juxt india consumer landscape 2011 mds brochure

8/3/2019 Juxt India Consumer Landscape 2011 MDS Brochure

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India Consumer Landscape 2011

Offline Syndicated study Master Datasets on Indian Consumers by Juxt


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Most recent and representative survey-based estimates of Indian

consumers, both at household and individual levels

Based on a very large sample land survey of over 225,000 individuals spread across all mainland states & union territoriesacross all the 4 regions of the country. Survey conducted in MarMay 2011 among 33,000 households in 104 cities and 17,000

households in 800+ villages a total of over 50,000 households

Highly comprehensive profiling of Indian consumers in their

demographics, psychographics and consumption lifestyleA deeper profiling of how Indian consumers live in their regular lifestyle, including details about their location, economic

status, current priorities, day-to-day lifestyle habits and their consumption preferences

Key demographic profiling is based on 225,000+ individuals sample (accounting for all individuals living in the surveyed

households). Psychographic and personal consumption lifestyle profiling is based on 50,000 individuals sample (the

individual respondent who answered the survey questions on behalf of their households)

Study Overview


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Study Methodology

A large sacle land survey was conducted to profile and estimate the Indian consumers, both at the level of

household and individuals as consumption entities. The survey covers towns and villages of all

population strata in all the mainland states and union territoriesin India (covering all the key, and 80 of the total 88

regions in India as classified by NSSO)

Though the selection of towns and villages was purposive, the sampling within the towns was done on 2-

stage random basis(firstly a random selection of polling booths, and then a random selection of households from the electoral list

within each of these randomly selected polling booths); within villages sampling was done on systematic random

basis(selection of every nth house in the village)

To make the survey findings representative of the entire Indian population (and not just of the surveyed

households and individuals) appropriate state-wise, urban district/village class and SEC combination level

household representation weights, as derived from the authentic Govt. of India base-level population

statistics (NSSO/Census), were applied to the survey data


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Like in 2010, the India Consumer Landscape study findings are available as query-

based online datasets with data exhibited as tables/graphs/charts

The study offers two overall level datasets, one profiling Households as a

consumption entity (Household Dataset) and the other profiling Individuals in the

household as a consumption entity (Individuals Dataset)

In addition, there are a series of supplementary datasets, with each datasetpresenting findings at a specific consumer segment level or product category

level (here the sample base is a subset of consumers who belong to a specific demographic / consumer

segment, or are users of a specific product category, and the dataset outlines the profile and consumption

preferences of only these subsets of consumers)

Reports

Note: Reporting of any supplement dataset is subject to collection of sufficient sample responses in the survey


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Juxt India Consumer Landscape Syndicated Study Datasets

Category

Reports/Datasets

India Bytes Personal Computers

India Drives Automobiles

India Banks Personal Banking

India Insured Life, Gen Insurance

India PluggedHome Durables

Master Datasets

All Household Level Data

Household Dataset

All Individual Level Data

Individuals Dataset

India Hooked

Indian Urbanites Urban SECs

Indian Ruralites Rural SECs

Indian Families Family composition & lifecycle stage

Indian Generations Age groups

Indian Affluents The Uppies & The Rich

Indian HOH Chief Wage Earners of the Households

Indian WomenWomen Consumers

Dominant & Integrated Media Usage(TV, Print, Radio, Internet)

Consumer Segment

Reports/Datasets


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Pricing*

* 10.3% service tax extra

* Key Findings PowerPoint Report for any dataset (only on order) Rs. 50,000 per dataset

Universe Dataset(All India, Urban/Rural)

Master Dataset(All India, Urban, Rural, State-wise, Town class-wise,

Village class-wise, Top 20 urban districts individually)

Any Consumer Segment Data `150,000 `300,000

Any Category Segment Data `150,000 `300,000

All Household Level Data `150,000 `300,000

All Individual Level Data `150,000 `300,000


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Payment Terms & Delivery

Payment Terms : 50% advance, 50% after delivery of all datasets/reports

Delivery Timeline : Overall Level Datasets (Household Master Dataset / Individual Master Dataset)

Week of 18th July 2011

: Supplementary Level Datasets (Consumer Segment/Category Level Datasets)

2 days from order thereafter from date of order

: PowerPoint Report

1 week per dataset report thereafter from date of order

Reporting Format : Query access based online dataset


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Information Coverage


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Size Estimates of Indian households

