june 2012 - sales promo

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WWW.GLOBALLEADMARKET.COM

Suite 12b, Brooklands House, Marlborough Road, BN15 8AF

TEL: 0203 239 4849 Skype: glm.adam Twitter: @glm_adam Email: [email protected]

JUNE 2012 – SUMMER SALE

LEAD GENERATION PROPOSAL

FEATURED THIS MONTH:

SMS LEADS – PPI / DM / PI / LIFE / PENSION

DEBT MANAGEMENT WEB LEADS

DATA – HOME INS / PPI / LOAN DEC’S

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CONTENTS

COMPANY INTRODUCTION 3

PROMOTION OFFERS – JUNE 2012 4

LIFE COVER 5 - 9

DEBT MANAGEMENT 10 - 12

PPI RECLAIMS 13 - 16

PENSIONS 17

SOLAR PANELS 18

INVESTMENT DATA 19

HOME INSURANCE 20

FINAL WORD 21

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Introduction to the Company

Welcome to GLOBAL LEAD MARKET

We are proud to say that GLM is the first truly international lead generation company working to supply the UK

financial market. We have over 50 affiliate call centres based all around the globe, from India, Morocco, South Africa,

Mexico, Egypt, The Philippines, Romania and of course the UK to name but a few.

Having worked in lead generation for a number of years (our management team have over 30 years combined

experience behind them) we feel we know the market very well. We’ve worked in all sorts of sectors in the financial

services market and are now ideally placed to offer leads to many of the industry’s leading lenders, brokers and

advisors alike.

We also employ a number of UK agents and work with UK call centres to ensure not only can we supply lead volumes

from foreign centres, but also English speaking advisors for more complex products that require a better quality of

agent

GLM work with a number of UK registered and licensed affiliates. For example we work with 4 leading SMS

broadcasters who hold MOJ / CCL licenses for the relevant product types

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JUNE 2012 - PROMOTIONAL OFFERS:

For June 2011 we’re offering 3 products at discounted prices

1. PPI SMS LEADS – see page 16 for full details

• We only pass on positive responses (interested customers)

• Normal prices £4.50 per lead

• Promo prices range from £3.50 per lead

2. Debt Management Web Leads – see page 12 for full details

• Enquiries sent to you in real time

• Normal price £40.00 per lead

• Promo price 20 leads for £500

3. Data

• Over 100 industry types available, including

i. Solar Panels

ii. Investments

iii. Home Insurance

iv. Loan declines

v. PPI

vi. RTA

All Industries are covered including PPI /

DEBT MANAGEMENT / PERSONAL INJURY /

LIFE COVER / PENSIONS

Rejection policy in place

PPC and traffic push leads both available

All data supplied is fully opt-in and TPS

screened

Over 200,000 records available per week

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LIFE COVER LEADS

When it comes to life cover we’ve been involved in generating qualified leads for the past 5 years and consider ourselves experts in this

field.

We can a wide range of life cover leads as follows:

Qualified leads Our agents speak to the customer and complete a full fact fine with them. You can then call this

customer back at a set time with all the info you need to hand

Prices are typically around £350.00 for 10 leads

Survey leads Our agents speak to the customer and complete a short call with them which may contain

questions about a number of financial products. We then circle the information relating to life cover and send

it to you


SMS leads We send a text message to the customer with an advert for life cover, if they like it, they come

back to us with a positive response. We then send these onto our clients

Message sent to the customer reads as follows: “Would you like to reduce the cost of your Life Insurance today? If you would like a free review reply LIFE or to opt out STOP”


Data leads We profile data we hold on customers to give you the best possible conversions. All data is fully opt-in and

TPS screened

Prices are typically around £300.00 for 1,000 leads

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There are 2 main categories of lead generation companies, those that supply internet enquiries and those which supply phone

generated leads. Whilst the internet provides undoubted volumes of leads, anyone who has bought these leads knows that they don’t

work. The customer will always be surfing the net for a quote, not looking for a call. If they wanted to speak to someone, they’d pick up

the phone themselves. You can get business from these leads but it’s few and far between and you’ll find yourselves banging your

head against the non - proverbial brick wall.

What you should buy is leads where the customers have been spoken to first. Leads where the customer wants a call back, knows why

you’re calling and is even expecting your call. It makes your life easier and means you can get on and write more business. This is what

we provide.

To generate our leads we work in a number of ways. The process though is always the same. We put a short call into the customer and

establish their need for a particular product. This call is normally done offshore and goes something like this

“Hi Mr Smith, it’s Neil calling from GLM. We spoke to you in 2007 when you remortgaged with one of our IFA’s. It’s just a quick call

today about your life cover policies. I just wanted to confirm if you have life cover at present or not?

