KALLEN DESIGNSKATIE ALLEN | MOBILE: 0754 8638 262 | EMAIL: KALLEN.DESIGNS@OUTLOOK.COM

ADDRESS: 4 THE BUNGALOWS, HAY STREET, BRAUGHING, HERTS, SG11 2RJ

KATIE ALLENDESIGNERI am a design graduate from The University of West England. I am looking to pursue a career in service design. Many of my successful projects have been user experience related including a first prize design for a national competition and a first class honours for my final project. I love typography and colour and enjoy seeing a final product either in print or digitally. With a good work ethic, the ability to work both independently or as a team and experience that has prepared me for industry, I look forward to my design career with excitement and great enthusiasm.

The Walt Disney Company (June 2013 - June 2014): Working as a Product Development Intern for a year. Developing designs for well known brands like Adidas and Reebok. Responsibilities included; preparing pitches for new licensees. Managing and designing for existing accounts and providing them feedback on submitted designs. Also worked on negotiating contracts and hosted business meetings. Enjoyed working in a fast paced environment and being constantly tested. Regularly prepared and pitched presentations to clients.

Glaxosmithkline (June 2014 - July 2014): Working in all areas of the design team including testing and concepting. I particularly excelled in the human factors and user experience department. Making sure all types of people, whether they are elderly or an infant, can receive there full dosage of medication correctly is extremely important.

EXPERIENCE Student Rep: During my final year at University, I was a student representative for the year. The main role was to communicate problem areas, and successes to the university. In this role it was important to feedback to the student body the actions taken place, and to be passionate, enthusiastic and to find compromise were actions were difficult to take place.

Organising New Designers 2015 stand: I was given the responsibility to design and organise the new designers stand for 15 University of West England design graduates. I was given a brief, deadlines and rough budget which had to be considered. There was also the whole process to consider like transportation, setup, wear and tear of the event and take down. The final outcome was very effective, was aesthetically inviting and very easy to set up and take down. I was also involved with the design and print of the catalogue we handed out at this event.

CREATIVE FIELDS TECHNICAL SKILLS

EDUCATION HOBBIES

PHOTOSHOP

ILLUSTRATOR

INDESIGN

VIDEO EDITING

CONCEPTING

MODEL MAKING

MECHANICAL UNDERSTANDING

MATERIALS & PROCESSES

THE UNIVERSITY OF WEST ENGLAND (2011 - 2014)Creative Product Design (BSc)Result: 1st Class Honours

THE JOHN WARNER SCHOOL (2004 - 2011)3 A LevelsProduct Design (B). Business (B). English (C).11 GCSE’S (All between A* and C)Including A* in Design.

Story boards

Branding

Testing

Photography

Research

MARTIAL ARTS10+ Years

PHOTOGRAPHYLearning

DANCING6 Styles

Print Video

Illustration

HUMAN CENTRED DESIGN

UX DESIGN

SOLIDWORKS

BRIEF: Changing habitual behaviours to reduce household waste output.PROJECT: Final year projectTYPE: IndividualDURATION: 4 months

THE SHARE SOCIETY

THE FINAL DESIGNA peer to peer sharing service that takes the old idea of borrowing, reinvents it and makes it relevant again using new technologies and social networking.

From left to right: Logo. Sign up packaging. Render of cafe environment. Customer using bag for life.

31 million tonnes of waste is throw away in the UK every year. With the constant pressing environmental issues, this is a lifestyle that we cannot sustain. The Share Society provides neighbourhoods with the option to borrow items they need from

each other rather than purchasing the items. It is estimated that converting 1/5th of spending from purchasing to borrowing would save 32 million tonnes of CO2 a

year. In addition it provides a safe and friendly communication to bring neighbours together through the use of meeting points at cafes complete with locker drop off

points for the everyday busy indivdual. Saving time, money and space, because access is better than ownership.

From left to right: Scan card at touch point. Website Design: Introduction.

THE PROCESSThe project started with primary and secondary research, moving onto concepting, development and final product. Testing was done throughout.

From left to Right: Teaching at primary school (research), recycling centre (research), testing service, sketch models of meeting points.

User interfaces were designed for the app, website and cafe touchpoint. These were then tested by users to understand the usability. The branding was an important part to the service. It needed to be something that was instantly

recognisable on sight. The colours are bright and draw the eye. Other details were considered like a bag for life, to avoid people using plastic bags.

Because of the nature of the service, different methods of testing was done to really gain an understanding of the experience. This included; questionnaires,

interface testing, walkthroughs and testing 1:1 dimensions.

From left to right: Testing 1:1 sketch model, Testing final app with user, locker being used by test user, final locker model.

