Business Description

Our business name is Juice bucks and we have different varieties in juices and ice creams

and traditional drinks as well and our juice bucks is located in GT road rah wali beside

the HFC

Why Juice Bucks

Juice bucks is providing the totally fresh juices and shakes and traditional drinks as well

so from the last few years. People are very much conscious about their health and mostly

people are like the fresh food rather than the pack drinks

Product and services

Fresh Juices:Fresh Juices:

We make fresh juices 15 flavors in juices available throughout the year Pineapple;

Mango, Apple, Sweet lime, Chanab (orange & mossambi), Cocktail, Carrot

Watermelon, Tomato, Fresh lime soda, Fresh lime water, Vegetable juice, Grey fruit

Grape, Cocktail special

Seasonal juices:Seasonal juices:

In seasonal juices we initially introduced Pomegranate (anar) Strawberry Lichee cherry

Peach Plum Seedless grape.

Milk shakes:Milk shakes:

13 flavors of Milk shake Apple ,Pineapple , Banana, Vanilla, Chocolate, Rose,

Raspberry , Rooh afza Cold coffee ,Chic choc milk shake, Butterscotch milk shake ,

Cold coffee with ice-cream, are available throughout year .

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Seasonal milk shakes: Seasonal milk shakes:

Seasonal milk shake is available in 8 flavors Strawberry, Lichee, cherry, Peach, Plum Fresh Anjeer, Dates

Dry Fruit Milk Shakes:Dry Fruit Milk Shakes:

Our Dry Fruit Milk Shakes include Kaju milk shake, Anjeer, Badam pista, Kaju Anjeer,

Badam pista illachi

Falooda:Falooda:

Falooda is also available in 7 flavors include Butter scotch Falooda, Mango, Dry fruit

chocolate, strawberry, Anjeer, Mix fruit.

Falooda with fresh cream Falooda with fresh cream

Falooda with fresh cream is available Butter scotch Falooda cream, Mango Falooda

cream, Dry fruit Falooda cream, chocolate Falooda cream, strawberry Falooda cream,

Anjeer Falooda cream, Mix fruit Falooda cream

Our specialtyOur specialty

Our specialty is in Badam pista with fresh cream, dry fruit with fresh cream

Anjeer with fresh cream, Kaju Anjeer with fresh cream

Fruit with fresh cream:Fruit with fresh cream:

Fruit with fresh cream Mix fruit cream Apple cream, Chikku cream, Banana cream,

Vanilla cream , Butter scotch cream

Seasonal fruit with fresh cream:Seasonal fruit with fresh cream:

In Seasonal Fruit with fresh cream we are introducing a variety of 10 flavors

Custard Apple cream , Mango cream ,Strawberry cream ,Fresh Anjeer cream Lichee

cream, Cherry cream ,Chocolate custard apple cream ,Kesar custard cream, Kesar Mixed

fruit cream, Peach cream

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Fresh fruit with ice creamFresh fruit with ice cream

Fresh Fruit with ice cream, Mix fruit with ice cream, Mango fruit with ice cream,

Custard apple with ice cream, Strawberry with ice cream, Lichee with ice cream, Jelly

with ice cream Dry fruit with ice cream

Fruit BowlFruit Bowl

Fruit Bowl Mango bowl, Custard Apple bowl, Lichee bowl, Strawberry bowl, Jelly bowl

SharbatSharbat

SherbetRooh afza, Rasberry, Rose, Shikanjbee

Legal form of companyOur business is partnership and we are five partners and we invested 5 Million Rs in this

business and with the profit and loss ratio is

Fahad Ali 25%

Abou raees is 25%

Muhammad Jameel is 20%

Samra and Sarwat is 15%

Product Differentiation

Uniqueness of Our Product and Services Uniqueness of Our Product and Services

We are providing the huge range of products in local market before no one local has a

large number of Variety in this field so that we have a comparative edge on other juices

shops.

Point of differencePoint of difference

100% pure juice

98 different flavor

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Business STRATEGY

Objectives

Become as the Best New Juice Shop in the Gujranwala

Improving the customer satisfaction through the good quality of products

Turn in profits from the first year of operations.

The creation of unique, innovative and healthy products that will differentiate

Juice bucks from local juice shops

Four new Outlets in next five years in other city of Pakistan

Net profit Margin of 45% or more in next three years

To exceed 6 million in annual sales by the third year of plan implementation.

Keys to Success factors

Store design that will be both visually attractive to customers, and designed for

fast and efficient operations.

Employee training to insure the best juices preparation techniques.

Marketing strategies aimed to build a solid base of loyal customers

The products we serve are of the highest quality. We combine this quality with

great service and atmosphere

Customer satisfaction with high quality juices and services

Competent management staff whose makes the juices and shakes fresh and good

quality

Location is our key success factor means that on GT road Rah wali is very suit

able for our business.

Management that treats every employee equally. We create an atmosphere where

employee's love coming to work and can earn good money.

Our commitment to providing excellent quality Juices at all times

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Excellent Customer Service. Quick delivery and each customer will be treated

as would an honored guest in our homes

The best products - freshest, cleanest premium serving

Product quality. Not only great food but great service and atmosphere

The creation of a unique, innovative, upscale atmosphere that will differentiate

Fresh juice daily will give customers a unique experience as well as excellent

product.

Maintain good relationships with reliable supplier

Repeat customers.

Mission

Establish Juice bucks as the Local leading source of healthy energy in the form of freshly

blended juices and creamy with an uncompromising commitment to making a difference

through our values

Vision

Explore all over the Pakistan from Fresh juices, providing for all their needs always with

the assurance of outstanding quality.

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Industry Back Ground

Citrus fruits, like oranges, have been cultivated for the last 4,000 years in southern China

and Southeast Asia. One variety, the citron, was carried to the Middle East some-time

between 400 and 600 B.C. Arab traders transported oranges to eastern Africa and the

Middle East sometime between 100 and 700 A.D. and during the Arab occupation of

Spain, citrus fruits first arrived in southern Europe. From there, they were carried to the

New World by explorers where they spread to Florida and Brazil by the sixteenth

century. By the 1800s, citrus fruits achieved worldwide distribution. In the 1890s, the

demand for them greatly increased because physicians discovered that drinking the juice

of oranges or other citrus fruits could prevent scurvy, a vitamin deficiency disease.

The popularity of orange juice dramatically increased again with the development of the

commercial orange juice industry in the late 1920s. In its early days, the juice industry

primarily relied on salvaged fruit, which was unsuitable for regular consumption because

it was misshapen, badly colored or blemished. In the 1930s, development of porcelain-

lined cans and advances in pasteurization techniques led to improved juice quality and

the industry expanded significantly. Then, in 1944, scientists found a way to concentrate

fruit juice in a vacuum and freeze it without destroying the flavor or vitamin content.

Frozen concentrated juices were first sold in the United States during 1945-46, and they

became widely available and popular. After World War II, most Americans stopped

squeezing their own juice and concentrated juice became the predominant form. With the

increase in home refrigerators, frozen concentrate became even more popular. The

demand for frozen juices had a profound impact on the citrus industry and spurred the

growth of the Florida citrus groves. Frozen concentrates remained the most popular form

until 1985 when reconstituted and NFC juices first out-sold the frozen type. In 1995,

NFC juices were responsible for 37% of the North American market. This is in

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comparison to reconstituted juice, which held about 39% of the market. Today,

commercial aseptic packaging allows RTD juices to be marketed without refrigerated

storage. The current worldwide market for orange juice is more than $2.3 billion with the

biggest area being the United States followed by Canada, Western Europe, and Japan.

