Leading the ‘new age’ market research in India!

Leading online research in India!

• Formally started in August 2005. A pioneer in conducting highly robust large scale online studies in India

• Conducts surveys in both ‘online’ and ‘face-to-face’ format currently. Plan to conduct surveys also through mobile phones later this year

• A frontrunner in syndicated research products:

Well accepted syndicated studies in the Indian online space

‘India Online’, ‘NRI Online’, Online Brand Tracks’, ‘Website User Friendliness’

Building a portfolio of syndicated studies in Indian consumer space‘India Urbanites’, ‘Indian Families’, ‘India Mobile’

The larger game plan!

• Using internet as a ‘medium’ to conduct all kinds of market research, and not just researching the internet space

• Plan to launch surveys on ‘mobile’ phones

• Building one of the largest consumer panel in the country (www.getcounted.net) - support own syndicated studies, market the panel for ‘custom’ studies 185,000+ online panel In the process of building ‘mobile’ and ‘face-to-face’ offline panel as well

• Building capabilities to conduct multilingual online surveys

Research Offerings!

New Age Market Research

Consumer Panels

Syndicated Products

Custom Research

Consumer Profiling

Online Research

Mobile Surveys

Tracking Studies

Offline Studies

Consumer Datasets

Customer Satisfaction Studies

Brand Tracking Studies

Usage & Attitude Studies

Ad Effectiveness Studies

Media & Ad Tracking Studies

Consumer Need

Communication

Marketing

ConsumersUsage

identify

convert

trigger

sustain

Typical 3600 Market Research Landscape

CommunicationConsumersUsage

SABUCBrand Customer Friendliness & Usage Experience

Brand Performance Tracking

Brand ScorecardAd Effectiveness Tracking

Ad Connect

Consumer Need

Marketing

Demographic & Psychographic Consumer Segmentations & Profiles

India Consumer Landscape

Online Media Metrics

Online Advertising Metrics

Web Box Office

Ad Box Office

P

L

A

N

N

E

D

JuxtConsult 3600 Syndicated Products – Consumer Markets

CommunicationWebsiteUsers

Usage

Web ConnectWebsite ‘Interface Friendliness’ & ‘Usage Satisfaction’

Brand Performance Tracking

Brand ScorecardAd Effectiveness Tracking

Ad Connect

Consumer Need

Marketing

User Profiles & Net Usage Behavior

India Online Landscape

Website Traffic & Media Metrics

Online Advertising Metrics

Web Box Office

Ad Box Office

P

L

A

N

N

E

D

JuxtConsult 3600 Syndicated Products – Online Markets

Brand Performance Measurement*

Ad Connect

• Effectiveness of the ad in connecting with the category

users

• Live ratings of ads by category audience on 12 distinct

parameters

• Measuring the ‘audience mindshare’ the ad is generating for

the brand

Brand ScoreCard

• Tracking current performance of various brands in the

category

• Measuring sustenance, persuasion, pull and loyalty

power of brands

• ‘Future-readiness’ of brands to gain category market

shares

Web Connect• Measuring both ‘user friendliness’ and ‘usage experience’

of websites

• Live rating of websites by category users on 19-32 distinct

parameters

• Measuring accessibility, appeal, navigability and usage

satisfaction

* Survey based

India Consumer Lifestyles*

• Consumption orientation based lifestyle segmentation of urban

Indians

• Based on both the ‘ability to spend’ (socio-economic status) as well

as ‘inclination to spend’ (consumption orientation/propensity)

• In-depth understanding of segments on their:

– Demographic, geographic and socio-economic profile

– Lifecycle stage and asset ownerships

– Professional profile and reference groups

– Psychographic profile and outlook (personality, activities, interests and

opinions)

– Shopping orientation and preferences

– Technographic profile (modern digital lifestyle orientation – mobile, computer,

internet)

– Media consumption and preferences (TV, newspaper, magazines, internet)

– Health profile

India Consumer Lifestyles

* To be launched

GetCounted Consumer Panel

• 185,000+ members already, of which around 70% active at some point of time. New members are added every month

• 160,000+ urban members; represents 286 million urban Indians, i.e.,

84% of total 343 million urban Indian population

• Represents almost 100% ‘branded’ urban Indian consumption

• 15,000+ rural members; represents 417 million rural Indians, i.e., 51%

of total 816 million rural Indian population

• Members not required to participate in more than 2 surveys a month

GetCounted Consumer Panel

• Only large scale consumer panel in India to have the following spread

and depth of consumer profiling:

– Household as well as financial asset ownerships

– Neighborhood classification*

– Housing details (size, type, ownership)*

– Occupation details (industry, function, hierarchy)

– Lifecycle stage*

– Family composition (size, earning members, dependents)*

– Mobile handset and service usage*

– Offline media usage and brand preferences

– Lifestyle and psychographic profiling*

– Shopping preferences*

– Health profile*

* On a smaller sample base

Key Clients – Marketers

Key Clients – Online Players

India

Key Clients – Research & Others

Key PeopleSanjay Tiwari, Director

Over 15+ years of experience in advertising, marketing and branding

Worked for 6 years with leading ad agencies like Leo Burnett, Saatchi & Saatchi, FCB Ulka

Worked for another 6 years as an independent brand, marketing and advertising consultant

Author of “The Uncommon Sense of Management” (2006) and “The Uncommon Sense of Advertising” (2003). Titles published by Sage Publications

Over 31/2 years of experience in handling online research studies and projects

Mrutyunjay Mishra, Director

11+ years of experience in market research and analytics

Previously worked with IMRB International, IDC India, Convergys, and Annik

Has led strategic business research, quality studies (CI/ Six Sigma), change management projects

Has functional consulting experience in implementing dashboards & reporting solutions in ERP environment

Exposure to projects from varied industries – FMCG, Pharma, BFSI, TMT, Consultancy Services, Government and Public Administration

Laveesh Bhandari, Director

Worked with NCAER for 4 years as a senior economist

In 2001, started Indicus Analytics. Indicus is today one of the leading economics research firms in the country

Handled various research projects, from industry and infrastructure to poverty, health, education, water and sanitation, nutrition, etc

Clients include World Bank, Twelfth Finance Commission, USAID, Harvard University, India Today Group, etc

Sidharth Rao, Director

Began his career in advertising with Mudra and Grey Worldwide

In 1999, co-founded Webchutney, a full service interactive agency

Today, Webchutney is India's leading interactive agency with presence in New Delhi, Mumbai, Bangalore, Chennai and Kuala Lampur

Writes on the ‘new media’ in some leading business newspapers from time to time

Key People

New Age Market Research

Thank You!