Company Limited

Business Plan

www.smoothy.com.bd

ABOUT US…

HEAD OFFICE:

Smoothy Juice Co. Ltd23/4, Dhanmandi 4/A, Dhaka

Dhaka-1215

E-mail: smoothy_co@yahoo.com

www.smoothy.com.bd

FACTORY:

Smoothy Juice Industry Limited

Ashulia, Saver, Dhaka

OUR NATURE & SIZE OF BUSINESS

Smoothy is a Partnership & Medium size business…

Manufacturer

Wholesaler

Initially we will cover the 2 division of the country but our prospect will be whole of the country…

STATEMENT OF FINANCE

From

Partners:

TK. 11 Crore

From

Brac Bank SME Loan:

TK. 4 Crore

WE PARTNERS…AND THE SHARE

25%

15%

25%

15%

10%

10%

Rubayat Rajeev

Nafij Ahmed

Shahinur Akhter

Shajahan Munshi

A.Z.M Shahadot

Shaila Parvin Shantu

ABOUT OUR PRODUCT

Orange Juice

Mango Juice

Cocktail Special

WE THINK THE DIFFERENT…

Speciality :

100% pure juice

Pure Sugar free

Diet

Mixed flavor ( cocktail)

Target Customer:

60 % Diabetic People

Children

Health Conscious Young People

COMPETITORS OUTLOOK

the Leading Competitors…

Frutica

Frooto

Pran

Acme

Shezan

Slice

THE EXPECTATION…

Next three year we target that we capture 5% of total market share…

We expect the sales will be in next year approximately TK 5.50 corer…

The return on investment is 20% expected…

OUR BELIEVE & OUTLOOK…

A B

CD

Performance

Pri

ce

Competitor

Our position

OBJECTIVES

Improving the customer satisfaction through the good quality of products

Turn in profits from the first year of operations.

The creation of unique, innovative and healthy products

Become as the Best New Juice Company in the Bangladesh

PRODUCTION

PLAN

PHYSICAL PLANT

Asulia, Savar, Dhaka

3000 square ft Industry Area

PRODUCTION PROCESS:

JUICE EXTRACTION REMOVING THE BITTERNESS

TREATMENT OF THE PULP AND ASEPTIC FILLING

MX

PA

ST

EU

RIS

ER

CIP CLEANING SYSTEM THE JUICE MIXING ROOM SHIPPING & DRYING THE ORANGE PEEL

PRODUCTION PLAN (DESIGN)

Manufacturing Portion

Packaging Portion

RAW MATERIALS SUPPLIERS

In our Country:

Mr. Jamil Hossain, (Mango Suppliers)

Mr. Ahsan Mustak, (Mango Suppliers)

In Foreign Country:

Mr. Cyang Mo, (Orange Suppliers)

Suching Rong, (Orange Suppliers)

Mr. Rathor Dash, (Varity Fruits Suppliers)

Mr. Jone Smith & Jonson Height, (Other Raw materials)

MARKETING

PLAN

MARKETING OBJECTIVES

Maximum Profit Margin

Quality Leadership

Long Relationships with Customer

Communication Objective

Strategy Marketing Objective

PRICING STRATEGY

Smoothy Juice selling its juices at price added cost and profit margin and also keep in mind the key competitors price

