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    TRAINING REPORT

    ON

    PREPARE A CUSTOMER (STYLIST) MANUAL FOR JUVALIA AND YOU

    Submitted in partial fulfillment of the requirements of

    Post Graduate Programme

    by

    Jony Tyagi

    SKYLINE BUSINESS SCHOOL

    ELC CODE: 081023043

    122 Institutional Area, Sector 44 Gurgaon-122003

    July 12012

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    ACKNOWLEDGEMENT

    In the attempt for developing the project STYLIST MANUAL FOR JUVALIA &

    YOU

    I would like to acknowledgement all those who have helped me in providing

    ground for much of the development process that has followed. The success of

    my research report would not hint at any one individual, but it was a

    consolidated effort on the part of all who contributed to this report.

    I wish to acknowledge my indebtedness to my project guide and industry mentor

    Mrs. Ambika (HEAD TRAINING AND DEVELOPMENT) of Juvalia & You and my

    faculty mentor Suklin Bajaj for providing me an opportunity to gain both

    theoretical and practical knowledge in the field of Marketing and extending their

    full support.

    I am thankful to all the staff member of juvalia and you and all our teachers of

    skyline business school who helped, and co-ordinate made the implementation

    of project possible.

    Last, but not the least who are always at the top of my heart, my dear family

    members whose blessings, inspiration and encouragement have resulted in thesuccessful completion of this project.

    Jony Tyagi

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    EXECUTIVE SUMMARY 1

    OBJECTIVE OF THE STUDY 2

    CHAPTER I : INTRODUCTION 3

    CHAPTER II : COMAPANY PROFILE 5

    CHAPTER III : STYLIST MANUAL 7

    CHAPTER IV : RECOMMENDATION, LEARNINGS & LIMITATION 37

    4.1 Recommendation

    4.2 Suggestions

    4.3 Limitations of the project

    4.5 Learnings

    CHAPTER V :Bibliography 41

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    EXECUTIVE SUMMARY

    The subject of my study was to prepare a Stylist (customer) manual. I have done it by using

    various sources like companys website, catalog, and Module. In order to know how rapidly

    the industry has grown and the opportunity it has, I have done analysis of global and Indian

    jewellery market. In this report I have provide and elaborate a detail information about

    business plan. Such as As a stylist what they need to do? How they can join ? business plan

    and the earning opportunity for them.

    The report contains:

    Analysis of global and Indian costume jewellery market Company profile Business plan Business opportunity with organization Recommendation ,suggestion Limitation of the project My Learning

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    OBJECTIVE OF THE REPORT

    The objective of report was to provide a detail insight of the organization, its business

    plan

    and the business opportunity.

    This report was prepare primarily with the following objectives:

    To provide information about the company and its product to stylist To let stylist know about Companys business plan by using MLM model By using various discount, reward and recognition model let them know the

    business and earning opportunity with the Juvalia and you

    To let them know as a part of organization what they have to do and how the can

    get a flying start.

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    CHAPTER- I

    INTRODUCTION

    Jewellery is a form of personal adorment..india a land of tradition and rich culture is well

    known for its affinity with jewellery. India has a long jewellery history which went throughvarious changes through cultural and social influence.

    many of jewellery and traditions are used today ,and jewellery is commonplace in indian

    ceremonies and weddings. Known for its contamporary and traditional design ,indian

    jewellery market is dominated by gold which consists of around 80% of market

    share.Indian jewellery market is estimated to Rs.1500 billion.

    from last couple of year There is a drastic change in the attitude of the consumers towardsJewellery. The industry dynamics and consumer behaviour patterns has shown a new

    trend,market factors of volatile gold price and social influence leading consumer attract

    towards alternatives that is costume jewellery. people from all social and economic

    backgrounds have turned towards this trends and prefer to invest in costume jewellary.

    INDIAN JEWELLERY MARKET

    US $ 27.7 billion(1500 billion)

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    COSTUME JEWELLERY

    Costume jewellery is a kind of jewellery specially designed and manufactured to look like

    fine jewellery.

