintained association’s social media including: Facebook, Twitter and LinkedIn accounts

Post No Bills, Inc. [Advertising Agency], Columbia, SC ● August 2011-January 2013

Assistant to the President/Project Manager SC State Fair Project Management – 500,000 attendees

Planned, managed and executed entire guerilla marketing efforts that included a statewide road tour with two-three events per day, scheduled stilt walker talent and workers for each event

Planned, managed and executed international award winning Inaugural Famously Hot Chef Showdown culinary competition

Researched and developed a nationally award-winning new program – “From Field to Fair®” – to educate children about agriculture

Assisted with video production for statewide television commercial and traveled to various cities around South Carolina to interview citizens about their fair experiences

Placed radio media buys statewide and in surrounding markets

Applied for and submitted international and nationwide advertising/marketing awards on the State Fair’s behalf Famously Hot New Year Project Management – 20,000 attendees

Assisted in coordination of marketing efforts and event execution for inaugural event for the City of Columbia USMC Ultimate Challenge Mud Run Project Management – 10,000 attendees

Cultivated sponsorships with a combined in-kind value of over $30,000

Gained national exposure through John Boy & Billy’s syndicated “Big Show” radio program

Collected 700 names for email distribution list in three days at a guerilla marketing event Project Manager Duties:

Planned, managed, executed, organized and coordinated events and projects

Corresponded with clients and vendors

Wrote press releases, proposals, contracts and agreements

Conducted product, event and marketing research

Photographed press conferences and client events Assistant to the President Duties:

Managed, supervised, trained, scheduled and interviewed a team of seventeen interns that changed each semester

Made travel arrangements for President

Managed President’s personal and professional schedule

Humane Society for the Prevention of Cruelty to Animals [HSPCA], Columbia, SC ● September 2009-October

2010 Public Relations Director

Planned, coordinated and executed promotional and fundraising events to improve public awareness of the HSPCA’s mission

Developed, maintained and updated website, Facebook and Twitter

Composed articles and created graphics for all HSPCA publications to include four quarterly printed donor newsletters and twelve monthly email newsletters and supervised the production of each

Wrote and distributed press releases to local media

Built lasting relationships with media and vendors

Managed, created and bought ads for print, radio, TV and billboard media

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Participated in media interviews

Planned and developed humane education programs for state, civic, service, business, school and community organizations

Wrote, edited and published educational materials for events and humane education program

Participated in all fundraising committees

Recruited and supervised volunteers at events and in the office

House of Blues [HOB], Myrtle Beach, SC ● June-August 2007

Promotions Manager

Promoted music hall shows using radio and print advertising

Increased ticket revenue by advertising with radio and print in five markets throughout South Carolina and North Carolina

Coordinated, designed and distributed weekly ads, handbills and other promotional materials to area businesses

Corresponded with labels, agencies and publicists to execute “meet and greets”

Created weekly email campaigns to distribute to HOB Member Database

Wrote commercial ad copy and bought ad schedules with radio and print media

Supervised a promotional street team and intern

Clear Channel Radio, Augusta, GA ● May 2006-March 2007

Promotions Director; Online Content Coordinator; Executive/Sales Assistant for seven-station cluster Promotions Director Duties:

Planned and executed station promotions and events

Contacted vendors and concert promoters for station merchandise, promotions and events

Wrote ticket, promotional and added value proposals

Worked in conjunction with community leaders and clients regarding special events Online Content Coordinator Duties (applies to all seven websites):

Redesigned Clear Channel Radio Augusta cluster website and seven station websites

Maintained station websites with daily updates including creation of all ads, graphics and logos Executive/Sales Assistant Duties:

Assistant to the VP/General Manager, Director of Sales, National Sales Manager and Sales Staff

Created and designed sales materials and PowerPoint presentations for client distribution

Inner City Broadcasting, Incorporated, Columbia, SC ● October 2003-July 2005

Promotions Assistant; Board Operator; Remote Tech for six-station cluster

Maintained, updated and designed graphics for two radio stations’ websites

Photographed station events and promotions

Assisted Sales Staff with promotions, advertising, events and remotes with on-site set-up

Corresponded with contest winners and vendors for station promotions and events

Wrote ticket proposals and liner cards for jocks to read on-air

Substituted for Promotions Director when on vacation to oversee entire department

Operated control board for studio and remote programming: regulated timing of programs, syndication and commercials

Education

University of South Carolina, Columbia, SC

Bachelor of Arts, May 2004; Major - Media Arts [Photography Emphasis], Minor - Art Studio; GPA: 3.32/4.0

Skills

Windows 7 Home/Professional and Windows 8 Home ● Microsoft Word, Excel, PowerPoint, Outlook and

Publisher ● Microsoft Office 2007, 2010 and 2013 ● Microsoft Office for Mac 2011 and 2016 ● Adobe

Photoshop ● Basic HTML ● Mac and PC efficient ● WPM: 72 ● MailChimp, Voter Voice, Vertical

Response, VistaPrint ● CMS Systems, Joomla and WordPress ● Facebook, Twitter, LinkedIn, Pinterest,

Behance, Instagram, SnapChat, YouTube, Hootsuite, Blogs and Social Media Analytics ● Google

AdWords, SEO, Metatags, Geotags ● Google - Drive, Calendar, Insightly and Gmail ● SurveyMonkey ●

Square POS ● SAGE Online ● AIA Enterprise

Professional Memberships

Notary Public of South Carolina, Richland County ● February 21, 2014-February 21, 2024

Meeting Professionals International, Carolinas Chapter, Charlotte, NC ● July 2013-July 2014 ● Columbia

EducationLite Coordinator

SC Society of Association Executives, Columbia, SC ● January 2013-December 2014 ● Social Committee

Photography and Art Exhibitions

McMaster Gallery, University of South Carolina, February 2004 South Carolina State Fair, Cantey Building, October 2004, 2005, 2008 [1

st Place in Amateur Division], 2009, 2010 [2

nd

Place in Amateur Division], 2011, 2012