The fruit juice industry coupled with beverage industry is considered to be one of the

largest industrial sectors in Pakistan. It is to growing at a robust rate of 27%1.

Modernization of this industry, in consonance with the change in urban life style, massive

shift of rural population to the urban areas, growth in population, etc., predict a growing

potential for instant solutions in fruit juice segment of the beverage industry.

Traditionally in Pakistan and generally all over the world people prefer to use natural

drinks rather then carbonated soft drinks and this perception is gaining more currency day

by day which also adds to the advantage of the fruit juice industry. Common people

especially young generation is inclined to have ready to consume drinks; in addition

hotels, hospitals are also expanding day by day where juices could be marketed

successfully. Moreover the global trend of preferring fresh fruits and juices also marks

possibilities of growth in this sector. Furthermore, the growing exports volume and

withdrawal of CED (customs and excise duty) on fruit juices (produced locally) could

further supplement significant growth in the fruit juice industry.

Uniqueness of our products or services

About Pakistan

Pakistan with a large and growing population of 160 million considered as most attractive

place for investors in the world. The end of year 2008 marked the culmination of one of

the most volatile periods in the country’s history. In the face of U.S recession and relative

slowdowns in China and India, the outlook for international commodity prices is bleak in

2009. The cost of importing oil and cotton increased by 30%, 65% increase in wheat and

47% palm oil during the commodity boom which pushed the fiscal year 2008 trade deficit

to USD15.3bn.The PKR has weakened by 29.0% during first quarter of 2009 and tight

liquidity had spawned rumors of bank defaults. IMF support has boosted the FX reserve

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position to over USD10bn, while remittance activity recorded yet another high for

December 2008.The inflation seems to have finally peaked, the last CPI reading came in

at 23.3%. Moreover, projections for GDP growth in this fiscal year are now 3.5%; a

significant fall from 6.4% and growth of economy witnessed over the last five years is

pulse 7% annual. However, corporate will still have to deal with a weaker PKR than has

been over the last few years along with restructuring and higher unemployment that will

hurt overall consumption patterns. First quartile of 2009 shows a slight decline in overall

corporate earnings by 0.9%.

About Gujranwala

City in Punjab province, Pakistan, 65 km/40 mi north of Lahore. Gujranwala is located at

32.16° North, 74.18° East and is 700 feet above sea-level. Gujranwala, with a population

of over 4.3 million is the fifth largest city in Pakistan. In Gujranwala the

youth 35-40percent that are including in the juice Bucks target market.

It is a centre of trade in oilseed, oranges, rice, sugar, and wheat. Grain trading and

pottery, and a ceramic institute has been established. There are tanneries and silk and

textile processing, as well as electric fan production and rice milling. It is situated on the

Grand Trunk Road which links Kolkata (formerly Calcutta) with Peshawar. It is a former

Sikh capital and the birthplace of Ranjit Singh, founder of the Sikh kingdom, which once

extended from the Khyber Pass to the Himalayas. His ashes, and those of his father,

Mahan Singh, lie in a tomb in the city.

Age Structure: 0-14 years: 40% (male 879016, female844554) 15-64 years: 56.9% (male 1250401 female 1203865)

65 years and over: 4.1% (male 881758 female917750)

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Market analysis Currently in Pakistan, there are 24 fruit juice/pulp processing units and a number of small

units in the informal sector are working. The present installed capacity is estimated

around 400,000 metric tons per annum with a demand for juices growing at a combined

annual growth rate of 27%. The fruit juice industry reported sales of 8.526 billion Rupees

in year 2008.

The outlook for the canned food industry - which can exploit rising demand for

convenience and consumer fears over food origin and hygiene - and the soft

drinks and beverages industry - which can capitalize on the asp rational demands

of Pakistan's young population - have both been moderately accelerated. Forecast

canned food sales growth to 2012 now stands at 46.7%, while soft drinks sales

growth to 2012 is forecast to stand at 36.4%. Both have contributed to a per capita

food consumption growth forecast amendment to 15.4%. It is also expected that

the average consumption of the single person will be 85.5 hundred litters per

years in 2012.

2500,000 liters juices approx drink by Pakistani people in a month. And per day

there is 83330 liters approx juices drink by people.

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The market of juices is growing because the consumption of juices increases

every year and expected it increase continually due people change the life style

and more health conscious. They prefer juices on other soft drink.

The market share of the Juice bucks juices is 60%. Which mean 1500,000 litters

in a month and 50,000 litters in a day

Juice bucks is name of pure life so quality is their guarantee. So if they lose their

quality then they lose their sale because these don’t operate on the given image.

And increase in rates of raw materials also influence the level of demand

because due to increase in cost the sale price also increase and due to price war in

a market of Pakistan demand level is effected. Or increase in tax there will be

increased cost price which also effect in decreased in demand. Increase in

inflation rate in Pakistan then this also effect in decrease in demand level.

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Trends

Through the early 1990s, soft drinks were synonymous with “colas” in the mind of

consumers. In the 1999s and 2000, however, other beverages (from bottled water to tea)

became more popular. So Researchers continue to actively study the compounds found in

fruits and vegetables. They find out that tell us all how these compounds help maintain

good health. In addition, fruits juices add variety to the diet and taste good at the same

time.

This important role of fruit juices in our daily diets was confirmed by the 2005 Dietary

Guidelines Advisory Committee Report. The report tells us that fruit juices provide

several vitamins and minerals. They do not provide fiber. Fruit juices are an excellent

compliment to whole Fruit juice will also contribute to the recommended daily fluid

intake. Some fruit juice contains nutrients such as calcium, which helps boost intake of

this important nutrient. Many orange juice brands contain calcium. . Today, while the

soft drink industry’s value has increased in 2004, the volume sales of carbonated soft

drinks has declined due to a large proportion of consumers who are opting for the

trend towards healthier alternatives in the functional drink segment (energy drinks,

smoothies, milk & juice drinks, sports drinks) as well as bottled juices and water .

The functional market is expected to show sustained growth and consumer interest in

the future years as consumption shifts to trendier, healthier and more sophisticated

products

Seasonality of DemandProcessed food products are in great demand during July-December. This is the peak

period for tourists and hoteliers as well as tour operators to stock the products in large

quantities to cater for the increased number of arrivals. It is also a dry season when the

fruit juices are in great demand by the local consumer.

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Market Characteristics

Customers are sensitive to the quality, price, color and size (weight) of the product.

They would purchase the products frequently, immediately and with minimum

effort; to the marketer of food-processed products, this calls for prompt and

regular supply of the products and effective marketing/advertising.

Consumption

Drinks segment in Pakistan has been consume 2500 Kg juice daily. This product

segment has shown a steady growth since 1999: an increase of 13.5% over a

period of 6 years. The growth of this particular market is largely due to a slow shift in

consumer trends.

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PEST Analysis

Political or legal forces

Taxation Law

If government imposes heavy taxes on the industry then it badly effects the industry

growth. The taxes impose is from government side and it varies from industry to industry.

Juices have no tax except sales tax.

Labor Laws

Labor is being privileged here having all the laws. Juices Bucks also follow these laws

like government announce minimum salaries of an employ Rs 6000.