    Costume jewellery started in the 18 th century with its use in stage costumes.during the

    early 19 th century ,the use of costume jewellery was limited. During 1960s-70s many

    countries started manufacturing costume jewellery in a large scale.over the years it has

    become a rage with women of all ages groups,fashion conscious people.

    GLOBAL COSTUME JEWELLERY OVERVIEW

    The global costume jewellery industry is rapidly expanding and estimated to be over $ 26

    billion.US is main consuming market,while in asia continent china is the market leader.

    Major players of costume jewellery are CHINA USA UK INDIA HONGKONG

    ORIGINAL

    GOLD, SILVER, DIOMAND,

    GEMS, STONES

    COSTUME

    ARTIFICIAL, IMITATION

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    INDIAN INDUSTRY OVERVIEW

    Due to sharp rise in demand and its consumption Indian costume industry is also

    expanding abruptly.Till a few year back artificial or imitation jewellery was limited to a few

    unorganised retail outlets,with few pepole interested in buying them.but considering the

    changing secnario international player has started to entered in this sector,costume

    jewellery market is about Rs.2500-3000 cr,and because of various factor like

    affordability,variety,innovative design,and good value for money,it has grown around 60%

    in last couple of years. The Indian gems & jewellery industry is fragmented, into many

    parts, and mainly market controlled by unorganized players. And mostly companies in

    industry in private hand, but still India have gained prominence as a leading international

    destination for importing high quality designer jewellery. there is a lot of untapped

    potential in the organized retail sector.as organized retail sector has market share of only

    5% of total costume jewellery market

    JUVALIA & YOU is a berlin based fashion jewellery company.sensing huge business

    opportunity in india,it has recently launched in india with its exclusive,irresistble ,and

    trendy fashion jewellery.

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    CHAPTER- II

    COMPANY PROFILE

    JUVALIYA & YOU

    During a fashion week in new York ,Two global trendsetter Livia from Russia and Anna

    from brazil has met. they have one thing common that is passion and interest for jewellery .

    they exchange their idea about the jewellery & its trends worldwide .

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    Years later they formed JUVALIA & YOU. a social selling company ,having exquisite

    international fashion style, unique and trendy jewellery pieces collected from around the

    world.

    JUVALIYA & YOU IndiaJUVALIA AND YOU is a Berlin based online fashion jewellery

    company, its a venture of springstar.

    Springstar Ghmb a global incubator was founded in 2007 by

    German entrepreneur and angel investor Harish Bahl of smile

    group, oliver jung of airbnb and Klaus hommels of hommels

    holdings.

    Sprigstar the German incubator of juvalia and you is one of the

    rapidly expanding incubator for E-commerce startup around

    the world and tracking fastest growing economy and have presence in brazil, Germany,

    Russia, and now in India.

    Springstar is the incubator of many well known e commerce company like Airbnb.com, fab

    ,fashion and you ,deals and you ,bstylist etc.

    juvalia and you is a global jewelry social selling portal, and list range of fashion jewellery

    and accessories . its headquarter situated in Berlin, and chritian wallin is the CEO(global) of

    juvalia and you.

    Juvalia and you has recently launched its operation in India. backed by Delhi based juvalia

    and you marketing Pvt Ltd Of Harish bahls smile group .and . Juvalia and you India is a

    brainchild of a prominent entrepreneur Mr.chaitanya Aggarwal an MBA from Columbia

    business school. he had previously worked with citadel investment group as research

    associate. now he is the CEO of juvalia and you India .

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    Company has setup an office in Delhi operated by juvalia marketing pvt Ltd. Company has

    launched its India specific portal Juvalia.in in April, and has proven a rage among women

    and fashion conscious people with 18k+ like in social networking site facebook.

    as of now company has raised investment around US $15 million.

    Company has follow two types of business model.

    E commerce site and direct selling.

    Basically Business model of company has revolved around social selling and referral based

    sales.

    E commerce site- company has a fanatical website .it offers a wide range of accessories

    (400+) such bracelet, necklace, brooches ,earrings, rings, hair band. it has all the

    information about the company and its product. Customer can select product through its

    price, name, or by position and its availability. She can see product in zoom in mode to

    ensure its quality and design. currently company offered free shipping and modes of

    payment offered are cash on delivery and debit and credit card.