Product name

Cost of

raw

materials

Production

cost

Marketing

CostProfit Price/ unit

Retailer’s

Selling

Price

Mango Juice

(500ml)14 3.50 1.50 3.00 22 25

Mango Juice

(900ml)25 6.75 3.25 5.00 40 45

Orange Juice

(500ml)15 2.50 1.50 3.00 22 25

Orange Juice

(900ml)30 6.00 4.25 4.75 45 48

Cocktail Special

(500ml)17 4.00 2.50 1.50 25 28

Cocktail Special

(900ml)35 8.50 3.50 3.00 50 55

DISTRIBUTION STRATEGIES

1. B2B (Business to Business)

2. B2C (Business to Consumer)

Manufacturer

Wholesalers Agent

Retailer

CustomerB2C

B2B

PROMOTIONAL STRATEGIES

Cable Media/ Television Advertising

FM Radio

Billboard

Internet Advertising

Newspaper

ORGANIZATIONAL

PLAN

Responsibility and Mutual respect

Our management style reflects the participation of the owners

a very strong organizational culture

It believes on teamwork

The company's management philosophy will be based on…

KEY TO SUCCESS FACTOR

Employee training to insure the best juices preparation techniques

Marketing strategies aimed to build a solid base of loyal customers

Customer satisfaction with high quality juices and services

Management that treats every employee equally

The creation of a unique, innovative, upscale atmosphere that will differentiate

Chairman

Head of

Production & Operational

Head of

Planning & Performance Management

Head of

Marketing

Head of

Finance

Head of

IT & Technology

Officer

Mr. Rubayat Rajeev

Nafij Ahmed

A.Z.M. Shahadot

Shaila Parvin Shantu

Shajahan Munshi

Shahinur Akhter

We Partners & Our

Departments

Chairman

Head of

Production & Operational

CEO of Production & Operation

Executive of Production

ManagementOfficer

Executive of Production Planning

Officer

Head of

Planning & Performance Management

CEO of Planning & Performance Management

Human Resource Manager

Officer

Production Coordinator

Officer

Head of

MarketingCEO of Marketing

Exective Officer of Sales & Distribution

Officer

Executive Officer of Market Analysis &

PlanningOfficer

Head of

Finance

CEO of

FinanceExecutive of Accounts

Cashier

Auditor

Head of

IT & Technology Officer

Executive Officer of IT & Information

Executive of Technologies

FINANCIAL PLAN

INCOME STATEMENT

Net Sales: 2,55,00,000.00

Advertising 29,00,000.00

Maintenance 30,000.00

Salaries & wages 10,90,000.00

Building Rent 16,60,000.00

Repairs 8,15,000.00

Depreciation (Land

&Building) 1,50,000.00

Depreciation (Machinery&

Equipment) 1,63,400.00

Office Expenses 50,000.00

Miscellaneous 90,000.00

Professional Fees 1,70,000.00

Telephone 90,000.00

Utilities 99,000.00

Marketing Van 1,60,000.00

Packaging Cost 23,00,000.00

Operating Expenses

Purchases 1,15,00,000.00

Freight-in 3,50,000.00

PRO FORMA BALANCE SHEET

Liabilities (Taka) Assets (Taka)

Currents Liabilities Currents Assets Account payable 4,80,000.00 Cash and cash equiv. 4,75,00,000.00

Supplier 8,05,400.00 Inventories 17,04,500.00

Tax payable 1,05,940.00 Bank 65,53,000.00

Notes payable 9,35,000.00 Account receivables 13,00,850.00

Accrued payable 4,73,000.00 Prepaid expenses 89,00,000.00

Marketable securities 85,00,000.00

Long-term LiabilitiesBank loan 3,46,69,800.00

Reserve fund 13,85,000.00

Total current assets 7,44,58,350.00

Owner’s Equity Fixed AssetsRubayat 2,75,00,000.00 Land &Building 1,94,94,965.00

Shajahan 1,65,00,000.00 Machinery & Equipment 4,35,00,000.00

Shainur 2,75,00,000.00 Freezer 25,26,500.00

Nafij 1,65,00,000.00 Furniture and fixture 18,54,325.00

Shaila 1,10,00,000.00 Computer 11,25,000.00

Sourav 1,10,00,000.00 Cover Van 35,00,000.00

Staff vehicles 23,95,000.00

Total Owner’s Equity 11,00,00,000.00

Total Liabilities 14,88,54,140.00 Total Assets 14,88,54,140.00

BREAK EVEN ANALYSIS

Fixed Cost Variable Cost

Computer 11,25,000.00 Raw Materials 1,01,45,500.00

Cover Van 35,00,000.00 Factory Overhead Cost

80,000.00

Air Conditioner 7,20,000.00 Miscellaneous expenses

90,000.00

Photocopy Machine

5,50,000.00 Salaries & wages 10,90,000.00

Gas Generator 14,50,000.00 Marketing Van 1,60,000.00

Staff Vehicles 23,95,000.00 Utility Bill 99,000.00

Furniture & Fixture

18,54,325.00 Advertisement 29,00,000.00

Freezer 25,26,500.00 Packaging Cost 23,00,000.00

Land & Building 50,94,965.00 Telephone Bill 90,000.00

Total Fixed Cost 1,92,15,465.00 Total Variable Cost 1,69,54,500.00

BREAKEVEN ANALYSIS (CONT.)

Total Cost = Total Fixed Cost + Total Variable Cost

= Tk. (1,92,15,465.00+ 1,69,54,500.00)

= Tk. 3,61,69,965.00

Selling price per unit: Tk. 40.00

Variable cost per Unit: Tk.31.50

Break even quantity

= Fixed Cost / (Selling Price Per Unit – Variable Cost Per Unit)

= Tk. 3,61,69,965.00/TK(40.00 – 31.50)

= Tk. 3,61,69,965.00/ 9.50

= 38,07,365 Units (Approximately)

Break even Sales

= Total produced unit * Revenue

= 38,50,365 * 9.50

= Tk. 3,65,78,468 (Approximately)

BREAKEVEN PROJECTION

RISK ASSESSMENT

& Other Information….

EVALUATE WEAKNESS OF BUSINESS:

Evaluate the setup cost in right manner

To compete with the competitors in an innovative technical way.

Carefully analyze the economic condition of the country.

To improve technological and technical support of the company.

The company should justify the legal concern in appropriate way.

The company should have clear concept about market (national & international) industry demand.

CONTINGENCY PLAN:

We have a plan when our business is well established

we will introduce a Mineral Water in our business

area…

NEW TECHNOLOGIES

We don’t implement any kind of new technologies

in primary stage of our business. But in Future…

Primary Sources of Information:

1. Investment Bankers

2. Sales Force

3. Suppliers

4. Customers

5. Employees

6. Consultants/Specialized Firms