Laws on hiring & promotions

Hiring & promotion is followed by law. People with better capabilities are privileged

because they deserve it, for the betterment of the organization. As well as a well educated

& skilled experienced person is a precious asset for the company suit should be hired on

better term & conditions and be promoted on the basis of it capabilities.

Environmental protection Laws

They do concern for environment and contribute more and more for the betterment of

environment.

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Foreign trade Regulations

Foreign trade regulation does not effect the over all policy and the working of the “juices

Bucks” because they operate locally not internationally

Political instability

The government stability also plays a great role for any industry. In Pakistan government face lot

of difficulty from the side of terrorism and also its activity that badly effect environment of the

country which is totally very upset. Recently in Punjab instability of government creates lot of

problem for the industry like shortage of electricity that badly affects the industry operational

process. Juices Bucks have not much affect this condition but in future it may be face some

difficulty for operating.

Economic forces

Inflation Rate

Now in Pakistan inflation rate is almost 22.3%.

Economic growth rate

Economy growth rate accelerate is 7+

Social factor

Health consciousness

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Today people are more health conscious so juices Bucks identifying this need of the

people they are also producing health conscious fresh juices with more vitamins.

Demographic trend

In Pakistan the population growth rate is 1.828% in 2008 and total population is

167,762,040 (July 2008 est)

Age structure

0-14 years: 40% (male 33,293,428; female 31,434,314)

15-64 years: 56.9% (male 48,214,298; female 46,062,933)

65 years and over 4.1% (male 3,256,065; female 3,542,522)

Key Indicators

Population: 164,741,942 (July 2007 est.)

Growth rate: 1.828% (2007 est.)

Birth rate: 27.74 births/1,000 population (2007 est.)

Death rate: 8 deaths/1,000 population (2007 est.)

Environmental concerns

About the environmental concerns, juices Bucks also play it role in this field.

Work life quality

Quality of work life is very safer & environment friendly.

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Lifestyle changes

They consider quality life changes and take advantages of accordingly so that customer

can convinced as well as it plays a vital role to attain & retain the customer.

Consumer adopts the trend of changing environment because of modern facility as well

as globalization they are aware about each and every thing happening all around them.

Technological forces

New Products

Juices Bucks also focusing concentric and conglomerate diversification because in

present era it is not possible for any organization to exist in market for long run by

providing just one product. So juices Bucks are diversifying according to changing

demand of customers and trends.

Product innovation

Product innovation is becoming more necessary for the organization because of

globalization people are becoming aware about the changes being taken place around

them so in order tactical the situation juices Bucks is focusing on product innovation by

introducing new flavor of juices with the passage of time.

Productivity improvement through automation

Automation doesn’t matter a lot but to some extent it contributes towards productivity

and improvement. Juices Bucks also increase productivity through automation.

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Total spending on R&D

Juices Bucks also give different flavor to their customer for this purpose it all ways doing

R&D and take innovation in their fresh juices according to customer need.

New communication technology

All the modern as well as traditional ways of communication are being adopted by juices

Bucks including through cable, Newspaper and Billboard for better communication

among to their customers.

SWOT Analysis of Juices Bucks

Strengths

Quality

Juices Bucks produce good quality products. It can not compromise on quality.

Flavors

Juices Bucks provide big range of juices flavor and at that time no any one competitor

provide that range of flavor in fresh juices. Juices Bucks provide 98 different flavor to it

customer.

Location

Juices Bucks have also place advantage because in Rahwali no any big competitor in

fresh juices and that is place is also famous for Food Street.

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Well-developed strategy

Juices Bucks has recognizes need well and establish a good strategy that, there is a right

time and right place for their product; therefore, their strategy makes room for

adjustments

Good marketing skills and services

Juices Bucks is now a days working on this concept because they want to increase their

sales. They are providing quality products to the customers that include their services and

products

.

Product innovation

The juices Bucks has been continuously introducing new products, thus expanding its

product offerings.

Weaknesses

Storage ability

Juices Bucks has no storage ability for long time

Opportunities

Changing Social Trend

Consumers in drink fresh juices on a regular basis as they increasingly concentration

adopts Western lifestyles, especially the younger generation which is hugely influenced

by the Western media. Younger consumers tend to follow Western eating and drinking

habits. There was an increase in demand for functional drinks over the review period

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Health conscious

Increasing health and hygiene awareness among Pakistanis has greatly increased sales of

fruit/vegetable juice. Both the government and the media have started health awareness

campaigns to make Pakistanis realizes that consumption of fruit/ juices is as essential as

eating food. Fruit/ juices are doing very well in both urban and rural areas

Market growth

Juices market expands very fast .A new research proves that in future (2012) every

person use 85.5 liters juices per years.

Limited options in real fruits juices

Limited options in locally produced real fresh fruit juices.

Threats

Increase in competition

There is large competition in fresh juices market in Gujranwala.

Low price

There are many local fresh juices competitor in Rahwali and Gujranwala that provide

juices at low price, so that customer whose are price conscious they attract in the

competitor side.

Labor costs

Increase labor cost like Pakistan govt. fix minimum employ wages 6000 RS

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Inflation rate

Increase inflation rate very fast .In 2008 expected inflation rate 23.3%.

Competition

Porter five forces model

Michael Potter's five forces framework can be used to determine whether the industry is

attractive enough to sustain a small or medium size enterprise. The five forces of Entry,

Rivalry, Substitutes, Buyers and Suppliers jointly determine the intensity of competition

and profit potential for a small and medium size firm in a given industry or market sector.

In analyzing each market force, the question is whether it is sufficiently strong to reduce

or eliminate industry profits. The focus at this stage is at the industry level because

industry dynamics and profits of necessity dictate profits of other firms that enter the

industry. Also, in carrying out a five forces analysis we want to be able to answer this

question: If the competitive forces in the industry are strong, is there some strategy that

firms might employ to defend it, or influence the forces in their own favors?

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Threat of new entry

The threat of new entrance means when any other company that is not operate in that

product category but operate in the other product market or the company that start it new

venture see a opportunity in this field like juices and they decided to enter in this market.

So the current Fresh juice that is operating in the market has a great threat for the new

entrance. New entry can raise the threat of competition. In juices market there is great

threat of new entry. Because in last few years many new juices Shops enter in market.

There is no major barrier for local juices to enter in market. So many local fresh juices

enter in the market. These are some barrier for entering new Entrepreneur in the market.

Economies of Scale

Product Differentiation

Capital Requirements

Switching Costs

Access to Distribution Channels

Cost Disadvantages Independent of Scale

Government Policy

If all these things present in the market then no Entrepreneur want to enter in that market

because they know there is no any opportunity for it.

Bargaining power of supplier

The company needs raw material, labors, component and other supplies. These

requirement leads to buyers-suppliers relationships between industry and the suppliers.

Suppliers, if powerful can exert an influence on the producing industry, such as selling

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raw materials at high price to capture some of the industry profits. Suppliers have great

bargaining power if the company can not produces its raw materials or other ingredients.

Suppliers have weak bargaining powers, if in the market many suppliers and demand of

raw material is low. Juices Bucks purchase it raw material direct from market rather then

buy from supplier. So juices Bucks do not faces the bargaining power of supplier because

they buy direct on low price rather then supplier high price.

So juices Bucks management reduce the bargaining power of supplier in this way to buy

direct from fruit market.