    Direct selling company also allows its user to sign up as a stylist and sell its products

    through referrals or social sales. Company provides sales commission around 25-35%.andalso offer discount and rewards in order to incentivize the stylist.

    Juvalia and you Currently it has launched as jewellery specific company but Mr.chaitnaya

    aggarwal has said in future company will extent its market and segment. it will intends to

    venture into the other fashion accessories (bag ,belt) and also an extension in product

    CHAPTER -III

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    STYLIST MANUAL

    Juvalia and you mean the chance to be styled together with your friends and to be shop in a

    relaxed atmosphere. it nurture your dream to become an entrepreneur with flexibility and

    fun. its a social selling company ,tailored only for you. its not about us, its about you, a

    creative entrepreneur, trustworthy friend, the joyful colleague.

    You dont need to be a fashion guru, techie, or professional saleswomen to be successful

    with us. We have the experience, the training material, and the necessary network that you

    need to succeed.

    We will guide you, train you ,support you and ensure that you fulfill your interest and

    dream.

    OUR VISION

    Our vision is to provide a platform to womens across the country to live their dreams of becoming

    an entrepreneur, we have a vision of better world that offers a women an alternative career path..

    where women can combine flexibility and fun with success and profit.

    we dont believe in super CEO bec ause we know only as a team we can succeed. We support you in

    becoming a part of our JUVALIA AND YOU team as a stylist.

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    ABOUT THE JEWELRY

    ELEGANT DESIGN

    Our team consists of only the best designer in the fashion industry. Designer from Brazil, India,

    France, Russia, and Germany are continuously on the sentinel for the latest trends. to produce

    exclusive creations ,Our highly skilled and zealous designers, trendsetter and talented salesmen all

    come together under one roof .We give too much importance to every part of a piece of jewelry.

    Only this way we can create for you tempting jewellery that makes you feel beautiful and unique.

    SUCCESS

    PROFIT

    GROWTHFLEXIBILITY

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    HIGH CLASS DESIGNS FOR UNBEATABLE PRICES NO RETAIL STORES

    Our display cases r eplaces the experience of an expensive designer store, it built just

    once in your living room. No long assembly lines. In order to choose best jewellery for you

    we travel all over the world and work with the best manufacturers and stonemasons of all

    part of the world. This way we are able to save ourselves the cost of any middlemen and

    make our jewelry directly .in addition, you not only get extra, but you also get the superior

    quality and design of our assortment. In this way we craft implausible value for our

    customers and offer startling luxury at an affordable price.

    A MIX OF HIGH QUALITY MATERIALS

    In all our accessories we use a mix of semi-precious stones, resin, crystal, glass, .925

    sterling silver, bronze, 18-24-karat gold finishing, and hand-painted enamel. We select just

    the right materials to produce the right design ,look, and price for the fashion jewelry.

    PRODUCTION AT THE HIGHEST LEVEL AND SOCIAL RESPONSIBILITY

    Our design team works together with the most exclusive designers of the industry .we

    have high-class production and allocation facilities around the world along. We work

    together with the best manufacture partners who stick to all regulations concerning

    worker protection. We make jewellery that is attractive not only from the outside, but also

    from inside. We have devoted our self to every details about quality, design, and with

    responsibility.

    WHY SHOULD YOU JOIN US

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    Juvalia & you is not only about jewelry but also offers todays busy woman a career

    alternative, where she can achieve success and balance through a career in something she

    loves. As a part of our company you will have

    Juvalia and you is a international fashion accessories brand having presence in

    Brazil, Germany, Russia and now in India. Unique and irresistible jewellery brand pick up around the world. A business having startup cost of just Rs.2499 and get jewellery worth of 10,000 Get discount and credit on each purchase, and every new client you have added You are your own boss, set your own target, choose your own team and agenda Delivery at your door, no shipping charge, easy replacement policy.

    having presence in 4 country Brazil,Germany,Russia,India

    International brand

    Versatile IrresistibleExclusive design

    resonable startup cost(worth 2499) products worth 10,000Value for money

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    And many more..

