Fashion MarketingKids Wear

Presented By

Sarahana SanchaySangita Tiwari Rooparna Coomar Sanjukta DasNatasha Das

IntroductionKids Wear

The children clothing industry has only recently begun to achieve a good exposure and popularity, gaining a lot of ground over the past few years.

Today kids wear industry is more diversified than before offering everything from apparel, footwear, accessories, bathing, feeding, bedding, travel equipment and toys.

In contrast to yesterday’s children clothes- poorly designed and quite dull, today’s children clothes are ingenious and appealing, stimulating their imagination and building their sense of aesthetics and beauty.

Gini and JonyIntroduction

1980Prakash Lakhani started the business of making ready made garments with 4 stitching machines at Mohtta market the was called M/s Ganga & co.

1984The Lakhani brothers travelled abroad for exposure seeking into creating a revolutionary retail phenomenon in India in the kidswear segment through branded kidswear. In the same year the brand was registerd in the name of M/s Harison.

Gini and JonyIntroduction

1994The company Gini and Jony was incorporated in 1994,with the help of its first PR agency, they developed the corporate identity and defined Brand image and philosophy.

2005The company offered equity to Sonata Investments Ltd. An investment arm of Reliance energy which was subsequently transferred to Reliance Capital Ltd.

2006Gini and Jony joined hands with retail giant, Pantallons Retail Ltd to promote a chain of kids store. An independent joint venture company, GJ Future Fashions Ltd. Was formed to launch One stop Kids Destinations across the country.

Gini and JonyProduct range and category

Gini and Jony has four different product lines namely GJ happy style, Palm Tree, Red River, GJ Knowledgewear and one line of Rocky S designs. All these product lines have different markets segments and price ranges.

Apart from it Gini and Jony has license to sell Levi Sykes Junior, UCB and Reebok kidswear in their stores.

Gini and JonyHappy Style

Gini and Jony – Happy Style is the niche mother brand of the company. It is positioned as a super premium offerring to the up market kids during the wonder years of life. Targets age group between 2 years to 14 years.

Product : Top and bottom and are designed on a particular theme and preferably sold together. The key attributes are Innocense, Happiness, energy and cutting edge stye with rich design and superior fabric for young customers to Sec A, A+.

Gini and JonyHappy Style

Price : The collection is available in th erange of Rs 325/- to Rs 1345/-

Place : Gini and Jony ‘Happy Style’ is considered as a flagship brand in the kids wear section of every premium high format stores, Malls and A class Multi Branded stores across the country. The brand has pan India presence with Exclusive stores in high streets and malls.

Gini and JonyPalm Tree

Palm Tree is positioned as a mid market category targeted to customers belonging to sections B+, B. The USP is affordable pricing without compromising on product and quality. Targets age group between 2 years to 14 years.

Product : The collections comprises of Tops , bottoms and jackets in undiluted color s. One can find solids, checks, prints, stripes. Fabrics used are soft and light.

Price : This range is available between Rs 175/- to Rs 795/-

Gini and JonyPalm Tree

Place : The brand is positioned to compete with other brands in the economy segment and intends to help customers migrate to the premium segment by offering them a lower entry price point.

Since in the kids wear the availibility of branded products in the smaller towns is very less a huge potential is available for the brand in these price segments in these towns.

GJ plans for atleast 1000 stores in next three years in smaller towns on the main market an upcoming malls.

Gini and JonyRed River

Red River is an energetic and athletic brand launched exclusively for Reliance Retail. The brand has been conceptualized using attitude a color exudes when worn, The Free spirit and the energy that is synonymous with color red.

Gini and JonyKnowledge Wear

GINI & JONY Knowledge Wear offers its services to design, produce and sell schools uniforms. Gini & Jony makes customized school uniforms for over 105 prestigious schools all over India .

The product range besides uniforms includes Goody Bags, Color Boxes, Rain Wear, Windsheater, Rain Accessories, Umbrella, Shoes, Socks, Belts, Badges, Craft Sets, Tiffin Box, Water Bottles, Sporting equipment, Pillow Covers, Bed Sheets, Blankets, Towels and Night Wear.

Gini and JonyRocky S

" Today’s kids want something cool. And fashionable parents across India are shunning traditional kids’ outfits and reaching for stylish and edgy clothes for their little ones. International styles are in demand. Chic is in.

Inspiring new takes in design and fabric. Whimsical patterns and cuts from one of the best names in Bollywood and international fashion. Style that lets little stars show off their fun-loving and groovy personalities.

The new range brings you elegant clothes for your modern kids. Making them look cool, confident and effortlessly stylish.

Gini and JonyRocky S

Available in print-size, medium, large and extra large kid versions, they are irresistible to the discerning parent.

