justin king building an engaging customer experience in b2 b ecommerce
DESCRIPTION
Presentation of Justin King during the B2B E-commerce Congress 2014.TRANSCRIPT
70% TWO PLUS decision makers
28% FIVE PLUS decision makers
.com
Consumer
Site
Large
Wholesale
Account Site
Dealer Site
Product
Extranet
Sales Support
Intranet
Call Center
B2B2C
Platform
Company Consumer
Dealer
Small
Parts
Dealer
Distr.
Portal
Dealer
B2C
Shop
Distr. Portal
.com
Retail
Site
Sales
Material
search AND FIND
action conversion
account AND TOOLS
mobile AND TABLET
CONTENT
$
(traffic x conversion x AOV)
(traffic x conversion x AOV)
( t raf f i c x co nvers io n x AOV ) loyalty - ( o perat ing co st )