    get discount up to 35% on every purchase discount on group as well as personal sale ,various

    vouchersDiscount

    schedule according to your needs (be it full time ,orpart time)

    your team ,your style,your agenda,your workplace earn profit and success with fun and flexibility

    Own hour

    online shopping cash on delivery no shipping cost,easy to replace

    Exclusiusive service

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    Its not only a platform for sales but a means to empower t he women of today. Every

    jewellery in our collection is exclusive keeping in mind the ever varying taste of modern

    women. Our catalogue has a wide range of necklaces, earrings, bracelets, rings and more.

    Juvalia Indias accessories are versatile and fashionable and can be worn for a casual day

    out with friends, formal evenings and even to our big fat Indian weddings!

    HOW TO JOIN

    3 easy steps to become a part of our organization:

    First of all you have to login companys website www.juvalia.in then register yourself as

    stylist

    Mention your name, address, phone number along with other details. As soon as you

    submit your details your registration has completed now you need to order your starter

    kit by selecting jewellery worth Rs.10,000. After placing you order select your mode of

    payment either by debit card or by cash on delivery. After completing with onlineprocedure all you need to do is planning about your business.kit will deliver to you within

    7-10 working days.

    http://www.juvalia.in/http://www.juvalia.in/http://www.juvalia.in/http://www.juvalia.in/
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    DOCUMENTS YOU NEEDED

    2 passport size photo

    Photocopy of photo ID card

    Document with Address proof

    STARTER KIT

    STEP 3

    recieve your starter kit and step up towards becoming an entrepreneur..

    STEP 2

    order a starter kit of worth 2499

    STEP 1

    log in to our website www.juvalia.in & register yourself

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    Do you feel affection for keeping up to date with the latest fashions and trends? Do you

    want to exploit your creative side and earn more money in the process? Then order

    yourself a JUVALIA & YOU starter kit and merely a few clicks make a personalized

    JUVALIA & YOU online shop. Choose any jewelry worth 10,000 of your choice .

    Your starter kit consist of:

    You will get your starter kit(home delivery) within 7-10 working days .we have cash on

    delivery policy with no shipping cost .

    Welcome letterOrder form

    Magazine Look book

    Training module Ring sizer

    ProductsWorthRs.10,000

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    STYLIST: BECOME AN ENTREPRENEUR

    Our Stylist are the heart of our company

    After signing up you become our stylist, one of the most important part of our company.

    Our stylist are women of different backgrounds, different ages, who are aspiring

    entrepreneur and have passion & interest for jewelry. No matter what their situation or

    training. As a stylist you get following advantage:

    AN EASY START WITH MINIMAL RISK

    Low startup cost

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    Interactive training around the clock

    And JUVALIA & YOU team always by your side

    SET YOUR OWN HOUR

    Create your own schedule

    Be it part time or full time

    You are your own boss

    EXCLUSIVE SERVICE

    Company offers you tailor made service

    Quick and easy delivery saves your time and money

    Latest collection, unique design, superior quality

    I really want to thank juvalia and you for giving me easy access to an

    international range of products fantastic designs. it is an outstanding company

    and one of the best choice I could have made for myself ! BY Our Stylist

    GOPIKA DAVAR (business director at primo )

    AS A STYLIST WHAT YOU HAVE TO DO

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    Now as you have taken your first step towards your dream , now the time has came to

    sketch your business plan.

    There are three ways to grow your business.

    STYLE SHOW DIRECT SELLING, TEAM, NETWORK

    PROMOTIONAL ACTIVITES

    HOSTING: as soon as you get your starter kit, all you have to do is pick the phone and let friends, family, colleagues, know about your venture. Host a style show! Spread your style

    exhibit our products and boost your business.

    HOSTING SELLING SHARING

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    STYLE SHOW: grow your business and earn money with lots of fun..and becomethe host of a style show..

    Our Style shows are the heart of our company, it allows friends to

    simply be able to come together to share their style with one

    another with lots of fun and in a very relaxed atmosphere. we call

    it social shopping, and organizing a Style show is the best way to

    make that possible.

