India Mobile 2009

Report Details

Mobile Service Reports

Main Reports (all mobile users)

1. Vol. 1: Demography Report - Rs 2 lakhs

2. Vol. 2: Psychography & Lifestyle Report - Rs 2 lakhs

3. Vol. 3: Usage-graphics Report - Rs 2 lakhs

3 Report Combo Pack: Rs. 4.5 lakhs

(These reports can be available on two possible reporting cuts – either by “Operators” or by “Circle Types” )

4. Demography Report Datasets – Rs. 1 lakh (per operator, or per circle)

Other Possible Supplementary Reports (segment cuts/comparisons)

1. GSM vs. CDMA (includes demography, psychography and usage-graphics details) - Rs 2.5 lakhs

2. Mobile Users vs. Non-users (includes demography, psychography and usage-graphics details) - Rs 2.5 lakhs

* Note - Customized reporting also possible at customized pricing, subject to availability of data and reporting sample sufficiency** Service tax extra

Mobile Handset Reports

Main Reports (all mobile users)

1. Vol. 1: Demography Report - Rs 2 lakhs

2. Vol. 2: Psychography & Lifestyle Report - Rs 2 lakhs

3. Vol. 3: Usage-graphics Report - Rs 2 lakhs

3 Report Combo Pack: Rs. 4.5 lakhs

(Available by “Handset Type”)

Other Possible Supplementary Reports (segment cuts/comparisons)

1. GSM vs. CDMA (includes demography, psychography and usage-graphics details) - Rs 2.5 lakhs

2. Mobile Users vs. Non-users (includes demography, psychography and usage-graphics details) - Rs 2.5 lakhs

* Note - Customized reporting also possible at customized pricing, subject to availability of data and reporting sample sufficiency** Service tax extra

Demographic status details of the mobile service users (or handset users)

Gender, age, marital status, education, occupation and preferred language of reading of all mobile owning members of the household

Region, state, telecom circle, city type by population size and market size, village type by distance from nearest city/town, city

CWE education and occupation, SEC (urban, rural)

Economic status details of the mobile service users (or handset users)

Monthly household income, per capita income, most expensive vehicle owned in the household

Physical asset ownership – TV, fridge, washing machine, AC, microwave, music system, radio, DVD player, Ipod, video games, regular camera, digital camera, video recorder, tube well/pump, landline phone, mobile phone, computer, laptop, printer, TV connection

Financial asset ownership – land, bank account, demat account, fixed deposits, govt. bonds, chit fund deposits, life insurance, medical insurance, debit card, credit card, mutual fund, shares, etc

Currently running loan liabilities in the household if any

Credit card ownership by individual mobile users

Information CoverageDemography Report*

* Reporting sample of 284,968

Lifestyle details of the mobile service users (or handset users) Cultural profile – community, caste, religion, mother tongue

Professional profile of those employed - industry and function of occupation, sector and size of organization

Media usage profile - media used at home (TV, Newspaper, Radio, Internet), daily time spent on these media

Psychographic details of the mobile service users (or handset users)

Current priorities and aspirations - Most important priorities in life currently, current ‘absolute necessities’ in life, current goals on income, economic status, profession, current role models for professional success, most aspired luxuries of life

Recreations – indoor & outdoor pastime and entertainment , ways to relax /unwind, frequency and type of holidays/vacations, favorite holiday places in India and abroad

Personal likes and preferences – kind of music listen to, kind of movies like to watch, type of books prefer to read, favorite sports, favorite food, favorite clothing, festivals/customs celebrated, religious beliefs and practices, drinking and smoking habits, living celebrities liked the most

Outlook and opinions - technology orientation and role of technology in life, role of internet, computer, mobile phone and TV in life, trends/fads orientation, opinion on man-woman relationship, parent-child relationship, romance, pre-marital sex, role of sex in life, gender equality, role of women in society, being youthful, being cool, politics and how should India should handle globalization

Information CoveragePsychography Report*

* Reporting sample of 12,632

Social orientation - what defines ‘status in the society’ for them, personality orientation (introvert-extrovert), social causes/programs believe in, professional/social/cultural organization membership

Current Daily Life and Routine Activities Undertaken Household chores, profession work, learning or skills enhancement activities, travelling to work/office,

being together with - partner/spouse, children, friends & relatives, pursuing current hobbies & interests (art/cultural/sports/etc)

Health/fitness, personal care/grooming, indoor entertainment/pastimes, outdoor entertainments/pastimes

Shopping Orientation & Habits Keeping abreast with lifestyle trends (fashion/gadgets/high living/etc), buy what’s latest and trendy,

frequency of replacing things at home, frequency of shopping, how enthusiastic a shopper

What’s important while buying products/services – price, quality, features, brand image,……

Price-quality orientation, rely on self or consult others deciding on buying products/services

Type of products enjoy shopping the most

Place of shopping and mode of payment - vegetables, household grocery, personal care & cosmetics, clothing and accessories, fashion accessories, electronics gadgets, household durables, kitchen appliances, jewelry, music and movie CDs, magazine/periodicals

Information CoveragePsychography Report*

* Reporting sample of 12,632

Mobile service ownership details No. of phone users per household, phone connections per person Mobile service provider, connection technology (GSM/CDMA), connection plan (prepaid/postpaid)

Service usage details Tenure of usage, features subscribed with the service provider, typical usage durations on weekdays and

weekends, average monthly bill, place of purchase of mobile phone connection, preferred mode of payment, preferred mode of pre-paid recharge

Usage satisfaction/dissatisfaction parameters, preferred set of features before buying a new connection, sources of information relied on most

DND/DNCR registry, short code awareness & usage, willingness & preference for receiving ads on mobile Usage of preferred way to connect to internet through mobile (in-built portals, push-mail, GPRS/EDGE etc) Landline service details - Service provider, features used, average monthly expenditure, internet

connectivity

Brand usage details Brand awareness – Top of the mind recall of service provider Brand usage – multiple connection level, most used connection level, satisfaction level with current

service Future intentions - likeliness to continue & recommend existing brand, likely reasons of switching/change

connection, consideration set and most preferred service brand for next connection

Information CoverageUsagegraphy Report –Service*

* Reporting sample of 10,833

Mobile handset ownership details Mobile handset brand and model

Handset usage details Tenure of usage, whether self-purchased or gift, place of purchase of handset, approximate price of

currently used handset, mode of payment while purchasing

Features used on the handset , accessories used with the handset

Usage satisfaction/dissatisfaction parameters, preferred set of features considered before buying a new handset, sources of information relied on most

Landline phone details - features used

Brand usage details Brand awareness – Top of the mind recall of handset brands

Brand usage – multiple handset ownership level, most used handset level, satisfaction level with current handset

Future intentions - likeliness to continue & recommend existing brand, likely reasons of switching/changing handset, consideration set and most preferred brand for next handset purchase

Information CoverageUsagegraphy Report – Handset*

* Reporting sample of 10,833

Payment Terms & Delivery

• Payment Terms : 50% advance, 50% after delivery of all

reports

• Delivery Timeline : 1 report per week from date of order

• Report Delivery Format : PDF

Contact Details

• Address : 3, Kehar Singh Estate, 1st Floor, Westend

Marg, Lane 2, Said-ul-Ajaib, New Delhi – 110030

• Telephone : +91-11-29535098, +91-11-32451093, +91-

9811256502

• Contact Person : Sanjay Tiwari

• Email : sanjay@juxtconsult.com

• Website : www.juxtconsult.com

Thank You!