just because you can make a video doesn't mean you should (#focusonlearn)
TRANSCRIPT
Just because youmake a
VIDEOdoesn’t mean you
#FocusOnLearn
JD DillonPrincipal Learning Strategist
@JD_Dillon #FocusOnLearn
@JD_Dillon
WHY
WHEN
HOW
#FocusOnLearn
@JD_Dillon
I just think that we’re going to be in a world a few years from now where the vast majority of the content that people consume online will be video.
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#FocusOnLearn
@JD_Dillon #FocusOnLearn
@JD_Dillon #FocusOnLearn
153 MILLION views in 2 weeksDirect brand impact
@JD_Dillon
#FocusOnLearn
@JD_Dillon #FocusOnLearn
US adults spent 5hrs 31minswatching video every day last year.
@JD_Dillon #FocusOnLearn
Vision trumps all other senses & shapes our perception of reality.
@JD_Dillon #FocusOnLearn
@JD_Dillon #FocusOnLearn
Our senses are built to work together – for survival.
@JD_Dillon #FocusOnLearn
Video adds visual context to enhance analysis + understanding.
@JD_Dillon #FocusOnLearn
WHY
WHEN
HOW
@JD_Dillon #FocusOnLearn
Context
Emotion
Complexity
Diversity
Approachability
Replay-ability
@JD_Dillon #FocusOnLearn
WHY
WHEN
HOW
@JD_Dillon #FocusOnLearn
@JD_Dillon #FocusOnLearn
To Instruct
To Share
To Immerse
To Discuss
To Involve
Proprietary examples removed
@JD_Dillon #FocusOnLearn
A Few Rules Guidelines
@JD_Dillon #FocusOnLearn
Duration@JD_Dillon #FocusOnLearn
@JD_Dillon #FocusOnLearn
@JD_Dillon #FocusOnLearn
Production Quality
Delivery Speed Pop & Sizzle
@JD_Dillon #FocusOnLearn
Simplicity@JD_Dillon #FocusOnLearn
Timeliness
@JD_Dillon
25,500results
#FocusOnLearn
Virality
@JD_Dillon #FocusOnLearn
Embed
@JD_Dillon #FocusOnLearn
@JD_Dillon #FocusOnLearn
Embed
@JD_Dillon #FocusOnLearn
Relatedness
@JD_Dillon #FocusOnLearn
Relatedness
@JD_Dillon #FocusOnLearn
@JD_Dillon
Determine message
Identify use case(s)
Evaluate guidelines
Make it social
Support w/ text
#FocusOnLearn
@JD_Dillon #FocusOnLearn
@JD_Dillon #FocusOnLearn
