Job Description

Job Title: Marketing and Brand Officer

Department: Communications

Reports to: Head of Communications

Location: Head Office, London W6

Purpose of the Role: To assist the Head of Communications in ensuring that internal and external communications are produced to the highest standard and support the team and wider charity by overseeing all issues related to marketing and brand.

Key Responsibilities and Accountabilities:

1. To work with the Head of Communications to create and lead on the charity’s internal communications strategy

2. To assist in the production or presentation of external messaging including leading on all issues relating to marketing and brand

3. To manage the production of marketing materials, liaise with internal teams and external suppliers

Duties:1. To work with the Head of Communications to create and lead on the charity’s

internal communications strategy

Produce a strategy for supporting internal communications and work with the Head of Communications and broader team to implement it

Put in place initiatives for implementing and measuring the success of this strategy

To act as the key liaison point for all issues relating to internal communications

2. To assist in the production or presentation of external messaging including leading on all issues relating to marketing and brand

Work with the Head of Communications and broader team to ensure consistency in messaging and tone of voice and put in place systems to ensure that the charity is supported in maintaining those standards

Work with our design agency to refresh and revaluate messaging as required Put in place systems and processes to ensure that that charity can continue to

successfully utilise brand collateral and advise and support as required

3. To manage the production of marketing materials, liaise with internal teams and external suppliers

Work with our design agency to oversee the production of marketing materials in accordance with the charities needs

Produce marketing materials in-house as required and support and train other teams in the production of materials that do not require external support

Reviewed: Adam Lake – Jan 2016 1

These are the normal duties, which the Charity requires from the position. However, it is necessary for all staff to be flexible and all employees will be required from time to time to perform other duties as may be required by the Charity for the efficient running of the charity. This Job Description is non-contractual. It will be reviewed from time to time and may be subject to change. The post holder will be expected to ensure that their work complies with contractual terms and conditions, the Charity’s policies and procedures and key legislation, such as data protection and charity law.

Personal SpecificationEducation:

Necessary: A level or equivalent experience

Desirable: Relevant marketing, brand or writing qualifications

Skills:

The ability to use inDesign and Photoshop to produce marketing materials of a high quality

Skilled in use of Microsoft office suite: including Outlook, Word, Excel and Powerpoint. Excellent writing and editorial skills An eye for detail when checking and proof reading copy Good interpersonal skills Effective influencing skills Excellent organisational skills

Knowledge:

Knowledge of brand creation and implementation Knowledge of desktop publishing programs Knowledge of internal communications implementation Knowledge of the charity sector and its culture

Experience:

Necessary: Experience of writing for and editing for a range of audiences Briefing and working with agencies and suppliers Experience of managing multiple projects, conflicting priorities and tight deadlines

Desirable: Copywriting experience

Personal Attributes:

Self-motivated and enthusiastic, with ability to work independently A positive and energetic approach to problem solving A keen networker A personal style that gives clear guidance and is appreciative of the conflicting

demands upon others.

Reviewed: Adam Lake – Jan 2016 2