job-applications.com social media lesson plan

The Art of Writing an Effective Resume

Social Media ManagementManaging your online reputation

by doug Crawford, sphr, SHRM-SCPJob-Applications.com

http://www.job-applications.com/resources/lesson-plans/Copyright Job-Applications.com



http://www.job-applications.com/resources/lesson-plans/Copyright Job-Applications.comPopular Social Media SitesFacebookTwitterGoogle +LinkedInInstagramOtherYouTube, Vine, Flickr, etc.

http://www.job-applications.com/resources/lesson-plans/Copyright Job-Applications.comSocial Media and Job HuntingAccording to a survey conducted by Career Builder in 2012 of 2,303 hiring managers and human resource professionals:2 in 5 employers use social media to screen candidates before an interview65% check to see if job seekers present themselves professionallyHalf do so to see if the candidate fits with company cultureAround 45% said they wanted to check on a persons qualifications

http://www.job-applications.com/resources/lesson-plans/Copyright Job-Applications.comDid You Really Post That?

Drinking and partying.Selfies and texting while driving.


http://www.job-applications.com/resources/lesson-plans/Copyright Job-Applications.comWhat Companies Dont Want To SeePhotos of you in provocative or inappropriate situations.For example: criminal activities, using/posing with firearms, any lewd situations Evidence of excessive partying, drinking, or any illicit drug use.Bad-mouthing previous employers.Bigoted comments related to race, gender, or religion.Proof of lying about qualifications.Posting while youre working.Poor grammar and spelling errors.Complaining about a job before you even start working there.

http://www.job-applications.com/resources/lesson-plans/Copyright Job-Applications.comMake sure any profiles you write are free of typos, the information is coherent and applicable to your industry [or job youre trying to land], and your photos present you in a favorable light. You can verify the applicability of the information by checking profiles of others in the same field.Brad Schepp, co-author ofHow To Find A Job On LinkedIn, Facebook, Twitter and Google+


http://www.job-applications.com/resources/lesson-plans/Copyright Job-Applications.comIts Not All BadSocial Media can also help candidates land jobs:Well-crafted profiles project positive and professional images to potential employersProfiles may also show creativity, well-rounded attitudes, or that the candidate has great communication skills.Using social media correctly to network in a given field often encourages recruitersHow do I do that?Participating in group discussionsSharing industry-related articlesSharing expertise when appropriate

http://www.job-applications.com/resources/lesson-plans/Copyright Job-Applications.comFacebookStill one of the most used social media sites around the world.Easy to maintain a professional appearance and build business relationships.Remains important to know and use security settings correctly.Make yourself unsearchable on both Facebook and Google.Restrict all of your information to friends only.Limit the access of any friends you don't want to see everything (boss, coworkers, etc.).Always remember that the security settings for any website arent necessarily foolproof.


http://www.job-applications.com/resources/lesson-plans/Copyright Job-Applications.comLinkedInSpecifically designed for the business communityAllows registered members to establish and document networks of people they know and trust professionally.There are over 39 million students and recent college graduates on LinkedIn. They are LinkedIn's fastest-growing demographic.Profile pages emphasize employment history and educationUtilizes professional network feeds and skill endorsements


http://www.job-applications.com/resources/lesson-plans/Copyright Job-Applications.comTwitterIn the first quarter of 2015, there were over 300 million Twitter users worldwide.Tweets can easily be misconstrued, due to the 140-character limit.User names reflecting actual identity work well when networking professionally.Operating anonymously may allow for more freedom in tweeting.Follow and retweet to establish professional relationships.Link your Twitter account to both professional Facebook and LinkedIn pages.


http://www.job-applications.com/resources/lesson-plans/Copyright Job-Applications.comGoogle +Operates almost as a combination or mixture of Facebook, Twitter, and LinkedInExcellent for networking.Applicants have the ability to build circles by following people and gaining followers themselvesGoogle + works well when job seekers stick to industry-related and overall professional postings.


http://www.job-applications.com/resources/lesson-plans/Copyright Job-Applications.comInstagramInstagram allows users to take, edit, and share photos and videos with others.Users may do so through Instagrams own platform or by linking to other social media sites.The social media site has limited to no networking potential.When linked to other social media, inappropriate and vulgar posts may dissuade employers.Similar to Facebook, restrict who sees your Instagram posts.Become familiar with all security precautions when using such sites.


http://www.job-applications.com/resources/lesson-plans/Copyright Job-Applications.comSocial Media PresenceWhen companies cant find you online, they may think the following:You're hiding something You aren't social-media savvy You have nothing to offerYou just don't care So what if I just dont have an online presence? Or want one?In the end, it means youre going to have to work harderWhile networking offline still has its value, marrying the two together typically means better results

http://www.job-applications.com/resources/lesson-plans/Copyright Job-Applications.comSo What Have We Learned?What are some popular social media sites and how can they help the job hunt?Why is LinkedIn so important?How can you use Facebook and Twitter to network with others in the job field?Why would you use Google + instead of some of the other social media sites?Managing Professional Behaviors OnlineWhat are some examples of unprofessional behavior found on social media profiles employers may hold against a potential hire?What are some examples of improving your social media presence?

http://www.job-applications.com/resources/lesson-plans/Copyright Job-Applications.comAdditional ResourcesFor more information about using the internet to find a job, check out the following resources from Job-Applications.com:

http://www.job-applications.com/http://www.job-applications.com/blog/https://www.youtube.com/user/MrJobApplicationshttp://www.job-applications.com/video-library/https://www.facebook.com/JobApplications
