juice fm style awards 2011

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The Juice FM Style Awards 2011

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Page 1: Juice FM Style Awards 2011

The Juice FM Style Awards 2011

Page 2: Juice FM Style Awards 2011
Page 3: Juice FM Style Awards 2011

It’s back….The Juice FM Style Awards 2011

The 5th annual Juice FM Style Awards promise to be the most glamorous and exciting yet.

Held at the stunning Hillbark Hotel, Wirral, on Saturday 29th October, the stage is set for one of the biggest nights in the social diary.

The event will once again celebrate everything we love about our city, from the people to the places, the attractions to bars and restaurants.

People are already talking…who will win this year?

Page 4: Juice FM Style Awards 2011

The Juice FM Style Awards 2010 were held at the breathtaking Anglican Cathedral.

This dramatic setting played host to a night of top class entertainment from the likes of The Wanted and The Saturdays and welcomed worthy winners such as Everton star Mikel Arteta and the glamorous Alex Gerrard.

But will these style icons be able to hold onto their title for another year?

Juice FM Style Awards 2010

Page 5: Juice FM Style Awards 2011
Page 6: Juice FM Style Awards 2011

Sponsoring the Juice FM Style Awards will provide your business with a multi media campaign.

Your company/brand will be associated with a well established, popular and highly talked about event in our area.

As the overall sponsor you will not only benefit from exposure in the build up to the awards, but will create talk ability around your brand and its link to the awards.

Your company will not only feature on your specific activity promoting the fact that you are the overall sponsor of the event, but will also be included on everything to do with the awards, from category promotional trails to the unique nomination pages online

Your business will receive on air coverage, online activity and feature at the awards ceremony, linking your brand with an exclusive event.

Overall Sponsorship

Page 7: Juice FM Style Awards 2011

Promotional trails and live reads will encourage Juice FM listeners to go online at Juicefm.com and nominate the people and places they think deserve to be shortlisted for an award

Listeners will have from Monday 5th September to Thursday 22nd September to get their nominations in. These entries will then be collated and 3 most popular entries in each category will become finalists in the 2011 Juice FM Style Awards.

On Monday 26th September the online activity will change from ‘nominate’ to ‘vote’. Listeners will have until Sunday 9th October to vote for one of the final three in each category.

All listeners who nominate will be put into a prize draw to win tickets to the event

Nominations and Voting

Page 8: Juice FM Style Awards 2011

• Most Stylish Sporting Star• Most Stylish Scouser• The Icon Award

• The ‘Street Style’ Award• The Fashionista Award• The Music Award • The Up & Coming award • The Restaurant Award • The Bar Award • The After Dark Award • The Retail Award • The Hotel Award • The Salon Award • The Boutique Fashion Award • The Business Enterprise Award • The Visitor Award • The City Lifestyle Award • The Culture Award

Award CategoriesAward Categories

Page 9: Juice FM Style Awards 2011

Throughout the campaign there will be a heavy presence online – with a page for every category enabling our listeners to VOTE!

All sponsors will feature on the site and on the relevant pages.

Each category page will have a description of the award as well as the nominate/vote form

Juicefm.com monthly webstats are :

100,340 Visits53,000 Unique

Website

Page 10: Juice FM Style Awards 2011

• Red Carpet Champagne Reception held in the Grand Hall at Hillbark

• Charity raffle

• 3 Course Awards Dinner & Table Service

• Awards Show hosted by Sony Award Winners, Juice FM Breakfast presenters Adam Weighell and Leanne Campbell

• Guest Performances during the event

• Closed ‘invite only’ After Show Party held at Hillbark

The EventThe Event

Page 11: Juice FM Style Awards 2011

• Juice FM has built up established followings on both Facebook and Twitter.

• The Juice FM Facebook fan page has nearly 50,000 dedicated fans. We have almost 9,000 followers on Twitter

• The ‘human’ element of the Facebook and Twitter profiles has allowed for effective targeted communication which adds to on-air content.

• Throughout the campaign, images will be posted on Juice FM’s Face Book and Twitter sites ensuring maximum awareness and talk-ability of the promotion.

Facebook and Twitter

Page 12: Juice FM Style Awards 2011

Press Coverage Press Coverage

Page 13: Juice FM Style Awards 2011

Being the overall sponsor of the Juice FM Style Awards 2011 will provide your business with the following activity :

8 x week campaign from Monday 5th September to Saturday 29th October

6 x promotional references using both promotional trails and live reads per day weeks 1-4 (5th September – 2nd October)

8 x promotional references using both promotional trails and live reads per day (weeks 5-8 3rd October – 29th October)

Name accreditation on all event trails and live reads

Microsite, profile page at www.juicefm.com

On air, online and creative designed with sponsor

Table of 10 at the event – seated in a premium location

Gift bag opportunities

Product showcase opportunity

Specific branding in the venue and on official photo board

Logo on awardsExclusivity at the awards (subject to orders already booked)

Overall Sponsor

Page 14: Juice FM Style Awards 2011

The total investment required to be the overall sponsor of the Juice FM Style Awards 2011 is £23,530 plus VAT

This includes all promotional airtime and production, all online coverage and all event activity

Overall sponsorship of the Juice FM Style Awards 2011 will provide your business with a minimum of 384 Overall Sponsor on air references unique to your business.

