just because your can make a video doesn't mean you should! (lscon 2016)

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#LSCon JD Dillon Learning Geek @JD_Dillon Just because you make a VIDEO doesn’t mean you !

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#LSCon

JD Dillon Learning Geek

@JD_Dillon

Just because you

make a

VIDEO doesnt mean you !
#LSCon @JD_Dillon
#LSCon @JD_Dillon
#LSCon @JD_Dillon
#LSCon @JD_Dillon
#LSCon @JD_Dillon
#LSCon @JD_Dillon
#LSCon @JD_Dillon
#LSCon @JD_Dillon
#LSCon @JD_Dillon
#LSCon @JD_Dillon
#LSCon @JD_Dillon
#LSCon @JD_Dillon

I just think that were going to be in a world a few years from now where the vast majority of the content that people consume online will be video.
#LSCon @JD_Dillon
#LSCon @JD_Dillon
#LSCon @JD_Dillon
#LSCon @JD_Dillon
JD Learning Geek
Learning / Performance Topic Evolution Past 6ish Years

#LSCon @JD_Dillon
#LSCon @JD_Dillon
#LSCon @JD_Dillon
#LSCon @JD_Dillon
#LSCon @JD_Dillon
#LSCon @JD_Dillon
WHY

WHEN

HOW

#LSCon @JD_Dillon
US adults spent 5hrs 31mins watching video every day last year.

#LSCon @JD_Dillon
Vision trumps all other senses & shapes our perception of reality.

#LSCon @JD_Dillon
Text is visual too

#LSCon @JD_Dillon
Our senses are built to work together for survival.

#LSCon @JD_Dillon
Video adds visual context to enhance analysis + understanding.

#LSCon @JD_Dillon
WHY

WHEN

HOW

#LSCon @JD_Dillon
Context

Emotion

Complexity

Diversity

Approachability

Replay-ability

#LSCon @JD_Dillon
WHY

WHEN

HOW

#LSCon @JD_Dillon
To Inform

To Instruct

To Demonstrate

To Engage

To Involve

#LSCon @JD_Dillon #LSCon @JD_Dillon

Proprietary examples removed
A Few Rules Guidelines #LSCon @JD_Dillon
Duration #LSCon @JD_Dillon
#LSCon @JD_Dillon
Production Quality

Delivery Speed Pop & Sizzle

#LSCon @JD_Dillon
Simplicity #LSCon @JD_Dillon
Timeliness

#LSCon @JD_Dillon
Virality

#LSCon @JD_Dillon
Relatedness #LSCon @JD_Dillon
Embed

#LSCon @JD_Dillon
Bingeness

#LSCon @JD_Dillon
Determine purpose

Identify use case(s)

Match guidelines

Mix modalities

Support w/ text

#LSCon @JD_Dillon
#LSCon @JD_Dillon
Just Curious Blog jddillon.com

@JD_Dillon

/in/jddillon

[email protected]
#LSCon

JD Dillon Learning Geek

@JD_Dillon

Just because you

make a

VIDEO doesnt mean you !

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