Buyer Power

Bargaining power of customer is one of the important forces in the porter five forces. In

the field of juices customer has a low bargaining power because they purchase a single

unit and have not in that situation that they can negotiate with seller on price matter. So

juices Bucks customer has low bargaining power. Here you ask yourself how easy it is

for buyers to drive prices down. Again, this is driven by the number of buyers, the

importance of each individual buyer to your business, the cost to them of switching from

your products and services to those of someone else, and so on. If you deal with few,

powerful buyers, they are often able to dictate terms to you. If there are good competitor

then the buyer power also increase because they see both competitor and it switching cost

is low. But in the case of juices Bucks buyer power are not strong because in Rahwali no

major competitor operate.

Threats of substitutes

Substitute products refer to products in other industries. To the economist, a threat of

substitutes exists when a product demand is affected by the price change of a substitute

product. A products price elasticity is effected by substitute product – as more substitute

become available, demand becomes more elastic since customer have more alternative .

A close substitute products constrains the ability of firms in an industry to raise prices.

While the treat of substitutes typically impact an industry through price competition. If

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substitution is easy and substitution is viable, then this weakens your power. The

substitute product has a strong affect if the following things are occurred

Sales of substitutes are growing rapidly

Producers of substitutes plan to add new capacity

Profits of producers of substitutes are up

In juices market Juice bucks juices has great threat for substitute like Shezan, Haleeb etc.

Competitive Rivalry

The big factor determining the strength of rivalry is how actively and aggressively are

rivals employing the various weapons of competition in jockeying for a stronger market

position and seeking bigger sales. In the market rival create a great threat. Many local

juices operate in the market like Manjosa and Freshco juices.

COMPETITIVE PROFILE MATRIX FOR JUICE BUCKS

Juice Bucks Manjosa Freshco

Critical success factors Weight Rating Score Rating Score Rating Score

1 Sales 0.15 3 0.45 4 0.60 2 0.30

2 Competition 0.15 3 0.45 3 0.45 2 0.30

3 Advertisement 0.10 4 0.40 3 0.30 2 0.20

4 Attractive pricing 0.08 4 0.32 2 0.16 3 0.24

5 Taste 0.10 4 0.40 2 0.20 2 0.20

6 Services 0.05 3 0.45 3 0.15 4 0.20

7 Quality 0.10 4 0.40 4 0.40 2 0.20

8 Environment 0.10 4 0.40 3 0.30 2 0.20

9 Flavors 0.05 4 0.20 2 0.10 1 0.05

10 Customer satisfaction 0.12 3 0.36 2 0.24 1 0.12

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Total 1.00 3.83 2.90 2.01

The results of CPM are showing that the juice bucks is having higher weighted score so

the Manjosa and Freshco is good competitive for

Analyze buyer behavior

Initiate buying behavior

There are two stimuli that insist the consumer to purchase the product that is

1) Consumer internal stimuli

2) Consumer external stimuli

Customer external stimuli

These thing include in the external stimuli that influence to buy juices

Family

Reference group

Sometimes if there is group of same age people like young generation friends group then

any of one or more then two person can insist to drink juices. In external stimuli family

also play a major role.

Customer internal stimuli

A person also insist itself to drink juices due to its internal desire to drink the juice. This

is the internal stimuli in which person itself to insist to drink juice.

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Media play great role

Media also play very imported role in buying process because they give full information

about brand. Media also create demand of brand trough use different method. So media

have a great role to create awareness in the mind of customer and produce demand to buy

that product. It also insists to buy the product.

Factors stimuli to purchase

There are the following factors that insist the person to buy the juices. These are

Taste & Flavor

Fit for body

Thirst

Most persons drink the juices due to taste and different fruity flavors. Today people are

health conscious and they prefer fresh juices. So many people like to drink juices for

taste, for purpose of fit to body and fulfill their thirst. They also prefer to drinking fresh

juices that prepare at the point of purchase and give maximum benefit like today people

are more health conscious and want maintain their body health for a long a time and use

fresh juices rather then packaged juices.

Evaluate the alternative product

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Customer evaluates the product by considering the brand name like juices Buck and their

ingredients and quality of services, taste, flavor and quality. If the flavor and ingredients

are satisfied for the customer and better then the competitor then customer can insist itself

to buy that fresh juice, otherwise customer may can choose the competitor’s juices.

Who take final decision

Usually when family go out for drinking fresh juices the main member made the final

decision of buy juices. But a single person also can take that decision according to his or

her desire.

They also implement the purchase transaction. In a family if the main family member

implement the purchase transaction and whole family drinks the fresh juices.

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Marketing Plan

Marketing Objectives

Maximum profit margin

The big price objective Juice Bucks that they provided high quality product and satisfied

the customer with its product then juice Bucks taken premium price to their customer

other than our competitors. Juice Bucks contain maximum profit margin other than their

competitors.

Quality leadership

The main objective of Juice Bucks that its responsibility to provided best quality which

they promised to their customers. Juice Bucks successfully fulfills their promised. Juice

Bucks main objective to provide quality products that satisfied the customer need and

their requirement so juice Bucks deliver the quality product.

Long relationships with customer

Juices Bucks provided superior value to their customer who they promised throwing

advertising. So the customer are loyal the juice Bucks bran and build long term

relationships.

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Communication objectiveJuice Bucks use different sources to attract their target customer. The objective of juice

Bucks produce awareness in our customer about new products and also produce

awareness to new customer about juices Bucks. Juices Bucks also tells their customer that

they provide pure juices to their customers. Juice Bucks also give the knowledge of their

juices give you energy and good taste. Juice Bucks also give message that their juices are

good for your health.

Strategy marketing objective

To build unique distribution system that provides ubiquity at low cost.

To build high speed, efficient and vertical integrated manufacturing capabilities to

gain low cost advantage.

To reduce energy consumption during production

To increase advertisement activities.

To redesign packaging to a more attractive and familiar.

To make innovation in product so that it become more portable and in

convenience oriented form.

To improve product quality as ever provide

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Segmentation

Market segmentation divides the market into distinct groups of homogeneous consumer

who have the similar need and consumer behavior and who require the similar market

mixes. We are going to segment the juices Bucks on bases of ‘Behavioral Segmentation”.

Behavioral segmentation bases are often most valuable in understanding branding issue

because they clear strategic implication. In Behavioral segmentation we segmentation the

juices Buck on tree bases which are given below

Sensory segment: In this segmentation those customer include who want to buy

product on flavor and product appearance bases. So juices Bucks segment that

customer who want to see different flavor in juices.

Worries segment: In this segment customer see what benefit provide the product

and they more conscious toward the product. Juices Bucks segment that customer

who are health conscious and buy those juices that provide more energy and

improve their health.

Target

On the bases of Behavior juices Bucks has segmented its product. Juices Bucks currently

targeting sensory and worries segments. For every segment juices Bucks has made its

- 29 -

product. Juices Bucks targeting the all customer who include in both segment sensory and

worries. Juices Bucks targeting all customer those are health conscious and seeking

benefit in the product. Juices Bucks provide juice with different flavor and traditional

drink to fulfill the need of customer of every segment. Juices Bucks targeting market

customer

Health conscious

Benefit sought

Family

Age 16-25

Income Rs 1000 or more

The juices Bucks primary targeting customer young customer those are more health

conscious and seeking benefit in the product.

Positioning

Positing strategy is at the heart of marketing strategy. It is the act of designing the

company offer and image so that it occupies a distinct and valued place in the target

customer mind. Juices Bucks want to create an image in the mind of customer that juices

Bucks provide you fresh juices with Excellent Quality, Taste, energy and Nutritious.

