SA FRUIT JUICE INDUSTRY LANDSCAPE REPORT

APRIL 2016

REPORT OVERVIEW

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For the Global Fruit Juice Industry Section:

What are the current market dynamics of the global Fruit Juice industry?

What are the global Fruit Juice industry trends, drivers, and restraints?

For the South African Fruit Juice Industry Section:

What are the current market dynamics of the SA Fruit Juice industry?

Who are the key manufacturing players in the SA Fruit Juice industry?

For the South African Fruit Juice Retail and Pricing Analysis Section:

Who are the key retail players in the SA Fruit Juice industry?

What are the prices of the most frequently purchased Fruit Juice brands across South African retail outlets?

In terms of South African Consumer Insights and Trends:

What are the statistical volume trends for Fruit Juice purchasing (2010-2015)?

What are the statistics regarding the most popular purchased Fruit Juice brands in 2015?

SOME KEY QUESTIONS THE REPORT WILL HELP YOU TO ANSWER:

The South African Fruit Juice Landscape Report (99 pages) provides a dynamic synthesis of industry

research, examining the local and global Fruit Juice industry from a uniquely holistic perspective, with

detailed insights into the entire value chain – from manufacturing to retail and consumption.

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SCREENSHOTS FROM REPORT

99 page report filled with detailed charts, graphs, tables and insights

SAMPLE FROM REPORT:GLOBAL FRUIT JUICE OVERVIEW

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The global market for fruit juice is

forecast to reach 72.29 billion liters

by 2017, primarily driven by the

rising preference of customers for

healthy drinks.

Growth in the fruit juice market is also

expected to stem from the rising

demand for organic, superfruit, and

100% natural fruit juices.

Fruit juice has exhibited robust per

capita consumption growth over the

past few years, whilst carbonated

beverages have only achieved

modest growth.

Additionally, aerated soft drinks are

being replaced by sparkling fruit

juices, free from fructose, corn syrup

and artificial sweeteners.

The global marketplace is currently

witnessing an influx of fruit juice

brands which are fortified with

vitamins and minerals, and low in

calories.

Lindor

Swiss luxury collection

Excellence

Creation

Gold

Source: http://www.euromonitor.com ; www.strategy.com

SAMPLE FROM REPORT:SA FRUIT JUICE CONSUMPTION

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The current consumption of fruit

juice products in South Africa

indicates a potential for long term

growth.

Consumption in the USA and

Germany is approximately 44 litres

per capita, whilst in South Africa it is

approximately 12 litres per capita

According to Pioneerfoods Groceries

(Pty) Ltd Integrated Report (2015)

Ceres Beverages, fruit juice brought

in the highest revenue contribution

(60%) for the year 2015.

Despite the recorded increase in

volume and value, consumers are

compromising on product quality for

price.

The average selling price per liter

increased by 4.3% in 2014.

Source: http://www.foodreview.co.za/http://www.safja.co.za/

Some players have increased focus on

underserviced regions in order to maintain

their volumes.

The major increase in volumes was seen in

the Free State, Mpumalanga, North West and

Limpopo.

60%

17%

8%

1%

Revenue Contribution for 2015

Fruit juice Dilutables

Carbonated soft drinks Other

SAMPLE FROM REPORT:SA IMPORTS AND EXPORTS

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In 2015 South Africa exported about

R8 billion worth of citrus fruit into

the EU, and this supports

approximately 120 000 00 direct and

indirect jobs in the sector.

South Africa’s juice industry sells 80%

of its products on the domestic

market.

Exporting just a fifth of what it

produces, it differs from the canned

fruit industry, where these proportions

are reversed.

South Africa exported many

thousands of tons of fruit juices to

countries all over Sub-Saharan Africa

in the first three quarters of the 2015.

year

The total juice export is over 133 000

tons of fruit juice for the year 2015.

The largest importers of juice from

South Africa are Namibia, Botswana

and Mozambique.

Source: http://www.safja.co.za/ GTIS, South African Revenue Service

26,954

22,795

20,522

10,572

9,345

6,411

5,867

5,848

4,394

4,222

3,965

3,182

2,575

2,474

1,427

1,302

1,259

0 5,000 10,000 15,000 20,000 25,000 30,000

Namibia

Botswana

Mozambique

Zimbabwe

Zambia

Swaziland

Mauritius

Lesotho

Angola

Ghana

Nigeria

Gabon

Tanzania

Congo

Reunion

Malawi

Benin

Volume (tons)

Afr

ica

n m

ark

ets

by c

ou

ntr

y

South African Juice Exports to African Markets in 2015 (volume in tons)

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SAMPLE FROM REPORT:RTD FRUIT/VEGETABLE JUICE

VOLUME TRENDS (PAST 7 DAYS): 2012-2015

Year 1 to 2 3 to 4 5+ Total

2012 7,877,000 5,126,000 3,872,000 16,875,000

2013 7,997,000 5,138,000 3,835,000 16,970,000

2014 7,782,000 5,130,000 3,727,000 16,640,000

2015 7,578,000 4,931,000 3,678,000 16,188,000

Between 2012 and 2015, the volume trends among consumers who had personally drank Ready-to-Drink

Fruit/Vegetable Juice had remained relatively stable.