Gini & Jony Rocky S makes kids’ clothes in the same style as their adult versions that are so popular with film stars. Without sacrificing any of the spunk and funk that made the lable so trendy. "

Gini and JonyEvents and Promotions

Gini and JonyEvents and Promotions

For the first time on Indian Television A kid show – Gini and Jony Chak De Bache was presented. It is a hunt for a superstar jodi. A hunt bigger and better as it’s a fight between kids from smaller towns and bigger towns.

Gini and JonyAdvertisements

Gini and JonyAdvertisements

Gini and JonyMedia Coverages

Gini and JonyAward and Recognition

1. Images Fashion Awards for Most Admired Kids In India2. CMAI’s Apex Award for The Kidwear Brand Of the Year

2003-043. Pantaloon Retail India Ltd. Best Kidswear Brand 20034. Inside Fashion Excellence In Retail Performance 2003-20045. Shoppers Stop Pinnacle Award for Best Kidwear Brand –

2004

Gini and JonyOffices and Units

Gini & Jony LtdManufacturing UnitPlot No 47, E P I P, Phase- I, JharmajriBaddi, The Nalagarh, Dist . Solan (HP)Tel :- 80501 & 80502

Gini & Jony LtdCorporate OfficeA- 601, City Point.Next to Kohinoor HotelJ B Nagar, Andheri - kurla RoadAndheri ( E) Mumbai - 400 059Tel :- 40911000

Gini & Jony LtdManufacturing UnitPlot No 56/2, 57/2, RinganwadaMaheshwari Wadi. Somnath RoadNr. Fire brigade, Nani Daman - 396210Tel :- 80401 & 80402

Gini & Jony LtdSourcing Unit22, Lingai Gonder Street Extn.K N P. Puram, OddakaduTIRUPUR- 641 602Tel :- 0421- 3099026

Gini and Jony

Zone Store Name LOCATION Format Store Address

WESTFreedomFashions MUMBAI FF 1,Sushmore,Plot No.323,Linking Road, Next To Citi Bank, Khar (W), Mumbai - 53

WESTFreedomFashions MUMBAI FF Shop No 1& 2 , Madhav Kunj Apt. A wing 270, SVP Road, Borivali (w), Mumbai-400092

WESTFreedomFashions MUMBAI FF F14,1st Floor,Link Road,Malad(W),Mumbai - 64

WESTFreedomFashions BARODA FF Ground Floor,33&34,Siddharth Complex,R.C.Dutt Road,Alkapuri,Baroda-7

WESTFreedomFashions SURAT FF

Shop No.210,211,212,213 First Floor,Iscon Prozon Mall,Icchanath Road,Dumas Road, Opp.Rajhans Theater,Surat

WESTFreedomFashions AHMEDABAD FF Iscon Mega Mall,Unit No.112,113,114 & 115, Upper Ground Floor, S G Highway, Ahmedabad

WEST Gini&Jony MUMBAI GJ Shop No. 3 Gr. & Mezannine, Adeshwar Darshan, Ram Maruti Road, Navpada, Thane (W)WEST Gini&Jony MUMBAI GJ 2nd Floor,S23 & 24,plot No.33,Sector 30A,Vaashi,Navi MumbaiWEST Gini&Jony MUMBAI GJ Pogo, 2nd Floor, Nirmal Lifestyle , MulundWEST Gini&Jony AHMEDABAD GJ Shop No. 34, Gr. Iskon Arcade CG Road, Navrangura, Ahmedabad

WEST Gini&Jony RAJKOT GJShopNo.203,Iscon Prozone Mall,Near BigBazaar, Opp.Parijat Plot,, 150ft Ring Road,, Rajkot-36005

WEST Gini&Jony MUMBAI GJOrchid City Centre,A-17,Gr Flr, Opp Best Bus Depot, Next to Balwas Hotel, Belasis Road , Mumbai Central 400008

WESTFreedomFashions MUMBAI FF City Centre Mall, Level 2, Palm Beach Road, Next to Gallaria, Vashi, Navi Mumbai.

WESTFreedomFashions BHOPAL FF Shop No-02, GTB Complex, Near British Council Library, New Market Bhopal

WEST PalmTree BHILAI PT Shop No.2/12,1st Floor,Akash Ganga,Supela,Bhilai-490 027WEST PalmTree MUMBAI PT Shop No.8&9, A / Bhoomi Enclaves Bldg, Mahavir Nagar, Kandivali (W), Mumbai 67

WEST PalmTree MUMBAI PTMukta Shopping Arcade, 90 feet road, Shop No. 5, opp Surbhi Hotel, Thakur Complex, Kandivli (E), Mumbai - 400101

