karaoke market in ho chi minh city
TRANSCRIPT
Your sub-title hereKaraoke market in Ho Chi Minh City - There are more than 365 Karaoke places in Ho Chi Minh City
Survey information
• Survey about Karaoke market in HCMC• Sample size: 287 samples• Respondent criteria:
• Male & female• 16-49 years old
• Area: Ho Chi Minh City • Conducted time: June 25th-27th, 2015
Executive Summary
• People in the age of 23-29 go to Karaoke (50%) more than other categories
• 37% Saigonese go to Karaoke once per 2-3 months
• 23% people in 20’s spend 100-150k per Karaoke
• 49% people from 30-49 spend 2-3 hours in Karaoke
• 77% Saigonese think go to Karaoke alone is lonely
• Nnice Karaoke is the most common Karaoke in HCMC
Respondent profile
52%48%
Gender
FemaleMale
16-19
20-24
25-29
30-34
35-39
40-44
45-49
17%
31%
24%
16%
5%
3%
4%
Age
Where do you usually go when having party / hangout with friends?
People in the age of 23-29 go to Karaoke (50%) more than other categories
Others
Go to bar / club
Go to beerclub
Eat at restaurant
Go picnic
Karaoke
Go to coffee shop
Eat at street vendors
Eat at normal food store
Bubble tea shop
0% 10% 20% 30% 40% 50% 60%1%
4%
6%
38%
21%
37%
56%
31%
48%
21%
3%
11%
18%
28%
25%
50%
48%
33%
56%
35%
12%
7%
11%
21%
23%
38%
40%
42%
42%
53%
16-22 23-29 30-49
How do you go to karaoke?
Several times a week
Once/week
Once / every two weeks
Once / month
Once / 2-3 months
Less than once / 2-3 months
6%
7%
10%
17%
37%
23%
Frequency
Others
Team building
Dating
Family reunion
Weekends
Company's party
Class reunion
Birthday
Meeting friends
4%
10%
11%
18%
19%
33%
41%
59%
68%
Occasions
Friends Co-workers Family Boyfriend / girlfriend
Alone
91%
44%31%
20%3%
Accompanied partner
How much do you spend per karaoke (per person)?
Up to 50,000VND
50,001 - 70,000VND
70,001 - 90,000VND
90,001 - 100,000VND
100,001 - 150,000VND
150,001 - 200,000VND
200,001 - 250,000VND
250,001 - 300,000VND
More than 300,001VND
8%
8%
6%
14%
15%
16%
10%
12%
12%
1%
4%
8%
7%
23%
16%
11%
14%
16%
13%
19%
10%
11%
15%
13%
5%
5%
9%
16-22 23-29 30-49
23% people in 20’s spend 100-150k per Karaoke
Which of following languages do you choose to sing in karaoke?
French
Japanese
Chinese
Korean
English
Vietnamese
2%
0%
6%
0%
28%
97%
1%
0%
0%
1%
23%
97%
0%
1%
2%
3%
21%
99%
16-22 23-29 30-49
People mostly choose Vietnamese songs in Karaoke
How do you choose the song?
Others
Memorize the song code
Search menu from the screen
Search from karaoke mobile app
Read the song list book
1%
16%
13%
35%
82%
0%
27%
28%
49%
69%
2%
14%
26%
39%
69%
16-22 23-29 30-49
“Reading the song list book” is still the most common way to choose the song in Karaoke
How long do you usually stay in karaoke?
Less than 30 minutes
31 minutes - 1 hour
1-2 hours
2-3 hours
3-4 hours
More than 4 hours
1%
1%
31%
49%
14%
3%
0%
2%
30%
38%
25%
6%
1%
7%
32%
38%
18%
5%
16-22 23-29 30-49
49% people from 30-49 spend 2-3 hours in Karaoke
How do you think about going to Karaoke alone?
Agree; 77%
Disagree; 23%
Go to Karaoke alone is lonely
77% think of the action as lonely
Popular Karaoke mobile app
Application to choose the song and see the lyrics
Karaoke Vietnam iKara – Sing Karaoke
Ref: Popular Karaoke shop in HCMC
Nnice Karaoke – 27% Mimi Karaoke – 11%
King Karaoke – 2% Kingdom Karaoke – 2%
Among more than 365 Karaoke places in Ho Chi Minh City, these are most popular
Ref: Karaoke in HCMC – Room Pricing
• Student Karaoke: ~ 15,000 - 30,000VND / hour• Normal Karaoke: ~ 60,000 – 70,000VND / hour• Luxurious Karaoke: > 80,000 VND / hour
Pricing varies based on the grade but starts from 15,000 VND (75 cents / hour)
Drink Food
Eating / Drinking costs are quite high (e.g Heineken bottle 27000 VND)
Ref: Karaoke in HCMC – Optional pricing
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