Juice Bucks give good quality juices with great vitamin that help you to maintain good

heath. Juices Bucks want to create image that juices maintain your heath and provide you

good quality fresh juices. Juices Bucks main objective in positioning strategy to insure

that juices Bucks have excellent Quality, Taste and full of nutritious.

Point of parity Fresh juices

- 30 -

Packaging facility

Point of difference 100% pure juice

98 different flavor

This is the point of differentiate that juices Bucks always provide good and pure juices

which is fit for human body

Brand element

Name

Juices Bucks is the brand name and Bucks means mixture of juices, that show juices

Bucks provides lot of different flavor to their customer.

Slogan & logo

Slogan is the short phrase that communicates descriptive or persuasive information about

the brand. “Enjoy Zindage” slogan of juice Bucks. The slogan shows that juice Bucks

relies that it provides that added pleasant movement in your life.

Logo

Juice Bucks logo

- 31 -

Marketing mix

Product

Juice Bucks provide high quality and excellent taste in their all type of juices. Juices

Bucks provide the different type of juices to customer with different flavor and taste to

satisfy the customer need. Juice Bucks taste and flavor is according to the customer

expectations because it use fresh fruit and prepare at the sport juices which is full of

vitamin and nutritious. Good Quality is our guarantee and juices Buck promised to the

customers that we stop the product rather to low the quality of product. Juices Buck

provide different fruit juices like, Pineapple, Mango, Apple, Sweet lime, Chanab Kinnara

(orange &mossambi), Cocktail, Carrot , Watermelon, Tomato, Fresh lime soda,

Fresh lime water, Vegetable juice , Grey, fruit, Grape, Cocktail special, Seasonal

juice,Pomegranate (anar ), Strawberry, Lichee, cherry, Peach, Plum, Seedless grape, Milk

shake, Apple, Pineapple , Banana, Vanilla, Chocolate, Rose, Raspberry ,Rooh Afza ,

Cold coffee, Butterscotch milk shake , Cold coffee with ice-cream, Seasonal milk shake,

Strawberry, Lichee, Cherry, Peach, Plum, Fresh Anjeer, Dates, Dry Fruit Milk Shake,

Kaju milk shake, Anjeer, Badam pista , Kaju Anjeer , Badam pista illachi,

Falooda, Butter scotch Falooda, Mango Falooda, Dry fruit Falooda, Chocolate Falooda,

Strawberry Falooda, Anjeer Falooda, Mix fruit Falooda, Kulfi Falooda, Falooda with

fresh cream, Butter scotch Falooda cream, Mango Falooda cream, Fruit Falooda cream,

Chocolate Falooda cream, Strawberry Falooda cream Anjeer Falooda cream Mix fruit

Falooda cream, Bucks Specialty, Badam pista with fresh cream, Dry fruit with fresh

cream, Anjeer with fresh cream, Kaju Anjeer with fresh cream, Fruit with fresh cream

, Mix fruit cream, Apple cream, Chikku cream, Banana cream, Vanilla cream,

Butter scotch cream, Custard Apple cream, Mango cream, Strawberry cream, Fresh

- 32 -

Anjeer cream, Lichee cream, Cherry cream, Chocolate custard apple cream, Peach cream,

Fresh Fruit with ice cream, Mix fruit with ice cream, Mango fruit with ice cream, Custard

apple with ice cream, Strawberry with ice cream, Lichee with ice cream , Jelly with ice

cream, Dry fruit with ice cream, Mango bowl, Custard Apple bowl, Lichee bowl,

Strawberry bowl, Jelly bowl, Sherbet, Rooh afza/Rasberry/Rose, Shikanjbee, Traditional

drinks , Chatee De Lasee, Mango lasee, Strawberry lasee, Sweet Lasee, Salted lasee, Alu

bhukra ka Sharbet , Emblee ka Sharbet

PRODUCT COMPARISON IN MARKET

COMPANY QUALITY OF

PRODUCT

SERVICES LOCTION EXTRA

FACILITYJuices Bucks Excellent Good Excellent Good

Freshco juice Average Normal Good Normal

Manjosa juice Average Normal Normal Average

- 33 -

Price Strategy

Juices Bucks set it juices price on value pricing method. juices Bucks selling its juices

at price added cost and prifit margin and also keep in mind the key competitors price.

Juices Bucks provide it customer quality fresh juices that provide customer good health

and enjoyement. Juice Bucks are available…?flavored. Juices Bucks is a main objective

that its responsibility to provided best quality who they promised to their customers and

they fulfill their promised. Juices Bucks is a big price objective that they provided high

quality and taken premium price to its customer. Juices Bucks contain maximum profit

margin is another objective of pricing strategy. juices Bucks provided superior value to

their customer who they promised throwing advertising.

Price Structure

Fruit juices

Pineapple

Mango

Apple

Sweet lime

Chanab Kinnara (orange

&mossambi)

Cocktail

Carrot

Watermelon

Tomato

Fresh lime soda

Fresh lime water

Vegetable juice 50

Grey fruit 35

Grape 60

Cocktail special 70

Seasonal juice

Pomegranate (anar ) 125

Strawberry 105

Lichee 125

Cherry 100

Peach 100

Plum 100

Seedless grape 100

- 34 -

Milk shake

Apple

Pineapple

Banana

Vanilla

Chocolate

Rose

Raspberry

Rooh afza

Cold coffee

Butterscotch milk shake

Cold coffee with ice-cream

Seasonal milk shake

Strawberry

Lichee

Cherry

Peach

Plum

Fresh Anjeer

Dates

Dry Fruit Milk Shake

Kaju milk shake

Anjeer

Badam pista

Kaju Anjeer

Badam pista illachi

Falooda

Butter scotch Falooda

Mango Falooda 80

Dry fruit Falooda 120

Chocolate Falooda 100

Strawberry Falooda 120

Anjeer Falooda 130

Mix fruit Falooda 100

Kulfi Falooda 50

Fal

ooda with fresh cream

Butter scotch Falooda cream 120

Mango Falooda cream 100

Fruit Falooda cream 130

Chocolate Falooda cream 120

Strawberry Falooda cream 120

Anjeer Falooda cream 120

Mix fruit Falooda cream 130

Bu

cks Specialty

Badam pista with fresh cream 140

Dry fruit with fresh cream 150

Anjeer with fresh cream 110

Kaju Anjeer with fresh cream 150

Fruit with fresh cream

Mix fruit cream 100

Apple cream 60

Chikku cream 70

Banana cream 50

Vanilla cream 80

Butter scotch cream 100

Custard Apple cream 100

- 35 -

Mango cream

Strawberry cream

Fresh Anjeer cream

Lichee cream

Cherry cream

Chocolate custard apple cream

Peach cream

Fresh Fruit with ice cream

Mix fruit with ice cream

Mango fruit with ice cream

Custard apple with ice cream

Strawberry with ice cream

Lichee with ice cream

Jelly with ice cream

Dry fruit with ice cream

Mango bowl

Custard Apple bowl

Lichee bowl

Strawberry bowl

Jelly bowl

herbet

Rooh afza/Rasberry/Rose

Shikanjbee

Traditional drinks

Chatee De Lasee

Mango lasee

Strawberry lasee

Sweet Lasee

Salted lasee 30

Alu bhukra ka Sharbet 25

Emblee ka Sharbet 25

- 36 -

Distribution Strategy

A distribution strategy defines how you are going to move products from point of

creation to points of consumption, in a cost-effective manner. The effectiveness of

distribution coverage and practice is of paramount importance in achieving the

desired fruit juice sales. We select place fore juices Bucks shop Right side of HFC

near Rahwali cant Gujranwala. Our location very attractive because that place also very

famous for Food Street. There is no any fresh fruit juices shop in Rahwali as well as

near Rahwali. That place is also attractive for juices because there is no juices corner

but there are many good food restaurants like HFC and Chicken Dabu. So that is

advantage of place for juice Bucks.