It will also provide you with a potential 900 additional references as your business are included on all category and associate partners promotional trails.

RAJAR Q1 2011 - 8 weeks - 384 spots will reach a total of 283,000 adult listeners, on average 14 times

Overall Sponsor - Campaign Summary

Page 15: Juice FM Style Awards 2011

Associate Sponsorship will provide your business with the following activity :

4 week cross platform campaign from Monday 3rd to Friday 28th October

Minimum of 120 references delivered through Style Awards trails

Logo and hyperlink on www.juicefm.com

4 seats on a table of 10 at the event

Logo accreditation on event programme

As an Associate Sponsor your business will receive exclusivity. Once signed to the Awards, no other business in the same field will be linked to the awards (subject to

orders already booked prior to your signing)

RAJAR Q1 2011 - 4 weeks - 120 spots will reach a total of 217,000 adult listeners, on average 6 times

Associate Sponsor

Page 16: Juice FM Style Awards 2011

The total investment required to become an Associate Sponsor is £7,060 plus VAT

This includes all promotional trails and production, online coverage and all event activity

Associate Sponsor – Campaign Summary

Page 17: Juice FM Style Awards 2011

Sponsorship of one of the Top Three categories at the Juice FM Style Awards 2011 will provide your business with a campaign made up of both on air and online activity

As a Top Three category sponsor your business will receive :

3 week cross platform campaign consisting of 1 week ‘Nominate’ trails running from Friday 16 th September to Thursday 22nd September then 2 weeks ‘Vote’ trails running Monday 26th September to Sunday 9th

October

Sponsorship of individual award of choosing – subject to availability

Minimum of 45 references delivered through Style Awards Vote trails

Logo and hyperlink on www.juicefm.com

4 seats on a table of 10 at the event

Logo accreditation on event programme

Top Three Sponsor

Page 18: Juice FM Style Awards 2011

3 x week promotional campaign:

Overall sponsorship

Investment: £3,470 plus VAT

This includes all promotional airtime and production and all online coverage

RAJAR Q1 2011 – 4 weeks - 45 spots will reach a total of 164,000 adult listeners, on average 3 times

Top Three Sponsor – Campaign Summary

Page 19: Juice FM Style Awards 2011

Sponsorship of a category at the Juice FM Style Awards 2011 will provide your business with the following activity:

2 week cross platform campaign from Monday 26th September to Sunday 9th October

Minimum of 30 references delivered through Style Awards Vote trails

Logo and hyperlink on www.juicefm.com

2 seats on a table of 10 at the event

Logo accreditation on event programme

Category Sponsor

Page 20: Juice FM Style Awards 2011

2 x week promotional campaign:

Investment: £2,295 plus VAT

This includes all promotional airtime and production and all online coverage

RAJAR Q1 2011 - 2 weeks - 30 spots will reach a total of 136,000 adult listeners, on average 2 times

Category Sponsor – Campaign Summary

Page 21: Juice FM Style Awards 2011

Sponsorship of a category at the Juice FM Style Awards 2011 will provide your business with the following activity:

2 week cross platform campaign from Monday 12th September to Sunday 25th September asking for detailed entries

Minimum of 30 references delivered through Style Awards Nominate trails

Logo and hyperlink on www.juicefm.com

2 seats on a table of 10 at the event

Logo accreditation on event programme

Representative from your business to sit on judging panel to select winner

Business Award

Page 22: Juice FM Style Awards 2011

2 x week promotional campaign:

Overall sponsorship

Investment: £2,295 plus VAT

This includes all promotional airtime and production and all online coverage

RAJAR Q1 2011 - 2 weeks - 30 spots will reach a total of 136,000 adult listeners, on average 2 times

Business Award - Campaign Summary

Page 23: Juice FM Style Awards 2011

As the sponsor of the Street Style Award at the Juice FM Style Awards 2011 your business will receive the following activity:

4 week cross platform campaign

Juice Crew out and about taking pictures of the most stylish in the City

Minimum of 100 references delivered through promotional trails and live reads

Logo and hyperlink on www.juicefm.com plus upload page for listeners to enter

4 seats on a table of 10 at the event

Logo accreditation on event programme

Representative from your business to sit on the judging panel to select a winner

Winner to be announced at the event

Street Style Award Sponsor

Page 24: Juice FM Style Awards 2011

4 x week promotional campaign:

Overall sponsorship

Investment: £5,885 plus VAT

This includes all promotional airtime and production and all online coverage plus Juice Crew activity

RAJAR Q1 2011 - 4 weeks - 100 spots will reach a total of 208,000 adult listeners, on average 5 times

Street Style Award – Campaign Summary