    Incredible discount on jewellery and simply enjoying a great evening with friends are only

    a Style Show away.

    All you have to do is: Host a get together it could be a party, get together or a kitty

    party Invite your friends, neighbor, colleagues.. Just contact us we will make sure you ll get a stylist who knows

    exactly what to do make your style show a event to remember.

    HOST EXHIBIT ENJOYMEET/SHARE

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    Let stylist meet to your guest and show them our products Earn profit and enjoy the event!

    BENEFITS

    You are eligible for extra reward Additional reward if you achieve sale more then rs.8,000

    A TYPICAL STYLE SHOW

    Short ,sweet and personalized to you, this is how we like our style shows. your stylist will

    take care of everything so that you can simply enjoy the evening with friends.

    With little effort ,and with a good planning you can organize a successful Style show.

    Here are some suggestions/tips for you:

    Select and decide a catchy theme that suits your style and your friends style

    Here are some themes you can opt for your style show.

    Theme: Fiesta Italiana

    Who: all your Friends who you would like to spend time with

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    When: evening 7pm and 9pm. Tuesday Thursday are especially popular days

    Theme: After-work party

    Who: all your female colleague who would like to spend some good moment for

    herself

    When: 5pm to 7pm Mondays to Thursdays,

    Theme: Sweet treat

    Who: Women who have got to have the latest fashion and styles

    When: A shopping fling between 2pm and 4pm

    Theme: Breakfast at Juvalias

    Who: Mothers with children who rarely find time to shop

    When: One morning during the week between 9:30am and 11:30 am.

    Theme: Juvalias office lunch

    Who: your co worker whod like to look trendy and fashionable

    When:11 am to 1 pm during lunch break

    Once you have completed with your theme now time to invite your guest.

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    Invitation :We recommend first reserving a date which suits you and your guests ,then sending a

    personalized invitation, and shortly beforehand placing a reminder. So process goes like

    this

    CHECKLISTAs a stylist we recommend that you should have the following things before going for a

    Style show:

    Invitation by phone (call/sms) Printed invitations (letter/flyer) Guest list Sign-up form Sample suggestion Display suggestion Order sheet

    Arrival and setup for the style show:

    reserving thedate

    personalizedinvitation sweet reminder

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    Your stylist will come 20-30 minutes earlier for a quick and easy setup. she needs a

    free table with good lighting. such displays work well in a singular place, like a living room

    or dining room.

    A warm welcome :

    As soon as the guest arrive, they can begin to chat and try on jewellery. there is no formal

    presentation to wait for. your stylist will propose styles that suit you and show you how

    and with what to best wear each piece.

    Styling and ordering:

    Stylist are trained to work individually with interested guests and to provide personalized

    styling tips. its important to have a sense of what the guests should wear and what the

    newest must-haves are in every womens wardrobe.

    Hostess recognition reward

    As a token of appreciation we will give you recognition reward in the form of discount in

    jewellery piece. Your stylist can help you choose your rewards, or you simply wait a few

    days to compile additional order and receive your rewards as one big gift. your rewards

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    will be calculated based on the sales of your style show the more order you receive, the

    higher your discount will be.

    SELLING

    Showing our selection to other women and exchange styling tips actually feels more likefun than work.

    You can exhibit and sell product by yourself. Direct selling generates revenue as well as a

    huge customer base for you. And you can also sell it through promotional activity.

    Company will provide you sample jewellery at a very minimal cost . you decide how much

    you work and earn. Your personal commission is 25% for monthly sales of Rs.8,000.and

    25+10% for monthly sales of Rs.8000+

    Selling

    Directselling

    promotionalactivity

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    BENEFITS Earn up to 25-35% sales commission

    Jewellery worth Rs.10,000 at Rs.2499

    On sample items get up to 50% discount

    No quota, no inventory and no credit card charges

    Training and assistance provided by company for building business

    Easy returns, Fast and inexpensive shipping

    Flexibility ,Set your own working hours

    SHARING

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    If you like Working with other with people, and helping them to become successful , you

    can build your team of stylists. Assemble a team, lesser your workload and earn extra

    money You will receive a commission from the sales of your team, starting with the first

    person you engage. the more you support, the more you earn.