In 2015, 47% (7.6 million) of Ready-to-Drink Fruit/Vegetable Juice consumers had personally drank 1-2 glasses in

the past 7 days, 30% (4.9 million) had drank 3-4 glasses and 23% (3.7 million) had consumed 5 or more glasses.

47% 47% 47% 47%

30% 30% 31% 30%

23% 23% 22% 23%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2012 2013 2014 2015

How many glasses of ready-to-drink fruit/vegetable juice have you personally drank in the past 7 days? (2012-2015)

5+ glasses

3 to 4glasses

1 to 2glasses

Source: AMPS 2012A-2015A (Adult population 16+ years)

Sample Size: 24 615 (2012); 24 824 (2013); 24 994 (2014); 25 078 (2015)

Based on weighted numbers

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TABLE OF CONTENTS

2. Global Fruit Juice Industry (4 pages):

2.1 Global Fruit Juice Overview

3. South African Fruit Juice Industry Overview (34 pages):

3.1 South African Industry Overview

3.2 South African Fruit Juice Production

3.3 South African Fruit Juice Consumption

3.4 South African Imports and Exports

3.5 South African Distribution

3.6 Key Industry Drivers

3.7 South African Industry Challenges

3.8 South African Industry Trends

1. Executive Summary (5 pages):

1.1 Global Industry Snapshot

1.2 South African Industry Snapshot

1.3 South African Consumer Snapshot

1.4 South African Consumer Trends

1.5 Industry Drivers and Restraints

1.6 Dashboard: South African Juice Concentrates and RTD Juice

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TABLE OF CONTENTS

3. South African Fruit Juice Industry Overview (34 pages):

South African Manufacturing Overview

3.9 South African Fruit Juice Manufacturers: Clover

3.10 South African Fruit Juice Manufacturers: Coca-Cola South Africa

3.11 South African Fruit Juice Manufacturers: Country Foods Limited

3.12 South African Fruit Juice Manufacturers: Dairybelle

3.13 South African Fruit Juice Manufacturers: Elvin

3.14 South African Fruit Juice Manufacturers: M & L Distributors

3.15 South African Fruit Juice Manufacturers: Parmalat

3.16 South African Fruit Juice Manufacturers: Pioneer Foods

3.17 South African Fruit Juice Manufacturers: Rhodes Food Group

3.18 South African Fruit Juice Manufacturers: Shoprite Holdings House Brand

3.19 South African Fruit Juice Manufacturers: Tiger Brands

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TABLE OF CONTENTS

4. South African Retail Analysis (28 pages):

4.1 South African Overview

4.2 South African Retailer: Woolworths

4.3 South African Retailer: Spar

4.4 South African Retailer: Pick ‘n Pay

4.5 South African Retailer: Shoprite

4.6 South African Retailer: Massmart

4.7 South African Retailer: Fruit and Veg City

4.8 Independent Juice Bars: Boost Juice Bar

4.9 Independent Juice Bars: Kauai

410 Independent Juice Bars: Osumo

4.11 Independent Juice Bars: Sano Juice Bar

4.12 Independent Juice Bars Overview

South African Fruit Juice Pricing Analysis (conducted w/c 31 March 2016)

4.13 Fruit Juice Concentrates: Brooke’s Sweeto, Daly’s, Elvin, Rose’s, Super Fruit, Fusion, Hall’s, House Brands, Oros Cordial,

Oros Powder

4.14 Fruit Juice Ready-To-Drink: All Gold, Cabana, Cere’s Nature’s Perfect Juice, Clover Krush, Clover Tropika, Danone Danao,

Fiesta, Fruitree, Oros Ready-To-Drink, PureJoy, Quali Juice, House Brands, Liqui Fruit

Comparative Pricing at Retail Outlets: Checkers, Pick ‘n Pay, Shoprite, Spar, Woolworths Food, Shell Select, Engen

Quickshop.

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TABLE OF CONTENTS

5. South African Fruit Juice Consumer Trends (17 pages):

5.1 South African Consumer Trends

5.2 Consumer Trends Statistics

5.3 AMPS Survey Methodology and Sample Design

5.4 AMPS Survey Questions Asked

5.5 Fruit Juice Concentrate and Fruit/ Veg RTD Juice Consumption Trends: 2012-2015

5.6 Fruit Juice Concentrate Volume Trends (Past 7 Days): 2012-2015

5.7 RTD Fruit/ Vegetable Juice Volume Trends (Past 7 Days): 2012-2015

5.8 Most Popular Fruit Juice Concentrate Brand: 2015

5.9 Most Popular Ready-To-Drink Fruit/ Vegetable Juice Brand: 2015

5.10 Consumer Actual (2012-2015) and Forecast (2016-2019): Fruit Juice Concentrates

5.11 Consumer Actual (2010-2015) and Forecast (2016-2019): RTD Fruit/ Veg Juice

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