Featured Showrooms by HBF and Boss Design

Standing Out WhenBrands Are Stuck Inside

delveJULY 2020V4

ConnectingTo Your

CreativityCreativity is essential to the success of the

Contract Design Industry, but how do we keep connected to the spark of inspiration while under

unusually stressful times?

Cover Photo:MOD Sectional

By HBF

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Through the 1990s, offices were distinct settings, pre-dictably different from our homes. This was thoughtful, as elaborate telephone systems; expensive desktop comput-ers; and room-sized copiers existed only at work, and offices were designed to harmonize with these essential, but unique workplace, tools. Remember leaving a message after 5pm, and only expecting to hear back the following day? Or not working on weekends? Our work lives were separate from our personal lives, and office design reflected this glaring contrast from our homes. Times have changed. As compact and affordable laptops, tablets and smart phones have become synonymous with modern living, the delineation between our work and per-sonal tools has converged. And along with this convergence, the space between our work and personal lives has dissolved too. Perhaps forever. With this technological innovation, the hint of transforma-tion had always been on the horizon. Yet subtle but equally disruptive trends have been evolving for decades too, and

over the last few years have materialized in the form of social disruption, and societal progress. Our country has become firmly rooted in services, and many roles no longer depend upon physical strength, but instead cognitive ability. With this economic transition, and higher education now dominated by women and minorities, glass ceilings are shattering, and these groups are ascending corporate ladders at a promising rate. These trends are reconstructing the office landscape, along with the products chosen to illustrate it. Progressive organizations are becoming diverse, egalitarian and demo-cratic. And the office aesthetic is adopting a casual, comfort-able and inviting aesthetic. More like our homes. Acknowledging these pervasive trends, HBF recognized a momentous opportunity to evolve the brand forward, fo-cused on the underlying design aspirations these trends foretell. In 2016, the company closed the chapter on what HBF had become. And opened a chapter on what HBF could be.

Designs For Living

HBFCFYC FEATUREDSHOWROOM

HBF

Jueki Stools By HBF

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VIEW THE HBF

CFYC BINDER IN THE LIBRARY{ }

HBF's aspiration is to provide refreshingly contemporary, transcendent products envisioned by global luminaries in archi-tecture, the arts and design; develop and manufacture these products in the United States; and reinforce the brand assurance HBF has been recognized for: contract quality, embedded work performance, accommodating lead times and a rewarding client experience. With this compelling new outlook, HBF has been fortunate to attract and collaborate with singularly talented architects, designers and artists throughout the United States, Europe and Japan:

Signe Bindslev Henriksen and Peter Bundgaard Rutzou // Space Copenhagen. Established in 2005, Space Copenhagen is a multi-disciplinary studio working across furni-ture, lighting and refined objects, to art direction and installations, to interiors of some of the finest private homes, restaurants and hotels around the world. Their ambition is to forge new paths by balancing opposites – classic and modern, industri-al and organic, sculptural and minimal, light and shade. They describe this approach “Poetic Modernism”. (Harmoni Table with Social Chairs)

Henrik Schulz // Henrik Schulz Studio. Based in Gothenburg, Sweden, architect and de-signer Henrik Schulz established his studio in 2008. Henrik’s customers include Volvo, IKEA, Carl Hansen, Polestar, HAY, Horreds, HBF and others. Rooted in the Scandinavian tradition, Henrik seeks inspiration from a holistic, even architectural approach, imagining the entirety of a project first before defining the details. (MOD sectional)

Harmoni Table with Social Chairs by HBF

https://www.myresourcelibrary.com/View/6db965c2-8707-452d-820c-fd2dec64a31chttps://www.myresourcelibrary.com/View/04f72672-fe5a-4b2e-bca8-74d8d662caaehttps://www.myresourcelibrary.com/View/04f72672-fe5a-4b2e-bca8-74d8d662caaehttps://www.myresourcelibrary.com/View/04f72672-fe5a-4b2e-bca8-74d8d662caaehttps://www.myresourcelibrary.com/View/04f72672-fe5a-4b2e-bca8-74d8d662caae@*cdbbf0a5-1bbc-4f51-afd9-f46b94386e2f*b58aebc1-1cf9-4291-a90d-c6d0ad1f88ce

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Thomas Lykke // OEO Studio. Thomas Lykke trained as a fashion de-signer in Copenhagen and San Francisco before turning to the design in-dustry, where he worked as Interiors Editor at Wallpaper magazine. In 2003 Thomas established OEO Studio in Denmark. OEO Studio instills a sense of necessity, believing great design is driven by passion and shaped by a vision to make a difference in a relevant, natural and respectful way. OEO Studio seeks to touch and inspire people at an emotional level, engaging design from a cosmopolitan outlook. (Simple Desk with Essens Chair)

BMichael Vanderbyl // Vanderbyl Design. Michael Vanderbyl gained international prominence in design as a practitioner, educator, critic and advocate. Vanderbyl Design was established in San Francisco in 1973, and the studio gained international recognition with permanent collections in museums around the world. Earning a BFA from the California College of Arts, Michael was an instructor at Cranbrook Academy, Art Center College of Design, the Art Institute of Chicago amongst others. Michael was com-mended with IIDAs Lifetime Achievement Reward and has been inducted into Interior Design Magazine’s Hall of Fame. (Conexus) Simple Desk with Essens Chair by HBF

Conexus by HBF

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Scott Wilson // MNML. Scott Wilson established the Chicago-based product design and brand incubation agency MNML in 2007. His broad experience in technology, medical and consumer products to lifestyle, furniture and interior environments lends him a strategic perspective across multiple disciplines, and his projects are deeply informed, user-centric and broadly appealing. Wilson consistently delivers compelling, disruptive yet balanced and thoughtful solutions to market across a wide range of industries. (Fulton Rocker)

Jonathan Rowell // Yonsei. Born in 1984, Jonathan Yoshida Rowell grad-uated from the Art Center College of Design in 2009 with a BA in product design. After his first venture with frog design in San Francisco he moved on to Google, where he developed products for collaboration, the connect-ed home and imbedded artificial intelligence. In 2015 he relocated to New York, and is now design director at Cartier’s Innovation Lab, focused on retail experiences. His unique perspective and close familial relationships translate into exceptionally tranquil, meditative forms, reflecting the har-monious relationship we share with the environment that sustains us. (Jueki Stools)

HBF's journey is one of renewal. Our success is predicated on your con-tinued belief in us, and that our outlook on the future, is also yours. As we’ve done before, let’s build the future… together.

MOD Sectional By HBF

Fulton Rocker By HBF

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