    BENEFITS

    Your team, your style, your agenda..you are your own boss

    Earn up to 26% on the sales of group

    More number of working people, create more revenue and hence profit.

    Earning up to 3 rd generation

    Coaching and mentoring by JUVALIA and You team

    Sharing the opportunity

    NETWORK (MLM)

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    To grow and increase your business at rapid pace all you need is a team of stylist.

    Start with

    Exploit your potential personal relationship. Enhance and create a down line of

    stylists .with a sales force you can earn extra money, achieve targets, explore new

    opportunity.

    Your Down line of sales force will goes up to 3 generations. as a team whatever

    revenue earn by a generation..you have a share on it besides your personal sale.

    MULTI LEVEL MARKETINGUnder multi level marketing clients uses their networks to make further clients for the

    company. In short it is using the clients network to increase the client base for the

    company. Juvalia & you use this strategy to penetrate itself into the market. Social

    community sale is a type or part of MLM. Juvalia and you have MLM business model based

    on various discount, reward and recognition. As level of network increases discount and

    profit also shoot up.

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    STEPS FOR ESTABLIST YOUR SALES FORCE

    estabish your network by appointing stylist

    start with your personal relationship call your friend,collagues, relatives

    direct selling,style show are act as your data collection method

    with your data start calling the potential customer

    exhibit and explain the product and business plan to them

    receive order from them and recurit them as a stylist under your team

    YOU

    1st Generation

    2nd Generation

    Generation

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    stay in touch with your team ,encourage them to built their network which further

    increase your downline

    LADDER OF SUCCESS

    As you have taken your first important step towards your dream by joining us as stylist

    ,with us you will grow steadly and climb ladder of success consistently..and yes with your

    commitment and hard work you can even jump from lowest to highest with very less

    duration.

    Our organisations hirerarchy going in the following manner STYLIST

    start with yourpersonal data

    call &meet thepotenial

    customer

    exhibit product& explain

    Bussiness planappoint stylists

    stay in touchand encourage

    them

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    SENIOR STYLIST STAR STYLIST DIRECTOR SENIOR DIRECTOR STAR DIRECTOR

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    STAR DIRECTOR

    DIRECTOR

    STAR STYLIST

    SENIOR DIRECTOR

    SENIOR STYLIST

    STYLIST

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    STYLIST

    CRITERIA

    Sign up and register to our website Purchase starter kit worth Rs.2499

    BENEFITS

    Discount Up to 35% on personal sale 3% credit on 1 st generation

    SENIOR STYLIST

    CRITERIA Personal sale of worth 8000+ Atleast one 1 st generation stylist Her stylists order should be worth Rs.8000 Group sale (all generation +personal) should be 40,000

    BENEFITS Dicount up to 35% on personal sale 6% Credit on 1 st generation

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    3% Credit on 2 nd generation

    STAR STYLIST

    CRITERIA Personal sale of worth 8000+

    Atleast two 1 st generation stylist stylist Both of Her stylists order should be worth Rs.8000 each Group sale (all generation +personal) should be 80,000

    BENEFITS Dicount up to 35% on personal sale 12% Credit on 1 st generation 6% Credit on 2 nd generation

    DIRECTOR

    CRITERIA Personal sale of worth 8000+

    Atleast four 1 st generation stylist ,order should be worth Rs.8000 each

    Atleast 2 star stylist Group sale (all generation +personal) should be 1,60,000

    BENEFITS

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    Dicount up to 35% on personal sale 14% Credit on 1 st generation 7% Credit on 2 nd generation 1% credit on 3 rd generation

    SENIOR DIRECTOR

    CRITERIA Personal sale of worth 8000+

    Atleast four 1 st generation stylist , order should be worth Rs.8000 each Atleast 4 star stylist Group sale (all generation +personal) should be 4,80,000

    BENEFITS Dicount up to 35% on personal sale 15% Credit on 1 st generation

    8% Credit on 2 nd generation 1% credit on 3 rd generation

    STAR DIRECTOR

    CRITERIA

    Personal sale of worth 8000+

    Atleast Eight 1 st generation stylist , order should be worth Rs.8000 each Atleast 8 star stylist Group sale (all generation +personal) should be 14,40,000

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    BENEFITS

    Dicount up to 35% on personal sale 16% Credit on 1 st generation 9% Credit on 2 nd generation 1% credit on 3 rd generation

    EARNING OPPORTUNITY

    Besides a very minimal startup cost Juvalia and you gives you huge discounts on

    personal as well as team sales. its a way to say thanks to you and encourage and

    boost up your business growth.

