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WELCOME!

Digital Moguls was by Kristin Bolton-Keys in 2011, when a group of marketers at a Fortune 500 company were determined to

expand their digital knowledge. Over time, the group held several classroom style learning sessions covering: Digital Marketing 101, Blogging 101, SEO

101 and Takeaways from the 2012 SXSW Interactive Conference.

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The Future of Money The new frontier for eCommerce

Sheila Collins

“THE Mobile Moola MARKETER”

June 19, 2012

Twitter: @sheiladcollins Brought to you by:

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Agenda

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> Mobile Landscape & Trends

> Money 2.0

> Mobile Shopping

> Case Study

> Questions ???

> Takeaways

Tweet questions to #digitalmoguls

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Mobile Trends

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•  There are 6.8 billion people on the planet. 4.5 billion own a mobile phone. Only 3.5 billion own a toothbrush (Source:60SecondMarketer.com)

•  By 2013, more people will access the web from phones than personal computers. (Gartner Group)

•  Consumers will spend more than $10 billion on non-digital goods in the US on their mobile phones in 2012. (Forrester)

Share these facts on Twitter by referencing @sheiladcollins #digitalmoguls

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Offline Online

Mobile Channel

1.  Simplicity

- Suited for frequent tasks, that require just a few steps

2.  Immediacy

- It’s on 24x7, well suited for delivering content that matters to consumers, when it matters to consumers

3.  Context

- Leverage mobile to influence purchase/redemption decisions , i.e using GPS for store location, local deals

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Mobile Channel

Example QR bar codes to drive to mobile to obtain additional information, comparison shop, and redeem

Mobile blends the online world with the offline world. It’s a personal communication and transaction platform.

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Money 2.0

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The evolution of smartphones has expanded the role of payment models .

4 mobile models

Bar code

Prepaid Peer to Peer

Virtual Currency

Loyalty Points Phone #

http://mashable.com/2012/05/02/future-of-mobile-payments/

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Who to Watch

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Several companies are leading the charge in Mobile Payments

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Barriers of Money 2.0

8 (1)  The Forrester Report on Mobile Shopping (U.S. Edition 2010) - Published Jan 2011

Emerging solutions for Mobile Payment s are all at different stages

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Mobile Payments Readiness Index

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Mobile Shopping

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•  Mobile coupons generate 10 times the redemption rate of traditional coupons (Source: Borrell Associates) •  Google has seen mobile searches grow by more than 400% over the past year (Source: Google) • Research indicates that if someone leaves home without their wallet, they keep going. If they leave without the mobile device, they turn around (Source: 60SecondMarketer.com)

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Smart Shoppers

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A (short) Perspective on Airtel Money.

Mobile Payments in India

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Mobile Payments in India

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Bharti Airtel •  Cellular, Internet, and Television services •  Over 20 countries throughout South Asia and Africa •  250M Customers (Verizon, AT&T, Sprint combined) •  175 Million mobile customers in India(20% of market)

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Mobile Payments in India

February 2012: Bharti launched “Airtel Money”, prepaid mobile money product throughout India

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Mobile Payments in India

Three major customer segments…

Urban Professional

College Student

Migrant Worker

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Mobile Payments in India

Mobile Money Challenges:

Education •  How do you educate customers on using money

money and the product benefits? Scale •  How do you effectively reach 1.2B people? Security •  How do you not support terrorism?

Purchase Power •  Who is accepting Mobile payments?

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Starbucks The mCommerce Opportunity

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Value Creation Connected Commerce 26 Million Transactions*

Starbucks Mobile Payment

•  Premium product •  Daily transactions •  Cool factor •  Close loop

* December 2011 – Annual transactions

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Takeaways My Concepts for Mobile

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Social + Mobile + Commerce =

Buy Build Bond

Value Creation Connected Commerce Purchasing Power

The 3 B’s of Mobile

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The Mobile Moola Marketer’s Predictions

§  eWallets will provide consumers with dynamic real time offers

§  Self service mobile checkout will be more rampant

§  Black Friday and Cyber Monday the two biggest shopping days of the year will be one in the same in 5 years

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§  We will become a cashless society in

~ 20 years. §  ????

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Sheila Collins

The Mobile Moola Marketer

@sheiladcollins www.about.me/sheilacollins

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APPENDIX

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References

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•  http://techcrunch.com/2012/06/10/mobile-payments-a-trillion-dollar-industry-once-everyone-can-actually-make-a-payment/

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Mobile Payments Wiki Definition

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Mobile Payments Future

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Technology Comparison

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Mobile Payments Adoption

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•  SapientNitro expects shipment of NFC enabled phones to reach 544.7 Million by 2015

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Online Shopping Business Model

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1.  Advertisement & Blogs (Tech Crunch, Search, Email, social media)

2.  Social Actions (Tweet, “I like”)

3.  Search ( Google, Bing, Wiki)

4.  Online Reviews ( Yelp, Amazon, CNET)

5.  Comparison (ShopSavvy, Shopbot)

6.  eWallet (Billeo, Paypal)

7.  Social Media (“Like” button Facebook, Blogs)

8.  Online Reviews

Social Opportunity