Total households, By urban/rural divide, By family size

Geographics Region, State, Urban/Rural area, City Type/Village Type

Socio-Economic Profile Family size, Family classification by lifecycle stage

Highest occupation and education level in the household, Neo-SEC Classification

CWE Occupation, CWE Education, CWE Medium of Education, Conventional SEC classification (CWE occupation-education)

Economic Status of the Household Monthly Household Income (MHI), No. of earning members in the family, Average per capita household income

Ownership status and size (carpet area) of house living in

Financial asset ownerships (Saving Bank Account, Fixed Deposit, RBI/Govt. Bonds, Demat Account, Medical Insurance, Accidental

Insurance, House Insurance, Mutual Funds, Company Shares/Stocks, Chit Fund Deposits, Crop Insurance)

Type of currently running loans, if any

Household Level DataInformation Coverage


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Household Consumption & Lifestyle Profile

Household assets ownerships (House, Car, Motorcycle, Scooter, Bicycle, TV, TV Connection, Fridge, Washing Machine, Air Conditioner,

Microwave, Music system, Portable music player, VCD/DVD player, Regular Camera, Digital Camera, Video Camera, Computer, Video

Games, Food processor, Water purifier, Toaster/Sandwich maker, Power backup, Landline phone, Tractor, Tube well/Pump,

Transistor/Radio)

Type of asset owned in the household and brand owned for the following assets (Fridge, TV, TV Connection, Washing Machine, Car,

Motorcycle, Scooter, Computer)

Users per household computer users, internet users, mobile users, saving account holders, credit card holders, life insurance policy

holders, medical insurance policy holders, drive automobile

Household Level Penetrations Household Durables (House, Land, Car, Scooter, Motorcycle, Color TV, Fridge, Washing machine, Air Conditioner, Microwave, Computer,

Music system, Portable music player, VCD/DVD player, Regular Camera, Digital Camera, Video Camera, Video Games, Food processor,

Water purifier, Toaster/Sandwich maker, Power backup, Landline phone)

Financial Instruments (Saving Bank Account, Fixed Deposit, RBI/Govt. Bonds, Demat Account, Medical Insurance, Accidental Insurance,

House Insurance, Mutual Funds, Company Shares/Stocks, Chit Fund Deposits, Bank Loans)

Household Level DataInformation Coverage


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Size Estimates of Indian Population

Total Individuals, By urban/rural divide

Geographics Region, State, Urban/Rural area, City Type/Village Type

Personal Demographics

Gender, Age, Marital Status, Generational classification by age, Status in the household (CWE, other earning or dependent member of the

HH, Occupation, Individual Income (if earning)

Education, Medium of Education, Mother Tongue, Preferred language of reading, Religion

Personal Psychographics

Most important priorities in life currently, Current hobbies and interests, Living celebrity currently identify with the most

Favorite indoor entertainment activities, Favorite outdoor entertainment activities

Attributes give weight-age to when buying products and services

Individuals Level DataInformation Coverage


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Personal Consumption Habits & Lifestyle

Vehicle: type of vehicle driven individually (car, scooter, motorcycle)

Mobile Phone: whether a mobile user, no. of connections, no. of handsets used, whether uses internet on mobile, Type of mobile

applications used on most used connection, whether listens to music on mobile phone or a mobile device

Computer: whether a computer user, place from where accessing computer, type of computer used at home

Internet: whether an internet user, place from where accessing internet, frequency of accessing internet, whether uses internet on

mobile phone, whether uses internet using laptop while traveling

Banking: whether has a saving account and a demat account, whether owns a credit card and no. of credit cards owned

Insurance: whether has a life insurance policy , whether has a medical insurance

Personal Media Usage Whether use TV, Radio, Newspaper and Magazines, with duration of usage on weekdays and weekends

Type of TV content watched and the most watched channels for each type (Entertainment/Serials/Reality Shows, News, Movies, Music,

Business News & Info, Spiritual/Devotional, Sports, Cartoon)

Type of newspaper/magazine read and the most read brands for each type (Regular Newspaper, Business Newspaper, Regular Magazine,

Business Magazine)

Most listened to radio channels

Individuals Level DataInformation Coverage


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Contact Details

Address : 7, Kehar Singh Estate, Westend Marg

Lane 2, Said-ul-Ajaib, New Delhi 110030

Telephone : +91-11-29535098, +91-9811256502

Contact Person : Sanjay Tiwari

Email : [email protected]

Website : www.juxtconsult.com
mailto:[email protected]://www.juxtconsult.com/http://www.juxtconsult.com/mailto:[email protected]


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Thank You!

juxt india consumer landscape 2011 mds brochure

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