    On personal sales

    Monthly

    sales

    Monthly style

    show

    Potential

    Online order

    Percentage

    Earning

    Monthly profit on

    personal sale

    60,000 10 20 25+10=35% 21,000

    48,000 8 16 25+10=35% 16,800

    28,000 5 8 25+10=35% 9,800

    18,000 3 6 25+10=35% 6,300

    12,000 2 4 25+10=35% 4,200

    6,000 1 2 25% 1,500

    25% cash discount and 10% credit pay out

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    On sharing

    Additional earnings on the sales of your team

    Stylist Senior

    stylist

    Star

    stylist

    director Senior

    director

    Star

    director

    On 1st

    generation

    3% 6% 12% 14% 15% 16%

    On 2nd

    generation

    3% 6% 7% 8% 9%

    On 3rd

    generation

    1% 1% 1%

    POWER OF YOU

    As a token of appreciation we offer you gift vouchers on your sales that can be

    redeemed with your online purchases.

    POWER OF YOU SHOP FOR WORTH GET A VOUCHER WORTH

    POY 1 Rs.5,000 Rs.1,000

    POY 2 Rs.9,000 Rs.1,500

    POY 3 Rs.12,000 Rs.1,500

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    POY 4 Rs.15,000 Rs.3,000

    ` You will get to avail your voucher only after you complete the above mentioned

    steps. If you miss a step, you cannot participate further in the program.

    Reward & Recognition

    juvalia and you, constantly strive to give you the tools necessary to successfully combine

    work, family and recreation. we appreciate your commitment, team work and effort

    towards the company through our reward & recognition plan ..where you get the

    opportunity to travel the world with all expense paid by JUVALIA .so we look forward to

    meeting you all and sharing our growth plans with you.

    Splendid GOA (2N/3D)

    Goa, the land blessed with splendid scenic beauty , golden beaches ,beautiful rivers and

    lake is undoubtedly a tourists paradise.

    Criteria

    Should be a Stylist Achieve personal and group sale of rs 2,00,000 (only 1 st generation to be

    counted)

    Exotic Bangkok(3N/4D)

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    The land of thousand smiles , Bangkok is the stirring capital of Thailand .amazing,

    unique and known for its charming hospitality.

    Criteria

    Should be a senior stylist Achieve personal and group sale of Rs.2,40,000 Recruit 6 new generation stylist All 6 should do sale of at least Rs.8,000 each within

    3 month of joining and before the end of qualification period

    .

    Dazzling Dubai(3N/4D)

    Pristine waters, white sandy beaches, and mildly tepid weather makes dubai the perfect

    holiday gateway.

    Criteria Should be Star Stylist Achieve personal and group sales of 3,50,000 Recruit 10 stylist in 1 st generation and 5 stylist in 2 nd

    generation All 15 should do sale of at least Rs 8,000 within 3 month of

    joining and before the end of qualification period.

    Exciting Hong Kong (with spouse)

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    Enjoy the quintessential Hong Kong experiences of endless shopping, big city nightlife and

    delicious dim sums. a perfect place to spend a quality time with your partner.

    Criteria

    Should be a director Maintain directorship for 4 months till end of the year(December 2012) Debut and maintain 3 star stylists every month in any generation in

    Any 3 month (S hould be in one calendar month) for spouses qualification

    For all reward and recognition plan the duration would be

    From the date of appointment to 31 st dec 2012.

