kate portfolio
TRANSCRIPT
Kate Lee PortfolioL P tf li
Cheese Cake Client
The target audience is 25-35 women who are keen on calories and balanced diet but also love cheesecakes.Therefore the package shape is a piece of cheesecake and looks light and smaller for the consumers. Responsibility
The design was inspired in cleopatra’s image.Her images symbolise a beauty icon as we know her reputation in history. Also her gold colour costume reminds elegance and gorgeous images. From her images the logo design worked out well in balance of gold and white colour on each different dark tone colour package. The each different colour shows the different tastes (blueberry, strawberry,lemon) the dark tone background colour is focused on the luxurious images for high quality product with gold colour on the logo. Outcome
The products are affordable to be placed in department stores or high quality bakery shops with the luxurious and unique design. By matching with Cleo Patra images on the light and small package was successful to differentiate from other general products.
Lemon Cheese Cake
OCTA
VIAN
Packed for Woolworths
1 Woolworths Way, Bella Vista NSW 2153 NEW ZEAland
80 Favona Road, Manage Auckland New Zealand
www.woolworths.com.nz
NOT FOR RESALE
Made in New Zealand
Super Premium
Lemon Cheese Cake
OCTAVIAN
Serv
ing
Size:
75g
Nutri
tion
Info
rmat
ion
Serv
ings
Per P
acka
ge: 6
Per S
ervin
g 75
g
Ener
gy
851k
J
Prot
ein
3.
0g
Fat -
Tota
l
9.5g
-
Satu
rate
d
5.3g
-
Tran
s
0.2g
-
Polyu
nsat
urat
ed
0
.7g
-
Mon
ouns
atur
ated
3
.2g
Carb
ohyd
rate
2
5.9g
-
Suga
rs
2
0.0g
Sodi
um
16
1mg
%DI
* Per
Serv
ing 1 6% 14
% 22%
- - - 8% 22% 7%Pe
r 100
g
1130
kJ 4.0g
12.7g 7.1
g0.2
g0.9
g4.2
g
34.5g 26.6g
215m
g
Ingr
edie
nts
Wat
er, S
ugar
, Che
ese(
16%
), M
ilk, C
ream
,
Salt,
Whe
at F
lour
, Pal
m O
il, L
emon
(10%
).
C
M
Y
CM
MY
CY
CMY
K
Bandaid Package Client Young professional women
Responsibility It is quite common for young professional women to get peeled ankle after wearing high heels for a whole day at work. This design project focuses on this issue by approaching and adapting modern, trendy and femenant ideas into bandaid.
Outcome The outcome of the product was great. I have tested my product on random people on the street by asking how they think of the product and most of them left positive comments. However, I am interested in investigate this design furtherto developed into more diverse shaped bandaid in the future.
Hypoallergenic
BEAUTY AIDThe Power to Heal*BEAUTY AID
Brand bandages help cuts heal twice as fast as uncovered cuts
Sterile: Sterile unless individual wrapper is
opened or damaged
Directions: Skin should be clean and dry
before using dressing. Change dresing daily. Single use only.
Store in a cool, dry place
AUSTRA
LIA FIJI N
EW ZEA
LAN
D
45JON
ES STREET, ULTIM
ON
SW 2007, AU
STRALIA
AN
D
AUCKLA
ND
, NEW
ZEALA
ND
MA
NU
FACTU
RED BY: SH
AN
GH
AI JO
HN
SON
& JO
HN
SON
LTD.
120 NA
N YA
ROA
D, M
IN H
AN
G, SH
AN
GH
AI 200245, CH
INA
Long lasting adhesiveTo help bandages stay on
BreathableAll-purpose protection that lets wound breathe
Side sealsAround pad to protect your wound against infection
dfffff
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BEAUTY A I D
BRAND ADHESIVE BANDAGES
12 INDIVIDUAL WRAPPED WATERPROOF BANDAGES
BEAUTY AIDA GIRLS BEST FRIEND
Available in Pharmacies Nationwide
BRAND ADHESIVE BANDAGES
Organic Chocolate
Client Organic chocolates are targeted for age over 35-40’s women who love chocolate but also considering health.The chocolate with healthy taste (non-artificial ingredient) for people who like sweet taste but care about health.
Responsibility Creating organic and eco friendly like image creating was necessary for the package. The background colour was inspired from a recycling vintage brown paper. Also the images of picture on the package are designed by illustrator tools to create ambiguous feeling of the picture as a background. It is supposed to be designed to be placed in specific organic stores for people who like organic food.
OutcomeThe package design has been created successfully to remind warm and natural mood from the brown background colour with illust images on the picture
nuts
ORGANIC CHOCO
fruits
ORGANIC CHOCO
ORGANIC CHOCO
caramelnuts
ORGANIC CHOCO fruits
ORGANIC CHOCO
ORGANIC CHOCO
caramel
New Zealand’s most Elegant & Cutural Experience
Treasure every moment of our performances
For more information on Tickets and Events Please visit
www.maxarttheatre.com
MAXIMUM ARTS THEATRE
New Zealand’s most Elegant & Cutural Experience
Treasure every moment of our performances
For more information on Tickets and Events Please visit
www.maxarttheatre.com
MAXIMUM ARTS THEATRE
Ballet Poster
Client
All generation
Responsibility
The poster design is aimed to create ballet poster.Therefore, I have combined both chandelier and ballerina’s skirtsto creat direct images for ballet poster.The brown background with calmness softens the mood of theposter and give it a edge classic feel to the general poster.