WEST PalmTree MUMBAI PT Shop No.203, Ambika Bhawan, Ground Floor, Thakurdwar, Mumbai - 400002WEST PalmTree KOLHAPUR PT Shop No. 5, Arham Plaza, Opp Shahji Law College, Shahupuri, 4th lane, Kolhpur - 416008WEST PalmTree SHOLAPUR PT Shop No 4 & 5, City Corner,Saraswati Chowk, Sholapur

WEST PalmTreeCHHATISGARH PT Taher Plaza, Malviya Road, Raipur, Chhatisgarh - 492001

WESTFreedomFashions MUMBAI FF S-19, 20, 2nd floor, Maxus Mall, Next to Flyover, Bhanyender (W), Thane -

WEST PalmTree MUMBAI PT Plot No.5, Shop No.6, Sector -44, Nerul, Navi Mumbai- 400703, Maharastra

Gini and Jony

32WEST PalmTree NASHIK PT Chandrika Park, C- Wing, Govind Nagar, Mumbai Naka, Nashik, Maharastra.-

33WEST PalmTree MUMBAI PTShop No.1, Pande Palace, Ganpati Chowk, Agra Road, Kalyan (west) Pin-421301 Dist Thana (Maharashtra)

34WEST PalmTree SANGLI PT Shop No. 11, Shri Ram Plaza, Near ram Mandir Corner, Sangli- 41641635WEST PalmTree MUMBAI PT Shop No. 26, EMP phase I, Thakur Village, kandivalli (E), Mumbai - 40110136WEST Gini&Jony MUMBAI GJ Shop No. 12, Shiv Shankar Plaza, Near Shivsena Office, Airoli (Sector 8)37WEST PalmTree NAGPUR PT Shop No. B/3, Anjuman Complex, Sadar, Nagpur - 44000438WEST PalmTree GOA PT S-1, Dattagiri, Next to Hotel Gaylin, Mardgaon , Goa – 40360139WEST PalmTree RAJKOT PT Montoo’s - 5, City Plaza, Dr. Yagnik Road, Rajkot – 360001

40WESTFreedomFashions MUMBAI FF

OBEROI GARDEN ESTATE, OPP- WESTERN EXPRESS HIGHWAY, NEAR DINDOSHI BUS DEPOT, GOREGAON (EAST) MUMBAI 63.

41WEST PalmTree JALGAON PT Nath Plaza, Shop no 6, N G Road, Jalgaon- 425001

42WESTGini&Jony FactoryOutlet Mumbai FSO 14&15,HUMA ADLABS, NEAR KANJURMARG STN MUMBAI

43WESTGini&Jony FactoryOutlet Mumbai FSO 9,MARIN CHAMBERS, 1ST MARIN LINES, MARINE LINE, MUMBAI-400020

44WESTGini&Jony FactoryOutlet VAPI FSO rozy palace koparli rd opp anukool complex vapi - 396 191

45WESTGini&Jony FactoryOutlet DAMAN FSO OPP, HOTEL SIDHARTH, DEVKA BEACH DAMAN,

46WESTGini&Jony FactoryOutlet VAPI FSO Vapi Station Road, Vapi

47WESTGini&Jony FactoryOutlet MUMBAI FSO

SHOPNO 5,OPP MAHALAXMI GARDEN RESTURENT SAGBAUG, ANDERI KURLA ROAD ANDERI( E), MUMBAI-59

48SOUTH Gini&Jony CHENNAI GJ 10 - Nageshwaram Road, T. Nagar, Chennai- 400017

49SOUTH Gini&Jony

HYDERABAD GJ

Malgi Nos 202, 203, 302,303 Gr. Floor, Dwarkapuri Colony, Punjhaguta, Banjara Hill, Hyderabad

50SOUTH Gini&Jony

VISAKHAPATNAM GJ

47-15-8, 9 & 9/1, Opp.TSR Complex, Station Road, Dwarakanagar, Visakhapatnam-530 016.

51SOUTH

Gini&Jony FactoryOutlet

BANGALORE FSO

RAJATH PLAZA,NO 228,229,231&232 MARATHALI MAIN ROAD, BANGALORE-560037

LILLIPUTIntroduction

Lilliput could well be a misnomer, for there is nothing small about this 260 crore kidswear behemoth which spans the country and has inched overseas.

Lilliput Kidswear Ltd. was incorporated in 1991 by the visionary Sanjeev Narula and is one of the largest Kidswear groups in India.

Delhi greater kailash market was the first store , which opened in April 2003 and the brand Lilliput was born.

Throughout the range of their products the quality is maintained at a consistent level to ensure optimum care for the sensitive customers.

With a concrete business plan and an aggressive growth strategy , the brand did not take the franchising route to grow . Booking shops in upcoming malls over the country , in five years the number of stores across the country mushroomed to 200.