    HOW TO PLACE ORDER

    You can place order by three ways

    ORDER

    ONLINE THROUGH ASM

    (Order form )

    THROUGHCUSTOMER CARE

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    ONLINE

    Log in as a stylist/customer Click on add to cart Add as any as product in your cart Mention all details it needed & Submit it

    THROUGH ASM(area sales manager)

    Call our ASM Mention your product details( code, size, quantity) Mention Your shipping address and mode of payment and Place your order

    THROUGH CUSTOMER CARE(telephone ordering) Call our customer care executive via toll free number 1800-

    102-5884(juvi) Mention your product details( code, size, quantity) Share the shipping address

    Share your mode of payment

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    MODE OF PAYMENT

    There are two types of payment method

    CASH ON DELIVERY: pay as and when you receive the order.(no shipping cost)

    ONLINE PAYMENT : through credit/debit card

    Connect with Us

    Follow us in social networking sites face book, and twitter and be updated about ourevents, activities.

    For information regarding jewelry product visit our website www.juvalia.in frequently

    .such as the price, what is new, or which product launching soon.

    For any query, doubt, or for any other assistance you can call our customer care executive

    in our toll free number 1800-102-5884(ju

    http://www.juvalia.in/http://www.juvalia.in/http://www.juvalia.in/http://www.juvalia.in/
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    CHAPTER-V

    RECOMMENDATION,SUGGESTION & LIMITATION

    SUGGESTIONS

    Commitment, hard work and dedication towards your business will ensure your success

    .beside these to give your business a flying start here are some steps.

    Assemble a team ,lesser your workload and earn extra money in the process Set a target (be it for individual or team ) on weekly and monthly basis. Review your name bank, Schedule a time each day to make calls from your name

    bank

    And keep on adding more names to it.

    Make appointment to meet them plan your style show Before going for a style show make sure you have everything whatever is needed . Be creative, after hosting style show, interact with the guests one by one and give

    them personalized styling tips.

    Stay in touch with your stylist, clients, and encourage and help them to expand their

    network

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    Follow up and keep on review your name bank. Keep an eye on events , promotional activities and try to make most of it.

    RECOMMENDATION

    As juvalia and you is in costume jewellery market, it should

    Company should expand their business and customer network as other big player

    are either in competition or preparing for it.

    Company should attract young people as in future they will prove a long term

    investment and customer base.

    Focus on the women in the age group of 20-40 years because this is the age group

    which prefers costume jewelry. Company could divide the age group of 20-40 years into 2 segments: students and

    working professionals. After segmenting, company could manufacture different

    jewelry of different designs and materials for each segment as per their taste and

    preference.

    Company should come up with the season, festival, and wedding special jewellery

    range..

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    LIMITATION OF THE PROJECT

    The main purpose of this project is to prepare a manual which gives each and every

    information to companys valuable customer (stylist).and to ensure that after going

    through it stylist would have a fair idea about the company, product and business plan. But

    there are certain factors, which affect it, which are as follows:

    Since company has recently launched in India so information and data are limited . With time Changes could be taken place in certain aspects such as product & price

    of starter kit, discount percentage, reward and recognition plan.

    LEARNINGS

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    my summer internship was a great learning experience. As it was a direct interface with an

    organization which I aspire for. I have learnt

    Organizational structure and work culture The experience of field work (selling). Strategies (pricing, marketing,) adopted by an organization. Multilevel marketing and network Consumer behavior and perception towards jewellery work in a team as I had worked with Area Sales managers

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    CHAPTER-VI

    BIBILOGRAPHY

    INTERNET

    www.wikipedia.com

    www.juvalia.in

    www.techcircle.vccircle.com

    www.medianama.com www.iamwire.com

    OTHER

    Catalog, manual of juvalia and you

    http://www.wikipedia.com/http://www.wikipedia.com/http://www.juvalia.in/http://www.juvalia.in/http://www.techcircle.vccircle.com/http://www.techcircle.vccircle.com/http://www.medianama.com/http://www.medianama.com/http://www.iamwire.com/http://www.iamwire.com/http://www.iamwire.com/http://www.medianama.com/http://www.techcircle.vccircle.com/http://www.juvalia.in/http://www.wikipedia.com/
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