BRIEF: To design an electronic device that suits the LOWDI brand. PROJECT: Live Project TYPE: IndividualDURATION: 2 weeks

LOWDI COMPETITION

1st

WHAT HE DOES

RFID ChipStores all information. As technology progresses the possibilities are endless.

LightsFlash to music to enhance experience. Activated by club.

VibratesVibrates when scanned to let user know transaction was successful.

RemovableTo prevent water damage and to be able to return device when finished with.

ID NumberUnique, on woven band. Serves as a login for online services and proof of ownership.

Mobile FriendlyWorks with smart phones to make gaining access to information easier.

RFID FRESHERS BAND1st Prize - Design Students UKAn electronic device that helps students have a great time during freshers week. Features include: deals and offers, payment option and stores medical details.

From left to right: Photo of band on wrist, Features board.

STORYBOARD

“We love Katie’s idea as it brought the Lowdi brand to a totally new market. Crucially it solved an actual problem in a totally viable way. It is a very well

considered idea that has huge market potential and we are sure real students would enjoy using this product. Also she began to prototype her idea!”

Rob Bye - design students UK

“An intriguing, connected concept that works when scaled. We liked it that even our little Lowdi guy – created by the French animators CRCR – found its way into

the product itself.”Harald Dunnink - Founder of Momkai (Lowdi)

Storyboard: Reads left to right first row and left to right second row.

BRIEF: Design an innovative form of business class seating.PROJECT: Live Project TYPE: GroupDURATION: 3 weeks

ZODIAC AEROSPACE

1st

THE PROCESS1st Prize - UWE Group ProjectAs the winning team we presented to the CEO of the UK branch of Zodiac and other members of the team, at the Hamburg aircraft expo.

From left to right: Working in team, roleplay 1:1 sketch model, sketch model, storyboard of passenger experience

The final design really reflects our consideration for the user. The idea was to create individual environments that catered to different needs. The seat was then

designed to fit all pods to reduce manufacture costs.My main focus in the group was to work on the user experience. It was my role to

not only develop the interfaces and the experience before the passenger gets to their seat, i was also in charge of understanding the form of the final design. We

used a 1:1 cardboard form of the cabin to hack away at the material and really understand the space.

From left to right: Homepage Interface, working mechansim model, visual 1:6 model, render of final passenger space.

BRIEF: To create something that will get people active within the workplace. PROJECT: Active by DesignTYPE: IndividualDURATION: 3 weeks

MORT: HIDE N’ SEEK

KILL BOREDOM AT WORKHide n’ seek is a traditional game that everyone knows how to play. This modern version can be played at work without too much distraction and anyone can participate.

From left to right: MORT sell image, basic storyboard of experience.

Accept the challenge.

Don’t accept.

Found MORT? Take a picture.

Choose someone else.

To narrow the search. Choose the floor MORT

is on.

Select a person to find MORT.

Hide MORT.Text message sent to chosen

participant.

Clicking message opens

up app.

‘‘ My job is to kill office boredom and get you more active. I help your employees get away from their desks by participating in the biggest hide and seek games

around. A classic activity that will get people taking the long way round to meetings to see what the fuss is about. Make me apart of your team.” MORT

The problem: People working at desks for long periods of time are exposing themselves to a higher risk of health problems including increasing the risk of

diabetes, heart disease and death. Primary observation showed that in order to get people away from their desks there needed to be an incentive.

From left to right: Render of MORT, Storyboard of how the app works.

ROLE: Product DevelopmentPROJECT: PlacementTYPE: IndividualDURATION: 1 Year

WALT DISNEY EMEA

WORKING FOR DISNEYI spent a year at the Europe, Middle east and Africa branch of The Walt Disney Company. This industry experience was invaluable and I really enjoyed the fast paced environment.

From left to right: Me and Mickey, Adidas gift for purchase, Star Wars flip flop concepts, Reebok Sleeping Beauty collection.

Throughout my time at Disney I managed my own clients, attended meetings and pitched to clients and created Powerpoints and documents to support these

presentations.Working with companies all over the world, it was interesting to see different

company expectations and developed my knowledge of manufacture and industry. The element I enjoyed most about my experience was the diversity of each day

and the different things i had the privilege of being involved in.

From left to right: Reebok planes collection, baby grow final product, Star Wars footwear concepts, Minnie mouse girls pump.

Address: 109 Lower Redland RoadCothom North, Bristol, BS6 6SW (until 1st July)or4 The Bungalows, Hay Street, Braughing,Ware, Herts, SG11 2RJ

Mobile: (+44) 0754 8636262Email: kallen.eth@gmail.comCopyright © 2015 Katie Allen