Lilliput continues to work towards its mission of growing to become an international brand in lieu of emerging as an exclusive fashion destination for kids.

Exports

Besides being a FAMA approved Company, the prestigious clientele compromises of:

USA: Gap, Carters , Gymboree , Oshkosh BGoshUK: Primark, Gap, NextFRANCE: Carrefour, CasinoSOUTH AFRICA: WoolworthsGERMANY: Otto, Earnest Family

International clients:

Lilliput international debut was with the opening of their first store in Gulf in Novemember 2007.Bahrain: 3Kingdom of Saudi Arabia:2Egypt: 12China: 3Nepal: 3

50 stores in the Gulf/ Middle East and 100 stores in China by 2010-11

Development’s project

QUATARKUWAITINDONESIAMALASIAMOROCCOBRAZILALGERIATURKEY

Channel partners

Lilliput has partnered with all the major large Multi Brand Outlets to ensure the products availability to patrons everywhere .

LifestyleShoppers stopPantaloonsIndiabullsInc.5CentralBig bazarGlobus

172 exclusive brands outlets, 150 key multi brand outlets.

Stores

Exclusive Brand Outlets: 200 Shop-in-shopsMulti Brand Outlets: 200Distributors: 15 Cities: 120

Product Category:

Infant: boys and girlsToddler: boys and girlsBoys: apparel, innerwear, swimwear, nightwear, footwear, accessories, bags, belts, caps, eyewear, walletGirls apparelSuperheroes

Infant: Boys

Infant: Girls

Toddler

Boys apparel

Girls apparel

Collection

The novel collection

Black Wine Magic, Glam Shine Group, Crazy Orange and Mauve Mania for junior girls, Rainbow Group and Polka Fever for toddler girls, Rainbow N Hearts and Pretty Purple for infant girls, Army & Camoflage for toddler boys, Animal, Monster & Automobile for infant boys. The collection has been priced reasonably, ranging largely between Rs. 245/- to Rs. 1295/-, which falls light on the pockets of the target consumer. The collection size ranges for the kids falling between the age group of 0 to 12 years.

Character wear collection is coming with the character licensed clothing from the likes of movies as Love Story 2050, Bhoothnath, Incredible Hulk, Spiderman, Iron Man and also a lot of others.

Casual wear is having a vast range from jeans, t-shirt, skirts, tops to choose from in the age group of 0-12 years.

Autumn-Winter ’08 CollectionInspired by International trends, the flamboyant assortment of this season’s kid clothes represents new silhouettes in bold and contrasting colors, graphics and prints, paving the way for individual flair, offering customers exciting new choices to begin the season in style

The Adventure wear: ranges from shorts & capris to t-shirts & bermudas all available in earthy as well as bright as well.

The party wear is apt for the wedding and festive season making the little ones look more beautiful and elegant. It ranges from ethnic lehengas, party wear frocks for girls to sherwanis, jackets & trousers for boys

.

Promotional activity

Lilliput, a dominant player in the Indian Kidswear industry, showcased their Exclusive Collection at the Kids’ Fashion Show, in the on-going Images Pure & Play Exhibition, at the Pragati Maidan. The kids stole the hearts of everyone as they walked the ramp sporting the fashionable and colourful collection of Lilliput.Lilliput Fashion Show opened with a spectacular dance performance by Shiamak Dawar’s children troupe..

Lilliput tie up with:Pizza hut , yo china, Sterling resort, Himalaya opticals, VLCC fitness, Dalmia resorts.

Children enjoy Incredible Hulk, Powerpuff Girls, Bob the Builder, Iron Man, Spider Man and other Marvel heroes with their branded clothing available exclusively at Lilliput. The swanky collection includes skirts, tops, trousers, jeans, dresses, jackets, dungarees, tees, shirt, sweaters, sweat shirts, stockings, leggings, shorts, waistcoats, capris, coats, caps, belts and other accessories.

Lilliput holds the character licensing rights for : Marvel Studios : Spider Man, Incredible Hulk, Iron Man, Invisible woman, Human Torch, Mister Fantastic, Thing, Storm, Rogue, Cyclops, Wolverine, Captain America.Cartoon Network : Powerpuff Girls, Sesame Street (Indian Version GGSS)Thomas The Tank Engine, Bob the Builder and NO RULES, the International youth lifestyle brand.Ordained with the exclusive privilege to manufacture, promote and sell their branded apparel in India, we serve as a one stop destination for fans and patrons.

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Press release

Geographical segmentation

•Indian market

Demographic segmentation

• 0 to 14 years•Middle class to upper middle class•Boys and girls•Trendy, colorful, funky

Psychographic segmentation

• Indian lifestyle •Playful, jolly, naughty, adventurous•aggressive

Behavioural segmentation

•Quality, service•Positive, satisfaction•Seasonal collection