Customer then answers YES / NO

Thanks Mr Smith. I just wanted to confirm if you would be interested in a call back from my colleague to see if one of our qualified

advisors could help extend your existing policy or lower the premiums you have in place?

Or, if the customer has no cover:

I just wanted to confirm if you would be interested in a call back from my colleague to see if we could help arrange cover for you.

In the first instance my colleague in the UK will call you and confirm a few details before we pass them over to a qualified financial

advisor who can offer advice to you

Thank you for your time”

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THE FACT FIND (LIFE COVER) Our agents in house then call the customer back and complete a fact find on the customer, as follows:

LEAD

DETAILS

AGENT NAME

TIME / DATE SPOKEN TO CUSTOMER

TIME / DATE FOR CALL BACK

CUSTOMER

CONTACT

DETAILS

CUSTOMER 1 – FULL NAME

CUSTOMER 2 – FULL NAME

CUSTOMER 1 - DOB

CUSTOMER 2 – DOB

HOUSE NAME / NUMBER

ADDRESS 1

ADDRESS 2

ADDRESS 3

POST CODE

HOME TEL

WORK TEL

MOBILE TEL

EMAIL

LIFE

COVER

DETAILS

1/. Does the customer have cover at present?

2/. Existing Lender?

3/. How much do they / can they pay each month?

4/. How much cover do they have / want? (i.e. £100,000)

5/. How long are they covered for / want to be covered for?

6/. Which (If either) customer smokes?

7/. Do they want a joint or single policy?

8/. Do they have / want critical illness cover included?

9/. Which customer (if any) has had any major illness in the past 10 years?

NOTES Anything which the customer feels is relevant to the call back?

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THE QUALIFICATION CALL (LIFE COVER)

When our agents (in the UK) conduct the call back, this is the suggested script we use:

Hi Mr Smith

It’s Ellie calling from GLM.

You spoke to a colleague of mine recently regarding life cover and I think they said we would be calling you back to gather some

information, is that correct?

Just to inform you then, I’ll ask some questions about your existing life cover (or need for life cover) before I arrange for a qualified

advisor to give you a call back.

The information you provide will only be sent to one qualified advisor so you won’t receive countless call backs

When the advisor calls you back they’ll be able to offer a range of policies they feel is right for you and then you can pick whichever

you feel is best

So, can I just ask...

The agent then completes the above fact find with the customer including a time and date for you to call the customer back

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OUR REPLACEMENT POLICY

The final consideration you need to make when buying any leads is the rejection policy the lead generation company offer

There’s nothing worse than buying a lead, calling the customer only to be told “sorry, I wasn’t that interested in a call back I was just

looking round”

You need to know, before you buy the leads, exactly where you stand. So, this is what we offer:

1. All of leads need to be rejected by email within 48 hours of us sending the lead to you. This gives us time to reject the lead with

agents and suppliers alike

2. If the lead contains a wrong number then it’s simple human error (since we’ve obviously spoken to the customer) and we’ll get the

right number for you

3. If the customer says they’re not interested as soon as you call then the chances are you’ve caught them at a bad time. As you can

see from the above scripts, when our agent gets the lead they don’t have any info from the customer at all. For them to give us that

information they must have been interested when we called. However, we will call every customer back where you reject the lead

to verify what the situation is and if they don’t want to take your call anymore, we’ll replace the lead for you

4. If the customer has a quote which can’t be beaten, unfortunately we don’t replace these leads

5. If the information on the fact find is wrong and this prevents you being able to help the customer, we will replace the lead, for

example, If the customer has a medical condition they didn’t tell us about on the call but have now told you about, we’ll replace it.

Similarly if the customer tells us they have £150,00 cover for £50.00 per month but it turns out they have £150,000 cover but are

only paying £35.00 per month, we won’t replace the lead since the customer is still quotable

In short, if we send you a lead and the customer meets the criteria we agree and the customer accepts your call back then 99% of our

job is done and the lead will be deemed valid BUT if we haven’t done our job and what we provide isn’t up to scratch, then we will

replace it

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DEBT MANAGEMENT LEADS

Debt Management is an area we constantly revisit with enthusiasm as its always there (and probably always will be). We provide

around 5,000 SMS leads per week to debt management clients as well as take in over 100,000 loan decline records each week. We can

a wide range of debt management leads as follows:

Hot Key leads Our agents speak to the customer and complete a full fact fine with them. Then they transfer the lead to you,

live on the phone PLEASE NOTE WE ARE CURRENTLY TAKING ENQUIRIES FOR JULY 2012 AS WE ARE AT

CAPACITY FOR JUNE 2012 ALREADY


Survey leads Our agents speak to the customer and complete a short call with them which may contain

questions about a number of financial products. We then circle the information relating to debt management

and send it to you


SMS leads We send a text message to the customer with an advert for debt management, if they like it, they come