Communication Strategy

Juices Bucks use different sources to communicate their target marketing. Juices Bucks

use those sources on that the more customer attract like LOCAL CABLE,

NEWSPAPERS, BILLBORD and when they lunch any scheme in juices they use

pamphlets to aware their customer. Juices Bucks use the following media channel to

attract the customer and give fully information about juices Bucks through these media.

The main objective to create awareness about juices Buck through different media and

produce recall and reorganization.

Ads in Local Cable channel

Juices Bucks give ads on different local cable channel at different time. Juices Bucks

management also keeps in mind that their competitors use what channel and what time

they give ads. Juices Bucks management also keeps in mind what type of customer they

attract and what time they sit before TV. Juices Bucks different time on different channel

to keep in mind the target customer TV watching time juices Bucks give ads in in cable

channel that operate in Gujranwala and Rahwali. That cable covers all most all areas in

Gujranwala and Rahwali. So in this way juices Bucks exposure more its element and

produce awareness that creates recall and reorganization.

News papers

Juices Bucks advertise their juices through news papers. Large numbers of customers

have reading habits of news papers, so juices Bucks use the media of news papers to

attract their customer. Juices Bucks management also keep in mind that their competitors

use what type of news paper and what time they give their ads. So after all these analysis

juices Bucks select DAWN, NAWAE-WAQT and EXPRESS NEWSPAPERA. Juices

Bucks give their ads on both news papers at the time of Sunday.

Billboard

Juices Bucks attract their customer through billboard. Juices Bucks select the location for

Billboard in Chock Rahwali and Pindi Bypass and those places where large numbers of

customer easily attract.

Value chain

We bought our raw material on daily basis from fruit market as well as dry fruit and

dairy. We bought all things in the form of fruit and cream on early morning and bring

into our kitchen through our own van. Here we make different type of juices according to

our recepies. Some of them make on the spot according to customer demand. But and

serve to our customer on demand. The distinctive competence of Juice bucks is its ability

to create unique tasting flavors which none

Of its competitors are able to do. This core competence leads to its competitive advantage

of being a Beverage manufacturer of unique flavored drinks. Presently Juice bucks has lot

of unique tastes which is currently absent in the other beverage companies. Such unique

flavored soft drinks JuicceBucks ability to create different and previously unheard-of

drinks successfully. It is through this that we have managed to

Suppliers

Own outlet

End Customer.

We have strong brand loyalty with consumers, because it is a unique taste that consumers

demand for when they choose a drink, and oftentimes when Juicebucks’s one drink is not

available, brand loyal consumers will settle for anything. we do not have inventory

system because we focus on fresh juice. So we cannot invent our fruits more than two

days at any cost.

Supplier Formation Juice bucks Customer

Management

Management Summary

We “JucisBucks” are a small drinks shop owned and operated by abou raees, fahad Ali

butt, Muhammad jameel, and sarvat raiz and samra chisti, as a partnership. They are

group members in their class. Abou raees is participate as HR personal and hold all

employees as well as their pay roll, incentives, rewards and apply motivation tools to

increase their efficiency.Fahad Ali butt is a finance manager and accountant.muhammed

jameel is a marketer and designer of the shop as well as interior designer. Sarwat Raiz is

assistance of fahid Ali butt and manages financial work under her manager. Samra chisti

is operational manager and manage all products as well as customer relation and manages

the store. These partners do not have extensive experience in this and related industries,

butt they have business knowledge and they know, they will be manage their business.

They all have knowledge about their duties and jobs.

Management style

The company's management philosophy will be based on responsibility and mutual

respect.

Our management style reflects the participation of the owners; we are not very

hierarchical, and encourage all employees to learn as much as possible about all aspects

of the business. “Juicebucks” has a very strong organizational culture. It believes on

teamwork. The structure is very flexible. We respect its community of co-workers, and

will treat all workers well. We well maintain an environment and structure that will

encourage productivity and respect for customers and fellow employees. Additionally,

the environment will encourage employees to have fun by allowing creative

independence and providing challenges that are realistic and rewarding. s a family

business, we understand that our teatenders, cleaners, and other help are not just workers;

they are people with their own lives, personalities, and hopes. So it is important to us that

they enjoy their jobs and feel well-rewarded for their work.

Our business culture

There is a tight internal control in the organization. The check and balance system is also

very strong in the organization. No body is allowed to abide the said principles of

organization. Due to this check and balance system they can make corrections in their

plans. If the plan is not working well and the targets are not achieved, the managers know

it at a right time and they can make it well. No one is allowed to violate his powers.

Personnel Plan

The Personnel Plan chronicles the growth of the organization to approximately 8

employees. Future years may require a few additional people besides those indicated,

depending on the growth of the company.

Qualities we’ll need High degree of adaptability

Unquenchable thirst for knowledge and innovation

Superb communication skills

The ability to assume control in any field

MOTIVATION OF EMPLOYEES

WHY WORK AT Juice Bucks?

What makes people want to work with a particular company? Immediate job satisfaction

or long-term career development? Superior pay and benefits or the personal growth that

comes from experience and training.

We want to give our employees a feeling for what it's really like to be part of the

JuiceBucks success story.

Job with us

A job here feels different because it is different. To understand it fully, you have to be

part of it. But here are some of the things they believe in - and act upon. . Great

businesses are built by great people. We believe in people rather than systems.

 REWARDS & BENEFITS

All employees will receive the following base rewards & benefits:

Health screening

Life cover

Sick pay

Sick days' holiday

Childcare vouchers (dependant on salary)

INCENTIVES

If you have the desire to learn - and to keep learning and improving every day of your

career - then you'll do well at JuiceBucks. Ensuring you are always motivated and

fulfilled is essential to both their success and to yours.

Your career development will be as unique as your needs and your progress through the

business will depend on the following characteristics, which they see as vital for

JuiceBucks managers as well as workers:

Ability to learn, open-mindedness and perceptiveness

Ability to communicate, motivate and develop people

Ability to create a climate of innovation

Courage, capacity to deal with stress

Thinking in context

Credibility (practice what you preach)

Willingness to accept and manage change

Organization Structure Chart

HR personal

Abou Raess is managing HR responsibilities in Juice bucks. He is a student of MBA with

major in HR at GIFT University.

Responsibilities To maintain and develop HR policies, ensuring compliance and to contribute the

development of corporate HR policies.

To develop the HR team, to ensure the provision of a professional HR service to

the organization. Manage a team of staff. Responsible for mentoring, guiding and

CEOFahad Ali

Butt

Operation ManagerSamara Chisti Finance

manager Fahad Ali

Butt

Marketer Muhammad

Jameel

AssistantSarwat Raiz

Drink-tenders

HRAbou Raees

CleanersSecurity

guard

developing them as a

second line to the current position.