Outcome
The poster design is matched with ballet performance and remind theater images on the chandelier.
with compliments
135 hobson st auckland MOB 021 0232 7303 EMAIL [email protected] WEB maxarttheatre.com
MAXIMUM ARTS THEATRE
135 hobson st auckland MOB 021 0232 7303 EMAIL [email protected] WEB maxarttheatre.com
MAXIMUM ARTS THEATRE
Business Card
Client The target is all generation for ballet performance in art theather. Ballet is allowed to everyone to watch the performance.Therefore it has to be appealed for everyone.
Responsibility Initial M was used to represent and symbolise the name of the theatre, “Maximun Art Theatre”. The shape of the initial M also represents the grand entrance of the theatre and curtain opening at the theatre.The colour selection was based on light green with harmonious chloral matching with different tone of green with gradation to give a brand more neon like effect.
OutcomeThe logo design has a strong impact as a theatre logo.It was well made to grasp audience’s eyes by contrasting both strong green with plain white background. The back side of the business card has used opposite colour yet to creat similar effects for the audiences.
tinychocolate
for tiny people.
tinychocolate
for tiny people.
tinychocolate
for tiny people.
tinychocolate
for tiny people.
tinychocolate
for tiny people.
tinychocolate
for tiny people.
tinychocolate
for tiny people.
tinychocolate
for tiny people.
tinychocolate
for tiny people.
tinychocolate
for tiny people.
tinychocolate
for tiny people.
tinychocolate
for tiny people.
tinychocolate
for tiny people.
tinychocolate
for tiny people.
tinychocolate
for tiny people.
tinychocolate
for tiny people.
tinychocolate
for tiny people.
tinychocolate
for tiny people.
tinychocolate
for tiny people.
tinychocolate
for tiny people.
tinychocolate
for tiny people.
tinychocolate
for tiny people.
tinychocolate
for tiny people.
tinychocolate
for tiny people.
tinychocolate
for tiny people.
tinychocolate
for tiny people.
tinychocolate
for tiny people.
tinychocolate
for tiny people.
tinychocolate
for tiny people.
tinychocolate
for tiny people.
tinychocolate
for tiny people.
tinychocolate
for tiny people.
tinychocolate
for tiny people.
tinychocolate
for tiny people.
tinychocolate
for tiny people.
tinychocolate
for tiny people.
Tiny Juice
ClientsVivid and colourful images for kids and children’s juice.The target audience is for younger generations age between 5 - 13, Therefore the name of the juice is tiny.The design was created especially for mothers who consider health and nutricious ingredients for their kids including fresh fruits.
ResponsibilityThe label design on the package has simple and eye catching images for attention to mother and children as well.The most important thing for the label design is that combination of casual images for kids and calm and simple images for mothers to appeal both of them.
OutcomeAs a result of the label design, the concept of design was successful to combine fresh and casual mood for mother and kids.The colour balance of label design has contrast between bright colour and simple font style on the black background to give impression for both mother and kids. The design images organised well in colour matching and font style on the bottle to appeal to mothers who purchase kid’s products based on the quality. Also the three diffrent colour represents obvious images for the bright mood of each different flavour.
Rock climbing Brochure
Client Rock climbing brochure is designed for sport-loving young people.
Responsibility The front cover design was inspired by modern and unique architecture buildings as well as the randomness of the contour line of the mountain.I have also added rock textures to my design as an eyecatching tool for this project. Added textures created more indepth and real atmosphere of the idea that I was try to achieve.The design concept pursues energetic and dynamicness of the rock climbing and the images lead audiences to guide some important information about rock climbing.
OutcomePersonally, the outcome of this project has been very successful in eyecapturing audience as well as introducing rock climbing info as some of the audiences described this brochure as very unique and informative.If I had more time to develop this project, I would love to try in portrait format or even mountain shaped brochure to grap audience’s eyes even faster and more accurate.
Book Cover / DL Flyer / Poster ClientOver 30’s adult who likes newspaper cartoons. Responsibility The concept of book cover, dl flyer and poster is about science fiction.
The story is about discovering something special inside of the manhole and it is intended like a long jorney into the blackhole.From the different idea of manhole, the design is created based on unique and funny story of the book.
Watercolour effects on these art work were inspired by newspaper cartoon images.
Outcome The design concept is very curious and interesting by the illust images. Also It looks familiar to people who read newspaper cartoons. Therefore, It is matched with the title “There’s a secret under the manhole”
AvAil of A 10% Discount on this DAy
Don’t miss out!
Kate Rin sullivan’s Book signing
Thursday, 28 July 2011
2:00pm - 4:00pm
Whitcoulls 210 Queen st. Auckland CBD
“There’s a secret under the manhole”
Interior Magazine
Client Young professional people
ResponsibilityThe layout was designed for Interior magazine as targetted for young people who are interested in modern, simple and trendy interior design.
OutcomeAs the magazine design was intended for attention to young people, The concept of magazine is designed and organised based on young people’s tastes and It has balanced layout between pictures and texts to make it easy to read with eyecatching typographical texts.