Message sent to the customer reads as follows: “Due to government legislation it may be possible to write off your debts. For details on how to reduce your monthly payments

reply INFO or STOP to opt out”


Data leads We take in over 100,000 loan decline records per week… customers who have been declined due to porr

credit, customers looking for debt consolidation and payday loans to help with their debts – the bread and

butter of the DM industry

Prices are typically around £300.00 for 1,000 leads

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Debt Management – Hot Key Criteria

Please note our DM hot keys are currently fully subscribed for June 2012 however we’re taking orders

for July onwards. We currently produce 200 hot keys per week and will increase this to order in July

• £2,000 worth of unsecured debt

• 2 creditors (can be 1 creditor with 2 lines of credit)

• Overdraft not classed as creditor

• Can afford £100 per month minimum repayments

• Must be looking to reduce payments and by extension,

• Struggling with payments

• Must be interested in a DMP and willing to discuss solution

• Contractually obliged to pay £130 by creditors

• Must have 10 minutes to speak.

• Customer CAN already be a on a DMP, but must be unhappy and be paying £130+

• looking to reduce current payments

• Client must have an income of £400+ per month

Our hot keys are priced at £40.00 each with a minimum order of 10 hot keys. Payment must be made in advance on the first months

orders, regardless of volumes ordered

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DEBT MANAGEMENT WEB LEADS

New for 2012, GLM are now producing DM web leads

We currently produce around 150 – 200 web leads priced from £30.00 each

Full details of the generation process can be given before you order

Leads include the following info:

� Total unsecured debt

� Number of creditors

� Employment Status

� Title

� Name

� Email

� Phone number(s)

� Best time to call

These leads are included in our JUNE 2012 PROMOTION

You can now buy 25 leads for £500.00 reduced from £800.00

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PPI RECLAIM LEADS

With the introduction of our SMS lead service in the market in 2011 we’ve increased our portfolio substantially, offering over 10,000

leads per week to our PPI clients

Hot Key leads Our agents speak to the customer and complete a full fact fine with them. Then they transfer the lead to you,

live on the phone PLEASE NOTE WE ARE CURRENTLY TAKING ENQUIRIES FOR JULY 2012 AS WE ARE AT

CAPACITY FOR JUNE 2012 ALREADY


Survey leads Our agents speak to the customer and complete a short call with them which may contain questions about a

number of financial products. We then circle the information relating to PPI and send it to you


PPI SMS leads We send a text message to the customer with an advert for debt management, if they like it, they come


Message sent to the customer reads as follows: “You may be entitled to up to £2350 in compensation for the mis-selling of PPI on a credit card or loan. Please reply PPI for info

or STOP to opt out GLM Ltd


2ND

USE SMS leads Given the popularity of our SMS leads we’re now offering 2nd

use SMS leads. These contain leads generated

surplus to requirements in the past 3 months as well as second use leads from the past 3-6 months

Prices are typically £300 for 1,000 leads

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PPI HOT KEY LEADS – CRITERIA

Due to the popularity of our debt management hot key service, we will shortly be launching our PPI hot key service. We’re currently

testing with 4 CMC’s in the UK and will be selling leads to be delivered from Monday 25th

June onwards

Prices start from £400 for 10 hot keys and can be booked in advance from today onwards, with the following criteria:

• The prospect has/had a Loan, Credit Card, Car Finance Agreement in excess of £2500

• They have of have had PPI on the Finance Agreement

• They have not made or be in the process of making a claim

• They have time to talk to an advisor

• They are not in an IVA, DMP, and Arrangement or have been made Bankrupt

• The Finance Agreement was active after 14th

January 2005

• The lead is aware they are been passed to a Claims Management Company who are a third party and not the bank or lender they

are with

When the live leads are passed through by the Hotkey provider we ask to be provided with the following details of lead:

1. Name

2. Postcode

3. Contact Number

4. Finance agreement type/lender and Value (Loan amount or Credit Card spending limit

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PPI SURVEY LEADS – CRITERIA

PPI survey leads are provided with the following information available

The following information is provided on each survey

• Name

• Address

• Phone Number(s)

• Email Address

• Lender

• Estimated PPI

Surveys are generated and delivered within 24 hours of your order being confirmed. Surveys range from

24 – 7 days old depending on the supplier feeding us leads

Leads start from 50p per record and can be cheaper with volume orders

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PPI RECLAIM – SMS LEADS

This is fast becoming our flag ship service because of the phenomenal simplicity the product offers

alongside great ROI opportunities

In simple terms, we send a text message to a number of customers each day. Each customer who

receives our message has the chance to opt-out or to respond positively, for further info.