To ensure timely recruitment of required level / quality of Management staff,

other business lines staff, including non-billable staff with appropriate global

approvals, in order to

meet business needs, focusing on Employee Retention and key Employee

Identification initiatives.

Provide active support in the selection of Recruitment agencies which meet the

corporate standard. Ensure Corporate Branding in recruitment webs and

advertisements.

Develop, refine and fine-tune effective methods or tools for selection / or provide

external consultants to ensure the right people with the desired level of

competence are brought into the organization or are promoted.

Prepare information and input for the salary budgets. Ensure compliance to the

approved salary budget; give focus on pay for performance and salary

benchmarks where

available. Ensure adherence to corporate guideline on salary adjustments and

promotions. Coordinate

increments and promotions of all staff.

To develop the HR business plan.

Ensure appropriate communication at all staff levels.

To maintain and develop leading edge HR systems and processes to address the

effective management of people in relation to the following in order to maintain

competitive advantage

for:

Performance Management Staff Induction.

Reward and Recognition.

Staff Retention.

Management Development / Career Development.

Succession Planning.

Competency Building / Mapping.

Compensation / Benefit programs.

To facilitate / support the development of the Team members

To facilitate development of staff with special focus on Line Management

To recommend and ensure implementation of Strategic directions for people

development within the organization.

Ensure a motivational climate in the organization, including adequate

opportunities for career growth and development.

Administer all employee benefit programs with conjunction with the Finance and

Administration department.

Provide counsel and assistance to employees at all levels in accordance with the

company's policies and procedures as well as relevant legislation.

Oversee the central HR Administration –

Employee offer letters

Salary letters and employment contracts.

Approve updated organizational charts on a monthly basis and maintain

Complete/accurate personnel records.

Co-ordinate the design, implementation and administration of human resource

policies and activities to ensure the availability and effective utilization of human

Operational personal

Samara is the operational personal and responsible all the activities of operation in juice

bucks

Responsibilities of Operational Manager

Purchasing the all staff of food with better quality from food market

Responsible for all the operations with in the shops (cleanness, quality of food,

timely delivery to the customer)

Responsible all the food expenses recodes

Responsible to works with all other managers

Finance Department

Finance manager and Assistant

Fahad Ali and Sarwat Raiz is responsible of Finance department both of us they did

MBA in Finance from the GIFT University Gujranwala and their responsibilities are

Responsibilities Accounts Payable

Accounts Receivable

Audit

Budgeting

Cash Receipts

Fixed Assets

Current Assets

Payroll / Benefits

Utility Billing

Marketing department

Jameel is responsible for the all the marketing in the juice Bucks and their responsibilities

are

Responsibilities of marketing department

Focus on the Customer

Monitor the Competition

Own the Brand.

Find & Direct Outside Vendors.

Create New Ideas.

Communicate Internally.

Manage a Budget.

Understand the ROI.

Set the Strategy, Plan the Attack, and Execute.

Financial Analysis

Year 2010

Sale Forecast

Income Statement

Balance Sheet

Year 2011

Sale Forecast

Income Statement

Balance Sheet

Ratio Analysis of both years

Break even Analysis

Jan-10 Feb-10 Mar-10 Apr-10 May-10 Jun-10 Jul-10 Aug-10 Sep-10 Oct-10 Nov-10 Dec-10Annual Totals

Fruit juices 1000 1050 1100 1150 1400 1600 1700 1800 1700 1650 1200 1000 16350Avg Sale price 50.00 50.00 50.00 50.00 50.00 50.00 50.00 50.00 50.00 50.00 50.00 50.00  Cat 1 TOTAL 50,000 52,500 55,000 57,500 70,000 80,000 85,000 90,000 85,000 82,500 60,000 50,000 817,500   Milk shake 1500 1600 1800 1900 2500 2800 2900 2000 1800 1600 1500 1200 23100Avg Sale price 40.00 40.00 40.00 40.00 40.00 40.00 40.00 40.00 40.00 40.00 40.00 40.00  Cat 2 TOTAL 60,000 64,000 72,000 76,000 100,000 112,000 116,000 80,000 72,000 64,000 60,000 48,000 924,000   Fresh Fruit with ice cream 300 350 400 450 500 550 600 650 700 750 800 850 6900Sale price @ unit 60.00 60.00 60.00 60.00 60.00 60.00 60.00 60.00 60.00 60.00 60.00 60.00  Cat 3 TOTAL 18,000 21,000 24,000 27,000 30,000 33,000 36,000 39,000 42,000 45,000 48,000 51,000 414,000   Traditional drinks 600 650 700 750 1200 1400 1500 1700 1750 1050 1000 800 13100Avg sale price 20.00 20.00 20.00 20.00 20.00 20.00 20.00 20.00 20.00 20.00 20.00 20.00  Cat 4 TOTAL 12,000 13,000 14,000 15,000 24,000 28,000 30,000 34,000 35,000 21,000 20,000 16,000 262,000   Dry Fruit Milk Shake 300 350 400 450 500 600 650 650 1000 1300 1300 1500 9000avg sale price 50.00 50.00 50.00 50.00 50.00 50.00 50.00 50.00 50.00 50.00 50.00 50.00  Cat 5 TOTAL 15,000 17,500 20,000 22,500 25,000 30,000 32,500 32,500 50,000 65,000 65,000 75,000 450,000   Falooda with fresh cream 250 260 280 300 320 340 400 450 400 420 440 460 4320avg sale price 70.00 70.00 70.00 70.00 70.00 70.00 70.00 70.00 70.00 70.00 70.00 70.00  Cat 6 TOTAL 17,500 18,200 19,600 21,000 22,400 23,800 28,000 19,600 28,000 29,400 30,800 32,200 290,500   Fruit with fresh cream 300 320 340 380 370 410 430 460 490 520 540 580 5140 avg sale price 70.00 70.00 70.00 70.00 70.00 70.00 70.00 70.00 70.00 70.00 70.00 70.00  Cat 6 TOTAL 21,000 22,400 23,800 26,600 25,900 28,700 30,100 32,200 34,300 36,400 37,800 40,600 359,800   Monthly totals: All Categories 193,500 208,600 228,400 245,600 297,300 335,500 357,600 327,300 346,300 343,300 321,600 312,800 3517800

Juice BucksIncome Statement

    for the Year ended 31 dec 2010

Revenue:

 Net Sales 3,517,800.00

Cost of Goods Sold: Beginning Inventory 0.00Add: Purchases 900,000.00 Freight-in 150,000.00

  1,050,000.00

Less: Ending Inventory 25,000.00Cost of Goods Sold 1,050,000.00 Gross Profit 2,467,800.00

Expenses:

Advertising 800,000.00Maintaince 30,000.00Salaries 90,000.00Building Rent 360,000.00Repairs 15,000.00 Depreciation 163,400.00Office Expenses 20,000.00Miscellaneous 10,000.00Professional Fees 70,000.00Telephone 36,000.00Utilities 99,000.00juicer and shaker 60,000.00Bowl and Glasses 10,000.00

 1,763,400.00

Net Income 704,400.00

             

Liabilities Assets Currents Liabilities Currents Assets

Cash and cash equivalents 100000Supplier 80000 Inventories 25000

Bank 3540180

Equity 5000000 Fixed AssetsFahad Ali 1250000+176100 1426100 Building 800000Abou Raees 1250000+176100 1426100 Freezer 54000Jameel 1000000+140880 1105660 Furniture and fixture 500000Samra 750000+105660 855660 Computer 30000Sarwat 750000+105660 855660 Van 700000

