Welcome to Presentation

Submitted To:

Noor Nahar Begum

Lecturer

Faculty of Business Studies (FBS)

Bangladesh University of Professionals

Submitted By:

Sharmin Sultana

Id No:M1415030

Program: MBA

Batch:15

Presentation on Business Plan of Watermelon Juice

Background (Product overview)

Product Name: Refresh Water Melon Juice

Raw Material of Product: The main raw material of this juice is fresh Watermelon.

The other materials are: Water Sugar Citric Acid Vitamin A Vitamin C Sodium Benzoate Approved Preservatives Natural Identical watermelon Flavor

Categories of products: There are 4 size of juice we are proposed for lancing.

Junior Juice Pack (120ml) Normal Pack(250ml) Contemptible Pack (500ml) Family Pack(1ltr)

Background (Product overview)

Company Name: Refresh Beverage Ltd.Country/Territory: BangladeshBusiness Type: Manufacturer  Geographic Markets: National Year of Establishment:2014Approved by BSTI

Background (Company Details)

Opportunity:This product is totally new & different from existing products. Our product is qualitative & good forhealth. That’s why we think that this juice will be demandable in market. There is a huge potential market for juice in Bangladesh because watermelonjuice is a new product in the marketProblem: lack of experience Shortage of capital mall scale production Consumers are unfamiliar with the product

Background(cont.)

Competition:The direct competitors of our Product are: Pran Shezan DanishBut we are not competing our product with them because they are the competitors of the juice market and they are only providing the different flavor juices but not the watermelon juice.

Background(cont.)

Prospects: Developing beverage market condition, A market vacated by ineffective competitor, favorable government rules and regulations, health conscious educated young people, cheap and available raw materials, low labor cost etc. will give a hope that Refresh Beverage Ltd can

create a position in market.

Background(cont.)

Aim: To become one of the leading beverage brand in

Bangladesh within next 3 years By serving best quality product, competitive marketing

strategy, efficient management team and employees

Background(cont.)

Resources Needed:

Skill: Technical skill for handling mechinery,ecquipment, Conceptual skill for taking managerial decision Human skill for communicating clients, suppliers,distributors.employees Physical Assets: Factory building, Machinery, equipments etc. Market: National Market Time Frame: 2014-2024 that might be expand in near future.

Background(cont.)

People

Time

Money

Availability of Resources: Skill: Hiring employee who are experts in conceptual,

human and technological skill. And arranging training programme for them.

Physical Assets: Purchased 5 acre land in Rupganj, Narayanganj and rented a office space in Gulshan area.

Machinery: Import Necessary Machinery from Chaina. Management: Employed experienced professional for

top level management. Time Frame: 2015-2020 that might be expand in near

future

Background(cont.)

Risk to be taken: As a new product or brand consumer may refuse to

accept it. Demand of our products may be adversely affected by

changes in consumer preferences and tastes. Political instability of our country

Background(cont.)

EnvironmentLegal Environment:

This organization is started by following all act and regulation needed.

Factory building is build under building code And corporate office and factory both are insured for next 5 years. All necessary copywrite,petents,trademark license etc are taken.

Background(cont.)

Economic Environment: Business may be affected by:

Change in income level of customer Change in consumer spending patterns

Social Environment: Religious values habits

Background(cont.)

Planning

Vision:Establish Refresh Beverage Ltd. as one of the local leading source of healthy drinks.

Mission:The mission statement of Refresh Beverage Ltd. is to provide customers with an expansive number of quality and freshly made juices that are affordable and healthy.

Objectives: Develop enthusiastically-satisfied customers all of the time. Turn on profit from the fist year of operation. Provision of a great work environment, treating each other

with respect and dignity. Apply high-quality standards of excellence to all business

processes. Contribute positively to our communities and our

environment. Fully commit to supporting growth and development in the

economy

Planning (cont.)

Strategic plan:Strategically increase ;

the number of distribution locations within a short time frame,

making the product more available to the consumer, creating

strong brand management.

Planning (cont.)

Operational Plan: Continuous improvement of juice recipe maintained by R

& D department. Take initiatives to increase production. To improve employee skills arranging training program. Ensure comfortable working environment. Launching promotional advertisement time to time. Select proper distribution channel.

Planning(cont.)

Planning (cont.)

Marketing Plan Refresh Beverage Ltd. will introduce its products at 20% off regular

price during the first month.  In addition, it will co-sponsor local charitable events to raise the

visibility of the brand name.

Sales Strategy The sales strategy is to build customer loyalty in the new markets.

Pricing system: After covering the cost we set a profit margin for our pricing.  We will keep reasonable price and provide quality product for

customers’ acceptance. Moreover we will need to lower the price to hold the market share at

the time of competition.

Marketing Plan:

Planning(cont.)

Market Segmentation

•We segmented our market according to the basis of age, Income, profession.

Target Market

•After evaluating market segment, we choose two types of people as our target market. That is young people and children.

Market Positioning

•We positioned our product as 1. High quality product, 2.Reasonable price, 3.Reliable

Promotional Strategy Television FM Radio Newspaper Billboard Personal Selling Vehicles Advertisement

Planning(cont.)

Distribution Strategy: To market our products to the targeted customers, we will

follow the level 3 of consumer marketing channel. Our channel will be like follows:

Manufacturer

Whole seller

Retailers

Distributor

Consumer

Competitive Strategy:

Planning (Cont.)

Excellent value for money we offer our customer

Offer comparatively low price

Diversified menu and superior product quality

Procurement Strategy

Though it’s a seasonal fruits, so collect best quality watermelon from different parts

of the country in it’s season. Ensure proper preservation technique to maintain

quality. Ensure transportation facility. Ensure proper utilization of raw materials

Planning(cont.)

Break-even Point:Average Price per unit, tk.40

Average Revenue =

Total Cost= Variable Cost + Fixed Cost

=60,000+700,000

=760,000/-

When I produce 19,000 unit then my production will reach break-even point.

Planning(cont.)

Quantity TC

15,000 730,000 (30,000)

19,000 760,000 -

23,000 790,000 130,000

Area Factory: Rupgange,Narayangang Corporate Office:14/7 Gulshan1,Dhaka

Size: It's a medium size business.

Resources: Time Money Human resources

Organizing

Skills

Organizing(cont.)

• Technical skill will be used in set up new mechinery,ecquipment etc.

• In time of adopting new technologyTechnical Skill

• Using in increasing personal selling• Maintaining relationship to customers and societyCommunication skill

• Will used in crucial and competitive decision for business

• making all kind of business planConceptual Skill

Organizing(cont.)

Co-ordination Raw materials are reached on time from store house to

Production factory. Proper co-ordination between all resources are ensured. Finished goods are sent on time to all distribution

channel. Co-ordinate the works between factory and corporate

office.

Organizing(cont.)

Monitoring: In factory, for every 7 employees, there is one supervisor and all

supervisor will repot to production manager. Works of all department’s manager will be monitored by their

department head. We will have simple, decision friendly, monthly, quarterly, and

annual reports focusing on

1. Revenue and sales

2. Expenses

3. Customer feedback

4. Market log (self and competitive major activities). we have some specific standard and we will compare it with the

actual performance.

Organizing(cont.)

Budgeting

Organizing(cont.)

Particulars Amount (Tk.)

Raw Materials 2200000

Processing Cost 550000

Transportation cost 330000

Rent 250000

Factory Overhead 1200000

Advertising Expense 300000

Salary Expense 1020000

Distribution 100000

Other Expenses 50000

Total 6000000

Any Question ?????