We sell you the positive responses

The SMS broadcast runs every 2 hours before we batch up the leads and send them to our clients which

means you’ll never get a lead older than 2 hours… virtually real time!

Our SMS broadcasters are all MOJ registered and only use fully opted in data with proof of time / date

stamp and source of opt-in available on request

These leads are included in our JUNE 2012 PROMOTION

You can now buy 200 leads for £700.00 reduced from £900.00

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PENSION REVIEW – SMS LEADS

As one of the few providers of Pension SMS leads in the UK we work closely with our clients to ensure the message we

send to consumers gets the best conversion for our clients

Our current message, converting at 10% reads as follows:

If you hold a UK pension that’s frozen or underperforming you can get FROM £2000 as less than 2 months. No Fees,

quick, hassle free. For a call back reply INFO or to opt-out reply STOP

In simple terms, we send a text message to a number of customers each day. Each customer who receives our

message has the chance to opt-out or to respond positively, for further info.

We sell you the positive responses

The SMS broadcast runs every 2 hours before we batch up the leads and send them to our clients which means you’ll

never get a lead older than 2 hours… virtually real time!

Our pension leads offer great conversions at affordable and economic prices. We charge just £7.00 per lead with a low

entry minimum order of 50 leads to try this service

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Solar Panels

A relatively new market that is financing a number of call centres and data vendors across the UK

We offer profiled data for this market, consumers of affluence, who own their home and have consented to a call

back

Although it doesn’t seem very qualified, you’ll quickly find that the proof is in the numbers… because our data is only

sold once and so is fully exclusive, it’s not called by hundred of firms offering the same service

As an added service to larger companies we can offer bespoke marketing services to generate more qualified leads for

your agents. Using email, SMS and voice broadcasting tools we can deliver customers who enquire directly through

your website or respond to our marketing activity

Solar Panel data is available from just 50p per record with low minimum orders available

For a bespoke marketing package quote please call today on 0203 239 4849

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INVESTMENT DATA

For a long time we’ve been asked to source quality investment data and it’s always alluded us… until now

We now have a trusted supplier of investment data which includes only customers who currently invest

in certain products

This is not to be missed as the number of records available is low and will be purchased quickly. Since

we’re not in the habit of selling records to more than one buyer, this will be a strictly first come first

serve basis

Prices start from 50p per record with volume discounts available whilst they last

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Home Insurance

As with our investment data, this is a unique offering

We currently work with the UK’s largest supplier of electrical warranty products. When a consumer buys

an electrical product, in order to validate their warranty they are asked to fill in an online survey with our

supplier. Part of the data captured relates to home insurance

This data is incredibly unique and highly sort after due to its accuracy and therefore conversion rates

• Title

• Name

• Address

• Phone number(s)

• Renewal month of buildings Insurance

• Renewal month of Contents Insurance

This data set is currently priced at 35p per record with a minimum order of 1,000 records

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PERSONAL INJURY LEADS

We offer 2 main PI lead types: SMS & survey leads

SMS leads are similar to those in the PPI industry in terms of process and the way they’re generated. The difference is

obviously the message we send out, as follows:

Been involved in an accident on the road or at work in the past 3 years that wasn’t your fault? You could be entitled to

thousands in compensation. Reply CLAIM for more info or to opt-out text STOP

These are priced at £6.00 per lead which is way below industry standard. Conversions are around 5% to pack out

which in this market represents a fantastic ROI opportunity

The survey leads are generated 24 hours before delivery, for example our call centre speaks to the customer Tuesday,

we send you the lead Wednesday

Cust Name HS No.

Post Code

Tel1

Tel2

Date of Accident

Accident Place

Injury Sustained

At Fault?

How could It be avoided

Reported To?

Seen GP / Hospital?

Contacted Solicitor?

The above headers are filled on all calls and sent to you on each customer. The surveys are currently priced at £5.00

each and convert at around 10%. All dead / wrong numbers are replaced

For more information on Personal Injury leads, please call us on 0203 239 4849

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FINAL WORD

We offer a number of other lead types from telephone surveys right through to face to face

appointments.

If you’re looking for any data set that you haven’t seen listed then please don’t hesitate to ask

We’re approached all the time for data sets that are “niche” to say the least (including retired soldiers,

customers who’ve suffered from asbestos poisoning and some even more obscure than those!)

So if you’re wondering where you can find the right data for your company then give us a call and we’ll

point you in the right direction if we can’t source it for you ourselves

We look forward to hearing from you and of course welcome all new business

Kind Regards,

GLM

june 2012 - sales promo

Documents

adam twitter

adam email

sms leads ppi

ppi sms leads

marlborough road

brooklands house

life cover leads

af tel