Total 5749180 Total 5749180

Balance Sheet

12-month Sales Forecast 2011

  Jan-11 Feb-11 Mar-11 Apr-11 May-11 Jun-11 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11Annual Totals

Fruit juices 1200 1250 1300 1350 1450 1800 1900 2000 2200 1800 1500 1200 18950Avg Sale price 50.00 50.00 50.00 50.00 50.00 50.00 50.00 50.00 50.00 50.00 50.00 50.00  Cat 1 TOTAL 60,000 62,500 65,000 67,500 72,500 90,000 95,000 100,000 110,000 90,000 75,000 60,000 947,500   Milk shake 1500 1600 1800 2200 2300 2400 2500 2400 2300 2200 2100 2000 25300Avg Sale price 40.00 40.00 40.00 40.00 40.00 40.00 40.00 40.00 40.00 40.00 40.00 40.00  Cat 2 TOTAL 60,000 64,000 72,000 88,000 92,000 96,000 100,000 96,000 92,000 88,000 84,000 80,000 1,012,000   Fresh Fruit with ice cream 300 350 400 450 500 550 600 650 700 750 800 850 6900Sale price @ unit 60.00 60.00 60.00 60.00 60.00 60.00 60.00 60.00 60.00 60.00 60.00 60.00  Cat 3 TOTAL 18,000 21,000 24,000 27,000 30,000 33,000 36,000 39,000 42,000 45,000 48,000 51,000 414,000   Traditional drinks 600 650 700 750 1200 1400 1500 1700 1750 1050 1000 800 13100Avg sale price 20.00 20.00 20.00 20.00 20.00 20.00 20.00 20.00 20.00 20.00 20.00 20.00  Cat 4 TOTAL 12,000 13,000 14,000 15,000 24,000 28,000 30,000 34,000 35,000 21,000 20,000 16,000 262,000   Dry Fruit Milk Shake 500 600 700 800 900 1000 1100 1200 1300 1400 1450 1500 12450avg sale price 50.00 50.00 50.00 50.00 50.00 50.00 50.00 50.00 50.00 50.00 50.00 50.00  Cat 5 TOTAL 25,000 30,000 35,000 40,000 45,000 50,000 55,000 60,000 65,000 70,000 72,500 75,000 622,500   Falooda with fresh cream 350 450 550 650 750 850 950 1000 1000 1100 1130 1150 9930avg sale price 70.00 70.00 70.00 70.00 70.00 70.00 70.00 70.00 70.00 70.00 70.00 70.00  Cat 6 TOTAL 24,500 31,500 38,500 45,500 52,500 59,500 66,500 19,600 70,000 77,000 79,100 80,500 644,700   Fruit with fresh cream 400 500 600 500 550 600 330 360 600 700 800 900 6840 avg sale price 70.00 70.00 70.00 70.00 70.00 70.00 70.00 70.00 70.00 70.00 70.00 70.00  Cat 6 TOTAL 28,000 35,000 42,000 35,000 38,500 42,000 23,100 25,200 42,000 49,000 56,000 63,000 478,800   Monthly totals:Categories 227,500 257,000 290,500 318,000 354,500 398,500 405,600 373,800 456,000 440,000 434,600 425,500 4381500

Juice Bucks Income Statement

    For the year ended 31 dec 2011

Revenue:

 Net Sales 4,381,500.00

Cost of Goods Sold: Beginning Inventory 25,000.00Add: Purchases 1,400,000.00 Freight-in 160,000.00

  1,585,000.00

Less: Ending Inventory 35,000.00Cost of Goods Sold 1,585,000.00 Gross Profit 2,796,500.00

Expenses:

Advertising 800,000.00Maintaince 35,000.00Salaries 90,000.00Building Rent 360,000.00Repairs 18,000.00 Depreciation 163,400.00Office Expenses 21,000.00Miscellaneous 20,000.00 Telephone 38,000.00Utilities 115,000.00Juicer and shaker 63,000.00Bowl and Glasses 13,000.00

 1,736,400.00

1,060,100.00

 

 

Net Income 1,060,100.00

             

Balance Sheet Liabilities Assets Currents Liabilities Currents Assets

Cash and cash equivalents 100000Supplier 70000 Inventories 35000

Bank 4580280

Equity 5000000 Fixed AssetsFahad Ali 1426100+265025 1691125 Building 800000Abou Raees 1426100+265025 1691125 Freezer 54000Jameel 1105660+212020 1317680 Furniture and fixture 500000Samra 855660+159015 1014675 Computer 30000Sarwat 855660+159015 1014675 Van 700000

Total 6799280 Total 6799280

Ratio Analysis Year 2010 Return on Investment = Net Income\Total equity = 704400\5000000 = 14.088%Gross Profit Margin= Gross Profit \ Net Sales = 2467800\3517800= 70.15%Net Profit Margin= Net Profit \ Net Sales =704400\3517800= 20.02%

Year 2011Return on Investment = Net Income\Total equity =1060100\ 5000000 = 21.202%Gross Profit Margin= Gross Profit \ Net Sales = 2796500\4381500=63.82%Net Profit Margin= Net Profit \ Net Sales = 1060100\4381500=24.19%

Break Even

Sale…………………………………………………3517800Less: variable cost Purchases ………………………900000Fright in………………………...150000Maintain…………………….... 30000Repair…………………………..15000Office Expense………………….20000Utilities………………………….99000

1214000

Contribution margin……………………………2303800

Fixed Cost

Advertising…………………………800000Salaries……………………………...90000Building Rent……………………….360000Depreciation………………………...163400Miscellaneous……………………….10000Professional Fees…………………….70000Telephone……………………………36000Juicer and shaker……………………..60000Bowl and Glasses…………………….10000

Total Fixed cost ……………………..1599400

Contribution margin ratio= 2303800/3517800 = 0.65

Break Even in Rs= Fixed Cost/ Contribution margin ratio 1599400/0.65 = 2460615 Sale

Future plans

Our future plan is to come in pizza and sandwiches market so that Juice bucks are

comfortable and inviting. We are a fast-casual operation with dine in, take-out, and

delivery. The decor and theme are centered on the cutting edge open kitchen with brick

arches and distinctive lighting. Our energy and atmosphere will appeal to families,

groups, and schools.

The real power and energy of the juice bucks will come from the attentive and courteous

service provided by our managers and staff. Our fresh menu will be prepared by our

motivated kitchen team, and carefully orchestrated to provide the best service to our

customers who are our priority. We will have at least one manager on duty at all times.

Our hours are Sunday thru Thursday 11 am. To 10 pm. Friday and Saturday 11 am. to 11

pm. Take out available during store hours. Delivery hours are 4 pm to closing everyday

we are open. We will offer delivery all day on Saturday and Sunday and some holidays.

Stuffed Crust Pizza

Sicilian Pizza:-

Grand Pan Pizza:-

The Italian.

The Edge:-

Twisted Crust:-

The Quad

The Big New Yorker:-.

4forALL

The Dipper

Cream and Sweet Chili.

Cheesy Bites:-

Yummy garlic butter

Sandwiches

Meatball

Cheesesteak

Bánh mì

Italian sausage

Ham and cheese

Roast beef

Veggie

Cheese

Tuna

Fish

Chicken

Bacon

Breakfast

Tofu

Turkey cheese

Roast pork

Bobbie